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The Best Wig Stores

Where is the Best Place to Buy a Wig?

There are many reasons you might want to buy a wig, including a cheaper alternative to medical therapies for restoring baldness, hiding a bad hair day, changing up your hair color and style easily, or even for a costume! Whatever the reason, wigs are gaining popularity and it's important that you find the best retailer to meet your needs.

There are wig boutiques where you can browse and try on wigs in person, but they are becoming scarce and are often a much more expensive alternative to online shopping. Most people will find that they only have the option of shopping on the internet for wigs, which is great since you can compare prices and have access to thousands of different choices.

Tuesday, December 6th

2022 Wig Store Reviews

Top Consumer Reviews Best-In-Class Blue Ribbon Award Vogue Wigs Review 5 Star Rating

Vogue Wigs

5 Star Rating
  • Cost: $21.25 - $3,400
Top Consumer Reviews Best-In-Class Blue Ribbon Award

Vogue Wigs has been in business for over 15 years selling wigs, hairpieces, extensions, costumes, and a wide variety of hair accessories. This online store has a bigger inventory of hair products than any other we evaluated. In addition, they have an A rating from the Better Business Bureau, which is one of the highest ratings given to any wig retailer we have found. Vogue Wigs earns our highest ranking.

Thousands Of Wigs

There is so much to be found at Vogue Wigs. Luckily their website is easy to navigate and there are plenty of categories to help narrow down the thousands of wigs sold here. You can choose the hair fiber you're looking for, hair length, texture, brand, features, hairstyles, cap size, face shape, price, and even product weight. If you don't have an idea of what kind of wig you want going in, you could end up spending hours looking through all of the options.

Customer Reviews

Something we appreciate about the product listings for all of the wigs are the customer reviews. Unlike some of their competitors, Vogue Wigs has a lot of product reviews for most of the wigs listed. This will help customers make an informed decision and get answers to questions they have before buying. Some wigs have a couple hundred reviews while others might have around 10. Either way, this can help ensure that you're getting a high-quality wig.

Both Human And Synthetic Hair Wigs

There are a little over 500 human hair wigs sold at Vogue Wigs and over 2,000 synthetic wigs. Human hair products are always going to be much more expensive than the synthetic varieties. The prices range from $21.25 - $3,400 with the synthetic wigs all being on the lower end of the scale.

Best Wig Stores

Save 15% With Newsletter Signup

If you sign up for Vogue's newsletter, you'll save 15% off of your first order. Also, at the time of this review, they were having a BOGO sale where the second wig purchased was 50% off, which is a great deal!

Price Match

If you happen to find a wig sold by Vogue Wigs cheaper on another site, you can simply contact Vogue through their online form or send an email and get a response for a price match within one business day. We found that Vogue Wigs already sells wigs for a much better deal than their competitors, so it's unlikely that you'll find anything overpriced here. It's nice to know you can take advantage of their price match guarantee just in case.

Good Refund Policy

Any wigs that need to be returned must be mailed back within 14 days of receipt in new condition. Vogue Wigs will provide return labels, but if you use it, then $10 will be deducted from the refund total of your order. Customers have the option of getting their refund in the form of store credit or refunded with the original payment method minus a 15% restocking fee.

Impressive Choice

Vogue Wigs is an impressive online retailer. They really seem to "have it all" product-wise and with respect to customer satisfaction. If you make this the first place you shop online for wigs, you'll most likely be satisfied with the selection and find what you're looking for - and more. Vogue Wigs has fantastic pricing, selection, website functionality, and high-quality inventory, earning them our highest rating.

Wig Outlet Review 4.5 Star Rating

Wig Outlet

4.5 Star Rating
  • Cost: $52 - $2,188

Wig Outlet is your go-to place for discounted wigs up to 70% off. Here you'll find hairpieces, hair toppers, hair extensions, and hair care products in addition to over 780 different types of wigs. They are owned by the appropriately-named parent company Wigs and were first launched in 2018. Wig Outlet was created as a way for customers to have affordable access to top brands like Jon Renau, Ellen Willie, Luxhair, Raquel Welch, and others.

Four Categories Of Wigs

What makes Wig Outlet a true "outlet" is that their products fall into one of four categories:

  1. Overstock: Surplus items from manufacturers or Wigs.
  2. Discontinued: New products or colors that manufacturers no longer make.
  3. Open Box: The box might have slight imperfections, so it has gone through Wig Outlet's quality control process and is backed by their guarantee.
  4. Close Out/Clearance: Items that were popular in previous years that Wig Outlet is looking to clear out of their inventory.

Seemingly Endless Choices

The categories of wigs that customers can find at Wig Outlet seem to be endless. You can shop for wigs for men, women, or children, or browse according to the fiber of the wig, color, hairstyle, length, and more. Every wig is on sale, so you'll save hundreds or even a thousand or more dollars on any given wig compared to the cost at a competing retailer. Human hair wigs mostly range from $200 - $800 while synthetic wigs are typically priced from $30 - $250.

Best Wig Stores

High Quality

Quality is highly valued at Wig Outlet, and to prove this, they stand behind their products with their Wig Outlet Guarantee. All products are sent through a rigorous quality assurance test to make sure they are in top-notch condition. All of their products are returnable except clearance and discontinued items.

Returns Are Easy

To return an item to Wig Outlet, depending on your order number, you'll either fill out an online form or look your order up on their website, select the product you are returning, choose your shipping option, print your label, and send off your package. All new, unopened box items can be returned, but you'll be charged a 10% processing fee.

One Of The Best

There are thousands of people who have purchased hair products from Wig Outlet and returned to sing their praises online. Customers report that pricing is great, they are satisfied with each purchase, shipping is fast, and customer service is great. What more could you ask for? In addition, the Better Business Bureau gives Wig Outlet an A+ rating. Wig Outlets is easily one of the best places to go for affordable, quality wigs online.

Wigs Review 4.5 Star Rating


4.5 Star Rating
  • Cost: $24.99 - $3,383

Wigs has been helping customers buy wigs, hairpieces, and extensions for over 20 years. Licensed cosmetologists and hair stylists working for Wigs help guide buyers to the products that will best fit their needs and style. Wigs also owns Wig Outlet and Extensions (both great companies), so they are experts in the industry. They have great reviews from customers and a high rating from the Better Business Bureau.

Helpful Resources

If you're new to buying wigs and don't know where to start, Wigs has great resources to help. They have a buying guide that gives step-by-step instructions of what to do and look for when shopping for a wig, plus how-to videos for wig placement, styling your wig, caring for your wig, and more. If you are buying a wig for medical purposes, you can also read Wigs' article explaining how to get your wig paid for by your healthcare insurance. Aside from a great product selection, Wigs blows their competition out of the water as far as additional resources to help with wig purchases.

Individual Product Reviews

It helps that Wigs allows customers to leave reviews on individual products featured on their website. Whether you're shopping for a man, woman, or child, most of their wigs have feedback from customers that let you know how comfortable a wig is, how long it lasts, details on the appearance, and more. It is easy to navigate Wigs' website and get details on their products, make customizations, and even view videos of their products worn by a model.

Best Wig Stores

Over 1,000 Wigs

You will find over 1,000 wigs on Wigs' online store. Prices vary mostly based on hair type, length, and brand. Human hair wigs are as expensive as $3,383, but mostly range from $300 - $1,000. Synthetic wigs are less expensive and mostly range from $100 - $400, with the most expensive being $540. If you find an item carried by Wigs at a lower price through another retailer, Wigs will match their price with their price-match guarantee.

30 Dys To Return

Customers have 30 days to return any items back to Wigs. You won't be charged any restocking fees, but you do have the option of buying a $7.95 pre-paid return shipping label that will be deducted from your refund amount. Returns are processed within 3-5 days of receiving your return.

Thousands Of Happy Customers

Wigs has an A- rating from the Better Business Bureau. They have overwhelmingly positive feedback from thousands of customers online who can attest to the fact that the wigs you purchase look just like the pictures online, ship quickly, and are of high quality. Many customers say they have purchased more wigs after receiving their first one since they were so happy and excited about the results.

Shop With Confidence

You can shop with confidence at Wigs. Their positive customer feedback speaks loudly for the reliability of their company. They have a huge selection of wigs to choose from and the option of making customizations. With so many wigs comes a big price range that will give flexibility to customers depending on how much they want to spend. We are impressed with everything Wigs has to offer and highly recommend buying a wig here.

Beauty Trends Review 4 Star Rating

Beauty Trends

4 Star Rating
  • Cost: $19.99 - $2,350

BeautyTrends has been in business for over 32 years. In addition to wigs, they also sell hair pieces, makeup, shampoo/conditioner, combs and brushes, and other accessories. They have over 300 wigs to choose from for both men and women. (There are far more options for women, though.) Their website is straightforward, making it easy to find what you're looking for and get all the necessary details before making a purchase.

Vareity Of Search Options

On the BeautyTrends website, you can shop by color, gender, size (small/petite, large/lady, average, and child), length, fiber, texture, cap construction, price, and brand. The pictures of each wig show how it looks on an actual person. All of the product listings have the option for people to post reviews, which is great. However, most wigs at BeautyTrends haven't been reviewed yet.

Best Wig Stores

Both Human And Synthetic Hair

BeautyTrends sells both synthetic and human-hair wigs. Wigs made of human hair are heat styleable, meaning you can use a curling iron or straightener to style the wig however you want. These wigs are also the most natural-looking, but also the most expensive. The majority of human-hair wigs range from $720 - $2,300, while most synthetic wigs are between $20 and $50.

7-10 Day Delivery Time

Many of the wigs at BeautyTrends are drop-shipped - meaning they come from third-party manufacturers and not from BeautyTrends' warehouse. Drop-shipped products take 7-10 days to arrive and qualify for a one-time exchange that must be received by BeautyTrends within 10 business days of delivery. Exchanges incur a steep 20% restocking fee. This same restocking fee applies to returned items as well.

A Good Option

BeautyTrends has a good selection of human hair and synthetic wigs. If you spend over $59 (which won't be hard), your items ship for free. The Better Business Bureau (BBB) gives BeautyTrends a B- rating, but customers have overall really positive things to say about the products purchased here. Although we'd like to see a higher BBB rating, we feel that if you really like a wig offered by this retailer, it is worth making the purchase. Their wide selection of wigs and prices makes BeautyTrend a good option.

Fortune Review 4 Star Rating


4 Star Rating
  • Cost: $400 - $1,850

At Fortune you'll find human hair wigs, toppers, integrations, hair extensions, and accessories. Their business is based out of Brooklyn, New York and began in 1998 as a family-run business. Fortune's goal is to make wig shopping comfortable and exciting with just the click of a button. The wigs sold at Fortune are made of Remy hair (cuticles intact) from a small region of the North-Eastern border of China.

5 Different Wig Brands

Customers can shop five different brands at Fortune. They include Mazali, Fortune, Empower, Hair Etc. and Walker Tape. If you just want to browse human hair wigs, you'll also see listings for clip-ins, hair tape, color rings, and more. However, it is a little frustrating to use Fortune's website because their filtering has some issues.

Best Wig Stores

Not Much To Choose From

Fortune appears to have a weak selection of wigs to choose from. There are only a handful of them, but you can choose the texture, cap size, length, and color, which makes the few wigs customizable enough to be what you want. The cost of wigs ranges from $400 - $1,850 with some having optional add-ons like a cut and style that add to the overall price. The most expensive route is doing a fully custom wig where you choose the length, type in your customization details, and then buy the wig when it arrives if you like it. If not, you can send it back and have no money lost.

1 Year Warranty

The return policy at Fortune allows customers to return new, unaltered items within 10 days of delivery for a full refund. All of the products Fortune sells are covered under their one-year warranty, so if there is something defective with your wig, you can send it back for an exchange or repair at no cost. The expected lifespan of Fortune's wigs is up to 3 years depending on how often it is worn, sun exposure, how it is cared for, etc. It is a good idea to read their tips for buying, washing, and brushing your wig and extensions to ensure they are cared for properly.

Good Quality, Competitive Pricing

Fortune does not have a rating by the Better Business Bureau, but they have a few customers who have posted online about their experience with their products. Most say their wig looks natural, is comfortable to wear, and that customer service is great to work with. Although navigating their website is a bit more confusing than some competing retailers, we recommend shopping at Fortune since they offer high-quality wigs to their customers at competitive prices.

Paula Young Review 2 Star Rating

Paula Young

2 Star Rating
  • Cost: $24.99 - $1,167

Paula Young is run by Specialty Commerce Corporation, an organization that owns a variety of other wig and hair companies like Wig Shop, Especially Yours Wigs, VersaHair, Salon Silhouettes, and others. They've been in business for 28 years, which is apparently just long enough to build a base of frustrated customers. Specialty Commerce Corporation has a C rating from the Better Business Bureau (BBB) with quite a few negative reviews about them and the companies they own.

Buyer Beware

In 2018, the Better Business Bureau posted an advertising review alerting customers that the Paula Young Platinum Plus Loyalty Program was in violation of the BBB code of advertising. People were being signed up to pay monthly for a program and didn't really have a way to cancel. Customers have also left reviews complaining specifically about how difficult it is to get in touch with customer service and receive refunds for products they sent back. Others have had unauthorized recurring credit card charges, and some receive completely different products than what they paid for. In short, buy from Paula Young at your own risk.

Large Selection Of Wigs

All the negativity surrounding Paula Young wigs is disappointing since they have such a big selection to choose from. The majority of the wigs they sell are synthetic (over 380), but they do have 19 human hair wigs as well. Customers can sort the inventory by price, brand, size, color, type, and fiber. All wig product pages have the option for customers to leave product reviews, which is helpful when shopping online. They also allow you to select the size and color you want as well as browse multiple images of the wig.

Best Wig Stores

150% Price Match Guarantee

Since most of the wigs sold by Paula Young are synthetic, you'll find most products within the price range of $25 - $100. There are quite a few wigs on sale, so you could just shop the sale page to find all of the discounts available. Another perk that customers could take advantage of is Paula Young's 150% price match guarantee. If you find an identical wig to one sold at Paula Young for a cheaper price elsewhere, you can email the URL to their customer service team and they will match the price by 150%.

Full Refund If Returned Within 30 Days

Shipping costs range from $5.99 - $14.99 depending on how much you are spending at the online store. If you need to return a wig you've purchased, you have 30 days from the original ship date to do so and receive a full refund. Anything returned after 31 - 60 days will incur a $19 restocking fee.

Red Flags

We can see why customers would be drawn to Paula Young. They have a wide variety of wigs to choose from and their prices are competitively low even without the 150% price match guarantee they offer. Our biggest concern is the unreliability of customer service, product delivery, and refunds that seem to have been an issue for a lot of people. If you're interested in shopping online here, we recommend reading customer reviews on specific wigs to get a feel for quality and the experiences that other buyers have had on those particular products. However, due to their low rating from the BBB and negative feedback from customers, Paula Young has earned a low rating from us.

Wigsbuy Review 1 Star Rating


1 Star Rating
  • Cost: $39.99 - $540

Wigsbuy was established in 2012 and sells wigs, hair accessories, and hair tools. We will warn you upfront that shopping at Wigsbuy might give you a headache. With flashy pop-ups all over your screen, it is easy to get distracted and frustrated trying to click out of all the ads. Navigating their website is not as simple as it is with other competing wig companies. This was the first red flag to us that this company may not be legitimate.

Broken English

Some of the product descriptions and links on Wigsbuy's website are in broken English, so it is likely that most of the business is run from China or another country. They are also a bit lazy when it comes to product photos on all of the wigs. Many of them are named after celebrities and the wig photo is literally just a picture of that celebrity. From here, you are supposed to assume that you will receive a wig (not pictured) that looks identical to hair on this celebrity's head.

Suspicious Claims

There are over 2,300 wigs you can view at Wigsbuy. You can sort them by brand, density, cap construction, hair texture, length, and material. Prices range from $39.99 - $540 which is a bit suspicious because they claim that over 1,200 of their wigs are made of human hair. If this was the case, then they would likely cost quite a bit more than the prices listed. Again, many of the human hair wigs are just pictures of celebrities.

Best Wig Stores

Intentionally Deceptive

Each wig product listing has what looks like a 5-star rating system where customers can leave reviews on the wigs. Every single wig has 5 stars and anywhere from 5 to 134 reviews from "customers". Newsflash: there is no such thing as a website carrying hundreds of products and having customers give 5-star ratings on each one 100% of the time. What this means is that we believe these are fake reviews, and Wigsbuy is being intentionally deceptive.

Refund Policy

Wigsbuy says they will accept returns or exchanges if you contact customer service to verify the details of the order and get return instructions. Refunds should then be given within 2-7 days after they receive the package back. Wigsbuy also has options for filing a dispute in case you fail to receive your order, your wig does not match the product description, or you receive a completely wrong product. This probably means they deal with these issues a lot, which is concerning.

Free Shipping On Orders Over $39

If you spend over $39 at Wigsbuy they will give you free shipping. Otherwise, they list their shipping price as just $1. However, the website also says that costs differ based on the weight and dimensions of the package. Processing times are between 15 and 25 business days plus 7-10 business days for your wig(s) to ship.

How Lucky Do You Feel?

Unfortunately, we weren't very surprised to find that Wigsbuy has an F rating from the Better Business Bureau. Numerous customers give 1-star reviews for this company, often referring to them as a "scam". Almost every one of these customers said they never received products they paid for or the wigs were completely different from what they thought they'd purchased. Our best advice is just to steer clear of Wigsbuy altogether and shop at a higher-rated wig store.

Compare the Best Reviews

Continued from above...

You can find wigs online in all shades, lengths, and styles. If you're wanting a long, thick, brown ponytail one day, you'll find it! Or perhaps you're feeling a sassy, red, shoulder-length cut. For men and women alike, the selection of wigs online is vast. Hopefully with so many options you will also have some fun as you shop!

When purchasing a wig online, we suggest you keep the following criteria in mind:

  • Cost. How does the cost of wigs compare between retailers? You'll want to find a high-quality wig that will last a long time without an outrageous price tag.
  • Selection. When shopping for a wig, you likely have a color, length, or style in mind that you want. Find a retailer that has a big selection of wigs to make sure you find exactly the one you want.
  • Customer Service. If you have a question about the wigs you see online, is a customer service representative available to talk to you? Also be sure to check a company's return policy and shipping costs to make sure you know important details about your purchase.

TopConsumerReviews.com has reviewed and ranked a variety of wig retailers. We hope this information helps you find the right wig that makes you feel confident in yourself!

The Best Wig Stores Compare Wig Stores Compare Wig Store Reviews What are the best Wig Stores Best Wig Store Reviews

Wig Store FAQ

Wigs might be purchased as an alternative way to easily style your hair, to cover up baldness or hair loss, or even to use for a costume. While most wigs are purchased by and for women, there are options for men and children as well.
Medical wigs don't differ much from normal human-hair wigs. They are meant for people experiencing hair loss from alopecia, chemotherapy, or other illness. They often include a cap and base that are specifically made for a sensitive scalp.
Wigs are made of either synthetic material or human hair. Synthetic wigs are made of plastic or acrylic fibers that look like hair. Human hair wigs are made from literal human hair, usually sold or donated by women in other countries who either need a way to make some extra income or who have shaved it off as part of a religious ceremony.
It is best to measure the circumference of your head so you can accurately use size guides that different retailers provide. Some come with sizing as general as "adult man" , "youth girl" , etc. so these types of wigs will usually have some type of adjustable feature to make sure it fits snugly on your head.
Most wigs have an adjustable velcro strap that allows you to comfortably place your wig to fit your head size and shape. Others come attached to a cap that fits tightly on your head. Most wig retailers also sell adhesive bands or clips that can be used to keep your wig in place.
You can expect to pay anywhere from $20 - $2,000 for a wig. The biggest factor in pricing is whether your wig is made of synthetic or human hair. Synthetic wigs look less natural and cost much less to make, therefore making them cheaper. Human hair wigs are usually at least a few hundred dollars and make it harder to tell whether you're wearing a wig or your natural hair.
If you have a synthetic wig, you'll need to purchase wig shampoo and conditioner. Mix the wig shampoo with cool water and dip the wig up and down in the mixture. Carefully rinse the wig in cool water and repeat the process with the wig conditioner. Rinse again and then pat dry and hang the wig loosely to dry at room temperature. With a human hair wig, you can apply a small amount of mild, high-quality shampoo to the hair (avoiding the scalp area) and carefully comb it in a downwards motion. Avoid scrubbing, twisting, or massaging the shampoo into the wig. For drying, first pat the wig with a towel to soak up as much of the water as possible, and then hang dry the wig on a wig stand or with a blow dryer on your head if you are in a hurry.
Most wig retailers have a return policy that allows customers to send back their product if they are unsatisfied. Oftentimes these returns come with a restocking fee, so be sure to read the return details for a wig from whatever company you choose to buy from.
See the Best Wig Store
The Best Reviews of Wig Stores