Our reviewers evaluate products and services based on unbiased research. Top Consumer Reviews may earn money when you click on a link. Learn more about our process.

The Best Wedding Dress Stores

Where Can You Find the Best Wedding Dresses?

A wedding is one of the most special and memorable times of a woman's life. When getting ready for such an important day, every bride wants to feel attractive and confident. That all starts with a beautiful, well-fitting wedding dress.

Finding the right wedding dress, however, can be a time-consuming and frustrating experience. Driving from store to store, trying on different wedding dresses, and agonizing over limited selections can quickly turn the event into a nightmare.

Saturday, January 23rd

2021 Wedding Dress Store Reviews

TopConsumerReviews.com Best-In-Class Blue Ribbon Award BHLDN Review 5 Star Rating

BHLDN

5 Star Rating
  • Cost: From $600 to $3,600
TopConsumerReviews.com Best-In-Class Blue Ribbon Award

BHLDN, or "Beholden", gets its name from the Dutch word meaning "to keep". As an Anthropologie brand, this Wedding Dress retailer prides itself on having a "passion for tradition with a twist", selling heirloom-quality gowns, camisoles and skirts with "timeless style from another era".

With respect to selection, BHLDN carries a smaller range than many of the stores in our review: 40 designers and 54 gowns in sizes ranging from 0-18. Pricing is typically more expensive as well, with the lowest-priced gown retailing for $600 and dresses up to $3,600. Fortunately, when comparing a particular selection, such as the Nicole Miller "Dakota" gown, BHLDN's prices were very competitive with other online retailers.

Also, BHLDN's return policy is much more generous than many of their competitors. Wedding dresses can be returned within 30 days, provided that they are in original condition with all tags attached and in their original packaging. A prepaid UPS label is included in every shipment. It is important to note that while BHLDN currently has over a dozen brick-and-mortar locations, wedding dresses purchased online cannot be returned in-person.

Best Wedding Dress Stores

Shipping is $10.95 for orders of $501 and up, plus an additional charge of $15 for all wedding gowns. We would love to see a more generous shipping policy, like many of the other wedding dress retailers in our review.

What we love about BHLDN is their focus on helping brides find the perfect dress for their special day. Stylists are available via phone or email to help with selecting and sizing the right dress, and brides are eagerly encouraged to make that connection as they shop for a gown. Even using the website is simple: shoppers can narrow down their options by back detail, style (for example, A-Line, Strapless, Sheath, Mermaid, and Ball Gown), and length - or absence - of sleeves.

When looking at a particular dress, brides can see BHLDN's recommended pairings for jewelry, veils, and so forth, or they can choose from the wide variety of accessories available on the corresponding pages on the site. Most of the wedding dresses also have customer reviews that can help shoppers get a real-world perspective on the feel, weight, and fit of the gown. Best of all, BHLDN provides specific hints with respect to alterations. For example, on a gown with detailed beading, the dress's information clearly states that an expert tailor will be required if the dress needs to be shortened.

Although their selection is narrower - and average prices are higher - than many of the retailers we reviewed, BHLDN makes it possible for brides to find a truly classic look in a high-quality gown, and to easily return the purchase if it winds up not being a good match.

David's Bridal Review 4 Star Rating

David's Bridal

4 Star Rating
  • Cost: From $39.99 to $2,098

With a history spanning 60 years and retail stores throughout the US, Canada, and UK, David's Bridal is well-established as a Wedding Dress retailer. Their website is incredibly user-friendly, and makes it easy to find exactly the style, color, and price range you're looking for. Using the options on the left-hand side of the page, you can sort the 1,500 available dresses by designer, such as Vera Wang, Oleg Cassini, and nearly a dozen others; or, by style, price, color, silhouette, length, straps/sleeves, or neckline.

Additional features include the ability to save favorite items to multiple lists - bridesmaids dresses and accessories, flower girl dresses, and so on - to keep track of potential choices while shopping; a budget planner, to keep an eye on expenses; and even the David's Bridal Rewards program, offering discounts and savings of up to $2,000 with DB's national partners, such as $40 off every tuxedo rental from Men's Wearhouse and discounts on wedding rings at Helzberg Diamonds.

Best Wedding Dress Stores

David's Bridal has a selection that truly covers every prospective bride. If you're on a budget, David's has 100 dresses under $200. Looking for something elegant and high-end? There are 500 dresses in the $800-and-up range. And, David's Bridal is one of the few retailers in our review that has a wide selection for both petites (women 5'4" and under) and plus sizes, up to 30W.

At the time of our review, shipping was free for all orders of $99 and more; there was also a pop-up for free shipping as well as a contest to win a wedding dress. In general, returns of dresses purchased online are accepted within 14 days of shipping, provided the dress is in original condition. Wedding dresses purchased online may not be returned to any David's Bridal store and can only be returned by mail.

We did find several customer complaints that they received dresses that were stained and that it took some time to have them replaced by customer service, but in general their shoppers are satisfied with their online wedding dress purchase. Because of their incredibly wide selection for brides of all budgets, sizes, and preferences, we recommend David's Bridal as a good place to find a wedding dress.

Zappos Review 3.5 Star Rating

Zappos

3.5 Star Rating
  • Cost: Starting from $41.00

Zappos has a limited variety of wedding dresses but the choices they do offer seem well-chosen and may get some attention just for the sake of convenience.

The website is easy to navigate and refine your searches to suit your style, size and specifications. You can search by length (long, short, knee length, tea length or asymmetrical). You can search by dress type, sleeve length, neckline style, material, color and price. The limited inventory also has a limited price span, ranging from $41.40 to $1900.00.

If you find yourself in a pinch and need a dress fast, the prompt delivery may accommodate your needs and the low-risk return policy will assure that you won't get stuck with a dress you don't love. If you order a dress, you will have an entire year to change your mind! Simply login to print a FREE UPS label and send it back, unworn, in its original packaging within 365 days of your purchase.

Best Wedding Dress Stores

Zappos customer service is a big draw for its customers site-wide for all of their merchandise. The 24/7 customer service professionals are available by live online chat, phone call or email to answer your questions. Customer satisfaction is an obvious priority for this company. Shipping is prompt and free and their return policy is hard to beat with an entire year to return for a full refund.

Zappos is a good option for the low-maintenance, easy to please bride who needs a dress in a hurry and may change her mind. We hope Zappos will consider expanding their wedding dress selection to appeal to a broader market. If you are lucky enough to find your dream dress on Zappos we are confident you will not be disappointed with your over-all shopping and customer service experience.

House of Brides Review 3 Star Rating

House of Brides

3 Star Rating
  • Cost: Starting from $130

House of Brides is an online wedding store that has multiple retail locations in the Chicago area. Unlike some of the lower-rated companies in our review that feature knock-off designer wedding dresses, House of Brides sells the actual designer wedding dresses at discounted prices.

Interestingly, online prices for House of Brides are much cheaper than their retail locations. This is important, because they don't honor the Internet prices in the stores. We found some poor reviews of the customer service in House of Brides stores, as well as complaints with delays in receiving wedding dresses when the stores had to order them directly. The owner of House of Brides was also in the news recently for pleading guilty to fraudulent sales tax returns. It seems that ordering online is a better option than buying in the store.

Best Wedding Dress Stores

The website is an average looking website. The search for your wedding dress can be narrowed down by many categories including designer, price, neckline, waistline, fabric, sleeve length and much more. They do not offer alterations through their website and suggest that you try on the wedding dress at a bridal store before ordering to make sure the wedding dress is what you want. Of course, once you receive the wedding dress you can find someone locally who can make small changes for you.

Free shipping is offered on all wedding dress purchases. Unfortunately, House of Brides does not accept any returns whatsoever. Once the purchase is complete, the order cannot be cancelled or returned. That is a large risk, especially since some people may not be able to see the wedding dress in person.

Despite the good selection and fair pricing, House of Brides drops in our ratings due to some website functionality issues and the lack of any return policy.

Milanoo Review 2.5 Star Rating

Milanoo

2.5 Star Rating
  • Cost: Starting from $45.99

Milanoo is another Chinese Wholesaler company. They offer a large selection of products beyond wedding dresses including costumes, holiday supplies, jewelry, wigs and much more.

The prices are very cheap, but the quality is very cheap as well. The wedding dress pictures shown on the website are pictures from designers. They are the template for what the wedding dress will be made to look like, but will not be the same wedding dress.

Many of the complaints we found included poor quality, wrong sizing (even when the accurate measurements are submitted for a custom wedding dress), and poor customer service when trying to return the wedding dress.

Best Wedding Dress Stores

There is a nice reference section in the FAQ's about style advice for wedding dresses. It explains which styles of wedding dresses are best for different body types. Free shipping is offered for wedding dresses over $75. There is a 7-day return policy and a 15-day exchange policy for wedding dresses with "quality problem" - which is ultimately up to the company's discretion. You need to be sure to read and be comfortable with the full return and exchange policy before making a purchase, as there is specific wording that can prevent you from returning your wedding dress.

Due to the poor quality of wedding dresses and customer service complaints, Milanoo receives a low rating.

Eric Dress Review 1.5 Star Rating

Eric Dress

1.5 Star Rating
  • Cost: From $74 to $835

Based in Hong Kong, Eric Dress sells wedding gowns in a variety of styles and price points. Shoppers can use the left-hand navigation to sort dresses by price range, silhouette, hemline, back details, season, embellishments, sleeve length, train, body shape, material, waist, and even by wedding venue.

According to the returns page, Eric Dress's policy allows customers to return or exchange unworn, clean dresses with tags intact within 30 days from the delivered date. Customers must contact the Eric Dress customer service department first, or the return shipment may be refused. Unfortunately, numerous reviews show that customers have difficulty getting in touch with the customer service department, as phone calls and emails both go unanswered.

Best Wedding Dress Stores

Many of these returns are likely due to the dresses not arriving as pictured in the photos - often with differences in style, cut, sizing, or materials when compared with the original images featured on the site. While the site claims to use professional photography to capture the images of the dresses, some of the photographs were taken from personal wedding blogs (and the watermark was removed, as evidenced by the pixelation in the photos on Eric Dress).

Shipping costs depend on the item, and presumably by weight, but Eric Dress's estimates left us puzzled. On a heavily beaded gown with a long train, we were told that the weight was just under five pounds, and that shipping would be from $16.90 - $27.49. Several customers claimed that their shipping costs were almost double the price of the dress, and any returns place the cost of shipping on the buyer.

While we like both the variety of the dresses and the reasonable prices offered by Eric Dress, we cannot confidently recommend them to brides who are looking for a reputable online retailer for their wedding dress.

Light In The Box Review 1 Star Rating

Light In The Box

1 Star Rating
  • Cost: Starting from $59.99

Light in the Box is a Chinese Wholesale company with over 95,000 products that include wedding dresses, cell phones, health and beauty products, outdoor sports, and much more. The categories of wedding dresses are listed on the left side, offering many different options to select from. The website is organized well and has a clean look.

Each wedding dress ordered is either custom made or tailored to the customer's measurements. This causes the wedding dress to be shipped at a minimum of 16 working days from when the order is placed. The shipping costs vary based upon each item, they are calculated at checkout.

The website looks nice, but with a little more research about customer's experiences purchasing wedding dresses from Light in the Box, we have grave concerns about their quality of wedding dresses and customer service. There are more complaints listed about this company then any other company we reviewed. Many of the complaints have to do with the extremely poor quality of wedding dress received, stating that the wedding dress pictured on the website does not reflect the quality of wedding dress received.

Best Wedding Dress Stores

The website states that the pictures shown with the model and the wedding dress are taken in their studios, but we found the same exact pictures listed on many other company's websites. These pictures in fact come directly from the wedding dress designers themselves, showing the falsehood in Light in the Box's claims. Other complaints involve trying to contact customer service and not being able to get a hold of a real person. We repeatedly called the phone number listed and could not get a live person on the phone either.

The return policy makes the customer believe that it should be an easy process to return a wedding dress. However, we found many complaints that once a customer was able to get ahold of the company, they often received the run around and were told the wedding dress could not be returned.

There is too much negative feedback on this company for us to recommend it. With several better wedding dress options available, we suggest you shop elsewhere.

Compare the Best Reviews

Continued from above...

Shopping for a wedding dress online can alleviate all of these frustrations. With the click of a mouse, you can browse through hundreds of wedding dresses from a variety of top wedding dress designers. You can find wedding dresses in all different sizes and colors, and often at a much lower cost than anything you can find in a local store.

However, not all wedding dress stores are the same. You should consider a few important factors when starting your wedding dress shopping effort:

  • Selection. How large is the wedding dress selection? A large number of wedding dress designs will increase your chances of finding the perfect wedding dress to suit your body type, budget and preferences.
  • Cost. How does the price of the wedding dress compare with other stores? Are you getting a great price, or are you paying a premium? Does the store only cater to high end wedding dresses, or do they offer a selection that anyone can afford?
  • Return Policy. In the event you're not happy with your wedding dress once it arrives, are you able to return it for a full refund?

TopConsumerReviews.com has reviewed and ranked the best wedding dress stores available today. We hope this information helps you find that perfect wedding dress for your beautiful wedding!

See the Best Wedding Dress Store

Since you're interested in Wedding Dress Stores, here are some other reviews you might find interesting.

The Best Reviews of Wedding Dress Stores