Headcovers vs Fortune for July 2025

Item: Headcovers vs Fortune
Rating: 4
Author: Top Consumer Reviews

Friday, July 11th

2025 Wig Store Reviews

Headcovers

About 1,000 wigs to choose from
Prices range from $30 to $4,488
30-day refund policy/90-day exchange policy on Cardani and Headcovers' brand items
5-day window to request return/exchange on all other wig brands
"A+” rated and accredited by the BBB
Over 150,000 five-star reviews

Headcovers, a pioneering wig store, has been offering fashionable hats and wigs for chemo patients and other individuals with hair loss for over 23 years. With around 1,000 wigs to choose from, Headcovers caters to a diverse clientele and their compassionate service, informative resources, and empowering mission have resulted in over 150,000 five-star reviews and an "A+" rating from the BBB. While the return and exchange policies here have some limitations, Headcovers remains a highly recommended option for those seeking quality wigs with a personal touch.

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Fortune

3 overall wig styles to choose from, customizable by length and color
About a dozen choices for extensions and toppers
Prices start at $200 for extensions and $1,100 for wigs
30-day, "We're Not Happy Till You Are” return policy
In-house wig repair service

Fortune, based in Brooklyn, New York, has been offering human hair wigs, toppers, extensions, and accessories since 1998. Prices start at $200 for extensions and $1,100 for wigs - and there are only a handful of options to consider. Fortune's "We're Not Happy Till You Are" policy offers an excellent 30-day return window, and they also provide in-house wig repair services. While this wig shop's inventory is small, customers praise their natural-looking wigs, comfortable wear, and excellent customer service. If you're set on getting a high-quality Remy hair wig and your budget is over $1,000, Fortune can exceed your expectations.

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Where Can You Buy the Best Wigs Online?

Wigs have been an integral part of human culture for centuries, serving a variety of purposes ranging from fashion to medical needs. In recent years, wigs have gained popularity and become more accessible to a broader audience.

Why are you shopping for a wig? Most people think of hair loss and other medical reasons for wearing one. You could be looking to regain some self-esteem after undergoing chemotherapy or discovering that you suffer from alopecia. You're not alone. Millions of people every year buy a wig exactly for this reason, and there's nothing wrong with wanting to look a certain way.

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Wig Store FAQ

What are wigs usually purchased for?

Wigs might be purchased as an alternative way to easily style your hair, to cover up baldness or hair loss, or even to use for a costume. While most wigs are purchased by and for women, there are options for men and children as well.

What is a medical wig?

Medical wigs don't differ much from normal human-hair wigs. They are meant for people experiencing hair loss from alopecia, chemotherapy, or other illness. They often include a cap and base that are specifically made for a sensitive scalp.

What materials are wigs made of?

Wigs are made of either synthetic material or human hair. Synthetic wigs are made of plastic or acrylic fibers that look like hair. Human hair wigs are made from literal human hair, usually sold or donated by women in other countries who either need a way to make some extra income or who have shaved it off as part of a religious ceremony.

How do I know if a wig I see online will fit me?

It is best to measure the circumference of your head so you can accurately use size guides that different retailers provide. Some come with sizing as general as "adult man”, "youth girl”, etc. so these types of wigs will usually have some type of adjustable feature to make sure it fits snugly on your head.

How do wigs attach to your head?

Most wigs have an adjustable velcro strap that allows you to comfortably place your wig to fit your head size and shape. Others come attached to a cap that fits tightly on your head. Most wig retailers also sell adhesive bands or clips that can be used to keep your wig in place.

How much do wigs cost?

You can expect to pay anywhere from $20 - $2,000 for a wig. The biggest factor in pricing is whether your wig is made of synthetic or human hair. Synthetic wigs look less natural and cost much less to make, therefore making them cheaper. Human hair wigs are usually at least a few hundred dollars and make it harder to tell whether you're wearing a wig or your natural hair.

How do you wash a wig?

If you have a synthetic wig, you'll need to purchase wig shampoo and conditioner. Mix the wig shampoo with cool water and dip the wig up and down in the mixture. Carefully rinse the wig in cool water and repeat the process with the wig conditioner. Rinse again and then pat dry and hang the wig loosely to dry at room temperature. With a human hair wig, you can apply a small amount of mild, high-quality shampoo to the hair (avoiding the scalp area) and carefully comb it in a downwards motion. Avoid scrubbing, twisting, or massaging the shampoo into the wig. For drying, first pat the wig with a towel to soak up as much of the water as possible, and then hang dry the wig on a wig stand or with a blow dryer on your head if you are in a hurry.

What if I decide I don't like my wig when it arrives?

Most wig retailers have a return policy that allows customers to send back their product if they are unsatisfied. Oftentimes these returns come with a restocking fee, so be sure to read the return details for a wig from whatever company you choose to buy from.

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Then again, you could wear a wig for cultural or religious reasons. This can make your wig-shopping even more detailed, as you look for styles that meet your faith's requirements or that allow you to blend in with others in your culture.

But, today's wig shoppers are often looking for something entirely different: fashion and convenience. Is there any quicker way to change your overall vibe than to have a completely different hairstyle (and color)? Especially if maintaining your natural hair is time-consuming and expensive, wearing a wig (or having a collection of several) can get you out the door more quickly for work, switch your look from "day at the office” to "night on the town”, and save you the time you might normally spend on your hairstyle.

No wig stores near you? No problem. There are many online wig shops that give you access to the latest styles and traditional favorites from the privacy and convenience of your own home, whenever you feel like shopping. But which ones can you trust to deliver a high-quality wig that's going to fit right the first time and last for many years?

Here are some ways you can sort through various wig retailers and choose a winner:

Variety. Look for a store that offers a wide range of wig styles, lengths, and colors to suit different preferences and needs.
Tools. If you're a first-time wig shopper, you might need a little extra help to get the right fit. Look for a wig store that doesn't expect you to already know everything and offers some help like measurement or fit guides.
Return and Exchange Policies. Consider stores that have clear and fair return or exchange policies in case the purchased wig doesn't meet your expectations.
Reviews. Look for what other customers have had to say, about the wigs themselves and about the store as a whole. The more feedback there is to consider, the easier it is to find a high-quality wig (from a top-notch retailer).

Buying a wig can be a significant financial commitment, so the experts at Top Consumer Reviews have done the work to identify the best - and the worst - options among today's most popular wig stores. Focus on the highest-ranked stores as you shop, and your new wig will be on its way and making you look fantastic in no time!