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      November 19, 2019

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Kay vs Reeds Jewelers

To help you find the Best Charm Bracelets, provides you with an in-depth comparison of Kay and Reeds Jewelers.

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Get Your Next Charm Bracelet at Overstock Today! Where can you get the best charm bracelets? There are many online retailers that offer an incredible selection of bracelets and individual charms, making it easy to find the perfect addition to your jewelry collection - or to honor a special someone with a gift tailored exactly to their interests and experiences.

Although charm bracelets were originally designed to either bring good luck or ward off evil spirits - often with symbols like horseshoes and four-leaf clovers - today's trends use charm bracelets for less superstitious reasons. Many parents start a charm bracelet when their daughter is born, adding a new charm each year to commemorate a treasured memory and then giving her the completed bracelet for her 16th birthday or quinceañera.

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Best Reviews


Charm Bracelets Reviews

4.5 stars

KAY Visit Site


35 bracelets

1,100+ charms

Return Policy:

Within 60 days for a refund

Within 90 days for an exchange

When you hear the name Kay Jewelers, do you immediately think of the catchy tagline, "Every Kiss Begins With Kay"? It's okay to admit it - because Kay is one of the biggest specialty jewelry retailers in the United States. Owned by parent company Signet Jewelers, Kay is part of a brand family with annual sales of nearly $6 billion through more than 3,600 retail stores and a well-designed online store too.

Kay has a good selection of 35 bracelets that are specifically compatible with charms, both the kinds that slide on and those that attach with a clasp or ring. We did notice that most of the bracelets are limited to 7- and 7.5-inch lengths, which may not accommodate wearers with smaller or larger wrists. Most of the bracelets list the length in the main product description; otherwise, click on the bracelet and you'll find the length in the product description dropdown.

In addition to the main Charm Bracelet page, Kay has a huge selection of individual charms in their Charm Store. You can browse through their 1000+ options all at once, but you'll probably have a better experience if you narrow it down by Beads or Traditional Charms, or by brands such as Charmed Memories or Rembrandt Charms.

We were really impressed by some of the engravable charms; Charmed Memories offers a Family Tree bead starting at just under $55 that allows you to have a last name or other word (like "faith" or "unity") engraved directly into the silver. We also found many charms on sale at savings of up to 70% or more, including popular themes like Star Wars and Disney's Frozen. Charmed Memories is compatible with Pandora, if you already happen to have a Pandora bracelet or vice-versa.

When you sign up for Kay's email newsletter, you may get a promotional discount of 20% off your first purchase. Look for a pop-up when visiting the site.

Kay has one of the best return policies in the industry. You can return your bracelet or charm within 60 days if you want a refund, or within 90 days if you'd prefer an exchange. Returns can be made via mail or at any Kay Jewelers retail location. The only restriction is that you can't return anything personalized/engraved. Note that it doesn't say that you can only get a refund on charms/bracelets in new condition - so if your bracelet just doesn't fit quite right or the charm falls off the jump ring, there should be no hassles in getting a refund. "If you're not happy, we're not happy and we will make it right" is Kay's promise.

Fantastic selection, competitive pricing, and an unparalleled return policy are just a few of the reasons we think you'll love shopping for your charm bracelet at Kay.

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4 stars
Reeds Jewelers



61 bracelets

640+ charms

Return Policy:

Within 10 days of delivery for a refund

Within 30 days of delivery for an exchange

East Coast-based Reeds Jewelers may not have a retail store near you, but don't let that scare you away from shopping on their online store to find your charm bracelet. The business has an excellent reputation, demonstrated by an "A+" rating with the Better Business Bureau and thousands of positive customer reviews.

All of the charm bracelets sold by Reeds come from the Rembrandt and Pandora brands, typically in a bangle style for the Rembrandts and multiple available styles (mesh, leather, silver snake, etc.) with the Pandora bracelets. Most of the Pandora charm bracelets come in a range of diameters, making them a good choice if you're shopping for someone with a larger- or smaller-than-average wrist size.

If you're specifically looking for charms, you'll need to look on a different part of the Reeds site. We found it under the Collections section, then under More Jewelry & Accessories. You can also get there by typing "charm" in the search box and then on any of the results you like.

Whether shopping for bracelets or charms, the Reeds site is a little tricky to sort. While you can filter your results by Designer, Color, Metal/Material and more, you have to choose each option one at a time. For example, if you know you want a sterling silver Pandora bead, you'll have to first click on Pandora under brand, then on Bead for charm type, and then finally on Sterling Silver (or any other order of those three criteria). We definitely would prefer to be able to click on checkboxes to limit results to all of our desired features at one time but, having to do it individually isn't a deal-breaker.

Reeds return policy doesn't quite compete with most of the retailers of charm bracelets we reviewed: you only have 10 days from delivery to return for a refund, and 30 days if you are only asking for an exchange. Items do need to be in like-new condition, with no signs of damage or wear.

On the other hand, Reeds does offer free gift wrapping on every order, free shipping on orders over $100, and free engraving when applicable.

And, Reeds has a stellar track record for attentive, responsive, pleasant customer service. From customer reviews to our own experience with live chat, we found Reeds to be genuinely committed to their shoppers' satisfaction. Whether helping with a Pandora warranty issue or tracking down a shipment that went off-track, Reeds representatives show an unwavering dedication to earning and keeping their customers' loyalty.

For that reason alone, Reeds is a trustworthy retailer if you're looking for a high-quality charm bracelet. Although it might take a little extra work to narrow down what they have to offer, we're sure once you find your perfect bracelet and charms, you'll be happy with your purchase experience at Reeds.

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Continued from above

Another popular theme for charm bracelets is travel. Imagine how quickly those memories come back as you see your Eiffel Tower dangle charm, Mickey Mouse glass bead, or passport charm on your wrist every day.

And, of course, charm bracelets are ideal for accessorizing. With thousands of charms available in silver, gold, and the full spectrum of colors, there's no end to the possibilities. Silver and blue with snowflakes for winter? Pumpkins and leaves for autumn? Sun beads, flip-flop dangles, and palm trees for the summer? You can do all that and much more with a charm bracelet.

As you shop for your bracelet and charms, how can you tell which online stores should get your business? Here are several criteria to keep in mind:

  • Variety. How many bracelets and charms does the retailer offer? The more charms they sell, the less likely it is that you'll have to spend your time shopping on more than one website. Can you get a range of brands and styles, or is the selection limited to just one or two?
  • Price. How does the store compare with other retailers? Is shipping included with your purchase? Are there any discounts or rewards programs?
  • Return Policy. If you receive your bracelet and/or charms and aren't satisfied, can you return them for a full refund?
  • Reputation. What do other customers say about their experience with the store? Are they rated and/or accredited by the Better Business Bureau? has reviewed and ranked the best Charm Bracelet stores available today. We hope this information helps you put together a charm bracelet that perfectly showcases your unique style!

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