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There are many reasons you might want to buy a wig, including a cheaper alternative to medical therapies for restoring baldness, hiding a bad hair day, changing up your hair color and style easily, or even for a costume! Whatever the reason, wigs are gaining popularity and it's important that you find the best retailer to meet your needs.
There are wig boutiques where you can browse and try on wigs in person, but they are becoming scarce and are often a much more expensive alternative to online shopping. Most people will find that they only have the option of shopping on the internet for wigs, which is great since you can compare prices and have access to thousands of different choices.
Tuesday, December 6th
Vogue Wigs has been in business for over 15 years selling wigs, hairpieces, extensions, costumes, and a wide variety of hair accessories. This online store has a bigger inventory of hair products than any other we evaluated. In addition, they have an A rating from the Better Business Bureau, which is one of the highest ratings given to any wig retailer we have found. Vogue Wigs earns our highest ranking.
Thousands Of Wigs
There is so much to be found at Vogue Wigs. Luckily their website is easy to navigate and there are plenty of categories to help narrow down the thousands of wigs sold here. You can choose the hair fiber you're looking for, hair length, texture, brand, features, hairstyles, cap size, face shape, price, and even product weight. If you don't have an idea of what kind of wig you want going in, you could end up spending hours looking through all of the options.
Something we appreciate about the product listings for all of the wigs are the customer reviews. Unlike some of their competitors, Vogue Wigs has a lot of product reviews for most of the wigs listed. This will help customers make an informed decision and get answers to questions they have before buying. Some wigs have a couple hundred reviews while others might have around 10. Either way, this can help ensure that you're getting a high-quality wig.
Both Human And Synthetic Hair Wigs
There are a little over 500 human hair wigs sold at Vogue Wigs and over 2,000 synthetic wigs. Human hair products are always going to be much more expensive than the synthetic varieties. The prices range from $21.25 - $3,400 with the synthetic wigs all being on the lower end of the scale.
Save 15% With Newsletter Signup
If you sign up for Vogue's newsletter, you'll save 15% off of your first order. Also, at the time of this review, they were having a BOGO sale where the second wig purchased was 50% off, which is a great deal!
If you happen to find a wig sold by Vogue Wigs cheaper on another site, you can simply contact Vogue through their online form or send an email and get a response for a price match within one business day. We found that Vogue Wigs already sells wigs for a much better deal than their competitors, so it's unlikely that you'll find anything overpriced here. It's nice to know you can take advantage of their price match guarantee just in case.
Good Refund Policy
Any wigs that need to be returned must be mailed back within 14 days of receipt in new condition. Vogue Wigs will provide return labels, but if you use it, then $10 will be deducted from the refund total of your order. Customers have the option of getting their refund in the form of store credit or refunded with the original payment method minus a 15% restocking fee.
Vogue Wigs is an impressive online retailer. They really seem to "have it all" product-wise and with respect to customer satisfaction. If you make this the first place you shop online for wigs, you'll most likely be satisfied with the selection and find what you're looking for - and more. Vogue Wigs has fantastic pricing, selection, website functionality, and high-quality inventory, earning them our highest rating.
Wig Outlet is your go-to place for discounted wigs up to 70% off. Here you'll find hairpieces, hair toppers, hair extensions, and hair care products in addition to over 780 different types of wigs. They are owned by the appropriately-named parent company Wigs and were first launched in 2018. Wig Outlet was created as a way for customers to have affordable access to top brands like Jon Renau, Ellen Willie, Luxhair, Raquel Welch, and others.
Four Categories Of Wigs
What makes Wig Outlet a true "outlet" is that their products fall into one of four categories:
Seemingly Endless Choices
The categories of wigs that customers can find at Wig Outlet seem to be endless. You can shop for wigs for men, women, or children, or browse according to the fiber of the wig, color, hairstyle, length, and more. Every wig is on sale, so you'll save hundreds or even a thousand or more dollars on any given wig compared to the cost at a competing retailer. Human hair wigs mostly range from $200 - $800 while synthetic wigs are typically priced from $30 - $250.
Quality is highly valued at Wig Outlet, and to prove this, they stand behind their products with their Wig Outlet Guarantee. All products are sent through a rigorous quality assurance test to make sure they are in top-notch condition. All of their products are returnable except clearance and discontinued items.
Returns Are Easy
To return an item to Wig Outlet, depending on your order number, you'll either fill out an online form or look your order up on their website, select the product you are returning, choose your shipping option, print your label, and send off your package. All new, unopened box items can be returned, but you'll be charged a 10% processing fee.
One Of The Best
There are thousands of people who have purchased hair products from Wig Outlet and returned to sing their praises online. Customers report that pricing is great, they are satisfied with each purchase, shipping is fast, and customer service is great. What more could you ask for? In addition, the Better Business Bureau gives Wig Outlet an A+ rating. Wig Outlets is easily one of the best places to go for affordable, quality wigs online.
Wigs has been helping customers buy wigs, hairpieces, and extensions for over 20 years. Licensed cosmetologists and hair stylists working for Wigs help guide buyers to the products that will best fit their needs and style. Wigs also owns Wig Outlet and Extensions (both great companies), so they are experts in the industry. They have great reviews from customers and a high rating from the Better Business Bureau.
If you're new to buying wigs and don't know where to start, Wigs has great resources to help. They have a buying guide that gives step-by-step instructions of what to do and look for when shopping for a wig, plus how-to videos for wig placement, styling your wig, caring for your wig, and more. If you are buying a wig for medical purposes, you can also read Wigs' article explaining how to get your wig paid for by your healthcare insurance. Aside from a great product selection, Wigs blows their competition out of the water as far as additional resources to help with wig purchases.
Individual Product Reviews
It helps that Wigs allows customers to leave reviews on individual products featured on their website. Whether you're shopping for a man, woman, or child, most of their wigs have feedback from customers that let you know how comfortable a wig is, how long it lasts, details on the appearance, and more. It is easy to navigate Wigs' website and get details on their products, make customizations, and even view videos of their products worn by a model.
Over 1,000 Wigs
You will find over 1,000 wigs on Wigs' online store. Prices vary mostly based on hair type, length, and brand. Human hair wigs are as expensive as $3,383, but mostly range from $300 - $1,000. Synthetic wigs are less expensive and mostly range from $100 - $400, with the most expensive being $540. If you find an item carried by Wigs at a lower price through another retailer, Wigs will match their price with their price-match guarantee.
30 Dys To Return
Customers have 30 days to return any items back to Wigs. You won't be charged any restocking fees, but you do have the option of buying a $7.95 pre-paid return shipping label that will be deducted from your refund amount. Returns are processed within 3-5 days of receiving your return.
Thousands Of Happy Customers
Wigs has an A- rating from the Better Business Bureau. They have overwhelmingly positive feedback from thousands of customers online who can attest to the fact that the wigs you purchase look just like the pictures online, ship quickly, and are of high quality. Many customers say they have purchased more wigs after receiving their first one since they were so happy and excited about the results.
Shop With Confidence
You can shop with confidence at Wigs. Their positive customer feedback speaks loudly for the reliability of their company. They have a huge selection of wigs to choose from and the option of making customizations. With so many wigs comes a big price range that will give flexibility to customers depending on how much they want to spend. We are impressed with everything Wigs has to offer and highly recommend buying a wig here.
BeautyTrends has been in business for over 32 years. In addition to wigs, they also sell hair pieces, makeup, shampoo/conditioner, combs and brushes, and other accessories. They have over 300 wigs to choose from for both men and women. (There are far more options for women, though.) Their website is straightforward, making it easy to find what you're looking for and get all the necessary details before making a purchase.
Vareity Of Search Options
On the BeautyTrends website, you can shop by color, gender, size (small/petite, large/lady, average, and child), length, fiber, texture, cap construction, price, and brand. The pictures of each wig show how it looks on an actual person. All of the product listings have the option for people to post reviews, which is great. However, most wigs at BeautyTrends haven't been reviewed yet.
Both Human And Synthetic Hair
BeautyTrends sells both synthetic and human-hair wigs. Wigs made of human hair are heat styleable, meaning you can use a curling iron or straightener to style the wig however you want. These wigs are also the most natural-looking, but also the most expensive. The majority of human-hair wigs range from $720 - $2,300, while most synthetic wigs are between $20 and $50.
7-10 Day Delivery Time
Many of the wigs at BeautyTrends are drop-shipped - meaning they come from third-party manufacturers and not from BeautyTrends' warehouse. Drop-shipped products take 7-10 days to arrive and qualify for a one-time exchange that must be received by BeautyTrends within 10 business days of delivery. Exchanges incur a steep 20% restocking fee. This same restocking fee applies to returned items as well.
A Good Option
BeautyTrends has a good selection of human hair and synthetic wigs. If you spend over $59 (which won't be hard), your items ship for free. The Better Business Bureau (BBB) gives BeautyTrends a B- rating, but customers have overall really positive things to say about the products purchased here. Although we'd like to see a higher BBB rating, we feel that if you really like a wig offered by this retailer, it is worth making the purchase. Their wide selection of wigs and prices makes BeautyTrend a good option.
At Fortune you'll find human hair wigs, toppers, integrations, hair extensions, and accessories. Their business is based out of Brooklyn, New York and began in 1998 as a family-run business. Fortune's goal is to make wig shopping comfortable and exciting with just the click of a button. The wigs sold at Fortune are made of Remy hair (cuticles intact) from a small region of the North-Eastern border of China.
5 Different Wig Brands
Customers can shop five different brands at Fortune. They include Mazali, Fortune, Empower, Hair Etc. and Walker Tape. If you just want to browse human hair wigs, you'll also see listings for clip-ins, hair tape, color rings, and more. However, it is a little frustrating to use Fortune's website because their filtering has some issues.
Not Much To Choose From
Fortune appears to have a weak selection of wigs to choose from. There are only a handful of them, but you can choose the texture, cap size, length, and color, which makes the few wigs customizable enough to be what you want. The cost of wigs ranges from $400 - $1,850 with some having optional add-ons like a cut and style that add to the overall price. The most expensive route is doing a fully custom wig where you choose the length, type in your customization details, and then buy the wig when it arrives if you like it. If not, you can send it back and have no money lost.
1 Year Warranty
The return policy at Fortune allows customers to return new, unaltered items within 10 days of delivery for a full refund. All of the products Fortune sells are covered under their one-year warranty, so if there is something defective with your wig, you can send it back for an exchange or repair at no cost. The expected lifespan of Fortune's wigs is up to 3 years depending on how often it is worn, sun exposure, how it is cared for, etc. It is a good idea to read their tips for buying, washing, and brushing your wig and extensions to ensure they are cared for properly.
Good Quality, Competitive Pricing
Fortune does not have a rating by the Better Business Bureau, but they have a few customers who have posted online about their experience with their products. Most say their wig looks natural, is comfortable to wear, and that customer service is great to work with. Although navigating their website is a bit more confusing than some competing retailers, we recommend shopping at Fortune since they offer high-quality wigs to their customers at competitive prices.
Paula Young is run by Specialty Commerce Corporation, an organization that owns a variety of other wig and hair companies like Wig Shop, Especially Yours Wigs, VersaHair, Salon Silhouettes, and others. They've been in business for 28 years, which is apparently just long enough to build a base of frustrated customers. Specialty Commerce Corporation has a C rating from the Better Business Bureau (BBB) with quite a few negative reviews about them and the companies they own.
In 2018, the Better Business Bureau posted an advertising review alerting customers that the Paula Young Platinum Plus Loyalty Program was in violation of the BBB code of advertising. People were being signed up to pay monthly for a program and didn't really have a way to cancel. Customers have also left reviews complaining specifically about how difficult it is to get in touch with customer service and receive refunds for products they sent back. Others have had unauthorized recurring credit card charges, and some receive completely different products than what they paid for. In short, buy from Paula Young at your own risk.
Large Selection Of Wigs
All the negativity surrounding Paula Young wigs is disappointing since they have such a big selection to choose from. The majority of the wigs they sell are synthetic (over 380), but they do have 19 human hair wigs as well. Customers can sort the inventory by price, brand, size, color, type, and fiber. All wig product pages have the option for customers to leave product reviews, which is helpful when shopping online. They also allow you to select the size and color you want as well as browse multiple images of the wig.
150% Price Match Guarantee
Since most of the wigs sold by Paula Young are synthetic, you'll find most products within the price range of $25 - $100. There are quite a few wigs on sale, so you could just shop the sale page to find all of the discounts available. Another perk that customers could take advantage of is Paula Young's 150% price match guarantee. If you find an identical wig to one sold at Paula Young for a cheaper price elsewhere, you can email the URL to their customer service team and they will match the price by 150%.
Full Refund If Returned Within 30 Days
Shipping costs range from $5.99 - $14.99 depending on how much you are spending at the online store. If you need to return a wig you've purchased, you have 30 days from the original ship date to do so and receive a full refund. Anything returned after 31 - 60 days will incur a $19 restocking fee.
We can see why customers would be drawn to Paula Young. They have a wide variety of wigs to choose from and their prices are competitively low even without the 150% price match guarantee they offer. Our biggest concern is the unreliability of customer service, product delivery, and refunds that seem to have been an issue for a lot of people. If you're interested in shopping online here, we recommend reading customer reviews on specific wigs to get a feel for quality and the experiences that other buyers have had on those particular products. However, due to their low rating from the BBB and negative feedback from customers, Paula Young has earned a low rating from us.
Wigsbuy was established in 2012 and sells wigs, hair accessories, and hair tools. We will warn you upfront that shopping at Wigsbuy might give you a headache. With flashy pop-ups all over your screen, it is easy to get distracted and frustrated trying to click out of all the ads. Navigating their website is not as simple as it is with other competing wig companies. This was the first red flag to us that this company may not be legitimate.
Some of the product descriptions and links on Wigsbuy's website are in broken English, so it is likely that most of the business is run from China or another country. They are also a bit lazy when it comes to product photos on all of the wigs. Many of them are named after celebrities and the wig photo is literally just a picture of that celebrity. From here, you are supposed to assume that you will receive a wig (not pictured) that looks identical to hair on this celebrity's head.
There are over 2,300 wigs you can view at Wigsbuy. You can sort them by brand, density, cap construction, hair texture, length, and material. Prices range from $39.99 - $540 which is a bit suspicious because they claim that over 1,200 of their wigs are made of human hair. If this was the case, then they would likely cost quite a bit more than the prices listed. Again, many of the human hair wigs are just pictures of celebrities.
Each wig product listing has what looks like a 5-star rating system where customers can leave reviews on the wigs. Every single wig has 5 stars and anywhere from 5 to 134 reviews from "customers". Newsflash: there is no such thing as a website carrying hundreds of products and having customers give 5-star ratings on each one 100% of the time. What this means is that we believe these are fake reviews, and Wigsbuy is being intentionally deceptive.
Wigsbuy says they will accept returns or exchanges if you contact customer service to verify the details of the order and get return instructions. Refunds should then be given within 2-7 days after they receive the package back. Wigsbuy also has options for filing a dispute in case you fail to receive your order, your wig does not match the product description, or you receive a completely wrong product. This probably means they deal with these issues a lot, which is concerning.
Free Shipping On Orders Over $39
If you spend over $39 at Wigsbuy they will give you free shipping. Otherwise, they list their shipping price as just $1. However, the website also says that costs differ based on the weight and dimensions of the package. Processing times are between 15 and 25 business days plus 7-10 business days for your wig(s) to ship.
How Lucky Do You Feel?
Unfortunately, we weren't very surprised to find that Wigsbuy has an F rating from the Better Business Bureau. Numerous customers give 1-star reviews for this company, often referring to them as a "scam". Almost every one of these customers said they never received products they paid for or the wigs were completely different from what they thought they'd purchased. Our best advice is just to steer clear of Wigsbuy altogether and shop at a higher-rated wig store.
You can find wigs online in all shades, lengths, and styles. If you're wanting a long, thick, brown ponytail one day, you'll find it! Or perhaps you're feeling a sassy, red, shoulder-length cut. For men and women alike, the selection of wigs online is vast. Hopefully with so many options you will also have some fun as you shop!
When purchasing a wig online, we suggest you keep the following criteria in mind:
TopConsumerReviews.com has reviewed and ranked a variety of wig retailers. We hope this information helps you find the right wig that makes you feel confident in yourself!
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