Our reviewers evaluate products and services based on unbiased research. Top Consumer Reviews may earn money when you click on a link. Learn more about our process.

Lulus Review

Sunday, May 18th

2025 Wedding Dress Store Reviews

Lulus Review 3.5 Star Rating

Lulus

3.5 Star Rating
  • Prices range from $89 to $522
  • 30 wedding dresses to choose from
  • Free shipping on orders over $50
  • Free 3-day shipping on orders over $100
  • Unfiltered reviews on dresses
  • "A” Better Business Bureau rating

The idea for Lulus was born in 1994. The owners almost considered opening a coffee shop instead, but their love of shopping won out and the first Lulus opened in 1996. They launched their online store in 2005 and have been growing steadily ever since. The company sells everything from women's shoes to swimsuits to wedding dresses. If you're looking for chic, stylish, fairly-priced clothing, Lulus has something for everyone and every occasion.

Small selection

Wedding dresses aren't Lulus' bread and butter, but they do have a selection with some beautiful gowns. There are 30 dresses to choose from, all ready to ship so you don't have to wait for the dress to be made first. The dress sizes range from XXS-3X and all of them come in either white, black, or beige. All of the dresses are floor-length and mostly traditional styles.

Helpful sizing information

Not every dress you see will have all sizes in-stock. Click on a dress you're interested in and you'll see the color choices, available sizes, description, size and fit details, and model information. We really appreciate it when you can see the dress on the model and then find out their height, bust, waist, hip, and the size they are wearing in the photos. This can be one of the best ways to gauge your own size.

Best Wedding Dress Stores

Simple, inexpensive wedding gowns

The wedding dress selection at Lulus ranges in price from just $89 to $522. The least expensive dresses sometimes have additional color options because they could also be used as a bridesmaid dress or for any other formal occasion. They aren't as formal as some fanciful gowns we've seen elsewhere. Lulus doesn't have a lot of choices for dresses that are layered with tulle or that have big skirts or long trains. Most of what you find here is simple, sleek, and elegant, but not especially unique. Even the most expensive dress is a mermaid style with floral embroidery and off-the-shoulder sleeves, but it isn't something you'd only find here. If you're on a budget, you can easily get a pretty wedding dress for $200 or less, so this will be great for some people.

Free shipping

For first-time subscribers, you can submit your email address and get 15% off your next Lulus' order. This is always a good idea if you want to save a bit of money. You'll get free shipping on all orders over $50 and free 3-day shipping when you spend over $100.

30-day returns

If you need to return your wedding dress to Lulus, it needs to be unwashed, unworn, and in new condition. Return packages need to be postmarked within 30 days for the order delivery to be accepted. If you send it back within 10 days, you'll qualify for free return shipping. The company doesn't mention anything about restocking fees, so you should be able to get all your money back if you return your wedding dress promptly.

Best Wedding Dress Stores

Reviews on all dresses

All the wedding dresses from Lulus have unfiltered customer feedback, which we love. Oftentimes this is either not information that's provided at all, or some products haven't had any reviewers yet. On all clothing at Lulus, you can read if the buyer felt that the fit runs small, true to size, or big, what size they ordered, the color, what the event was, what they would rate it out of 5 stars, their opinion of the item, and a photo of them in it if they choose to upload one. They can also add their height, weight, and other personal measurements so you get an idea of what size might be best for you. This is invaluable information when purchasing something as important as a wedding dress.

"A” Better Business Bureau rating

A good portion of the negative complaints this company receives tend to come from outside of the United States. This could be due to the fact that their warehouse is in Pennsylvania and there are more difficulties with shipping out and returning orders. Our best advice is to refer to the reviews on the individual dresses to see what people have to say and rely more on that. The Better Business Bureau gives Lulus an "A” rating, which is reassuring.

Could be a win

We wish Lulus had a bigger inventory of wedding dresses. It's great to find a place with ready-made options for those who are in more of a hurry. The company also gets positive reviews on their wedding dresses, so that's a huge plus. If you find something you love here, then that's a win. We like Lulus and don't see any reason not to shop here if you're excited about a dress you find. However, since they don't have as big of a size range as some companies and their inventory has fewer dresses, they've not earned one of our highest ratings.

Where is the Best Place to Buy a Wedding Dress Online?

One of the most important purchases you will make for your wedding day is the dress. It's a piece of clothing you'll reflect on and probably hang onto forever. It's not just any dress, but one that will mark one of the biggest milestones of your life with the person you love, surrounded by friends and family.

You'll need to find a wedding dress that is timeless, fits your style, makes you feel beautiful, and will bring a smile to your face when you look back on old photos and remember your special day. Shopping online gives you access to view all of these options and compare prices at the same time.

The Best Wedding Dress Stores Compare Wedding Dress Stores Compare Wedding Dress Store Reviews What are the best Wedding Dress Stores Best Wedding Dress Store Reviews

Wedding Dress Store FAQ

Congratulations! You can start looking for your dress whenever you like, but a good rule of thumb is to have your date and venue arranged first - so that you'll have an idea of the season, look and theme for your wedding. (For example, a beach wedding in August requires a very different dress from a cathedral wedding in January!)
Most off-the-rack dresses will fall somewhere in the $500-$3000 range, but you can find options priced much lower and much higher. You'll likely need alterations as well, so don't forget to factor in those costs (which will depend on which service you use).
In today's world, you can buy anything on the web - including a wedding dress! In fact, as many as 20% of brides in the US get their dresses online. If you've had a hard time finding one that you love locally, the internet may be your best option. Online retailers of wedding dresses make it much easier to find the right sizes, hottest trends, and all of the accessories to match.
That can be tricky, but almost every single online wedding dress store has a helpful sizing guide. You can usually reach out to the store's customer service team for extra help in taking measurements and finding several dresses to choose from that should be a good fit. Keep in mind that wedding dresses tend to be sized differently from regular clothes, often 1-2 sizes higher than what you wear day-to-day. (So unfair, we know!)
For wedding dresses, it's usually free. (Good luck finding anything else about your wedding that will be!) A few retailers have a minimum order requirement, but let's be honest: with as much as you'll spend on a wedding dress, you probably won't have a hard time reaching that amount!
That's probably the biggest fear brides-to-be have when buying their wedding dress online, but rest assured that most stores let you send it back - as long as it's still in new condition with all tags attached (no wearing it for your big day and then returning it!). Make sure you read the return policy of any store you're considering for your purchase, though: some don't accept returns under any circumstances!
When budgeting and planning for wedding attire, many brides forget that it's not just the dress. You'll need shoes, any desired accessories like a veil, gloves, and/or jewelry, and suitable undergarments!
Great question, because without preservation your dress may yellow or oxidize, experience mold or mildew, or be permanently creased in the wrong places. You can pay a professional to preserve your wedding dress; expect to pay anywhere from $250 to $700 for the service.
Compare the Best Reviews

Continued from above...

When you used to have to shop store-to-store for a wedding dress, it took a lot longer to make a selection. Now that you have the option to buy online, you can secure your dress within a day or two and rest easy knowing that the most gorgeous wedding dress out there is about to be yours.

Finding a wedding dress that checks all your boxes doesn't have to stretch your wedding budget. There are many retailers out there with a range of unique designs that are sure to get jaw-dropping reactions.

Whether you want a short or long dress, strapless or long sleeve, glittery or plain, you can specify these requests with filtering tools and set your price range at the same time. This is the easiest way to see all the wedding dresses you've dreamed of that come with an affordable price tag.

Some companies will custom-make dresses while others are ready to ship as soon as you hit the "checkout” button. Make sure to plan ahead when you're shopping for a wedding dress to account for shipping times and any alterations you may need once the dress arrives.

We're so excited for you to get shopping for the perfect dress! Before you dive into all the options out there, we recommend taking a few things into consideration:

  • Customer reviews. What have other brides said about their experience with a particular company? Do they report that dresses arrived on time, the material was high quality, and the sizing was accurate? It's really useful to read what others have to say about a company or particular dress.
  • Selection. How many dress styles does a company have? No one wants to have a dress that looks "just like everyone else's”, but rather one that feels like you. Ideally the company is transparent with their lead times if they have to make the dress and has a lot of in-stock options as well.
  • Return policy. If your wedding dress doesn't fully meet your expectations, you deserve to find one that does. Check the return policy with the company you're shopping at to make sure they let you send it back for a full refund if it isn't high quality, doesn't appear as it looked online, or the sizing is wrong.

Congratulations on your engagement! We're excited for you to go shopping. Top Consumer Reviews has reviewed and ranked the best places for you to find beautiful wedding dresses online. We hope this information helps you find a wedding dress that you love for your big day.

See the Best Wedding Dress Store
The Best Reviews of Wedding Dress Stores