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Saturday, September 14th
Despite some thoughtful and creative services advertised, Wine finds itself lacking in quality for online wine shoppers. The Better Business Bureau assessed a D- BBB rating for Wine, and plenty of third-party reviewers validated that evaluation with critical reviews - far more than any other company we reviewed. While some of the website features and products seem like promising ideas, Wine has a way to go until the actual quality of the product makes those services worthwhile.
Busy and crowded shopping experience
At first glance, Wine's website is busy and overcrowded, though straightforward enough to use. A pop-up arises immediately when a visitor enters the homepage, with a customer service agent offering to help the visitor with any questions - a helpful feature.
Over 3,000 bottles to choose from
The website includes over 3,000 bottles of wine, including ratings for each. Inventory includes red wines, white wines, rosé, champagne and sparkling wines. Production regions of their supply, include: regions in the U.S., France, Italy, Spain, Portugal, Germany, Greece; and other international regions ranging from the Middle East, to Africa, to New Zealand. An advertised sale offers $30 off a customer's order by referring a friend, and joining the "stewardship membership” for $59/year provides free shipping, exclusive deals, allocated products, & special events. Corporate gifting services, gift baskets, glassware, and accessories, are additional products available.
Promising wine club
A feature that holds particular promise at Wine, is their wine club, which is personalized to consumer tastes, preferences, and budget. Each shipment includes 6 bottles, with a personalized note explaining why each wine was chosen. We really like the idea of a personalized wine club (which was not featured amongst many of their competitors), though even this is a bit pricey for folks, starting at $120 per box.
Positive reviews...
Wine's website provides links to a somewhat suspicious amount of positive mentions in the press. It was actually voted Wine Enthusiast's Retailer of the Year, in 2019. Regarding returns and refunds, the website also encourages customers to reach out if their package is missing wine, if customers receive the wrong wine, and/or if customers receive the wrong vintage, so customer service may "correct” the mistake (details unspecified).
...but a lot of negative reviews as well
Unfortunately, not all customer reviews were positive. In fact, we found more negative reviews for Wine than for any other company we reviewed. Both the product quality and customer service at Wine were victims of failed expectations. Combined with the low BBB rating, this is an obvious area where Wine need to improve.
Shipping
Wine does not ship to the states AL, DE, ME, MI, MS, MT, TN, UT, & SD, nor do they ship internationally.
Peek behind the curtain
Wine has some good ideas and promising possibilities - and at face value they might seem like a fine enough option for customers. A peek behind the curtain, however, reveals that Wine has earned a hefty amount of skepticism. Fancy service offers are ultimately meaningless if the delivery or product is sub-par. We recommend checking out some of our higher ranked competitors for your online wine store shopping needs.
For thousands of years humans have delighted in the tastes and intoxications of wine. Whether playing a role in your Sunday night routine while you watch the latest streaming hit show, in religious ceremonies and sacraments, the demand for wine has only increased over the centuries. In fact, the consumption and demand for wine has risen higher than ever, and the competition among suppliers to meet these growing needs is stiff.
Yet, despite such a vast history and well-documented love of our fermented grapes, many people still find themselves at a loss when searching for a bottle of wine they might enjoy. There are reds, whites, rosé, sparkling, fine wines, vintage wines, and all sorts of wine producing regions, for folks to explore - but many may be unsure of where to start, or what exactly to look for.
Those new to the world of wine can have needs that differ greatly from those well informed and experienced with wines. So, what exactly is it that consumers should look for when shopping for wines, and which companies are most likely to leave customers feeling satisfied?
At Top Consumer Reviews we've reviewed and ranked online wine retailors, with a special focus on seeking companies that are sure to please both novices and sommeliers, alike. Some factors to consider when wine shopping, especially for those newer, could be items such as:
TopConsumerReviews.com has reviewed and ranked the best online wine stores available today. We hope these reviews help you find the perfect glass to enjoy, whether you're having it after a long day's work or at your next big event!
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