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Wix Review

Thursday, June 1st

2023 Website Builder Reviews

Wix Review 3 Star Rating


3 Star Rating
  • Cost: From $13 to $49 per month

Using Wix, you can create a professional website without knowing any coding. The creation process is flexible and intuitive, with an Artificial Design Intelligence feature to automatically design your site from scratch in under 10 minutes. Wix says that its drag-and-drop interface gives you full control over every aspect of your website design.

Their Own Programming Language

Wix has created its own programming language called Corvid to help you add custom code to build new features that Wix doesn't provide natively. They provide all the tutorials for Corvid, but if it's too overwhelming, you can hire a professional from the Wix Marketplace to write the code for you or even do other tasks.

Mobile-optimized For Small Screens

Wix sites are automatically mobile-optimized for smaller screens, but you can also customize whatever is generated to your preferences, including not showing certain pieces of content on mobile devices.

Upgrade For A More Professional Look

When you're done designing your Wix site, you can publish it to a free subdomain (such as example.wix.com). A more professional custom domain name can be set up by upgrading to a premium Wix plan to fit your needs. That will also give you the ability to have a more professional-looking email address at your own domain.

Personalized SEO Plan

To get your website found on Google, use the Wix SEO Wiz to answer a few questions about your site, location, and keywords. It will generate a personalized SEO plan for you.

Easy To Create A New Site

Creating a new site with Wix is easy. Just sign up for an account and click on the "Create New Site" button. Follow the wizard tutorial to choose the type of website, then choose whether to let Wix use its Artificial Design Intelligence (ADI) feature to generate it for you, or choose a template to start creating on your own.

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Artificial Design Intelligence (ADI)

When you choose ADI, it asks you a series of questions, such as the site category (what you sell or want to showcase), whether you need a blog, bookings, video, event scheduling, forums, chat, etc., the business name (or your name), the URL of your current site to import content from, a logo, and contact information. From there, you pick one of six themes to start with, create your color palette, pick a basic layout, select which pages to create, and begin to use the editor.

More Like A Wizard

The ADI process really wasn't that impressive. It felt like more of an extended "wizard". Instead of artificially intelligent software making things more convenient by designing based on only a few criteria, the user is still doing all the work by answering a large number of questions. At the end of the process, the design wasn't all that spectacular and still required a lot of tweaking to make it shine. It's debatable whether this ADI feature saves time through tweaking, or whether the user is better off getting it the way they want it the first time.

Frustrating Design Experience

Once we got to the point where we could start making modifications, we found, to our frustration, that the drag-and-drop capability promised on the Wix home page was limited to moving sections around between predetermined locations. Only by clicking up and down arrows one at a time were we able to get sections moved to their correct locations. Elements such as text and images were forms-based rather than WYSIWYG editable. We couldn't find any resizing or positioning controls on the corners and edges of individual elements. Everything is controlled through selections in property boxes.

Robust ECommerce Products

Management of eCommerce products was more robust, with a dashboard displaying all the products. When a product is selected, you get a full screen view of all of its properties, including variations and customization (limited to text only). It is also nice that Wix provides a way to create coupons, create a promo video, send an email campaign, or share the product via social media right within the product editor itself. And, you can set up a customer loyalty program whereby members create their own accounts (rather than checking out anonymously).

More Functionality Available With Upgrades

With upgrades, you do get more site apps, which are widgets that add additional features such as visitor analytics, SEO boosting, and events calendars. In the Business & eCommerce plans tier, you also get access to more customer care and helpful eCommerce workflow and fulfillment services.

Potential To Outgrow

Wix has a reputation among its fans as being easy to use, and so it is recognized as a leader in this space. What people don't realize when signing up for Wix and most other builders, however, is that websites grow and change over time. If you need to move to another system altogether, your content is not exportable. You're locked into proprietary systems of doing things with Wix. Outgrowing what Wix offers presents a major challenge to most business owners who came to depend on it, but now have extended requirements it cannot meet.

Easy To Use, But Limited

So, use Wix if you think you will benefit from its features for a long time to come. However, if you desire the flexibility to change your mind down the road, choose another builder that allows design and data portability.

Which Service Offers the Best Website Builder?

The way you build a website can directly impact the success your website has in attracting and retaining customers. So, it's important to choose a website builder that maximizes things like search engine optimization (SEO), usability, the speed at which each page loads (page speed), mobile browser compatibility, accessibility for users with disabilities, and dozens of other requirements.

Website builder software and services aim to remove the technical barriers that come with more sophisticated methods of building websites. With a website builder, not only is content easier to author, you also become a "drag and drop" designer of your home page and supporting sub-pages. This can be a blessing or it can be a burden depending on the quality of the website builder, how much time you have and your tolerance for learning curves.

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Website Builder FAQ

Yes, but free website builders should generally be avoided because they fall short of many features that paid website builders include. There are exceptions, such as WordPress, which is free (if you download and self-host your own copy) and is a very powerful and flexible website builder.
It all depends on how comfortable you are with the features of a particular website builder. Some are easier to use than others. For example, some will build your website for you after you fill in a form with your business details, resulting in a new website in just a few minutes. Others will require you to have a basic understanding of the common parts and pages of a typical website, which can take up hours of work on your part.
It depends on the website builder you choose. There are several that offer a full package, including the ability to register your domain, build your site, and host it on your domain right within the same service. Others split up domain registration and hosting into separate concerns.
Anyone who is approaching the task of creating a website for the very first time, especially with little knowledge of how to make successful websites, should consider hiring someone who has that expertise. In spite of the ease of use promised by many website builder companies, websites can be quite complicated when it comes to things like user experience, proper calls to action, image rights, color coordination, search engine optimization, and accessibility for people with disabilities.
Generally, professionals prefer to have creative input prior to any work being done on your website. If you've already done some design or content placement, you'll find it more difficult to find someone who is willing to finish what you've started. If you want a professional to do it, but still want to use a website builder for easy content maintenance, engage their services before you sign up for a website builder plan. Your professional may have some ideas of which one to use and how to make it easier to use your website builder.
Using a website builder can definitely harm your search ranking if you are not careful. Be sure to follow all the guidance the builder may give you on search engine optimization. If the builder doesn't provide that information, or the capabilities necessary for better SEO, you should not choose that builder. Do your research into which builders provide better SEO than others.
The number one reason to use WordPress is content portability. Many website builders want to lock you into their services, so while they may make it easy to import your content from another builder, they sometimes make it difficult or impossible to export your content for importing to another service. If you start with WordPress, you'll have the most content portability.
WordPress is very popular. It currently runs 35% of the websites across the entire Internet. Even though it's very easy to get a new website up and running with a default theme, free theme, or paid theme, it can sometimes become more complicated and frustrating as your content grows or your needs become more advanced.
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Continued from above...

Whatever you choose, remember that you may be stuck with your decision for a long time. In other words, think in the long term and visualize what your needs will be not just months from now, but years from now.

As you decide which website builder will be the best choice for your needs, there are several factors to keep in mind:

  • Flexibility. How will the site builder hold up as your site needs change over time?
  • Usability. How easy is the tool to use?
  • Search Engine Optimization. Does the service allow you to manage SEO?
  • Stability. Does the builder work without errors or glitches?
  • Cost. What will you spend to use the builder and get all the features you want?
  • Reputation. What do other users have to say about the website builder?

TopConsumerReviews.com has reviewed and ranked the best website builders available today. We hope this information helps you create the perfect site for your business, non-profit organization, or your own personal projects!

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