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      January 27, 2020

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  1. James Allen
  2. Jared
  3. Ross & Simons
  4. Kay Jewelers
  5. Diamonds USA
  6. Diamond Princess
  7. Sun Jewelry
  8. Carats Direct 2 U

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Best Diamond Stores Better Business Bureau Reliability Seal

Best Online Diamond Stores

If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.

Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.

Continue reading below reviews

Best Reviews


2020

Diamonds Reviews

5 stars
Blue Nile

BLUE NILETopConsumerReviews.com Best-In-Class Blue Ribbon Award

Blue Nile offers the largest selection of diamonds that we could find. With over 140,000 diamonds to choose from, you're more likely to find exactly what you're looking for at Blue Nile. When you combine diamond selection, great pricing, a powerful website, and strong reputation, Blue Nile earns our highest rating.

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4.5 stars
James Allen

JAMES ALLEN

James Allen is a great choice for your diamond selection. Shoppers will not only love their huge selection of diamonds but their generous return policy. The company was also ranked high for their unique 360 degree picture technology. It felt like we were shopping in a local jewelry shop.

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4 stars
Jared

JARED

Jared's is a common name in the chain jewelry arena. The also offer a very sizeable selection of diamonds available online. We found their inventory was greatest in the 1 to 2 carat range and might run a little pricier than some of the other companies reviewed. Some shoppers will really appreciate their actual pictures with loop like technology that allows them to closely observe each diamond.

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4 stars
Ross & Simons

ROSS & SIMONS

This online jewelry store is lacking some of the good looks and professionalism that we saw with higher ranked stores. However, Ross & Simons has a long standing history and a superior BBB rating. Their selection of diamonds is impressive.

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3.5 stars
Kay Jewelers

KAY JEWELERS

Kay Jewelers is a common name in the chain jewelry store market. They offer over 3,000 diamonds online and provide a nice simulated loupe for up close viewing. We liked the strong BBB score but didn't find the bells as whistles of those stores ranked higher.

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3 star
Diamonds USA

DIAMONDS USA

Besides a long list of available diamonds for sale, Diamonds USA didn't rank high. Despite a strong BBB rating we didn't feel the website was created with the customer in mind. Also, buyers are unable to view the actual lab certification report - a big concern for us.

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2.5 star
Diamond Princess

DIAMOND PRINCESS

At Diamond Princess, shoppers will find a large selection of loose diamonds. However, copies of the lab certifications, options to set the diamonds and unfavorable pricing ranked this company lower on our list.

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2 stars
Sun Jewelry

SUN JEWELRY

Sun Jewelry is a California based jewelry company that offers a decent selection of diamonds from various diamond grading companies. The navigation and search tools dropped this company down in our rankings, which was unfortunate. We felt other shoppers would also leave Sun Jewelry exhausted and frustrated.

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1 star
Carats Direct 2 U

CARATS DIRECT 2 U

Shoppers will find clarity enhanced diamonds as well as non-treated white, green, yellow and blue diamonds. An unprofessional, poor website along with a small diamond selection was immediate turnoffs for us at Carats Direct 2 U. We recommend shopping at a much higher ranked online diamond store.

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Continued from above

While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.

Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:

  • Selection. How large is the diamond selection? Will there be a substantial selection of all diamond cuts in various grades and color?
  • BBB Rating. What kind of history does the company have with their customers?
  • Return Policy. If your diamond purchase shows up at your doorstep but doesn't dazzle you, will you be able to return it for a full refund?
  • Settings. Will you be able to set your diamond purchase in a beautiful mounting, if so desired?
  • Diamond Certification. What lab certification companies review the diamond selection? Will you be buying the best quality diamond for the money?

TopConsumerReviews.com has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!

Has King of Diamonds reopened? A new strip club has popped up with a similar name

Is King of Diamonds back? Roughly a year after the last cheek ceased shaking at the beloved strip club's North Miami venue, a new strip club called KOD Miami has opened. The original King of Diamonds ...

Published:  Wed, 22 Jan 2020 13:14:00 GMT



Mountain Province Diamonds Announces Fourth Quarter and Full Year 2019 Production and Sale Results and Provides Q4 Conference Call Details

Mountain Province Diamonds Announces Fourth Quarter and Full Year 2019 Production and Sale Results and Provides Q4 Conference Call Details ...

Published:  Thu, 23 Jan 2020 16:02:00 GMT



Mouni Roy Feels Charmed in Neon Pink Dress And Beautiful Diamonds as She Attends Event in Kolkata

Actor Mouni Roy is currently in Kolkata for the launch of a jewellery boutique. Charmed by beautiful diamonds, she has shared her pictures from the event and looks breathtaking, as always. Taking to ...

Published:  Fri, 24 Jan 2020 03:26:00 GMT



Charlize Theron Wore Diamonds In Her Hair For The Most Relatable Reason

For the 2020 SAG Awards, the actress walked the red carpet with her hair pulled back into a sleek bun with a straight row of diamonds anchoring her strong center part. During her red carpet interview, ...

Published:  Tue, 21 Jan 2020 07:52:00 GMT



Fashion Friday: Jennifer Lopez was dripping in $9 million worth of diamonds

Lopez was dripping in 9 million dollars worth of Harry Winston diamonds, enhancing her sleek black gown. Over at the Producers Guild Awards, Nicole Kidman was the epitome of angelic in her white J.

Published:  Fri, 24 Jan 2020 11:40:00 GMT



Kay® Jewelers announces exclusive Le Vian Chocolate Diamonds® Encrusted Strawberry Gold® Football Pendant Necklace

Will you be lucky enough to get your hands on this year's hottest piece of Big Game memorabilia? This Big Game Season, Le Vian has partnered with Kay Jewelers to design an exclusive limited edition ...

Published:  Tue, 21 Jan 2020 16:54:00 GMT



Shareholder in Russia's Alrosa proposes selling up to $1 bln of diamonds to Gokhran - Ifax

The government of Russia's Yakutia region, which has a stake in diamond producer Alrosa , has proposed the company sell rough diamonds worth $0.5-$1 billion to the precious metals and gems repository ...

Published:  Tue, 21 Jan 2020 10:17:00 GMT



Fascinating Developments In The Forever Changing World Of Diamonds

Diamonds have not died in popularity. Five years ago, many diamond sellers were terrified of millennials being in the wedding age as they expected this generation to be much less interested in ...

Published:  Wed, 22 Jan 2020 23:00:00 GMT



Swarovski gets colorful with hues of new lab-grown diamonds

Crystal behemoth Swarovski has announced the launch of lab-grown diamonds in 16 new colors. The Austrian jewelry company, which first launched lab-created diamonds in 2018, is unveiling the innovative ...

Published:  Tue, 21 Jan 2020 08:26:00 GMT



BRIEF-Mountain Province Diamonds Says From Gahcho Kue Diamond Mine, 890,886 Ore Tonnes Mined During Quarter, A 33% Increase

Mountain Province Diamonds Inc: * MOUNTAIN PROVINCE DIAMONDS INC - FROM GAHCHO KUí‰ DIAMOND MINE, 890,886 ORE TONNES MINED DURING QUARTER, A 33% INCREASE * MOUNTAIN PROVINCE DIAMONDS - 11.1 MILLION ...

Published:  Thu, 23 Jan 2020 14:25:42 GMT



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