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Vivino Review

Wednesday, February 28th

2024 Wine Store Reviews

Vivino Review 3 Star Rating


3 Star Rating
  • Prices range from $6.67 - $500/bottle
  • Largest inventory with over 23,000 products
  • International shipping
  • Poor BBB rating

Vivino is an online wine store retailer that one could compare to your city's local Walmart. It's big, there's lots to choose from, it's not much to look at, and you're never quite sure how much you can trust the quality of the product.

Largest inventory of wine products

Vivino provides the largest inventory of all our ranked online wine retailers. However they offer no specialized services like clubs, themed sets, corporate gifting, or tasting sets. Their website is plain and simple, but not complicated to use.

Poor reviews lead to quality questions

Contradictory to their name brand recognition (due to plenty of published articles lauding the company), Vivino has a poor BBB rating, a disappointing D-. The Better Business Bureau findings cast serious doubt in regards to the validity of Vivino's product and customer service quality.

Useful sorting tools

In utilizing the actual website, there are some useful sorting tools. Customers can filter by average ratings of bottles, to "on sale" wines (categorized into, <$20, $20-30, $30-40, $40<), to recommended food pairings (specified meats, fish, cheeses, and pasta). An international variety of wines is also available within Vivino's inventory, and website visitors can filter by region, as well. The website, while perhaps too simplistic, is user friendly, and is affiliated with an app that customers can download to their smartphones.

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International shipping available

Maybe most notably, Vivino provides international shipping options to customers - a feature not many online wine retailers can boast due to ever-changing state laws around the sale and provision of alcohol. Vivino's returns/refunds policy is conservative, though existent, and customers have a 14-day window to return damaged or wrong bottles, and cooked or uncorked wines.

Mixed reviews

Overall, we found it quite curious to compare the links on Vivino's website which reference several positive press articles, with other more critical customer feedback and the BBB's D- rating. Our findings indicated a particular theme and pattern with shipping mishaps and policies.

Better choices available

Ultimately, while Vivino was not the worst company we reviewed, their lackluster services & products, combined with a red-flag of a BBB rating, leaves something to be desired. Clearly we feel there are better wine retailers you can choose from.

Who is the Best Online Wine Retailer?

For thousands of years humans have delighted in the tastes and intoxications of wine. Whether playing a role in your Sunday night routine while you watch the latest streaming hit show, in religious ceremonies and sacraments, the demand for wine has only increased over the centuries. In fact, the consumption and demand for wine has risen higher than ever, and the competition among suppliers to meet these growing needs is stiff.

Yet, despite such a vast history and well-documented love of our fermented grapes, many people still find themselves at a loss when searching for a bottle of wine they might enjoy. There are reds, whites, rose, sparkling, fine wines, vintage wines, and all sorts of wine producing regions, for folks to explore - but many may be unsure of where to start, or what exactly to look for.

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Wine Store FAQ

Wine is typically shipped in specially designed boxes that protect the bottles from damage. The boxes may also include insulation and ice packs to keep the wine at the proper temperature during shipping. Some online wine stores even offer options for expedited or temperature-controlled shipping.
This depends on the policies of the online wine store. Some stores may allow returns or exchanges, while others may not. If you're concerned about this, be sure to check the store's return policy before placing an order.
Shipping costs for wine can vary depending on the size of your order, the distance the wine needs to be shipped, and the shipping options you choose. Some online wine stores offer free shipping for orders over a certain amount.
This depends on the policies of the online wine store. Some stores may allow you to specify a delivery date, while others may not. You can check the store's delivery policy before placing an order.
The delivery time for wine orders can vary depending on the distance the wine needs to be shipped and the shipping options you choose. Most online wine stores provide estimated delivery times on their websites.
Yes! Many online wine stores offer a wide selection of rare and hard-to-find wines. However, these wines may be in high demand and may sell out quickly. Be sure to check the in-stock availability of these wines before placing your order.
Many online wine stores offer discounts or promotions to customers. These may include discounts on specific wines or wine bundles, free shipping, or other special offers. You can check the store's website or sign up for their newsletter to stay informed about current promotions.
In most cases, yes. Ultimately it depends on the laws in your jurisdiction. In some states in the United States, it is legal to purchase wine online, while in others it is only legal to purchase wine from in-state wineries or through a licensed retailer. Most online wine stores will alert you to any issues prior to placing an order. If you're still concerned, you can cneck the laws in your area before purchasing wine online.
Compare the Best Reviews

Continued from above...

Those new to the world of wine can have needs that differ greatly from those well informed and experienced with wines. So, what exactly is it that consumers should look for when shopping for wines, and which companies are most likely to leave customers feeling satisfied?

At Top Consumer Reviews we've reviewed and ranked online wine retailors, with a special focus on seeking companies that are sure to please both novices and sommeliers, alike. Some factors to consider when wine shopping, especially for those newer, could be items such as:

  • Sweet vs Dry Taste. white wines are typically associated with a sweeter, fruitier, and/or crisp taste - an excellent choice for those newer to wine. Red wines are generally correlated with a more dry, aromatic, and full-bodied (or heaviness), tasting experience.
  • Food Pairing. if you are planning a special event or dinner party, some wines may pair best with your vision. For example, white meats and fish usually pair quite well with white wine, and red meats or heavy pasta dishes can be delicious with a nice glass of red. Many of our reviewed companies will offer suggestions of the types of wine that pair best with certain food items - so be sure to check out the various websites for those features.
  • Production Region. wine production regions span all across the globe, with the most prominent regions including: Italy, Spain, France, the U.S., and China. If you're curious to explore wines from specific geographic areas of interest (which can also inform the flavor and tasting experience of various wines), then many companies will allow you to sort through their inventory by this feature.
  • Additional Services Offered. aside from the bottles for sale, many of our ranked and reviewed wine retailers (particularly those towards the top of our list) offer additional products and services that may be of interest. Offers for wine clubs, themed wine sets, tasting sets, glassware, accessories, and even selections of spirits, can set certain companies above the competition.

TopConsumerReviews.com has reviewed and ranked the best online wine stores available today. We hope these reviews help you find the perfect glass to enjoy, whether you're having it after a long day's work or at your next big event!

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