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Zales Review

Sunday, June 26th

2022 Watch Store Reviews

Zales Review 4 Star Rating


4 Star Rating
  • $50 off orders of $300 or more
  • "A+" Better Business Bureau rating
  • Free shipping on all orders
  • Over 1,100 choices
  • 30-day return policy

The first Zales store opened in Wichita Falls, Texas in 1924. Founders Morris Zale and Ben Lipshy offered beautiful merchandise for just "a penny down and a dollar a week" for high-priced items. This marketing technique was so successful that Zales opened 12 more stores across Texas and Oklahoma in under 20 years. Now, nearly 100 years later, they've expanded to over 700 retail stores and a booming online site that features all of their jewelry you would want to deck yourself out from head to toe.

Over 1,100 watches

If you have your dream watch in mind, it will be helpful to narrow down the more than 1,100 options at Zales' online store. You can sort by ladies', men's, or unisex watches, price, new arrivals, brand, watch style, band material, band color, dial color, stone style, metal shape, and much more. You can get really specific with what you're looking for, so you're likely to find a few styles that strike your fancy at the very least.

Something for everyone

Zales sells fine jewelry, so you can expect to find watch brands like Bulova, Invicta, Coach, Rolex, Fossil, and Movado. Their big selection means you'll find everything from upscale, classy, expensive dress watches to simple, rugged, and affordable pieces for everyday wear. There really is something for everyone here.

Filter by price to help your budget

If you provide your email address to be on Zales' subscription list, you'll unlock a discount code for $50 off of orders of $300 or more (though quite a few exclusions apply). This is worth trying if you're going to buy a watch that's more on the expensive side from Zales. The most expensive watch you'll find is $3,495 and you can find practical options for under $100. If you're trying to stick to a strict budget, we recommend filtering by price so you aren't tempted by pricier items. Fortunately, shipping is always free.

Payment options

If you want to buy a nice watch from Zales right away but you're feeling strapped for cash, they have some payment options to help. By applying for the store financing Diamond Credit Card, you can purchase your jewelry same-day without having to put down any money. You can pay off your jewelry within 6, 12, 18, or 36 months depending on the price and have access to special perks like 10% off repairs and services, a special birthday offer, and exclusive offers during the year. Your other option is to use Affirm, a company that allows you to put down a minimum payment upfront and complete your payment term up to 12 months later.

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30 days for returns

Hopefully you'll be ecstatic with your watch once it arrives from Zales. But in the event that you're disappointed with it for any reason, you have 30 days from the purchase date to send it back for a full refund. If you're wanting to exchange it for something different, you have a little longer (60 days) to do so. As long as the watch is in new condition with all original accessories and certificates, you'll get a refund via your original payment method.

Warranty based on manufacturer

The warranty that comes with a watch is determined by the manufacturer. Each watch product description includes information about when the watch should arrive, reviews from customers, a detailed description of the watch, and what type of warranty it comes with. Be sure to check this before making a purchase so you know what to expect if the watch starts to tarnish, a part breaks, or a gemstone is lost.

Mixed customer reports

Zales has a solid "A+" rating from the Better Business Bureau (BBB), but unfortunately their customer reviews are more mixed. We found that while most people are very happy with their purchases from Zales, others were disappointed by slow and inconsistent delivery times, or the quality of some jewelry. However, Zales does seem responsive in reacting to customer issues. We'd like to give Zales a higher rating among retailers of watches, but because of their poor feedback from many buyers they've earned an average rating from us.

Solid choice

Zales has a lot going for it when it comes to buying your next watch. They have a large inventory to choose from, free shipping, a generous return policy, and payment options for cash-strapped buyers. Combined with the longevity of nearly 100 years in business, you should feel confident when buying your watch at Zales.

Where is the Best Place to Buy a Watch?

No matter what you're looking for - the latest trends, a fitness design that tracks your steps along with the time, or a once-in-a-lifetime gift to commemorate a special occasion - you're not likely to find the best selection at your local jeweler or department store. Brick-and-mortar locations tend to carry only a few select brands and styles.

Even if you spend the whole day walking the mall or driving from one store to the next, you're probably not going to be impressed by what's available. It's easy to see why even the most discerning customers are turning to online watch stores for their purchases. The world's widest selection of styles and brands is just a click away.

The Best Watch Stores Compare Watch Stores Compare Watch Store Reviews What are the best Watch Stores Best Watch Store Reviews

Watch Store FAQ

Yes! Despite the fact that we all carry a clock in our pocket (i.e. on our mobile phones), watches remain a very popular accessory.
The most prevalent type of watch on people's wish lists is the smartwatch. People rush to buy the newest "wearable tech" when it hits the stores, and they're particularly sought after by fitness enthusiasts (e.g. Fitbit, Apple Watch). But traditional wristwatches - especially luxury brands - are still on trend for fashion and function.
Brick-and-mortar stores tend to carry just a few brands and styles at a time, and they pass the overhead costs of operating their business on to the customer. On the other hand, shopping online gives you literally the world's best selection at your fingertips, often at prices that easily rival or beat what you'd find at the jeweler.
As long as you purchase your watch from a reputable store, buying your watch online isn't risky at all. You can rest assured that you're getting what you're paying for, and you can always file a dispute with your credit card issuer if a problem arises that isn't being handled appropriately by the merchant.
Most online retailers of watches give you a 30-day return window. However, to be eligible for a refund, the watch usually has to be in unworn condition.
That depends on the store. Some offer free shipping on all orders, while others require a minimum spend (e.g. $50).
You can be sure that if you're buying a $20,000 watch, it's in the retailer's best interest to insure the delivery! You'll probably have to sign for the package as well, which minimizes the likelihood that your watch will be intercepted by "porch pirates" !
Definitely. Watches are still used to commemorate special occasions, like reaching a career milestone or an anniversary. And, with some watches, you can have the back engraved with a special message.
Compare the Best Reviews

Continued from above...

From dressy, luxury timepieces designed to accessorize with style, to wearable tech that helps you stay connected, you'll find it all online - with the same warranties you'd get when purchasing at a local retailer.

Another reason to use an online watch store is price. Because these merchants typically don't have a physical storefront, their overhead is much less - and that savings is passed along to the customer. And, many online retailers offer a price match guarantee, so that if you should find your desired watch elsewhere at a lower price, you can rest assured that you're not spending more than necessary.

Among the many watch retailers on the market, how can you decide which one should get your business? As you consider the various online watch stores that carry the styles and brands you want, keep in mind these criteria:

  • Selection. Does the retailer have the brand(s) you want, as well as several styles within that brand? Do you have enough of a variety to choose from?
  • Shopping Experience. Is the online store easy to use? Can you find what you're looking for? Is the ordering process smooth? Does the site help you be well-informed about the watch you're buying?
  • Price. Are the prices competitive with other online watch stores? Is shipping included? Are there any other incentives that can save you money or enhance your purchase?
  • Reputation. What do other customers say about their experience with the online watch store? Is the company rated by and/or accredited with the Better Business Bureau?
  • Satisfaction/Returns Policy. If you receive your watch and it doesn't meet your needs, can you get a refund? Is there a restocking fee? Is the company responsive when customers have complaints?

TopConsumerReviews.com has reviewed and ranked the best watch stores available today. We hope this information helps you to find the best watch at the best price right away!

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