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Zappos Review

Sunday, March 3rd

2024 Watch Store Reviews

Zappos Review 4.5 Star Rating


4.5 Star Rating
  • More than 950 watches to choose from
  • 365-day returns and exchanges
  • Free shipping on all orders - anywhere in the US, including US territories and APO/FPO addresses
  • "A+" rated and accredited by the BBB

Over 20 years ago, Zappos started as a shoes-only online retailer. Since then, they've expanded into clothing, handbags, and accessories like watches. This is a terrific option for a wide range of watch styles and prices - and maybe get your shoes here while you're at it.

Decent selection of Citizen, no Rolex

To accurately compare stores, we chose two brands and models of watches for our review: the Citizen Corso line and the Rolex Explorer series. At Zappos, there were three options in the Corso series, all for men. One, the EW2584-53L was marked down to $356.25 - well below the MSRP of $475. All three were designated as "low stock" . Zappos didn't have any Rolex watches, period.

Best range of brands

Still, we give Zappos high marks for their overall inventory, despite the swing-and-a-miss with our two comparison watches: there were more than 950 wristwatches on offer at the time of this review, spanning more than 100 brands ranging from basic kids' watches to designer labels like Kate Spade and Tissot. It's really easy to shop Zappos too: use the filters on the left to sort by color, brand, or price, plus look at the suggested filters at the top (like "water resistant" or "analog" ) to narrow the results even further.

A few mid-tier options ($900-$2,000)

On the highest end of the price spectrum, Zappos had a couple of women's watches by Michele: the Deco Madison Mini Double Wrap Bracelet, one with all-silver tones and another with gold-and-silver tones. Both were priced several hundred dollars below the MSRP and came in around $2,000. Beyond that, Zappos carried a few Movado watches in the neighborhood of $1,200 and many others at $900 or less. You may also spot some Bulovas and a few watches by Shinola Detroit in that price range.

Most watches are less than $200 here

But, the vast majority of watches sold by Zappos will cost you under $200. From Timex to Fossil and many other brands too, you can get a reliable wristwatch at a price that should be below the listed retail price. However, those prices weren't always lower than Zappos' competitors, so you'll want to shop your watch around before clicking on the "pay now" button here.

Best Watch Stores

365-day return window on new watches

Zappos has a generously-long return period. You have 365 days from your order date to return your watch (or anything else you buy). That's fantastic if you're shopping in advance for a holiday or special occasion and want your recipient to be able to send it back if it doesn't fit. Just keep in mind that your items have to be in new, unworn condition to be eligible for a refund.

Free shipping and returns - even Alaska and Hawaii

Speaking of generosity, you'll always get free shipping from Zappos. That even applies if you live in Alaska, Hawaii, a US territory or a military APO/FPO address. The same goes for returns: just initiate your self-service return on the Zappos site and choose your preferred return option, which includes printer-free returns at UPS locations near you.

Still a flawless reputation

Plus, reputation-wise, Zappos still knocks it out of the park. They're "A+" rated and accredited by the Better Business Bureau, and overall customer feedback is excellent. Granted, a lot of the reviews relate to the shoe-buying experience, but you'll still see that Zappos is consistently delivering exactly what shoppers expect when placing their orders - and that those orders arrive on time.

Excellent choice for good watches

No, you won't be buying your watch from Zappos if you're on the hunt for a super-high-end luxury wristwatch that will be handed down for generations to come. But, Zappos is a great place to shop for just about anything else, because there are so many brands to choose from and you still get terrific customer service. Zappos earns one of our best rankings among watch stores.

Where is the Best Place to Buy a Watch?

That question is almost more easily answered by where you should not shop: the mall or jewelry store! You might be drawn in by a beautiful timepiece prominently displayed in the window, but do you really want the sales pressure or higher prices once you walk through the door? We don't either.

Your best bet is an online watch store. Whether you're looking for the next luxury wristwatch to add to your collection or something classic-yet-affordable, you won't find a better selection at any brick-and-mortar store near you. Why browse a few dozen options from a handful of brands and be limited to the retailer's business hours, when you can see thousands of styles and brands whenever you get the whim to shop?

The Best Watch Stores Compare Watch Stores Compare Watch Store Reviews What are the best Watch Stores Best Watch Store Reviews

Watch Store FAQ

Yes! Despite the fact that we all carry a clock in our pocket (i.e. on our mobile phones), watches remain a very popular accessory.
The most prevalent type of watch on people's wish lists is the smartwatch. People rush to buy the newest "wearable tech" when it hits the stores, and they're particularly sought after by fitness enthusiasts (e.g. Fitbit, Apple Watch). But traditional wristwatches - especially luxury brands - are still on trend for fashion and function.
Brick-and-mortar stores tend to carry just a few brands and styles at a time, and they pass the overhead costs of operating their business on to the customer. On the other hand, shopping online gives you literally the world's best selection at your fingertips, often at prices that easily rival or beat what you'd find at the jeweler.
As long as you purchase your watch from a reputable store, buying your watch online isn't risky at all. You can rest assured that you're getting what you're paying for, and you can always file a dispute with your credit card issuer if a problem arises that isn't being handled appropriately by the merchant.
Most online retailers of watches give you a 30-day return window. However, to be eligible for a refund, the watch usually has to be in unworn condition.
That depends on the store. Some offer free shipping on all orders, while others require a minimum spend (e.g. $50).
You can be sure that if you're buying a $20,000 watch, it's in the retailer's best interest to insure the delivery! You'll probably have to sign for the package as well, which minimizes the likelihood that your watch will be intercepted by "porch pirates" !
Definitely. Watches are still used to commemorate special occasions, like reaching a career milestone or an anniversary. And, with some watches, you can have the back engraved with a special message.
Compare the Best Reviews

Continued from above...

But wait. What if the watch doesn't fit? Or I don't like it when it arrives? Usually not a problem. Watch stores have already anticipated your concerns, and you'll usually have a generous return window if you need a refund or want to make an exchange. A few retailers even allow you to wear the watch for several weeks before you make your decision - as long as it's still in good condition, without a lot of wear and tear, of course.

Which watch store should get your attention? There are lots of options, and many of them would be a perfectly good choice for your new time-keeper. Here are a few ways you can narrow down the options:

  • Selection. How many watches does the store carry? Are there many brands to choose from, in the styles you have in mind?
  • Easy-to-Shop Features. Does the watch store make it easy (and maybe even fun?) to find your next wristwatch? Can you use filters to see watches that meet your mental wish list?
  • Price. Are the watch prices comparable with other stores? Are there any discounts or free shipping promos that can sweeten the deal?
  • Return Policy. How long do you have to send your watch back if you want a refund? Can you wear the watch for any length of time beforehand? Will you have to pay a restocking fee or the return shipping costs?
  • Reputation. What do other customers say about the store? Were the watches exactly as shown on the website? Were there any issues with the customer service team if there was a problem? How are warranty claims handled?

To help you find the right timepiece for that someone special (or yourself!), TopConsumerReviews.com has evaluated and ranked today's most popular online watch stores. From everyday wear to black-tie occasions, the perfect watch is out there. Ready to start shopping?

Compare Watch Stores

Select any 2 Watch Stores to compare them head to head

  • Ashford
  • Zappos
  • Authentic Watches
  • Zales
  • Watches2U
  • WatchCo
  • Watch Shopping
  • World of Watches
  • Watch Station
  • Jomashop
  • WatchMaxx
  • Brathwait
Ashford vs Zappos Ashford vs Authentic Watches Ashford vs Zales Ashford vs Watches2U Ashford vs WatchCo Ashford vs Watch Shopping Ashford vs World of Watches Ashford vs Watch Station Ashford vs Jomashop Ashford vs WatchMaxx Ashford vs Brathwait Zappos vs Authentic Watches Zappos vs Zales Zappos vs Watches2U Zappos vs WatchCo Zappos vs Watch Shopping Zappos vs World of Watches Zappos vs Watch Station Zappos vs Jomashop Zappos vs WatchMaxx Zappos vs Brathwait Authentic Watches vs Zales Authentic Watches vs Watches2U Authentic Watches vs WatchCo Authentic Watches vs Watch Shopping Authentic Watches vs World of Watches Authentic Watches vs Watch Station Authentic Watches vs Jomashop Authentic Watches vs WatchMaxx Authentic Watches vs Brathwait Zales vs Watches2U Zales vs WatchCo Zales vs Watch Shopping Zales vs World of Watches Zales vs Watch Station Zales vs Jomashop Zales vs WatchMaxx Zales vs Brathwait Watches2U vs WatchCo Watches2U vs Watch Shopping Watches2U vs World of Watches Watches2U vs Watch Station Watches2U vs Jomashop Watches2U vs WatchMaxx Watches2U vs Brathwait WatchCo vs Watch Shopping WatchCo vs World of Watches WatchCo vs Watch Station WatchCo vs Jomashop WatchCo vs WatchMaxx WatchCo vs Brathwait Watch Shopping vs World of Watches Watch Shopping vs Watch Station Watch Shopping vs Jomashop Watch Shopping vs WatchMaxx Watch Shopping vs Brathwait World of Watches vs Watch Station World of Watches vs Jomashop World of Watches vs WatchMaxx World of Watches vs Brathwait Watch Station vs Jomashop Watch Station vs WatchMaxx Watch Station vs Brathwait Jomashop vs WatchMaxx Jomashop vs Brathwait WatchMaxx vs Brathwait
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