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      December 6, 2019

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  1. James Allen
  2. Jared
  3. Ross & Simons
  4. Kay Jewelers
  5. Diamond Wave
  6. Zoara
  7. Diamonds USA
  8. Diamond Princess
  9. Sun Jewelry
  10. Carats Direct 2 U

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Best Diamond Stores Better Business Bureau Reliability Seal

Best Online Diamond Stores

If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.

Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.

Continue reading below reviews

Best Reviews

2019

Diamonds Reviews

5 stars
Blue Nile

BLUE NILETopConsumerReviews.com Best-In-Class Blue Ribbon Award

Blue Nile offers the largest selection of diamonds that we could find. With over 140,000 diamonds to choose from, you're more likely to find exactly what you're looking for at Blue Nile. When you combine diamond selection, great pricing, a powerful website, and strong reputation, Blue Nile earns our highest rating.

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4.5 stars
James Allen

JAMES ALLEN

James Allen is a great choice for your diamond selection. Shoppers will not only love their huge selection of diamonds but their generous return policy. The company was also ranked high for their unique 360 degree picture technology. It felt like we were shopping in a local jewelry shop.

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4 stars
Jared

JARED

Jared's is a common name in the chain jewelry arena. The also offer a very sizeable selection of diamonds available online. We found their inventory was greatest in the 1 to 2 carat range and might run a little pricier than some of the other companies reviewed. Some shoppers will really appreciate their actual pictures with loop like technology that allows them to closely observe each diamond.

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4 stars
Ross & Simons

ROSS & SIMONS

This online jewelry store is lacking some of the good looks and professionalism that we saw with higher ranked stores. However, Ross & Simons has a long standing history and a superior BBB rating. Their selection of diamonds is impressive.

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3.5 stars
Kay Jewelers

KAY JEWELERS

Kay Jewelers is a common name in the chain jewelry store market. They offer over 3,000 diamonds online and provide a nice simulated loupe for up close viewing. We liked the strong BBB score but didn't find the bells as whistles of those stores ranked higher.

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3.5 star
Diamond Wave

DIAMOND WAVE

Diamond Wave is a family owned Internet jewelry store that comes with a strong BBB rating and a focus on customer service. However, we couldn't find anyway to choose a setting for our loose diamond selection - which may not meet the needs of many.

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3.5 star
Zoara

ZOARA

Zoara is an online diamond and jewelry retailer whose owners combined have over 50 years of experience in the industry. With over 200,000 diamonds to choose from, Zoara intends to provide all buyers with an exceptional experience focusing on education, quality, value and customer service. Shoppers looking for the best diamond at the best price should consider Zoara.

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3 star
Diamonds USA

DIAMONDS USA

Besides a long list of available diamonds for sale, Diamonds USA didn't rank high. Despite a strong BBB rating we didn't feel the website was created with the customer in mind. Also, buyers are unable to view the actual lab certification report - a big concern for us.

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2.5 star
Diamond Princess

DIAMOND PRINCESS

At Diamond Princess, shoppers will find a large selection of loose diamonds. However, copies of the lab certifications, options to set the diamonds and unfavorable pricing ranked this company lower on our list.

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2 stars
Sun Jewelry

SUN JEWELRY

Sun Jewelry is a California based jewelry company that offers a decent selection of diamonds from various diamond grading companies. The navigation and search tools dropped this company down in our rankings, which was unfortunate. We felt other shoppers would also leave Sun Jewelry exhausted and frustrated.

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1 star
Carats Direct 2 U

CARATS DIRECT 2 U

Shoppers will find clarity enhanced diamonds as well as non-treated white, green, yellow and blue diamonds. An unprofessional, poor website along with a small diamond selection was immediate turnoffs for us at Carats Direct 2 U. We recommend shopping at a much higher ranked online diamond store.

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Continued from above

While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.

Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:

  • Selection. How large is the diamond selection? Will there be a substantial selection of all diamond cuts in various grades and color?
  • BBB Rating. What kind of history does the company have with their customers?
  • Return Policy. If your diamond purchase shows up at your doorstep but doesn't dazzle you, will you be able to return it for a full refund?
  • Settings. Will you be able to set your diamond purchase in a beautiful mounting, if so desired?
  • Diamond Certification. What lab certification companies review the diamond selection? Will you be buying the best quality diamond for the money?

TopConsumerReviews.com has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!

Five Star Diamonds Ltd. Announces Name Change

Toronto, Ontario--(Newsfile Corp. - December 5, 2019) - Five Star Diamonds Ltd. (TSXV: STAR) (the "Company" or "Five Star Diamonds") is pleased to announce that the Board of Directors of the Company ...

Published:  Thu, 05 Dec 2019 16:05:00 GMT



Signet's Latest Earnings Suggests Millennials Might Actually Be Buying Diamonds. Just Not at Tiffany's.

When it comes to jewelers, conventional wisdom says millennial couples just aren't all that interested in diamonds. But Signet Jewelers ' latest earnings report, if not Tiffany's, suggests that ...

Published:  Thu, 05 Dec 2019 09:45:00 GMT



Fancy Colored Diamonds, Private Collections Lead Sotheby's New York Auction

The 7.55-carat fancy deep grayish blue diamond with SI2 clarity is mounted on a ring flanked by two shield-shaped diamonds. Its estimate is $6 - $8 million. The Indian Blue fancy deep grayish blue ...

Published:  Sun, 01 Dec 2019 04:03:00 GMT



Are lab-grown diamonds the real deal?

Are lab-grown diamonds the real deal? originally appeared on goodmorningamerica.com Shopping for a diamond for a special someone? Before you make your purchase, you may want to learn more about ...

Published:  Mon, 02 Dec 2019 01:29:00 GMT



Gem scientist highlights what you need to know about natural and lab-grown diamonds

"The $16 billion deal is a great indicator as to how strong the diamond and jewelry industry is and that consumers continue to spend on diamonds and jewelry, especially in the United States," she told ...

Published:  Mon, 02 Dec 2019 05:55:00 GMT



De Beers Diamonds Reflect a Changing Market

Global diamond production is falling, pushing De Beers, the former monopoly known for its secrecy, to embrace transparency with a new initiative to trace where each stone originates.

Published:  Sat, 30 Nov 2019 02:38:00 GMT



Blue Diamonds To Lead Bonhams And Phillips New York Auctions

Bonhams and Phillips will offer a selection of diamonds, pieces from private collections and signed jewels during their respective auctions in early December. However, the top lot in both sales will ...

Published:  Sun, 01 Dec 2019 02:05:00 GMT



Post Malone Gets Diamonds Tested For Authenticity And They Check Out

he just got his bling tested for authenticity, and passed with flying colors!!! We ran into Post Malone outside The Nice Guy Wednesday night as he was getting his diamonds certified on the street by a ...

Published:  Thu, 05 Dec 2019 15:28:00 GMT



Diamonds in your devices: Powering the next generation of energy storage

Our use of battery-operated devices and appliances has been increasing steadily, bringing with it the need for safe, efficient, and high-performing power sources. To this end, a type of electrical ...

Published:  Tue, 03 Dec 2019 08:04:00 GMT



Are lab-grown diamonds as valuable as mined diamonds?

ALTR Created Diamonds founder and CEO Amish Shah says the diamond industry shouldn't resist change and should embrace lab-grown diamonds.

Published:  Mon, 02 Dec 2019 13:54:00 GMT



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