The Best Wedding Dress Stores

Tuesday, June 6th

2023 Wedding Dress Store Reviews

Lulus

• Free shipping when you spend $50
• Free returns on all orders postmarked within 10 days of delivery
• Save 15% if you sign up for text alerts
• "A+" Better Business Bureau rating
• Unfiltered product reviews
• Most dresses ready to ship in 48-72 hours

Lulus is a tasteful, trendy brand of modern and upscale clothing. Their online store launched in 2005, giving customers the ability to buy shoes, swimsuits, clothing, accessories, and even wedding dresses from the comfort of their home. You'll find the latest fashions at Lulus that aren't sold through any other retailers. The prices for their products are very competitive, their policies are transparently laid out, and they have great reviews from customers, making this one of the best places to buy a wedding dress online.

Over 260 wedding dresses

There are 264 styles of wedding dresses to choose from at Lulus, all of them with different sleeve lengths, necklines, lengths, and styles. You can refine your results by selecting the type of dress you want and the price range you want to stick to. There is a nice range of both slim fit and flowy wedding dresses at Lulus, making this a good place for people of all body types to shop. Most dresses come in sizes XXS to 3X.

Affordable prices

Most people expect that wedding dresses will easily be hundreds or thousands of dollars, but at Lulus you get high quality clothing at a low cost. Prices range from $15 on sale to $398. Most of the dresses are in the $70 - $150 range, making this one of the most reasonable wedding dress retailers out there. In addition, all orders over $50 qualify for free shipping.

Find the perfect fit

Lulus gives the details about the wedding dress model's height, bust, waist, hip size and the dress size they are wearing for comparison. They have a fit finder feature to help guarantee you select the perfect size, and you can consult with a "Fit Expert" through their chat feature to get a second opinion! Lulus leaves little room for error when it comes to making sure the wedding dress you order from their site fits you perfectly.

Ready to ship wedding dresses

The wedding dresses from Lulus are usually ready to ship within 48-72 hours as long as the one you select is in stock. At checkout, a shipping estimator tool takes warehouse processing times into account to give you an accurate timeframe for when you can expect your wedding dress to arrive at your home. This means you don't have to wait months for made-to-order dresses like you do at some other retailers, so if you're in a pinch, Lulus is a good place to find a wedding dress fast!

Transparent product reviews

One of the most reassuring things about shopping at Lulus is their transparent product reviews from customers. You won't find customer feedback on every single wedding dress, but many of them have reviews that let you know if buyers felt that the wedding dress fit true to size, what color and size they ordered, and their height, weight, waist, and hip size (if they choose to disclose it). Customers can rate wedding dresses out of 5 stars and leave comments about the dress, as well as a photo of them wearing it. Lulus doesn't have a 100% satisfaction rate on all their products, but most of the time customers are thrilled with their purchase and have great things to say about their shopping experience.

Free returns

You deserve to be smitten with your wedding dress, so if something isn't quite right with the one you order from Lulus, they'll take care of it. As long as your package is postmarked within 10 days from delivery, they'll pay for your return shipping. However, if you need longer to send your dress back, you have up to 30 days, but you'll need to pay the $7 shipping fee. As long as your dress is in new, unused condition and has the original tags attached, you will qualify for a full refund.

Best option out there!

Lulus makes shopping online so much fun! They have a beautiful selection of wedding dresses at affordable prices you can count on. The Better Business Bureau gives them an "A+" rating in addition to the good things customers have to say about the company. Lulus has earned our highest ranking for their excellent customer service, high-quality apparel, transparent customer reviews, and beautiful selection of wedding dresses.

COCOMELODY

• Subscribe and save 5%-25%
• Over 360 dress styles
• Made-to-order wedding dresses

COCOMELODY was founded in 2001. They have brick-and-mortar stores in Utah, LA, and North Carolina in addition to 7 more locations outside the US. Their online store includes all of their wedding, bridesmaid, and other formal dress designs you'll find in-store and more.

New collections released yearly

Each year COCOMELODY releases a new collection of wedding dresses that highlight the latest styles. Their latest collections feature black wedding dresses, peach and pink grey gowns, and jumpsuits. You can shop all of COCOMELODY's wedding dresses by silhouette, fabric, size, price, hemline/train, length, sleeves, and more. In total, there are over 360 dresses to choose from.

Try on gowns before purchase

A huge selling point for shopping from COCOMELODY is their try-at-home program. Customers can test the fit and quality of a bridal gown before deciding to purchase it. You can order up to 3 wedding dresses for $25 per gown and keep the dresses for 3 calendar days from the date of delivery. This gives you the opportunity to ensure that the dresses fit exactly the way you want and the style fits your taste.

Order swatches before buying your dress

COCOMELODY highly recommends ordering swatches of the wedding dresses you're interested in - just $2 and free shipping - before making a final purchase. This will guarantee that you know the exact material and color of your bridal gown beforehand, to help you avoid buying something you don't want due to screen coloring issues.

Fair pricing

The wedding dresses from COCOMELODY range from $100 to $2,000, with most of them priced between $250 and $600. If you subscribe to COCOMELODY on Facebook Messenger, you'll get 10% off your next order. When you reach COCOMELODY's site you can spin a virtual wheel and save either between 5% or 25% off of your order or get free shipping. This could mean hundreds of dollars of savings on your wedding dress!

Made-to-order = longer shipping timeframes

Each wedding dress is made-to-order through COCOMELODY, so it takes 35 to 45 days for production time. Standard orders assume a 45 day production time frame, but if you pay $99 extra, you can drop the production to 40 days, or pay $129 for 35 days. On top of this, standard shipping takes 3-10 days, so you need to give yourself plenty of leeway to make sure your dress arrives before your wedding day. Shipping costs depend on your location and what you're ordering, but standard shipping is usually going to be about $16 in the United States.

7-day return policy

If you want to return your wedding dress for any reason, you'll need to initiate your return within 7 days of receiving your order. Full refunds will only be issued for items that arrived defective, damaged, or different from what the customer ordered. For dresses you change your mind about or with sizing issues, you'll receive a full refund minus the cost of shipping and a 30% restocking fee.

Good option

When we found that COCOMELODY has an "F" rating from the Better Business Bureau, we were surprised and disappointed. The reason for their low rating is their failure to respond to the 10 formal complaints that have been made. Customer reviews made elsewhere reflect much better on COCOMELODY saying their dresses are of high quality and fit really well. This is a good place to buy a wedding dress if you are able to order well in advance. We like that you can try on wedding dresses at home and easily order fabric swatches. COCOMELODY earns a great rating from us.

Azazie

• "A+" Better Business Bureau rating
• Try at home program
• 3 free swatches with text message sign up
• Free custom sizing
• Made-to-order dresses to reduce environmental waste

Founded in 2014, Azazie aims to reinvent the bridal experience by helping women find the dress of their dreams regardless of budget. They are a body-inclusive company that provides made-to-order dresses in sizes 0-30. Whether you're looking for wedding dresses, bridesmaid dresses, mother of the bride dresses, or formal dresses for any other special event, Azazie has a good selection.

Over 300 made-to-order dresses

There are more than 300 wedding dress designs at Azazie. Styles ranging from romantic to elegant to chic/modern to beach/destination give customers a good variety to choose from. You can sort them by length, silhouette, price, straps/sleeves, fabric, neckline, embellishment, back style, features, boning, padding, and more. Most dresses come in multiple colors and you can view them on different models to see how they might look depending on your body type.

Free custom sizing

Since Azazie does made-to-order dresses, they offer free custom sizing. You can get your dress made to your measurements (bust, hips, waist) so that it fits you perfectly from top to bottom. Production times vary by style, but are usually 2-4 weeks. Be sure to pay attention to the production time for the design you're considering, and keep in mind lead times do not include shipping. Delivery is an additional 1-10 business days depending on location.

Good prices and sitewide sales

The price of wedding dresses and jumpsuits from Azazie ranges from $139 to $779. For made-to-order dresses, that is incredibly affordable. Every so often, Azazie will run sitewide sales where you can save 10% or 15% on your total purchase, which is a decent savings that should help your wedding budget. A flat shipping rate is based on your purchase subtotal and location. With the price of the wedding dresses, you should expect to pay anywhere from $10 to $40 depending on the cost of the gown you choose.

At-home try on program

Azazie offers an at-home try on program where you can pick up to 3 dresses and have them shipped to your house to try on from the comfort of your house. Bridesmaid and mother of the bride dresses are $10 each and wedding dresses are $15 each. The cost includes shipping both ways. Azazie also offers 3 free swatches if you sign up to receive marketing text messages.

No returns on custom dresses

If you change your mind about the wedding dress you buy from Azazie, you can only send it back within 30 days if it's a standard size. If you choose to do custom sizing, you're out of luck and won't be able to send it back for a refund. If for some reason you've ordered 3 or more wedding gowns from Azazie in standard sizing and choose to return them, a 10% restocking fee will be automatically deducted from your refund.

Majority of customers are pleased

Outside of Azazie's website, there is mixed feedback about the reliability of the company. The Better Business Bureau gives them an "A+" rating, but some people say you get low quality dresses from China, dresses come wrinkled, or custom sizing isn't accurate. On the flip side, others say Azazie offers perfect choices of affordable, beautiful gowns that come exactly as they appear on the website. Additionally, customers can leave reviews on products on Azazie's website and include whether the fit was small, large, or just right, leave a description of their shopping experience, and include photos of themselves in the dress.

High rating

The overwhelming majority of customers are pleased with their wedding dresses here. Combined with a wide range of styles and free custom sizing, Azazie packs a powerful punch when it comes to wedding dresses.

David's Bridal

• Over 1,000 wedding dresses to choose from
• Free shipping on orders $149+
• Most dresses in stock

Since starting out as a bridal salon in Florida in 1950, David's Bridal has grown to nearly 300 retail stores throughout the United States with an online store featuring a huge selection of wedding dresses, bridesmaid dresses, communion, graduation, prom, evening, and many other types of dresses. David's Bridal is a popular shopping destination for special events and they say nearly one in three brides in the US purchases their dress from them.

Most dresses are ready to ship

Since David Bridal specializes in wedding dresses, they have a fantastic selection. There are over 1,000 wedding dresses to browse here. You can narrow down the different designs by choosing a silhouette, color, price, sleeve type, neckline, size, and length. Most of the wedding dresses are in stock and ready to ship, so after about 3 days of processing and 1-7 days of shipping, you should have the gown of your dreams at your doorstep!

Buy now, pay later

The cost of wedding dresses at David's Bridal ranges from $79.99 (on sale) to $1,899. Prices are what you would expect if you're hoping for a high-quality, beautiful dress that won't break the bank and that comes looking exactly as pictured on the website. If you don't want to pay the full price of your dress upfront, you can see if you qualify through David's Bridal to "buy now, pay later" with Affirm and break up the cost into monthly payments without having to worry about paying interest.

Short return policy

If you receive your wedding dress and need to return it for any reason, you'll have to act fast. You only have 7 days to return your merchandise once you've received it. As long as it is in new, unused condition with original tags, you'll qualify for a full refund via your original payment method. You'll either have to pay your own return shipping or you can purchase a $12.50 return label from David's Bridal. If you decide to exchange your wedding dress rather than return it, you have a longer window of 60 days to do so.

Average customer reviews

David's Bridal receives average reviews from customers and a shocking "F" rating from the Better Business Bureau (BBB). Quite a few people filed complaints about David's Bridal that they haven't responded to, resulting in the low BBB rating. Most people who are frustrated by their experience with David's Bridal dealt with a rude or grumpy salesperson in-store; fortunately, there weren't many issues when it came to shopping online.

Solid option

Dresses are high-quality, there is a great selection, and you can rest assured knowing David's Bridal is a popular, well-established retailer. If you want to buy from a store that specializes in wedding dresses, David's Bridal is a good option.

AW Bridal

• Save 5% on your first order with email signup
• 30-day return policy
• Custom tailoring for free

AW Bridal first opened in Nevada in 2011. They carry wedding dresses, mother of the bride dresses, headpieces, sashes and belts, wedding robes, plus gifts and decor. Surprisingly, wedding dresses offer the least amount of selection! Still, AW Bridal's website is easy to navigate, professional, and includes thorough descriptions of their bridal gowns.

Small selection, perfect sizing

There are 19 wedding dresses to choose from at AW Bridal. It's unnecessary, but you can filter them by fabric, silhouette, sleeves, neckline, back detail, embellishments, and price. Although there are few designs to choose from, they are beautiful and appear to be of high quality. The sizes of dresses range from 0 - 30, but if you want a custom size you can provide your bust, waist, hip, hollow (of the neck) to floor, height, and any extra length you desire. You'll get a dress made just for your body type without having to pay anything extra. The estimated delivery time for made-to-order wedding dresses is about 2-3 weeks.

Reasonable pricing

The wedding dress prices at AW Bridal are fair to say the least. At the time of this review, many of them were on sale and ranged from $299 to $499. Considering custom sizing is included in this price, you're getting a good deal here! If you're willing to provide your email address for updates and special offers at AW Bridal, you'll get a code for 5% off of your first order. It might not seem like much, but every penny counts when you're planning a wedding!

30-day refund policy

If you receive your ready-made wedding dress and it doesn't fit as you hoped or you change your mind about the style, you can send it back within 30 days. As long as it is in original packaging, unworn, and unwashed with tags attached, you'll be eligible for a full refund minus shipping. If you chose to do custom sizing for your wedding dress, it cannot be returned or exchanged. The cost for shipping is a flat fee of $25 for all bridal gowns.

Happy customers!

AW Bridal isn't rated by the Better Business Bureau, but customers really like them! We were excited to see how happy people are with their purchases from this retailer. Many of them recommend AW Bridal to all their friends because of the high-quality dresses, affordable prices, and custom sizing.

Good, not great

From everything we've seen, this is a reliable retailer to shop at for a wedding dress. We wish they had a bigger selection of designs, but if you find something you like here, then by all means buy it.

Macy's

• Free shipping with $25 purchase
• "A+" Better Business Bureau rating
• 90-day return policy
• Helpful sizing feature
• Free curbside and in-store pickup

Macy's is a popular American department store chain based out of New York City. They are comprised of three retail brands including Macy's, Bluemercury, and Bloomingdale's. Their company was founded in 1858 and often ranks as the largest US department store company by retail sales. Outside of online and in-store stopping, they are known for the huge Thanksgiving Day Parade they put on each year. Macy's sells everything from beauty products to home decor to clothing, with the exception of formal wedding dresses.

Semi-formal white dresses

There are 50 dresses in Macy's "White Bride To Be Wedding" category. Most of them would be described as semi-formal and are knee-length. There are a few that could be used as a simple looking wedding dress, but for the most part, this isn't what Macy's is trying for. They don't advertise themselves as a wedding dress retailer or make any big promises about their selection, so we can't be too disappointed. However, some people prefer less formal-looking wedding dresses - and for those brides-to-be, Macy's might get the job done.

Sizes vary by dress style

The white dresses at Macy's range from $57 to $498: no outrageous costs on any of them. Since the styles range quite a bit, you could use Macy's filter features and decide the dress length, color, price range, sleeve length, and style you like best to narrow down your choices. Since all of the dresses come from different designers, the sizes will vary. One dress might come in a 0-16 and another might come in 2-14. You can select the "Which size fits me?" button if it's available on the dress you're viewing and provide your height, weight, age, brand of a best-fitting dress and the size you wear, and your bra size to get a recommended size.

Honest customer reviews

One of the most useful things about shopping at Macy's is the ability for customers to leave reviews about different products to help future buyers. Not all white dresses have customer reviews, but most do. The perk of shopping at a big retailer like Macy's is that you're more likely to find a lot of product reviews on items since so many people buy from them. You can read people's descriptions of the dress and if they felt like it ran too short or long, too small or large.

90-day return policy

Macy's return policy is probably more generous than almost any other place you might shop online for a wedding dress. They will allow you to send your dress back within 90 days of purchase for any reason. You can either return it by mail or bring it to one of their 726 brick-and-mortar stores for a full refund or to do an exchange.

Convenient pickup or delivery

In addition to returning your unwanted items to a Macy's location, you can pick up your online order at one as well. You can opt for curbside pickup and not even have to get out of your car! Your other option is to walk into the designated pickup area in the store and show them your confirmation barcode to pick up your items. Both of these options are completely free! If you'd rather have your items delivered to your house, they'll also do that free of charge if you spend at least $25.

Macy's is great, but not for wedding dresses

Macy's has an "A+" rating from the Better Business Bureau, and a long history of customer satisfaction that has made them into the retail giant they are today. Macy's is a fantastic place to shop online for home decor, furniture, jewelry, clothing, shoes, accessories, and pretty much anything else they carry. However, wedding dresses are clearly not their specialty. If you want a retailer with a big selection of stunning, fancy, princess-like gowns, you'll need to look somewhere else.

Nordstrom

• Free shipping on all orders
• Free returns
• "A+" Better Business Bureau rating
• Unfiltered customer reviews on products

Nordstrom is a well-known American chain store with over 468 brick-and-mortar locations. They were founded in 1901, originally as a shoe store, and have grown to include luxury clothing, shoes, fragrances, accessories, beauty products, and gifts for men, women, and children. You can buy nearly any type of apparel at Nordstrom, but when it comes to wedding dresses, you won't have much of a selection.

Not a wedding dress retailer

When you're searching for wedding dresses at Nordstrom, over 1,960 results come up. Initially this is exciting until you realize that this includes shoes and nearly any other type of dress. The blue floral midi dresses, bright orange satin ruffle gowns, and maternity wrap dresses probably won't be most people's first choice for a wedding gown. Needless to say, Nordstrom isn't trying to be a wedding dress retailer.

Free delivery

You can easily sort all the dresses at Nordstrom by the color white and view your options. Although most dresses aren't meant to be wedding dresses, surely you could find some formal gowns to fit the bill. Their product descriptions give plenty of sizing details, fabric information, and delivery timeframes to help you make a smart purchase. Nordstrom doesn't do made-to-order dresses, so you'll know right away how soon you can expect your dress. Shipping is always free and if you live near a Nordstrom store, you can select in-store pickup at checkout and get your wedding dress even faster if they have it in stock.

Customer feedback and photos

Since Nordstrom is a popular retailer, many of the clothing items they sell - including their dresses - have customer reviews about them. This helps you to know if the dress runs large or small, what the material quality is like, and how fast shipping is. It's most helpful when customers post pictures of themselves in the dress to give you an idea of how it looks on different body types.

3 return options

If you need to make a return to Nordstrom, you won't have to jump through hoops to do it. If you live near one of their retail locations, you can take your wedding dress to the store and initiate your return with their customer service desk. If you'd rather start your return online, you can drop off your items with contactless curbside returns at any Nordstrom store. The third option is to initiate your return online and use Nordstrom's prepaid shipping label to send your dress through the mail. After 5-7 days of processing your return, you will get a full refund via the original payment method.

Shop here if it isn't for your wedding dress

Nordstrom is a reputable company that has a nearly unbeatable selection of all types of apparel. They have an "A+" rating from the Better Business Bureau and a loyal customer base. However, when it comes to wedding dresses, their selection is weak. We can't fault them for that since they don't advertise themselves as a place that specializes in selling wedding dresses. We are big fans of Nordstrom, but for wedding dress shopping we'd encourage you to look elsewhere.

Veaul

• Thousands of wedding dresses
• Most dresses under $1,000
• 7-day return policy

Veaul is a Chinese-based clothing retailer "with an affordable item for wedding stuff" . The broken English and less-than-great usability of their website immediately made us skeptical. The company was founded in 2014 and offers wedding dresses, bridal accessories, formal dresses, and shoes. Veaul says their website is jointly operated by Meledo Company Limited, a company with almost no background information online. However, some reports have said that the company is linked with many untrustworthy online stores.

Middle-man retailer

Veaul's display of wedding dresses feels overwhelming: there are thousands of them with many different types of pictures. Some photos of dresses are set up in a showroom, some are worn by models, others are on mannequins. It's clear that these dresses aren't all coming from Veaul - they appear to be a go-between matching customers with different retailers from all over.

Thousands of bridal gowns

There doesn't seem to be much rhyme or reason to the organization of the dresses on Veaul's website, so you'll want to use their filter features to narrow down your options. You can select the category of dress, pattern, price, color, hemline, material, silhouette, embellishment, neckline, sleeve and other details to find the style of dress you like best. The sizes of the dresses depend on the design. They all have US and UK sizing, usually ranging from 00-16. For $20 extra, you can provide your exact measurements and have a dress tailored to you.

Big, extravagant wedding dresses

Prices for wedding dresses from Veaul range from $40 - $1,530. In truth, nearly every bridal gown featured on this retailer's site looks like it should easily cost over $1,000. Veaul advertises that they sell "cheap" wedding dresses, but if you're paying cheap prices, there's no way you'll receive a wedding dress that matches what you see on the website. Frankly, all of the styles are huge with nearly every dress having a full, multi-layered skirt and a long train. On top of this, most of them are decked out in lace and embellishments. If you're wanting a more simple, modern wedding dress, you'll likely feel that Veaul offers styles that seem much too extravagant. These types of dresses are what you'd expect at a royal wedding.

Plan weeks in advance

Veaul says each of their dresses is made from scratch. They need 11-13 days to make your gown and then an additional 3-15 days to get your package from their facilities to your home. The cost for shipping depends on the weight of your order, but standard shipping starts at $14.99.

Make quick returns, expect slow refunds

If you need to return your wedding dress and didn't have it tailor-made, you can send it back within 7 days of receiving it. Once your return is processed back at the Veaul facility, it will take around 20 days for you to receive your refund. This seems like a really long time, but it's better than not getting a refund at all, which is what some people have claimed happened to them after trying to send their merchandise back to Veaul.

Not worth the risk

The Better Business Bureau doesn't have a rating for Veaul. They have a few customer reviews online, though. Some say they are happy with their purchase, but others say dresses are roughly and cheaply made and some orders don't show up at all. We don't get great vibes from this company and can't imagine they are making top-of-the-line gowns like they show on their website in 11-13 days for only a few hundred dollars. Dealing with customer service in China and expecting refunds for your returns sounds difficult, so it will be more worth your time to shop at a higher-rated wedding dress retailer with solid customer reviews.

BHLDN

• Free shipping with email subscription
• 30-day return policy
• Over 100 wedding dress styles

BHLDN is a high-end dress retailer run by Anthropolgie. They specialize in selling bridal gowns, bridal party apparel (flower girls and bridesmaids), wedding jewelry, mother of the bride dresses, formal dresses, and shoes. It appears that all women in a wedding party can be dressed to the nines here. However, once you've heard the horror stories from customers, you might decide that the beautiful dresses from BHLDN are not worth the frustration you may go through if you have to deal with customer service on any level.

Stunning gowns

There are 104 wedding dresses to admire and buy at BHLDN. You can shop by wedding dress season, collection, style, silhouette, ratings, and more. Some of the dresses have soft floral prints and others come in multiple shades of whites, pinks, reds, and greys. BHLDN's wedding dresses are stunning and fashionable. You can find sizes ranging from 0-26 in most designs.

Steep prices

One of the biggest shock factors at BHLDN is their pricing. Wedding dresses are typically one of the most expensive articles of clothing you'll ever buy, but when you find retailers selling them for a few hundred dollars, the price tags of a few thousand dollars at BHLDN take some mental readjusting. The least expensive wedding dress is $495 and you can spend up to $2,900. The vast majority of dresses are over $1,000, so buying here is a big financial commitment.

Order with time to spare

At the time of our most recent visit, BHLDN had a note about their shipping, letting brides know that they were experiencing supply chain issues and they apologized in advance if the dress didn't arrive in time for their event. This is definitely concerning, especially since customers have complained about this very thing. However, their standard shipping times say that most in-stock items ship within 24 hours of ordering, and usually take 5-8 business days to arrive. It's best if you order a dress from BHLDN well before your wedding takes place to ensure that you aren't looking for a new dress last minute if your BHLDN order gets delayed.

Long refund processing times

The return policy for dresses ordered from BHLDN gives customers a typical 30 days to return their items for a full refund. If you return your wedding dress after the 30 day window, you'll only be eligible for store credit. Most items need to be shipped back and can't be returned to a store, even if you have an Anthropologie or BHLDN near you. It may take up to 2-3 weeks to process returns: longer than some people would like, especially if they need that money toward buying a new dress elsewhere. Some customers report that they were charged up to $75 in restocking fees with no explanation from customer service as to why.

Alerts and warnings

Despite their professional website, stunning gowns, and high-end aura, this company is not as reputable as they seem. BHLDN has a lousy "D" rating from the Better Business Bureau (BBB), and their parent company Anthropologie has an even worse "F" rating. An alert from the BBB warns that Anthropologie often sends damaged products and rarely follows through on issuing refunds or exchanges when customers return their items. Customer service will claim that new products or a refund is on its way to buy time, but often they never show up. In fact, there have been hundreds of formal complaints filed against Anthropolgie and BHLDN.

Lots of room for improvement

There is so much potential for BHLDN, but we are extremely disappointed by how the company operates. Until they get their ducks in a row, this is not a good place to drop a couple thousand dollars on a wedding dress.

Milanoo

• Orders over $109 ship free
• Sign up for emails and save $30
• 15-day return policy
• Over 800 wedding dresses to choose from

Milanoo is based out of Chengdu, China. They are an online clothing retailer founded in 2008 that sells both men and women's clothing, special event items, shoes, wedding dresses, and costumes. The company has a huge selection of fashionable and trendy clothing, but unfortunately they don't seem to deliver what they promise. Long story short: there isn't a lot of sense in trying your luck here.

Hundreds of wedding gowns

Milanoo has over 800 wedding dresses to choose from on their website, which is a bigger selection than many of their competitors carry. They also have a unique selection of jumpers and black dresses highlighted on their site. This leaves customers a good variety of bridal outfits to choose from that can be narrowed down by price range, color, silhouette, hemline, train length, neckline, sleeve length, fabric, and embellishment.

Comparable pricing

Milanoo offers a discount if you sign up for their email list that saves you $30 on your next purchase and gives you free shipping if you spend over $109. Many of the wedding dresses are on sale. The prices range from $68 to $681. The prices just don't seem like they would be able to buy you the wedding dresses shown on the website. Full length dresses with multiple layers of fabric and tulle with embellishments, lace, and other decorative details can easily cost a thousand dollars or more at another store, which makes us worried that Milanoo is posting images of dresses that are much nicer than what they actually sell.

Sizing depends on the dress style

Something that might be slightly confusing to customers is how to decide which size of wedding dress to order. Some dresses range from XS to XXL while others range from a size 2 to 26W. If you want a dress "tailor made" you can spend an extra $14.99 and include measurements of your shoulder width, bust, waist, hip, arm, neckline, and height to get a custom-fitted wedding dress. This will make it so you can't return your dress, though.

Slow shipping from China

Since Milanoo is based out of China, it takes a while to receive your wedding dress from their factory. The descriptions of their bridal gowns usually say they will take 10-12 days to process and then another 4-7 days for shipping. It's unclear how much the processing time differs if you decide to have your wedding dress tailor-made. If you are spending less than $109 on your order, shipping will be at least another $20 and according to many customers, you'll usually end up waiting longer than anticipated for your items to arrive.

15-day return policy

If you're unsatisfied with your wedding dress (which wouldn't be surprising considering the amount of customer reviews about low quality), you can submit a return application within 15 days of receipt and send back your dress for a refund as long as it is in new, unused condition, and wasn't custom-made. You'll be responsible for the cost of return shipping -to China.

Steer clear

Milanoo is not rated by the Better Business Bureau. Instead, they have a lot of customer complaints online that claim this company is a scam and sends dresses that look different from the pictures online, makes it difficult to return items, sells low-quality merchandise, and is guilty of false advertising. You may end up spending a few hundred dollars and end up with an unfortunate surprise when your wedding dress turns out nothing like you'd hoped. This is every bride's worst nightmare, so stay on the safe side and steer clear of Milanoo!