BM Bridal Review

Saturday, April 26th

2025 Wedding Dress Store Reviews

BM Bridal

• From $49 to $999
• Over 1,350 wedding dresses
• Custom-made wedding dresses
• 22- to 28-day production times
• Optional expedited production for $40
• 6 color choices for most dresses

BM Bridal specializes in made-to-order bridesmaid dresses, but they have a host of dresses for prom, wedding guests, and brides as well. The company says they have over 10 years of experience under their belts with a focus on making affordable dresses that will fit any aesthetic. BM Bridal says they are based out of Oregon, but their website gives an address in the United Kingdom, and it also seems like they have a lot of ties to China based on information we gathered from digging deeper into the company.

Custom-made dresses

There are over 1,350 wedding dresses listed on BM Bridal's site. Considering they specialize in bridesmaid dresses, we were shocked to find so many wedding dresses here. All of them are made-to-order, so you'll need to account for production and shipping times when you're shopping at BM Bridal. Depending on the style of dress, production time is usually around 22-28 days and then shipping takes another 5-7. If you want to rush the order and cut production to 10-15 days, the cost is $40 extra.

Color options

When you find a dress you like, you can choose your size (2-26) or input custom sizing if needed. A few of the dresses come in multiple colors like white, ivory, red, blushing pink, champagne, or black. Unfortunately you can't see the dress in the other colors if they are selected. You just have to imagine how it would look and trust that the tiny color swatch you see is accurate.

Odd product listings

We'd like to see more consistency in the dress listings here in order to make us feel like all of these dresses are available and legitimate. Some photos look like they were taken on mannequins in a few different showrooms, some are on models like you'd see on a magazine cover, others are posed in a room, and some look like they were taken on someone's wedding day. It kind of looks like someone did a quick search for "wedding dresses'' and then just started making product listings with the images they found. This doesn't prove that BM Bridal is legitimate, and it is a bit of a red flag for us.

Skeptical of pricing

We love a great deal as much as the next person, but the prices of these BM Bridal dresses just don't feel right. The least expensive wedding dress you can get here is $49, but it is listed for 50% off. Even so, this dress is layered with detailed applique and sheer netting around the neck. At the very least, we'd expect to see a dress like this for around $500. We can't imagine that paying even $100 for it would make the company any money and result in a dress that looks like what we see online. The most expensive dresses at $1,000 are beaded in thousands of crystals with a long train and layers of fabric. They are truly beautiful, but again, these types of dresses would cost thousands of dollars elsewhere.

Returns discrepancies

Standard size dresses are eligible for returns as long as the tags are still attached and nothing has been washed. BM Bridal says you will need to contact them within 2 business days if you are choosing to send anything back and then the item needs to be shipped within 14 days. On top of you paying for shipping to send the dress back, a 10% restocking fee will also be assessed. They also say, "When you ship the dress, please mark the price is 5-10 dollars.” We have no clue what that could mean. They also list their address on the returns page, but then include "This address do not accept packages.” There are some major issues with their returns information, so we aren't confident that you'll be getting any money back if you try and return something here.

Not a fan fave

BM Bridal, also connected to the business name SuZhou, has an "F” rating from the Better Business Bureau. Their customer reviews aren't quite so bad, but they aren't glowing either. Some people report that the wedding dress they bought here fit them perfectly and the custom alterations were perfect. A lot of customers love the design options, comfortable fabric, and high quality craftsmanship. However, woven throughout these good recommendations are people who describe BM Bridal as a scam and say the quality is cheap, customer service is awful to work with, dresses arrive looking completely different than what is listed online, and some people didn't even receive their orders at all. It makes us think that some of the really good reviews are fake, which is disappointing.

Not trustworthy

You don't want to take a gamble with your wedding dress, and BM Bridal isn't a reliable place to shop for one. There are too many issues with customer reviews, incomplete information, odd pricing, and inconsistent product listings. We don't trust this company, so we would never recommend purchasing a wedding dress here.