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The Best Wig Stores

Where is the Best Place to Buy a Wig?

There are many reasons you might want to buy a wig, including a cheaper alternative to medical therapies for restoring baldness, hiding a bad hair day, changing up your hair color and style easily, or even for a costume! Whatever the reason, wigs are gaining popularity and it's important that you find the best retailer to meet your needs.

There are wig boutiques where you can browse and try on wigs in person, but they are becoming scarce and are often a much more expensive alternative to online shopping. Most people will find that they only have the option of shopping on the internet for wigs, which is great since you can compare prices and have access to thousands of different choices.

Tuesday, March 28th

2023 Wig Store Reviews

Vogue Wigs Review Top Consumer Reviews Best-In-Class Blue Ribbon Award 5 Star Rating

Vogue Wigs

5 Star Rating Top Consumer Reviews Best-In-Class Blue Ribbon Award

Vogue Wigs huge inventory will meet all your wig needs. With so many wigs to choose from, you're sure to find one in your budget that meets your expectations. Vogue Wigs has an A rating from the Better Business Bureau and positive customer feedback on individual products. Vogue Wigs has earned our highest rating and should be your go-to place for wig shopping online.

Wig Outlet Review 4.5 Star Rating

Wig Outlet

4.5 Star Rating

Wig Outlet is one of the most affordable places to find name-brand wigs. All products here are discounted up to 70%, making prices nearly unbeatable by other retailers. Not only are prices impressive, but also customer reviews proclaim that Wig Outlet has high-quality products, fast delivery, and great customer service. We highly recommend browsing the wide selection of wigs at Wig Outlet.

Wigs Review 4.5 Star Rating


4.5 Star Rating

Wigs has everything you could hope for when buying a hairpiece. They have a selection of over 1,000 wigs for men, women, and children, customizable options, and a wide range of prices. One of the most helpful things about shopping at Wigs are their buying guides, glossary of hair terms, and video tutorials to help people learn how to shop for wigs and care for them as well. Customers can return products within 30 days and without a restocking fee, so there isn't much to lose when buying from Wigs. We highly recommend shopping from their impressive collection.

Beauty Trends Review 4 Star Rating

Beauty Trends

4 Star Rating

BeautyTrends is based out of Saint Louis, Missouri and has been in business for over 32 years. They focus their sales on wigs, but also sell products like hair pieces, styling tools, hats, wig stands, and other accessories. You'll find both synthetic and human-hair wigs here ranging from $20 - $2,350. Returns carry a 20% restocking fee. The Better Business Bureau gives BeautyTrends an average B- rating, but overall customers seem happy with their purchases here. BeautyTrends is a good place to find a variety of wigs.

Fortune Review 4 Star Rating


4 Star Rating

Fortune is a wig company based out of Brooklyn, New York. They have over 20 years of experience under their belt and provide high-quality, customizable wigs to happy customers around the US. All of the wigs here are made of Remy human hair from a small region on the North-Eastern border of China. Fortune's products are priced competitively, making them a good option when purchasing a wig.

Paula Young Review 2 Star Rating

Paula Young

2 Star Rating

Paula Young has a wide variety of mostly synthetic wigs with a few human-hair wigs in the mix as well. Their pricing is low compared to other wig retailers and they offer a generous 150% price match guarantee. However, the Better Business Bureau gives Paula Young's parent company, Specialty Commerce Corporation, a C rating and lots of shoppers have complained about bad experiences buying from Paula Young. Because of these significant frustrations, this company has landed a place toward the bottom of our list of wig retailers.

Wigsbuy Review 1 Star Rating


1 Star Rating

It was easy for us to quickly spot Wigsbuy as an untrustworthy place to buy wigs and other hair products. Their website has fake customer reviews, is confusing to navigate, often contradicts itself with information presented, and doesn't always show pictures of their actual wigs. Thousands of customers have complained that this company is a scam and warn others to avoid shopping here. We echo their concerns and recommend buying from a higher-rated wig retailer.

Compare the Best Reviews

Continued from above...

You can find wigs online in all shades, lengths, and styles. If you're wanting a long, thick, brown ponytail one day, you'll find it! Or perhaps you're feeling a sassy, red, shoulder-length cut. For men and women alike, the selection of wigs online is vast. Hopefully with so many options you will also have some fun as you shop!

When purchasing a wig online, we suggest you keep the following criteria in mind:

  • Cost. How does the cost of wigs compare between retailers? You'll want to find a high-quality wig that will last a long time without an outrageous price tag.
  • Selection. When shopping for a wig, you likely have a color, length, or style in mind that you want. Find a retailer that has a big selection of wigs to make sure you find exactly the one you want.
  • Customer Service. If you have a question about the wigs you see online, is a customer service representative available to talk to you? Also be sure to check a company's return policy and shipping costs to make sure you know important details about your purchase.

TopConsumerReviews.com has reviewed and ranked a variety of wig retailers. We hope this information helps you find the right wig that makes you feel confident in yourself!

The Best Wig Stores Compare Wig Stores Compare Wig Store Reviews What are the best Wig Stores Best Wig Store Reviews

Wig Store FAQ

Wigs might be purchased as an alternative way to easily style your hair, to cover up baldness or hair loss, or even to use for a costume. While most wigs are purchased by and for women, there are options for men and children as well.
Medical wigs don't differ much from normal human-hair wigs. They are meant for people experiencing hair loss from alopecia, chemotherapy, or other illness. They often include a cap and base that are specifically made for a sensitive scalp.
Wigs are made of either synthetic material or human hair. Synthetic wigs are made of plastic or acrylic fibers that look like hair. Human hair wigs are made from literal human hair, usually sold or donated by women in other countries who either need a way to make some extra income or who have shaved it off as part of a religious ceremony.
It is best to measure the circumference of your head so you can accurately use size guides that different retailers provide. Some come with sizing as general as "adult man" , "youth girl" , etc. so these types of wigs will usually have some type of adjustable feature to make sure it fits snugly on your head.
Most wigs have an adjustable velcro strap that allows you to comfortably place your wig to fit your head size and shape. Others come attached to a cap that fits tightly on your head. Most wig retailers also sell adhesive bands or clips that can be used to keep your wig in place.
You can expect to pay anywhere from $20 - $2,000 for a wig. The biggest factor in pricing is whether your wig is made of synthetic or human hair. Synthetic wigs look less natural and cost much less to make, therefore making them cheaper. Human hair wigs are usually at least a few hundred dollars and make it harder to tell whether you're wearing a wig or your natural hair.
If you have a synthetic wig, you'll need to purchase wig shampoo and conditioner. Mix the wig shampoo with cool water and dip the wig up and down in the mixture. Carefully rinse the wig in cool water and repeat the process with the wig conditioner. Rinse again and then pat dry and hang the wig loosely to dry at room temperature. With a human hair wig, you can apply a small amount of mild, high-quality shampoo to the hair (avoiding the scalp area) and carefully comb it in a downwards motion. Avoid scrubbing, twisting, or massaging the shampoo into the wig. For drying, first pat the wig with a towel to soak up as much of the water as possible, and then hang dry the wig on a wig stand or with a blow dryer on your head if you are in a hurry.
Most wig retailers have a return policy that allows customers to send back their product if they are unsatisfied. Oftentimes these returns come with a restocking fee, so be sure to read the return details for a wig from whatever company you choose to buy from.
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The Best Reviews of Wig Stores