Firstleaf Review

Wednesday, October 4th

2023 Wine Club Reviews

Firstleaf

• $89.94 for shipments of wine
• 6-12 bottle shipment options
• Credits for reviewing wine and inviting friends
• Free cancellation
• 100% satisfaction guarantee
• Quiz-based personalization
• "A+" and accreditation from the BBB

Firstleaf is a wine club owned by Penrose Hill, which promises to be the "most personalized" wine club on the market, and as an award-winning service, it looks like they deliver on that promise. Firstleaf sells all its wine from its location in Healdsburg, California. Though they have only been in business for 8 years, Firstleaf has made an impact on the wine club industry.

Wines tailored to each customer

Each shipment at Firstleaf comes with 6 bottles determined by the answers you provide during a welcome quiz, resulting in a variety of wines to try each time you order. The wine club tailors its selection to customers through flavor profiling and an interactive rating system. You can customize your membership by changing the bottles you receive and/or your delivery dates. Firstleaf delivers to over 40 states and has won numerous medals in well-known wine competitions.

Quiz-based personalization

When you start the ordering process, Firstleaf asks you questions to find out your preferences. The quiz-like questions include whether you prefer sweet or non-sweet wines, which varieties appeal to you, what flavors you like in your wines (like butler or citrus), whether you prefer exciting or boring wines, what level of expertise you have, and which wines you dislike. Firstleaf's method of determining your preferences is an intuitive way of tailoring the wines you receive to your tastes. During the ordering process, you can change a bottle you don't think you'll like, and you'll see your expected ship date after you place your order.

Initial shipment is cheaper

The initial shipment includes six bottles at a discounted price of $44.95 plus tax, with free shipping. You can double your order to 12 bottles and shipping on 12+ bottle orders is always free. After the initial delivery, the monthly cost is $89.94 plus tax and shipping for six-bottle deliveries, but you can change the number of bottles and shipping frequency any time you want.

Credits for reviewing and bringing friends

As an added benefit, you can earn credit toward your next order by rating your wines. If you rate the wines within 30 days Firstleaf will provide you a $10 credit toward your next order. Providing ratings for the wines is the best way to communicate your taste preferences to the club's wine experts, who will use this information when selecting future club shipments. They also offer a "refer a friend" program that gives you $40 off your next box of wines and gives your friend their first six bottles for free.

Buy cases or bottles

On top of the 6- or 12-bottle shipment options, Firstleaf also offers an online shop where you can buy wine bottles or bundles a la carte. The selections for wine bundles include cases of red, white, and rose, as well as curated bundles in themes like "Best of the Old World" or "French Varietals" . You can also buy individual bottles for all types of wine including "exclusive' options only available from Firstleaf.

Compares favorably

To compare Firstleaf to other memberships that sell wine by the bottle, we looked at the price range for red wines. The reds range from $19 to $57 per bottle, and they can be purchased by anyone with or without a membership. As a perk, members get the added benefit of a discount between $10-$15 off each bottle of wine. While this does exclude some of the high-end bottles of wine, there is still a competitive variety that will appeal to most wine enthusiasts.

100% satisfaction guarantee

Another standout feature of Firstleaf is its satisfaction guarantee. Their promise of great wines includes every bottle they send you. If you are not satisfied with any wine, the company promises to credit you for the value of that bottle, no questions asked. On top of that, if you feel like you aren't satisfied with the club as a whole, you can easily make changes, reschedule, or cancel without any minimum commitments or cancellation fees.

60% lower prices than retail

Firstleaf keeps its prices down for customers by working directly with winemakers and wineries, enabling them to remove the distributors, importers, and retailers from the supply chain to the customer. This process promises to take as much as 60% of the price off, making sure that the wine club is low-cost and low-commitment for the members.

Top rated service

In terms of customer satisfaction, Firstleaf is one of the top contenders in our review. The company has an "A+" rating and accreditation by the BBB as well as a 4.4-star average on Trustpilot with over 500 individual reviews. Customers rave about the variety of flavors, the ease of ordering, and the pleasant experience of working with Firstleaf customer service. Some of the lower-rated reviews expressed frustration with shipping times and delivery dates. While this only makes up 5% of the overall reviews, it may be useful to know that you do need to be home to sign for the wine package, and this could be frustrating for some customers.

Best option for personalization and benefits

Overall, Firstleaf is a personalized wine club that offers a unique experience for its members. With its interactive quiz and flavor profiling, customers can receive a tailored selection of wines that fit their preferences. The club's commitment to customer satisfaction is evident in its satisfaction guarantee, credit system for ratings, and flexible membership options. Additionally, Firstleaf's direct relationships with winemakers and wineries allow for cost-effective pricing that benefits members. With its variety of wine options and flexible membership options, Firstleaf is an excellent choice for wine enthusiasts looking for a personalized and convenient wine club experience.