Our reviewers evaluate products and services based on unbiased research. Top Consumer Reviews may earn money when you click on a link. Learn more about our process.
Sunday, June 26th
The first Zales store opened in Wichita Falls, Texas in 1924. Founders Morris Zale and Ben Lipshy offered beautiful merchandise for just "a penny down and a dollar a week" for high-priced items. This marketing technique was so successful that Zales opened 12 more stores across Texas and Oklahoma in under 20 years. Now, nearly 100 years later, they've expanded to over 700 retail stores and a booming online site that features all of their jewelry you would want to deck yourself out from head to toe.
Over 1,100 watches
If you have your dream watch in mind, it will be helpful to narrow down the more than 1,100 options at Zales' online store. You can sort by ladies', men's, or unisex watches, price, new arrivals, brand, watch style, band material, band color, dial color, stone style, metal shape, and much more. You can get really specific with what you're looking for, so you're likely to find a few styles that strike your fancy at the very least.
Something for everyone
Zales sells fine jewelry, so you can expect to find watch brands like Bulova, Invicta, Coach, Rolex, Fossil, and Movado. Their big selection means you'll find everything from upscale, classy, expensive dress watches to simple, rugged, and affordable pieces for everyday wear. There really is something for everyone here.
Filter by price to help your budget
If you provide your email address to be on Zales' subscription list, you'll unlock a discount code for $50 off of orders of $300 or more (though quite a few exclusions apply). This is worth trying if you're going to buy a watch that's more on the expensive side from Zales. The most expensive watch you'll find is $3,495 and you can find practical options for under $100. If you're trying to stick to a strict budget, we recommend filtering by price so you aren't tempted by pricier items. Fortunately, shipping is always free.
If you want to buy a nice watch from Zales right away but you're feeling strapped for cash, they have some payment options to help. By applying for the store financing Diamond Credit Card, you can purchase your jewelry same-day without having to put down any money. You can pay off your jewelry within 6, 12, 18, or 36 months depending on the price and have access to special perks like 10% off repairs and services, a special birthday offer, and exclusive offers during the year. Your other option is to use Affirm, a company that allows you to put down a minimum payment upfront and complete your payment term up to 12 months later.
30 days for returns
Hopefully you'll be ecstatic with your watch once it arrives from Zales. But in the event that you're disappointed with it for any reason, you have 30 days from the purchase date to send it back for a full refund. If you're wanting to exchange it for something different, you have a little longer (60 days) to do so. As long as the watch is in new condition with all original accessories and certificates, you'll get a refund via your original payment method.
Warranty based on manufacturer
The warranty that comes with a watch is determined by the manufacturer. Each watch product description includes information about when the watch should arrive, reviews from customers, a detailed description of the watch, and what type of warranty it comes with. Be sure to check this before making a purchase so you know what to expect if the watch starts to tarnish, a part breaks, or a gemstone is lost.
Mixed customer reports
Zales has a solid "A+" rating from the Better Business Bureau (BBB), but unfortunately their customer reviews are more mixed. We found that while most people are very happy with their purchases from Zales, others were disappointed by slow and inconsistent delivery times, or the quality of some jewelry. However, Zales does seem responsive in reacting to customer issues. We'd like to give Zales a higher rating among retailers of watches, but because of their poor feedback from many buyers they've earned an average rating from us.
Zales has a lot going for it when it comes to buying your next watch. They have a large inventory to choose from, free shipping, a generous return policy, and payment options for cash-strapped buyers. Combined with the longevity of nearly 100 years in business, you should feel confident when buying your watch at Zales.
No matter what you're looking for - the latest trends, a fitness design that tracks your steps along with the time, or a once-in-a-lifetime gift to commemorate a special occasion - you're not likely to find the best selection at your local jeweler or department store. Brick-and-mortar locations tend to carry only a few select brands and styles.
Even if you spend the whole day walking the mall or driving from one store to the next, you're probably not going to be impressed by what's available. It's easy to see why even the most discerning customers are turning to online watch stores for their purchases. The world's widest selection of styles and brands is just a click away.
From dressy, luxury timepieces designed to accessorize with style, to wearable tech that helps you stay connected, you'll find it all online - with the same warranties you'd get when purchasing at a local retailer.
Another reason to use an online watch store is price. Because these merchants typically don't have a physical storefront, their overhead is much less - and that savings is passed along to the customer. And, many online retailers offer a price match guarantee, so that if you should find your desired watch elsewhere at a lower price, you can rest assured that you're not spending more than necessary.
Among the many watch retailers on the market, how can you decide which one should get your business? As you consider the various online watch stores that carry the styles and brands you want, keep in mind these criteria:
TopConsumerReviews.com has reviewed and ranked the best watch stores available today. We hope this information helps you to find the best watch at the best price right away!
Select any 2 Watch Stores to compare them head to head