Who's better?

Harry & David vs Picked

We've analyzed the best Wine Clubs to help you find the right solution for your needs.

2025 Wine Club Reviews

Here you can see how Harry & David and Picked match up head-to-head in a battle for the Best Wine Clubs in 2025.

Winner

Harry & David

  • Wine shipments from $124.99 to $499.99
  • Other clubs available for food and drinks
  • Bundles in the online shop

Harry & David's wine is still a unique option for those who want to give a wine club membership as a gift, especially for lovers of Oregon wines. However, when comparing Harry & David to other similar options in this review it is definitely not the most affordable, and as a site that offers a variety of clubs, Harry & David doesn't really specialize in wine. So, this may not be a favorite for the long-standing wine fan. That, along with the fact that Harry & David's wine club has received lower-than-average customer ratings compared to its competitors, earned the company its current rating.

Picked

  • Shipment prices range from $120 to $240
  • 9,000+ wine options
  • Quiz-based algorithm

Wine lovers seeking a personalized subscription service may be drawn to Wine's Picked, which utilizes personal sommeliers to curate wines tailored to individual preferences. The subscription allows for flexibility in the frequency of shipments, preferred price per bottle, and mix of red and white wines. However, despite its benefits, Wine has faced criticism from customers, particularly in the areas of shipping and customer service. With low ratings, including a "D-" BBB rating, Picked by Wine falls toward the bottom of our list of subscription options.

Whether you're looking for a cool way to discover new and unique wines from all over the world, or you're looking to level up your nose and taste for wine, a wine club is a unique and exciting way to explore the wide world of sommeliers. Wine has so many intricacies and nuances that make it such a fascinating beverage. From the type of the grapes to the winemaking techniques used, every aspect of wine plays a role in its taste and character.

If you're a wine fan already, you may already know about wine pairings and the fun of choosing a wine for dinner or dessert. However, if you're new to wine and want to explore all the flavors in a wine club, you can look forward to novel ways to enjoy your meals and snacks with a little red or white on the side. In a good wine club, you can find out more about all the best wines and the different ways to experience them.

One of the primary benefits of joining a wine club is that you'll receive a selection of carefully curated wines on a regular basis, usually monthly or quarterly. You can have these wines at home, share them with friends and family, or simply savor them on your own. From the fruity, bold flavors of a Cabernet Sauvignon to the delicate, floral notes of a Riesling, there is truly a wine for every taste.

The best part about wine clubs is that they offer the chance to try different types of wines that you might not have come across otherwise. They often have exclusive access to wines that you can't find in stores or restaurants, which can broaden your horizons and expand your palate.

Joining a wine club is also super convenient. Instead of spending time and energy searching for new wines to try, you can rely on the expertise of the club's curators to provide you with a regular supply of high-quality wines. Plus, they often offer educational resources like tasting notes and food pairing suggestions, so you can learn more about wine and become a bit of an expert yourself.

If you're ready to say "Cheers" and celebrate a new Wine Club membership, we're totally on board. But with so many online clubs to choose from, it can be hard to know where to start. Here are a few important factors to consider to help you find the best fit for you:

Top Consumer Reviews is here to make the process of finding your next wine club a breeze. We have reviewed and ranked the best wine clubs out there today. We hope this information helps you feel ready to pop the cork and enjoy a glass of your next favorite wine as soon as possible!

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Wine Club FAQ

What is a wine club?
A wine club is a membership that delivers wine to you on a regular basis and without any long term commitment. The majority of these clubs simply require you to cancel your membership prior to your next shipment. The fine print of each club should be perused before making a final decision.
Where does the wine come from?
The idea of a wine club is to provide delicious new wine brands and flavors that most consumers wouldn't otherwise have access to. Whether the wine originated from California's popular Sonoma Valley or a small and quaint village in Southern France, customers can take care in knowing that each wine is selectively handpicked by wine connoisseurs with great care.
How frequently will shipments arrive?
The frequency of a wine club delivery really depends on you. Some wine club memberships offer a variety of flexibility in terms of options. Choose from monthly, semi-monthly, seasonal, or quarterly depending on your needs and budget.
What is the average cost of a wine club?
On average, wine clubs start around $7 per bottle and up. The cost of shipping is also something to consider before buying. Most companies charge a flat rate fee for each delivery, while others provide free shipping. Wine club shoppers will find the option to pay in full or be charged at each delivery.
What happens if my package shows up damaged?
If your wine club delivery shows up damaged or missing you simply need to contact the customer service department. The bulk of wine club membership are very customer oriented and want to fix any problems that might occur during transit.
Does each package include tasting notes?
Typically, all wine club memberships include tasting notes. Tasting notes allow the wine taster to learn about the winery and history of the establishment. Generally, the aromas and flavors will also be listed along with food pairing.
What's a popular wine sangria recipe?
Sangria is a very well-known drink that features wine. Here's one popular recipe:
Ingredients
  - 1 (750-mL.) bottle or sweet red or white wine
  - 1 c. orange juice
  - 1/2 c. brandy
  - 1/4 c. granulated sugar
  - 1 orange, sliced
  - 1 apple, sliced
  - 1 c. blueberries
  - 1 c. sliced strawberries
  - Other fruits if so desired
  - 1 (12-oz.) can seltzer
Instructions
In a large pitcher, mix together wine, orange juice, brandy, and sugar then stir in oranges, apples, blueberries, and strawberries. Refrigerate until ready to serve, preferably 2 hours. Top off with seltzer before serving.
Does a wine club make a good gift?
Wine clubs can be a great gift for the wine lovers in your life and those hard to shop for family members. Imagine delicious, hard to find and unique, wine arriving each month to your gift recipient. Wine clubs can also make a wonderful business gift for your special client.

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International Wine ClubThe California Wine Club vs Wine AwesomenessThe California Wine Club vs Harry & DavidThe California Wine Club vs PickedThe California Wine Club vs Vinesse WinesBright Cellars vs Plonk Wine ClubBright Cellars vs Wine of the MonthBright Cellars vs International Wine ClubBright Cellars vs Wine AwesomenessBright Cellars vs Harry & DavidBright Cellars vs PickedBright Cellars vs Vinesse WinesPlonk Wine Club vs Wine of the MonthPlonk Wine Club vs International Wine ClubPlonk Wine Club vs Wine AwesomenessPlonk Wine Club vs Harry & DavidPlonk Wine Club vs PickedPlonk Wine Club vs Vinesse WinesWine of the Month vs International Wine ClubWine of the Month vs Wine AwesomenessWine of the Month vs Harry & DavidWine of the Month vs PickedWine of the Month vs Vinesse WinesInternational Wine Club vs Wine AwesomenessInternational Wine Club vs Harry & DavidInternational Wine Club vs PickedInternational Wine Club vs Vinesse WinesWine Awesomeness vs Harry & DavidWine Awesomeness vs PickedWine Awesomeness vs Vinesse WinesHarry & David vs PickedHarry & David vs Vinesse WinesPicked vs Vinesse Wines Vinesse Wines vs PickedVinesse Wines vs Harry & DavidVinesse Wines vs Wine AwesomenessVinesse Wines vs International Wine ClubVinesse Wines vs Wine of the MonthVinesse Wines vs Plonk Wine ClubVinesse Wines vs Bright CellarsVinesse Wines vs The California Wine ClubVinesse Wines vs Amazing ClubsVinesse Wines vs Cellars Wine ClubVinesse Wines vs Wine AccessVinesse Wines vs FirstleafVinesse Wines vs Gold Medal Wine ClubPicked vs Harry & DavidPicked vs Wine AwesomenessPicked vs International Wine ClubPicked vs Wine of the MonthPicked vs Plonk Wine ClubPicked vs Bright CellarsPicked vs The California Wine ClubPicked vs Amazing ClubsPicked vs Cellars Wine ClubPicked vs Wine AccessPicked vs FirstleafPicked vs Gold Medal Wine ClubHarry & David vs Wine AwesomenessHarry & David vs International Wine ClubHarry & David vs Wine of the MonthHarry & David vs Plonk Wine ClubHarry & David vs Bright CellarsHarry & David vs The California Wine ClubHarry & David vs Amazing ClubsHarry & David vs Cellars Wine ClubHarry & David vs Wine AccessHarry & David vs FirstleafHarry & David vs Gold Medal Wine ClubWine Awesomeness vs International Wine ClubWine Awesomeness vs Wine of the MonthWine Awesomeness vs Plonk Wine ClubWine Awesomeness vs Bright CellarsWine Awesomeness vs The California Wine ClubWine Awesomeness vs Amazing ClubsWine Awesomeness vs Cellars Wine ClubWine Awesomeness vs Wine AccessWine Awesomeness vs FirstleafWine Awesomeness vs Gold Medal Wine ClubInternational Wine Club vs Wine of the MonthInternational Wine Club vs Plonk Wine ClubInternational Wine Club vs Bright CellarsInternational Wine Club vs The California Wine ClubInternational Wine Club vs Amazing ClubsInternational Wine Club vs Cellars Wine ClubInternational Wine Club vs Wine AccessInternational Wine Club vs FirstleafInternational Wine Club vs Gold Medal Wine ClubWine of the Month vs Plonk Wine ClubWine of the Month vs Bright CellarsWine of the Month vs The California Wine ClubWine of the Month vs Amazing ClubsWine of the Month vs Cellars Wine ClubWine of the Month vs Wine AccessWine of the Month vs FirstleafWine of the Month vs Gold Medal Wine ClubPlonk Wine Club vs Bright CellarsPlonk Wine Club vs The California Wine ClubPlonk Wine Club vs Amazing ClubsPlonk Wine Club vs Cellars Wine ClubPlonk Wine Club vs Wine AccessPlonk Wine Club vs FirstleafPlonk Wine Club vs Gold Medal Wine ClubBright Cellars vs The California Wine ClubBright Cellars vs Amazing ClubsBright Cellars vs Cellars Wine ClubBright Cellars vs Wine AccessBright Cellars vs FirstleafBright Cellars vs Gold Medal Wine ClubThe California Wine Club vs Amazing ClubsThe California Wine Club vs Cellars Wine ClubThe California Wine Club vs Wine AccessThe California Wine Club vs FirstleafThe California Wine Club vs Gold Medal Wine ClubAmazing Clubs vs Cellars Wine ClubAmazing Clubs vs Wine AccessAmazing Clubs vs FirstleafAmazing Clubs vs Gold Medal Wine ClubCellars Wine Club vs Wine AccessCellars Wine Club vs FirstleafCellars Wine Club vs Gold Medal Wine ClubWine Access vs FirstleafWine Access vs Gold Medal Wine ClubFirstleaf vs Gold Medal Wine Club

How Wine Clubs Work

Wine clubs are great ways to learn about wines as well as discover your favorite new flavors. If you have years of wine experience under your belt or are brand new to wine tasting, wine clubs create an efficient way to discover and learn more about wine. From the convenience of your home you'll enjoy receiving your regular deliveries to taste and enjoy month after month.

If you've never purchased a wine club membership the idea is a little foreign to most. Each wine club is different but here's how the majority work.

Regular Deliveries
Depending on what you sign-up for, and the options available at your wine club, you can anticipate one to two bottles (or more) of wines delivered direct to your door on a regular basis. Many wine clubs offer a lot of flexibility in the number of deliveries you can choose from. Again, depending on the where you establish your wine club membership, you may select monthly, every other month, quarterly, or semiannual wine deliveries. The more frequent your wine deliveries the higher the cost.

Wine Flavors
If you prefer white or red wine you'll want to read closely the options available at the club you ultimately select. Most companies don't give you a choice of what wines you'll receive each order but some allow you to choose what color. We liked the wine clubs that offer a bottle of each every delivery but for those that only drink red wine or white wine you'll be more limited in the options available. Be sure and look closely and find a club that best suits your needs.

Wineries
One of the benefits of discovering new wines, through a wine club, is trying a number of different flavors from wines manufactured in locations you wouldn't typically try. If you're very flexible about what region of the world your wine originates from then any wine club will probably due. For those that prefer international wines or wines only made in California there are also plenty of clubs to choose from that will specifically meet your needs - you just may have to look a little harder.

Repurchase
If you really like a wine that shows up at your doorstep and want more, many wine clubs have the flexibility to allow for you to buy additional bottles, outside of your membership deliveries, often at a discounted price. This is a popular reason why wine enthusiasts get into wine clubs - to discover new wines they love and have the option of buying more to share with their friends.

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The Washington Post

Two new wine clubs give diversity and inclusion the same attention as ...

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USA Today

Hotels happily jump into the wine business - USA TODAY

Hotels start wine clubs, private wine labels, hold wine tastings. Skipping the US Travel 2025 🌴 This country's safest A spotlight on America U.S. Politics Sports Entertainment Life Money Travel ...

Fri, 19 Jul 2013

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Los Angeles Times

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Tipplers Wine Club has three levels: primed (2 wines a month, $50); tipsy (4 wines a month, $100); and sozzled (6 wines a month, $150). Kemper’s choices are seasonally driven, ...

Wed, 02 Sep 2015

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Mercury News

11 new wave wine clubs personalized for you - The Mercury News

Like StitchFix or Amazon, new-wave wine clubs are all about personalization, whether it’s food pairings with HelloFresh or serious, hard-to-find vintages.

Sat, 15 Jul 2017

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Los Angeles Times

We’re drowning in wine clubs. Which one is right for you?

Wine clubs and subscriptions are everywhere. Unfortunately most of them are just trying to make a profit. Here's a handy guide on which, if any, wine clubs are right for you.

Sat, 09 Nov 2019

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Wall Street Journal

Do Wine Clubs Really Deliver on Their Promises? - WSJ

Wine clubs market themselves as a source of well-selected, tough-to-find wines at a very good price, but are you better off just chatting up your local wine merchant?

Fri, 30 Jan 2015

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