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Thursday, January 23rd
With social media's rise in popularity over traditional websites and with most people accessing the internet using a mobile device, Canva is an all-in-one design solution for employees, influencers, teachers, students, and the average person who has little knowledge of the technology behind the internet. For over a decade, Canva has made it a goal to make it possible for anyone to create and publish anything digital (or print), from social media to websites and beyond. Some might say Canva excelled more in dumbing down the art of marketing and design - but regardless of how you look at it, Canva has been very successful in its goal. While far from perfect, it IS possible for almost anyone to use their website templates and design a site.
Generous toward non-profit organizations and teachers
Canva offers their services completely free of charge for nonprofits, educators, and students. Canva has made the process to apply for a free account pretty much painless. We really love it when companies truly give back, and this is a plus for Canva.
Lots of ready-made templates
A quick perusal of the Canva website design spotlights shows hundreds and hundreds of one-page website templates that look professional and classy. These are templates that just need small adjustments and minimal effort to personalize them with your information. Whether you want to create a beautiful resume, set up a classroom page for your students, or plan a wedding, there are many choices that would appeal to almost everyone. You can further filter results to only show blue templates, for example. Other filters include style, theme, and price. Unfortunately, even with all these choices, most Canva templates…look like Canva templates. There is a uniformity to the designs that people recognize, and it may not be a good fit for you if you don't want people to know you are using a Canva template for your website.
Familiar drag-and-drop interface
Many people already use Canva for social media publishing, print publishing, and more, so it isn't a leap to delve into a simple website design with Canva. Using the same tools, teachers with absolutely no coding experience can create something that looks professional. It's all drag-and-drop and instantly updated in real-time. Using the teams feature, would-be website builders can collaborate together and update and change the website while talking to each other remotely.
Easy one-page website exporting, but anything else is difficult
Canva doesn't produce files for you to give to your web designer, but you can export code for your website to be embedded on a platform like WordPress or Moodle without too much headache. All updates occur in the familiar environment of Canva instantaneously. You can use a subdomain and allow Canva to take care of everything, or you can purchase a domain and publish it via Canva. Unfortunately, the ease of use comes with a caveat: you are limited to a one-page website unless you want to do research and employ unwieldy, time-consuming, and complicated methods.
Instant updates, quick turnaround time to produce a website
If you need a website in a hurry, if you are required to produce a website for a school project, or if you are a teacher who doesn't have time or energy to put into designing a website from scratch, Canva might meet your needs. You will never have to wait on a designer to update your content, as you can log in to Canva and instantly update your website without having to know or understand code or website design.
Keeps style continuity between your website and your social media
Because Canva designs are very similar, and because they have a branding feature, you can maintain the continuity of your brand across all of your digital and print content. From social media to presentations, from websites to print flyers and ads, everything will look similar. One downside to this is that Canva does have a "look.” No matter how professional and pretty Canva designs look, there is a sameness that can't be escaped. In short, people can tell when you've used Canva for your designs.
No SEO or other special features
Canva does not seem to have an option for true SEO. In fact, if you are hosted on their subdomain, you are most likely helping Canva's SEO more than your own. There are limited insights available about web traffic and views. Canva is trying so hard to be a design solution that it seems to ignore SEO or search ranking solutions. This wouldn't matter as much if your website traffic is going to come from social media, but if you are a legitimate business that depends on SEO or search rankings for traffic, Canva will not be the best fit.
Cost
Canva has four different pricing plans:
One of the best things about Canva is that the Canva Pro is available completely free of charge for teachers, students, and nonprofits.
Poor reviews
Canva, for all its name recognition and bells and whistles, gets consistently bad reviews for customer service. People complain repeatedly about paid-for products that were never delivered and a glitchy platform. Others had horrible issues with content that was altered or deleted by Canva. Still others complained that they had absolutely no response from customer service when they ran into Canva-caused issues.
Really bad AI and terrible search feature
Canva has decided to embrace the availability of AI on its platform, and customers aren't happy. AI elements look terrible, and there is no way to filter them out. Although Canva boasts literally millions of elements, you can only see them a few at a time. The search feature does not filter out premium results, so those with free accounts have to scroll through endless premium results they cannot use. It is a time-waster and an exercise in frustration.
Easy to sign up, hard to cancel
Reviewers of Canva repeatedly report being stuck with unwanted charges and no response from customer service. Some have had ongoing charges for up to 2 years when they canceled in the middle of the free trial. Still others complained of the spammy emails received even when they didn't complete the sign-up process for a free trial. Even if you don't have a paid account, customers report that when you cancel online, it doesn't take effect.
Just because you can do something doesn't mean you should
Canva had a goal to allow anyone to design...anything. It is a lofty goal, and their platform has made design accessible and achievable for almost anyone. However, this approach comes at a cost. Canva website templates all have a sameness that is inescapable. Because they've tried to do everything, they aren't able to focus on doing anything really well. As a result, everything from Canva is very vanilla and mediocre. Canva is passable but hardly an elegant solution. Canva offers instant websites, but it comes at the cost of quality and flexibility. If you create a website with Canva, you are stuck with Canva since it won't work without a subscription. Good luck trying to cancel that subscription. So many customers have complained about accounts that continue to exist for years after the initial cancellation request, which leads us to believe that you should expect problems if you decide to leave Canva. No matter how many solutions they offer, they don't contribute to a quality product. For these reasons, we can't recommend Canva as a website template provider.
With so many new technologies and lots of user-friendly software, it's easier than ever to create a website. What's not so easy is navigating functionality, responsiveness, shopping carts, and effects for that website. For those things that truly make a website your own, you still need the skills and expertise of creative designers and coders who can put their knowledge together to create a user-friendly, appealing website that will meet your needs.
You have two choices: to hire these creative experts individually or to find great website templates whose creators have already done the heavy lifting and can make it possible for you to customize a template into something that reflects you or your company. Website templates can help you accelerate your website development or bypass most of it altogether for a fraction of the price you'd pay developers.
That being said, the world of website templates can be complicated and difficult to navigate. For example, website templates are not your website; they are more like the "dressing” of a website. Most websites need a platform. Think of a costume - lying on the floor or hanging in the closet, it cannot keep its shape. In order to keep it from losing its shape, we find a form or mannequin on which to put the costume. Website templates need a form in order to function, and that is generally a content management system. It is up to you to find out if the templates you like come with a CMS or if you have to install that before you use your template.
You also need to ask if the website template comes with a page builder. A page builder will take your website design to a new level without having to use coding. Most page builders employ the use of drag-and-drop visual editing. Some page builders are better than others when it comes to flexibility and generating responsive design.
And, don't forget hosting. When planning a website, you will need to decide where the website information is stored and broadcast to the internet. Some website templates offer compatible hosting service included, some have suggestions for hosts that understand their templates and platform, and still others don't have any recommendations.
Plus, keep in mind that the modern web is an entirely different experience from the origin of the internet. In the beginning of the world wide web, people experienced the internet from a desktop computer screen. Modern users, however, almost always access the internet via multiple devices, primarily mobile phones. Modern web design usually has built-in functionality that will be responsive to the type of device the end user is operating to access your website. If a template "breaks” on a small phone, then it's not a good template.
Finally, a website template marketplace is full of separate vendors. Don't forget that "marketplace” websites are full of separate vendors with their own way of designing and their own skillsets. Some might be extremely skilled and reasonably-priced, while others might border on being a scam. Be sure to research the individual vendor. Often, marketplaces become so large that quality control just can't investigate each vendor. It's up to you to do your own research.
Here are some criteria you can use to make comparisons and ultimately decide on a website template for your site:
To assist you in finding the best website template, Top Consumer Reviews has evaluated and ranked top vendors on the market today. We're confident that this information will make finding a website design and template a fun rather than frustrating experience.
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