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Sunday, October 17th
So the tourist in New York City stops a fellow on the street to inquire how to get to Carnegie Hall and gets the reply, "Practice, practice, practice". It's an old story, but a good answer.
By the same token, if you want to know how to avoid some of the common mistakes made by start-up online retail businesses who use wholesale drop shippers to warehouse and ship product to their webstore customers, the answer is "Research, research, research."
After you have identified the products you want to sell, based on your knowledge and interests which makes you an expert on them, you must find a supplier of those products. A wholesale drop shipping supplier can be the product's manufacturer, wholesaler or distributor. Thorough, in-depth research of suppliers will reveal which wholesale drop shippers are as close to the product's origin as you can get. A common mistake is to engage a company which appears to be the wholesale drop ship suppler, but is actually a middleman layer who relays your order to the supplier, charges for their service thereby increasing your costs, and will occasionally put their logo on the shipping label or include a packing slip with their information inside the box being shipped to your customer.
After finding several wholesale drop shipping suppliers of your product, don't assume all will package and ship a single item for you on demand. Some will require a minimum quantity per month in order to enter into an agreement with you. Some will charge you a monthly fee to be your wholesale drop shipping supplier. Don't expect to get the same wholesale price for product and shipping as another retailer who orders in bulk.
Another common mistake is as age-old as putting all your eggs in one basket. Some wholesale drop shippers offer hundreds of thousands of items in their catalogs and it is possible one wholesale drop shipping supplier can seem to meet all your needs. But it is a very good idea to have a business relationship with more than one wholesale drop shipping supplier for your product. Even if your research has indicated your supplier of choice is rarely out of stock of your product, it can happen. Have a back-up supplier to turn to in order to avoid having a disappointed customer. As an online retailer, having prompt shipment of goods cannot be over stressed.
Additionally, choose wholesale drop ship suppliers who use package delivery services with package tracking. Because you are an online retailer using a wholesale drop shipper to warehouse and ship your product, it is unlikely you ever will lay a hand, or eye, on the item your customer has ordered from your webstore. Not being able to tell your customer when his already paid-for item will be shipped, and when he can expect it to show up at his door can be a major mistake.
These two shipping issues alone can make or break your business.
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