Our reviewers evaluate products and services based on unbiased research. Top Consumer Reviews may earn money when you click on a link. Learn more about our process.

Website Review

Monday, June 5th

2023 Website Builder Reviews

Website Review 2 Star Rating


2 Star Rating
  • Cost: From $0 to $10 per month (per limited time promo, normally $9 to $26/month)

Website is loaded with tools to create any kind of site you need. Plans are divided along the lines of the types of sites people tend to create: Personal, Business, and eCommerce. Each plan upgrade offers a significant number of added features, like A/B testing to try different versions of your design on different audiences, permissions levels for your staff, Google Analytics Event Tracking to analyze button clicks and scrolling, enterprise email accounts, and custom font uploads.

Drag-and-drop Website Builder

The builder is drag-and-drop with designer-made templates and even multilingual features for visitors who speak other languages. For restaurant websites, there's a separate builder that focuses on menus, reservations, and other needs specific to the restaurant industry.

Smart Layout Feature

In the builder for Website, you can adjust the mobile view of your site manually, or use a "Smart Layout" feature to let Website decide what to do with the layout. If a piece of your page doesn't appear on mobile views, you can disable it by dragging it off the page in mobile editing mode. And you can get even more control over whether specific pages have a mobile view by toggling it to "on" or "off" per each individual page.

Simple ECommerce Integration

For eCommerce websites, it's easy to start an online store and checkout as well as secure hosting for accepting payments and sensitive user information. To get more customers, there are various SEO tools, a blog, and email marketing. And to see how well your site is converting new and returning customers, you can add Google Analytics.

Animate Text And Images

With Website, you can add a feature called interactive cards, which animates text and images to draw attention to key areas of your page. If you need functionality that exists in third-party services, Website lets you add integrations for things like OpenTable Reservations, MailChimp, Google Maps, contact forms, online booking, social media apps, and other features.

Positive Customer Reviews

Reviews for Website are quite positive, with the vast majority of users satisfied in using it. There are numerous support options available, from a resources page, web design articles, and a learning center to a full FAQ, phone, support ticketing, live chat, and a contact form.

Invalid Certificate Roadblock

Unfortunately, when we were attempting to test the user interface for the Website builder, we were blocked from doing so by a "Your connection is not private" error. This is due to our new site's SSL certificate being invalid. Even after waiting an hour, the problem was still present. Also, upon further inspection, the certificate is only valid for a term of 5 total days vs. the usual 3 months to a year. That short of a term may be why the Chrome browser showed the error.

Try Something More Stable

The error we encountered stopped our review process in its tracks, and would likely stop you from being able to use Website for building your site. While we could have worked with Support to let them know about the problem, this is such an easy thing for them to fix and, thus, an egregious oversight on the part of Website. So, our recommendation is that you try something more stable among the higher-rated website builders we evaluated.

Which Service Offers the Best Website Builder?

The way you build a website can directly impact the success your website has in attracting and retaining customers. So, it's important to choose a website builder that maximizes things like search engine optimization (SEO), usability, the speed at which each page loads (page speed), mobile browser compatibility, accessibility for users with disabilities, and dozens of other requirements.

Website builder software and services aim to remove the technical barriers that come with more sophisticated methods of building websites. With a website builder, not only is content easier to author, you also become a "drag and drop" designer of your home page and supporting sub-pages. This can be a blessing or it can be a burden depending on the quality of the website builder, how much time you have and your tolerance for learning curves.

The Best Website Builders Compare Website Builders Compare Website Builder Reviews What are the best Website Builders Best Website Builder Reviews

Website Builder FAQ

Yes, but free website builders should generally be avoided because they fall short of many features that paid website builders include. There are exceptions, such as WordPress, which is free (if you download and self-host your own copy) and is a very powerful and flexible website builder.
It all depends on how comfortable you are with the features of a particular website builder. Some are easier to use than others. For example, some will build your website for you after you fill in a form with your business details, resulting in a new website in just a few minutes. Others will require you to have a basic understanding of the common parts and pages of a typical website, which can take up hours of work on your part.
It depends on the website builder you choose. There are several that offer a full package, including the ability to register your domain, build your site, and host it on your domain right within the same service. Others split up domain registration and hosting into separate concerns.
Anyone who is approaching the task of creating a website for the very first time, especially with little knowledge of how to make successful websites, should consider hiring someone who has that expertise. In spite of the ease of use promised by many website builder companies, websites can be quite complicated when it comes to things like user experience, proper calls to action, image rights, color coordination, search engine optimization, and accessibility for people with disabilities.
Generally, professionals prefer to have creative input prior to any work being done on your website. If you've already done some design or content placement, you'll find it more difficult to find someone who is willing to finish what you've started. If you want a professional to do it, but still want to use a website builder for easy content maintenance, engage their services before you sign up for a website builder plan. Your professional may have some ideas of which one to use and how to make it easier to use your website builder.
Using a website builder can definitely harm your search ranking if you are not careful. Be sure to follow all the guidance the builder may give you on search engine optimization. If the builder doesn't provide that information, or the capabilities necessary for better SEO, you should not choose that builder. Do your research into which builders provide better SEO than others.
The number one reason to use WordPress is content portability. Many website builders want to lock you into their services, so while they may make it easy to import your content from another builder, they sometimes make it difficult or impossible to export your content for importing to another service. If you start with WordPress, you'll have the most content portability.
WordPress is very popular. It currently runs 35% of the websites across the entire Internet. Even though it's very easy to get a new website up and running with a default theme, free theme, or paid theme, it can sometimes become more complicated and frustrating as your content grows or your needs become more advanced.
Compare the Best Reviews

Continued from above...

Whatever you choose, remember that you may be stuck with your decision for a long time. In other words, think in the long term and visualize what your needs will be not just months from now, but years from now.

As you decide which website builder will be the best choice for your needs, there are several factors to keep in mind:

  • Flexibility. How will the site builder hold up as your site needs change over time?
  • Usability. How easy is the tool to use?
  • Search Engine Optimization. Does the service allow you to manage SEO?
  • Stability. Does the builder work without errors or glitches?
  • Cost. What will you spend to use the builder and get all the features you want?
  • Reputation. What do other users have to say about the website builder?

TopConsumerReviews.com has reviewed and ranked the best website builders available today. We hope this information helps you create the perfect site for your business, non-profit organization, or your own personal projects!

The Best Reviews of Website Builders