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      January 19, 2020

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Gold & Silver vs American Bullion

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Many financial advisors recommend a diversification of investments across stocks, bonds, real estate and precious metals. Owning gold bullion or coins is one way that people are doing a better job of protecting their assets against inflation and an uncertain stock market.

The traditional way of investing in gold has been by purchasing gold bullion bars or coins from a local precious metals dealer. However, the internet has greatly expanded your options for gold investing.

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5 stars
Gold Silver


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BBB Rating:

A Best-In-Class Blue Ribbon Award Gold Silver is a California based company owned by Mike Maloney - a gold industry expert. Gold Silver has been in business since 2005 and currently holds a Better Business Bureau rating of A. This precious metals provider is geared for the serious investor and deals mainly in gold bars.

The Gold Silver website is easy to navigate for your next gold purchase. Customers can choose to purchase everything from gold coins to gold bars. Gold Silver also offers gold retirement plan options and the ability to take delivery of your purchase or have them hold in their vaults. Delivery typically occurs between 6-8 business days dependant on availability.

The customer service team has less generous business hours than some of the other gold companies but seemed to have helpful staff. They were able to answer our questions efficiently.

Overall, Gold Silver provides a very nice selection of gold bars and coins. Their staff is knowledgeable and can help you identify the best option for your gold buying needs. If you want to start investing in gold, Gold Silver is an excellent choice.

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4 stars
American Bullion


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BBB Rating:


American Bullion is a Los Angeles based company that is relatively new to the business. The company started in 2009 and currently holds an impressive a rating with the Better Business Bureau rating. They offer investments in multiple precious metals (Gold, Silver, Platinum, and Palladium) and specialize in rolling over your IRA or former 401k into gold, silver and more.

At American Bullion there are two options for owning gold. The first option is to purchase with your IRA where the gold is stored in an approved IRS depository. The second option is private ownership where the gold coins and bars are delivered to you directly. Website visitors will find the option to receive a “Free Gold Guide” that includes a monthly newsletter. Be aware that by completing the online form, American Bullion will contact you.

The website is well organized and easy to navigate. As stated above, Gold and Silver IRA is American Bullion’s specialty, so there is plenty of information about those subjects. There is a blog and a Free Gold Guide that are both full of pertinent information that would be helpful as you are beginning to research more about investing in precious metals. Customer service representatives are available during normal business hours (PST) and a nice feature offered is to submit your information and have a representative call you so you are not waiting on hold for someone.

In regards to customer feedback there are mixed reviews, some clients were extremely happy with customer service and the whole process of working with American Bullion while others were dissatisfied with the fees assessed and the fine print policies, which is typical in this industry. American Bullion is a decent option, especially if you are interested in purchasing a Gold IRA, but if you want a more established company with several online gold purchase options, we would recommend one of the higher ranked companies.

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Continued from above

When purchasing anything you want the best price and at the lowest fees. Purchasing gold online allows you to compare and contrast several different gold options from various companies before making a decision.

Every precious metals company is different in what they offer, how they support their customers, and their policies. Before shopping for your next gold bullion investment consider the following:

  • Selection. Does the company offer a wide selection of gold bars, bullion, and coins from across the world?
  • Customer Service. If you have a question before, during, or after your gold purchase you'll want to make sure a knowledgeable yet friendly customer service representative is going to be there to assist.
  • Company Strength. Whenever you are investing in stocks, bonds or precious metals you'll want to only deal with reputable companies. Make sure you understand what company you're dealing with. has reviewed and ranked the best Gold stores in business today. We hope these reviews help you with your next gold purchase!

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