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Zales Review

Sunday, March 3rd

2024 Watch Store Reviews

Zales Review 4 Star Rating


4 Star Rating
  • Over 2,000 watches to choose from
  • "A+" rated and accredited by the BBB
  • In business since 1924
  • 30-day return policy (at a store or by mail)
  • Free shipping or in-store pickup

Watch stores pop up all the time, leaving you wondering if they're a company you can trust. Zales is the exact opposite: founded in Texas back in 1924, this is a store with a reputation older than most of us. With hundreds of retail locations across the US and a well-stocked online store, Zales will always have options when you're interested in buying a wristwatch.

Lots of Citizen Corsos, no Rolexes

Zales had an excellent selection of the Citizen Corso watch line we used as an apples-to-apples comparison across stores: 35 to choose from for both men and women. This was the only place we spotted the His-and-Hers sets; our favorite was the 5056-A with white dial and stainless steel bands. However, Zales had no Rolex watches on offer - in the Explorer series we looked for at each watch store or in any other style.

Good selection, not always the lowest prices

Don't let that stop you from considering Zales, though. Their overall inventory is impressive with more than 2,000 in-stock wristwatches during our last visit. That spans 13 brands - including Invicta, Movado, Caravelle, JBW, Coach, Fossil, and Mido, among others - priced anywhere from $100 to $3,500. Prices here tend to be below the MSRP, but they're not always the lowest compared with other stores: on one Bulova wristwatch we liked, another major department store came in at $20 less, but other retailers had pre-owned models at a higher price. Do your research, because Zales' Price Match Policy only applies to differences in pricing between their online store and brick-and-mortar locations, not their rivals.

Smooth shopping

Zales offers a smooth shopping experience. On the main page, you can shop by price, metal, Watches for Him (or Her), or occasion. There's also a fun quiz you can take; just look for "What Watch Style Makes You Tick?" and you'll find the link there. We also like Zales' Watch Lookbook: it's a helpful way to see which watches might be a good match for your style. (For example, the reference image showed a forearm with tattoos and a watch that paired well with that aesthetic.)

Customer reviews

One advantage of buying from a well-known jeweler like Zales is the likelihood of customer reviews. Many watch stores have no shopper ratings on any of their watches; most of the styles we browsed here had at least a few, and some had a dozen or more. Another plus is that you may be able to order your watch online and pick it up at a retail location near you; you'll find that option underneath the estimated delivery date. But, with free shipping and no minimum order required, you're well-covered either way.

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Online discounts available

When we visited the Zales online store recently, there was a "save $50 on your first order of $300" offer that popped up. If you're willing to give them your email address, you might spot the same promotion when you shop here. We also saw a sitewide discount, automatically applied to your shopping bag, of anywhere from 15% to 25% on purchases of $1,499+. (You may not be looking to spend that much on a watch - it's probably more applicable to people shopping for diamond wedding sets - but it's a nice savings if you're going for a luxury timepiece.)

30-day return window

Zales offers the standard 30-day return timeframe you'll find with many stores. As usual, your watch needs to be in unused, unworn condition to qualify for a refund. Print a no-cost return label through the Zales website or take it to a location near you.

Maintains a strong reputation

The Better Business Bureau continues to rate Zales as an accredited, "A+" retailer, which doesn't really come as a surprise for a watch store that's been around for a century. Shopper feedback hasn't changed much since our last review: while not necessarily specific to watches, some buyers have a fantastic experience with their purchases here, while others are frustrated by slow delivery times and items that aren't as high-quality as anticipated. And yet, with so many retail locations in addition to their online storefront, Zales is bound to get a higher-than-average number of complaints.

A watch store you can rely on

Zales offers the most convenient blend of online shopping plus in-store pickup and returns. This is a good place to look for mid-tier watch brands - nothing extraordinarily extravagant or super-cheap - and it's a reliable option for anyone who feels hesitant to buy from a lesser-known watch store.

Where is the Best Place to Buy a Watch?

That question is almost more easily answered by where you should not shop: the mall or jewelry store! You might be drawn in by a beautiful timepiece prominently displayed in the window, but do you really want the sales pressure or higher prices once you walk through the door? We don't either.

Your best bet is an online watch store. Whether you're looking for the next luxury wristwatch to add to your collection or something classic-yet-affordable, you won't find a better selection at any brick-and-mortar store near you. Why browse a few dozen options from a handful of brands and be limited to the retailer's business hours, when you can see thousands of styles and brands whenever you get the whim to shop?

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Watch Store FAQ

Yes! Despite the fact that we all carry a clock in our pocket (i.e. on our mobile phones), watches remain a very popular accessory.
The most prevalent type of watch on people's wish lists is the smartwatch. People rush to buy the newest "wearable tech" when it hits the stores, and they're particularly sought after by fitness enthusiasts (e.g. Fitbit, Apple Watch). But traditional wristwatches - especially luxury brands - are still on trend for fashion and function.
Brick-and-mortar stores tend to carry just a few brands and styles at a time, and they pass the overhead costs of operating their business on to the customer. On the other hand, shopping online gives you literally the world's best selection at your fingertips, often at prices that easily rival or beat what you'd find at the jeweler.
As long as you purchase your watch from a reputable store, buying your watch online isn't risky at all. You can rest assured that you're getting what you're paying for, and you can always file a dispute with your credit card issuer if a problem arises that isn't being handled appropriately by the merchant.
Most online retailers of watches give you a 30-day return window. However, to be eligible for a refund, the watch usually has to be in unworn condition.
That depends on the store. Some offer free shipping on all orders, while others require a minimum spend (e.g. $50).
You can be sure that if you're buying a $20,000 watch, it's in the retailer's best interest to insure the delivery! You'll probably have to sign for the package as well, which minimizes the likelihood that your watch will be intercepted by "porch pirates" !
Definitely. Watches are still used to commemorate special occasions, like reaching a career milestone or an anniversary. And, with some watches, you can have the back engraved with a special message.
Compare the Best Reviews

Continued from above...

But wait. What if the watch doesn't fit? Or I don't like it when it arrives? Usually not a problem. Watch stores have already anticipated your concerns, and you'll usually have a generous return window if you need a refund or want to make an exchange. A few retailers even allow you to wear the watch for several weeks before you make your decision - as long as it's still in good condition, without a lot of wear and tear, of course.

Which watch store should get your attention? There are lots of options, and many of them would be a perfectly good choice for your new time-keeper. Here are a few ways you can narrow down the options:

  • Selection. How many watches does the store carry? Are there many brands to choose from, in the styles you have in mind?
  • Easy-to-Shop Features. Does the watch store make it easy (and maybe even fun?) to find your next wristwatch? Can you use filters to see watches that meet your mental wish list?
  • Price. Are the watch prices comparable with other stores? Are there any discounts or free shipping promos that can sweeten the deal?
  • Return Policy. How long do you have to send your watch back if you want a refund? Can you wear the watch for any length of time beforehand? Will you have to pay a restocking fee or the return shipping costs?
  • Reputation. What do other customers say about the store? Were the watches exactly as shown on the website? Were there any issues with the customer service team if there was a problem? How are warranty claims handled?

To help you find the right timepiece for that someone special (or yourself!), TopConsumerReviews.com has evaluated and ranked today's most popular online watch stores. From everyday wear to black-tie occasions, the perfect watch is out there. Ready to start shopping?

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Ashford vs Zappos Ashford vs Authentic Watches Ashford vs Zales Ashford vs Watches2U Ashford vs WatchCo Ashford vs Watch Shopping Ashford vs World of Watches Ashford vs Watch Station Ashford vs Jomashop Ashford vs WatchMaxx Ashford vs Brathwait Zappos vs Authentic Watches Zappos vs Zales Zappos vs Watches2U Zappos vs WatchCo Zappos vs Watch Shopping Zappos vs World of Watches Zappos vs Watch Station Zappos vs Jomashop Zappos vs WatchMaxx Zappos vs Brathwait Authentic Watches vs Zales Authentic Watches vs Watches2U Authentic Watches vs WatchCo Authentic Watches vs Watch Shopping Authentic Watches vs World of Watches Authentic Watches vs Watch Station Authentic Watches vs Jomashop Authentic Watches vs WatchMaxx Authentic Watches vs Brathwait Zales vs Watches2U Zales vs WatchCo Zales vs Watch Shopping Zales vs World of Watches Zales vs Watch Station Zales vs Jomashop Zales vs WatchMaxx Zales vs Brathwait Watches2U vs WatchCo Watches2U vs Watch Shopping Watches2U vs World of Watches Watches2U vs Watch Station Watches2U vs Jomashop Watches2U vs WatchMaxx Watches2U vs Brathwait WatchCo vs Watch Shopping WatchCo vs World of Watches WatchCo vs Watch Station WatchCo vs Jomashop WatchCo vs WatchMaxx WatchCo vs Brathwait Watch Shopping vs World of Watches Watch Shopping vs Watch Station Watch Shopping vs Jomashop Watch Shopping vs WatchMaxx Watch Shopping vs Brathwait World of Watches vs Watch Station World of Watches vs Jomashop World of Watches vs WatchMaxx World of Watches vs Brathwait Watch Station vs Jomashop Watch Station vs WatchMaxx Watch Station vs Brathwait Jomashop vs WatchMaxx Jomashop vs Brathwait WatchMaxx vs Brathwait
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