What are wigs usually purchased for?

Wigs might be purchased as an alternative way to easily style your hair, to cover up baldness or hair loss, or even to use for a costume. While most wigs are purchased by and for women, there are options for men and children as well.

What is a medical wig?

Medical wigs don't differ much from normal human-hair wigs. They are meant for people experiencing hair loss from alopecia, chemotherapy, or other illness. They often include a cap and base that are specifically made for a sensitive scalp.

What materials are wigs made of?

Wigs are made of either synthetic material or human hair. Synthetic wigs are made of plastic or acrylic fibers that look like hair. Human hair wigs are made from literal human hair, usually sold or donated by women in other countries who either need a way to make some extra income or who have shaved it off as part of a religious ceremony.

How do I know if a wig I see online will fit me?

It is best to measure the circumference of your head so you can accurately use size guides that different retailers provide. Some come with sizing as general as "adult man", "youth girl", etc. so these types of wigs will usually have some type of adjustable feature to make sure it fits snugly on your head.

How do wigs attach to your head?

Most wigs have an adjustable velcro strap that allows you to comfortably place your wig to fit your head size and shape. Others come attached to a cap that fits tightly on your head. Most wig retailers also sell adhesive bands or clips that can be used to keep your wig in place.

How much do wigs cost?

You can expect to pay anywhere from $20 - $2,000 for a wig. The biggest factor in pricing is whether your wig is made of synthetic or human hair. Synthetic wigs look less natural and cost much less to make, therefore making them cheaper. Human hair wigs are usually at least a few hundred dollars and make it harder to tell whether you're wearing a wig or your natural hair.

How do you wash a wig?

If you have a synthetic wig, you'll need to purchase wig shampoo and conditioner. Mix the wig shampoo with cool water and dip the wig up and down in the mixture. Carefully rinse the wig in cool water and repeat the process with the wig conditioner. Rinse again and then pat dry and hang the wig loosely to dry at room temperature. With a human hair wig, you can apply a small amount of mild, high-quality shampoo to the hair (avoiding the scalp area) and carefully comb it in a downwards motion. Avoid scrubbing, twisting, or massaging the shampoo into the wig. For drying, first pat the wig with a towel to soak up as much of the water as possible, and then hang dry the wig on a wig stand or with a blow dryer on your head if you are in a hurry.

What if I decide I don't like my wig when it arrives?

Most wig retailers have a return policy that allows customers to send back their product if they are unsatisfied. Oftentimes these returns come with a restocking fee, so be sure to read the return details for a wig from whatever company you choose to buy from.

Best Wig Stores for June 2026 | Top Consumer Reviews

Item: The Best Wig Stores - Summary Reviews
Rating: 5
Author: Top Consumer Reviews

Tuesday, June 16th We evaluate products and services based on unbiased research. Top Consumer Reviews may earn money when you click on a link. Learn more about our process.

2026 Wig Store Reviews

Where Can You Buy the Best Wigs Online? Across human history, people have worn wigs for countless reasons. From covering up hair loss to providing an indication of wealth and knowledge, wigs have served numerous purposes for those who had the money to purchase them. In Ancient Egypt, wigs were worn for religious purposes, while many of the Founding Fathers donned them for social reasons.

5.0

EXCELLENT

Best Option

Wigs

Offers 1,276 women's wigs, 23 men's, and 15 children's
Features human hair, synthetic, and blended wigs
Prices range from $22.99 to $5,826.99

Read Full Review

EXCELLENT

5.0

On the Wigs website

With options for all budgets, the Wigs website provides some of the best listings in the business, complete with TruColor photos to show what the entire hairpiece looks like in any given shade. Wigs is also home to The Wig Experts, professionals who provide free consultations to help you get the style that works best for you. Giving back to the hair loss community through charitable contributions, this specialty store has received high marks from over 8,000 reviewers. With free shipping as an easy option and a generous return policy, Wigs is once again our top choice for women, men, and children in need of a wig.

4.5

GREAT

Great

Wig Outlet

Over 1,000 wigs, hair toppers, and hair pieces with options for men, women, and children
Features human hair, synthetic, and blended wigs
Prices range from $19.99 to $2,834.95 and coupons may save you more

Read Full Review

GREAT

4.5

On the Wig Outlet website

Those looking to save money will love Wig Outlet, a sister site of our top choice, Wigs. With the same professional listings and incredible variety of options, Wig Outlet provides overstock, discontinued, or returned wigs at a significant discount. Free shipping is offered and their return policy is good, too. If you don't mind an open-box wig, then Wig Outlet is our top recommendation for you.

4.4

GREAT

Great

Headcovers Unlimited

Offers over 1,200 wigs for women, 30 for men, and 9 for children
Features human hair, synthetic, and blended wigs
Prices range from $29.99 to $5,629

Read Full Review

GREAT

4.4

On the Headcovers Unlimited website

For those desiring support and alternative hair for medical reasons, Headcovers Unlimited is the top company to consider. Where some companies focus on the fashion aspect, this company's top priority is to provide wigs and other headcoverings which are comfortable for cancer patients. Offering the most men's options of any on our list, Headcovers Unlimited provided some of the most unique options we've seen, including baseball caps with hair attachments. The hundreds of thousands of positive reviews place Headcovers Unlimited solidly near the top of our list of online wig options.

4.0

VERY GOOD

Very Good

Best Wig Outlet

Over 2,000 women's wigs plus 23 men's wigs (including toupees), and 18 children's wigs
Human hair, Remy human hair, human hair blend, synthetic fibers, and heat-resistant synthetic, plus extensions and toppers
Prices range from $22.28 to $3,876

Read Full Review

VERY GOOD

4.0

On the Best Wig Outlet website

A pioneer in the online wigs industry, Best Wig Outlet offers the most brands of wigs and number of styles to choose from. As a result, they offer the best children's selection we've seen. With affordable options and inexpensive standard shipping, they offer a solid option for online wig shopping. Wigs may be returned and prices can be matched, but mixed customer reviews are a slight problem. While not landing among our top 3 wig stores, Best Wig Outlet still deserves a look.

3.5

GOOD

Good

Fortune

Offers three types of women's wigs in five different lengths
All wigs made of Remy human hair
Prices range from $1,000 to $2,000 depending on length, though outlet and consignment wigs are offered at a significant savings

Read Full Review

GOOD

3.5

On the Fortune website

For those looking for a high-end wig styled as they wish, Fortune is the company to consider. Offering only three types of Remy human hair women's wigs in five different lengths, customers are not overwhelmed with options on this website. As the name implies, these wigs are not cheap, and they must be styled prior to wearing, but the first styling is included in the purchase price. The lack of reviews given the length of time the company has been in business and limited selection keep Fortune ranked in the middle of our list.

3.0

AVERAGE

Average

Beauty Trends

Around 200 women's wigs, with 2 men's and 2 children's wigs offered
Wigs made from Remy human hair, human hair, and synthetic fibers
Prices range from $19.99 to $3,850.50

Read Full Review

AVERAGE

3.0

On the Beauty Trends website

BeautyTrends offers house brand wigs and top name brands in over 200 styles, mostly for women. Budget-friendly pieces and high-end options make up this mix, which even includes a mystery box option. With a Color Ring Rental option, BeautyTrends is committed to helping you get the color you want for your wig. However, with a small number of reviews for a company that's been around over 30 years, we rate this company as just average.

2.0

SUBPAR

Subpar

LA Wig Company

Lists 750 women's wig styles
Human hair, Remy human hair, synthetic blend, synthetic
Prices range from $122 to $6,559

Read Full Review

SUBPAR

2.0

On the LA Wig Company website

LA Wig Company offers several hundred wig options from top name brands but lacks sufficient customer reviews. Strange website wording and no BBB listing keep us from recommending this company until it can prove that it is a trustworthy option.

1.5

WEAK

Weak

UniWigs

169 women's wigs and 20 men's toupees
Human hair, synthetic hair, and blended fiber wigs
Prices range from $59.89 to $1,699

Read Full Review

WEAK

1.5

On the UniWigs website

Offering custom products for women and men, as well as current styles, UniWigs sells unique wig options created in their own Chinese factory. The number of styles sold is on the lower end of our list, though the company says they are adding new designs monthly. However, some misleading and unclear wording, combined with negative reviews, put this wig store near the bottom of our list.

1.4

WEAK

Weak

Wigsbuy

Offers 1,400 men and women's wigs, including Black women's
Synthetic fibers and human hair wigs
Prices range from $90 to $900

Read Full Review

WEAK

1.4

On the Wigsbuy website

Wigsbuy is an online Chinese knock-off alternative hair store. While the store offers free shipping and cheap wigs, we suggest avoiding this seller due to the fake positive reviews and overwhelming complaints about the company.

1.0

POOR

Poor

Rewigs

2,200 women's wigs
Human hair and synthetic wigs
Prices start from $59

Read Full Review

POOR

1.0

On the Rewigs website

Rewigs offers cheap wigs and no shipping costs, but reviewers and trusted sites warn against the company. Items may take weeks to arrive and appear completely different from what was ordered. As a result, we cannot recommend this wig store.

Continued from above...

Where Can You Buy the Best Wigs Online?

Across human history, people have worn wigs for countless reasons. From covering up hair loss to providing an indication of wealth and knowledge, wigs have served numerous purposes for those who had the money to purchase them. In Ancient Egypt, wigs were worn for religious purposes, while many of the Founding Fathers donned them for social reasons.

In today's culture, many celebrities are turning to alternative hair as an option to create a desired look. For example, superstars like Beyonce, the Kardashians, and Lady Gaga have been known to don dramatically different hair colors and lengths, depending on the occasion, and both Jennifer Lopez and Ariana Grande have turned to wigs and hair extensions to create their iconic looks. Alternatively, some celebs have used wigs to protect themselves from hair damage, including Keira Knightley and Tyra Banks. They prove that wigs can offer a safe and easy way to change your hairstyle without incurring the permanent change that a haircut or color can take weeks, months, or years to recover from.

Less trendy but equally important, hair loss often leads a person to shop for a wig. Men, women, and children who suffer from hair loss for medical reasons such as cancer treatments, autoimmune conditions, and alopecia, as well as those with thinning hair or receding hairlines can benefit from wigs, toupees, halos, bangs attachments, hair toppers, and other head coverings. This can result in helping a person feel better about his or her look, boost confidence, and improve overall wellbeing and quality of life.

Once you know you want a wig, where do you find one to meet your personal needs? While you could hope to find a specialty store near you, shopping for a wig online has never been easier. Looking at the hundreds or thousands of options in the comfort and privacy of your own home provides an easy way to change your look, preserve your hair, or disguise hair loss.

It's important to find a trustworthy company to provide a high-quality hair piece. We suggest looking at these top factors in an online wig shop:

Variety. If you don't know what you want, perusing a variety of options online can give you ideas and help you make a decision. The best websites will offer ways to easily sort through the styles, colors, and lengths.
Tools. Does the company suggest measurement guidelines for fitting your wig? Is the size adjustable? If you've never worn alternative hair before, look for these helpful tools on the company's webpage to help you get the right fit.
Return and exchange policy. If the wig comes and it's not what you expected, what is the company's return policy? Can you exchange it or get a refund? Does the company stand behind the product? Read the return policy for the conditions that must be met to have a returned wig accepted so you're not stuck with something you don't want. Some companies will charge a restock fee, and most will make you pay to return the wig, so keep these costs in mind as you consider placing an order.
Cost. If the wigs are significantly cheaper, this is often a sign of a knock-off company. Be wary - if it seems too good to be true, it probably is. High-quality human hair wigs, for example, will cost in the thousands. If you find one marked much lower, it's probably not the real deal. Aside from knock-offs, there are ways to save money on your purchase. Be sure to look for coupon codes, outlet options, and consignment offerings.
Customer reviews. When you're making an investment in a wig, you want to make sure it's high-quality and will arrive in the expected condition. Online reviews can be extremely helpful in deciding which companies to trust - and which to avoid if you don't want to be scammed.

We at Top Consumer Reviews have evaluated and ranked the most popular online wig stores so that you can make a financially sound choice - one that also helps you look your best for any special occasion or your everyday life.