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Wine Review

Wednesday, February 28th

2024 Wine Store Reviews

Wine Review 2.5 Star Rating


2.5 Star Rating
  • Prices range from $5.99 - $1,000+/bottle
  • Over 3,000 bottles to choose from
  • Crowded shopping experience
  • Mixed reviews

Despite some thoughtful and creative services advertised, Wine finds itself lacking in quality for online wine shoppers. The Better Business Bureau assessed a D- BBB rating for Wine, and plenty of third-party reviewers validated that evaluation with critical reviews - far more than any other company we reviewed. While some of the website features and products seem like promising ideas, Wine has a way to go until the actual quality of the product makes those services worthwhile.

Busy and crowded shopping experience

At first glance, Wine's website is busy and overcrowded, though straightforward enough to use. A pop-up arises immediately when a visitor enters the homepage, with a customer service agent offering to help the visitor with any questions - a helpful feature.

Over 3,000 bottles to choose from

The website includes over 3,000 bottles of wine, including ratings for each. Inventory includes red wines, white wines, rose, champagne and sparkling wines. Production regions of their supply, include: regions in the U.S., France, Italy, Spain, Portugal, Germany, Greece; and other international regions ranging from the Middle East, to Africa, to New Zealand. An advertised sale offers $30 off a customer's order by referring a friend, and joining the "stewardship membership" for $59/year provides free shipping, exclusive deals, allocated products, & special events. Corporate gifting services, gift baskets, glassware, and accessories, are additional products available.

Promising wine club

A feature that holds particular promise at Wine, is their wine club, which is personalized to consumer tastes, preferences, and budget. Each shipment includes 6 bottles, with a personalized note explaining why each wine was chosen. We really like the idea of a personalized wine club (which was not featured amongst many of their competitors), though even this is a bit pricey for folks, starting at $120 per box.

Best Wine Stores

Positive reviews...

Wine's website provides links to a somewhat suspicious amount of positive mentions in the press. It was actually voted Wine Enthusiast's Retailer of the Year, in 2019. Regarding returns and refunds, the website also encourages customers to reach out if their package is missing wine, if customers receive the wrong wine, and/or if customers receive the wrong vintage, so customer service may "correct" the mistake (details unspecified).

...but a lot of negative reviews as well

Unfortunately, not all customer reviews were positive. In fact, we found more negative reviews for Wine than for any other company we reviewed. Both the product quality and customer service at Wine were victims of failed expectations. Combined with the low BBB rating, this is an obvious area where Wine need to improve.


Wine does not ship to the states AL, DE, ME, MI, MS, MT, TN, UT, & SD, nor do they ship internationally.

Peek behind the curtain

Wine has some good ideas and promising possibilities - and at face value they might seem like a fine enough option for customers. A peek behind the curtain, however, reveals that Wine has earned a hefty amount of skepticism. Fancy service offers are ultimately meaningless if the delivery or product is sub-par. We recommend checking out some of our higher ranked competitors for your online wine store shopping needs.

Who is the Best Online Wine Retailer?

For thousands of years humans have delighted in the tastes and intoxications of wine. Whether playing a role in your Sunday night routine while you watch the latest streaming hit show, in religious ceremonies and sacraments, the demand for wine has only increased over the centuries. In fact, the consumption and demand for wine has risen higher than ever, and the competition among suppliers to meet these growing needs is stiff.

Yet, despite such a vast history and well-documented love of our fermented grapes, many people still find themselves at a loss when searching for a bottle of wine they might enjoy. There are reds, whites, rose, sparkling, fine wines, vintage wines, and all sorts of wine producing regions, for folks to explore - but many may be unsure of where to start, or what exactly to look for.

The Best Wine Stores Compare Wine Stores Compare Wine Store Reviews What are the best Wine Stores Best Wine Store Reviews

Wine Store FAQ

Wine is typically shipped in specially designed boxes that protect the bottles from damage. The boxes may also include insulation and ice packs to keep the wine at the proper temperature during shipping. Some online wine stores even offer options for expedited or temperature-controlled shipping.
This depends on the policies of the online wine store. Some stores may allow returns or exchanges, while others may not. If you're concerned about this, be sure to check the store's return policy before placing an order.
Shipping costs for wine can vary depending on the size of your order, the distance the wine needs to be shipped, and the shipping options you choose. Some online wine stores offer free shipping for orders over a certain amount.
This depends on the policies of the online wine store. Some stores may allow you to specify a delivery date, while others may not. You can check the store's delivery policy before placing an order.
The delivery time for wine orders can vary depending on the distance the wine needs to be shipped and the shipping options you choose. Most online wine stores provide estimated delivery times on their websites.
Yes! Many online wine stores offer a wide selection of rare and hard-to-find wines. However, these wines may be in high demand and may sell out quickly. Be sure to check the in-stock availability of these wines before placing your order.
Many online wine stores offer discounts or promotions to customers. These may include discounts on specific wines or wine bundles, free shipping, or other special offers. You can check the store's website or sign up for their newsletter to stay informed about current promotions.
In most cases, yes. Ultimately it depends on the laws in your jurisdiction. In some states in the United States, it is legal to purchase wine online, while in others it is only legal to purchase wine from in-state wineries or through a licensed retailer. Most online wine stores will alert you to any issues prior to placing an order. If you're still concerned, you can cneck the laws in your area before purchasing wine online.
Compare the Best Reviews

Continued from above...

Those new to the world of wine can have needs that differ greatly from those well informed and experienced with wines. So, what exactly is it that consumers should look for when shopping for wines, and which companies are most likely to leave customers feeling satisfied?

At Top Consumer Reviews we've reviewed and ranked online wine retailors, with a special focus on seeking companies that are sure to please both novices and sommeliers, alike. Some factors to consider when wine shopping, especially for those newer, could be items such as:

  • Sweet vs Dry Taste. white wines are typically associated with a sweeter, fruitier, and/or crisp taste - an excellent choice for those newer to wine. Red wines are generally correlated with a more dry, aromatic, and full-bodied (or heaviness), tasting experience.
  • Food Pairing. if you are planning a special event or dinner party, some wines may pair best with your vision. For example, white meats and fish usually pair quite well with white wine, and red meats or heavy pasta dishes can be delicious with a nice glass of red. Many of our reviewed companies will offer suggestions of the types of wine that pair best with certain food items - so be sure to check out the various websites for those features.
  • Production Region. wine production regions span all across the globe, with the most prominent regions including: Italy, Spain, France, the U.S., and China. If you're curious to explore wines from specific geographic areas of interest (which can also inform the flavor and tasting experience of various wines), then many companies will allow you to sort through their inventory by this feature.
  • Additional Services Offered. aside from the bottles for sale, many of our ranked and reviewed wine retailers (particularly those towards the top of our list) offer additional products and services that may be of interest. Offers for wine clubs, themed wine sets, tasting sets, glassware, accessories, and even selections of spirits, can set certain companies above the competition.

TopConsumerReviews.com has reviewed and ranked the best online wine stores available today. We hope these reviews help you find the perfect glass to enjoy, whether you're having it after a long day's work or at your next big event!

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