Best Reviews Best Diamonds Best Reviews
Best Reviews
      June 27, 2019

Home  >  Diamonds



  1. James Allen
  2. Jared
  3. Ross & Simons
  4. Kay Jewelers
  5. Diamond Wave
  6. Zoara
  7. Diamonds USA
  8. Diamond Princess
  9. Sun Jewelry
  10. Carats Direct 2 U

Compare Products

  • Select any 2 companies in our reviews to compare them head-to-head!
  • Compare

Your Information Is Secure
How to Buy Jewelry Online Newsletter

Latest Reviews

Cruise Vacations

Dental insurance

Government Grants

Learn to Read Programs

Menopause Relief

Online Fitness

Paid Surveys

Personal Trainers

Pet Meds

Wedding Planning Guides


Individual Reviews

Blue Nile

James Allen


Ross & Simons

Kay Jewelers

Diamond Wave


Diamonds USA

Diamond Princess

Sun Jewelry

Carats Direct 2 U






Protect Your Home with Protect America Today!





Get a Loan with LendingClub Today!





Get Your Next Set of Luggage at Luggage Pros!





Get Your Chef-Prepared Meals at Home Bistro Today!

Our professional reviewers evaluate products and services independently, but Top Consumer Reviews may earn money when you click on the links on our pages. Learn more.

Best Diamond Stores Better Business Bureau Reliability Seal

Best Online Diamond Stores

If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.

Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.

Continue reading below reviews

Best Reviews


Diamonds Reviews

5 stars
Blue Nile

BLUE Best-In-Class Blue Ribbon Award

Blue Nile offers the largest selection of diamonds that we could find. With over 140,000 diamonds to choose from, you're more likely to find exactly what you're looking for at Blue Nile. When you combine diamond selection, great pricing, a powerful website, and strong reputation, Blue Nile earns our highest rating.
Read More... Visit

4.5 stars
James Allen


James Allen is a great choice for your diamond selection. Shoppers will not only love their huge selection of diamonds but their generous return policy. The company was also ranked high for their unique 360 degree picture technology. It felt like we were shopping in a local jewelry shop.
Read More... Visit

4 stars


Jared's is a common name in the chain jewelry arena. The also offer a very sizeable selection of diamonds available online. We found their inventory was greatest in the 1 to 2 carat range and might run a little pricier than some of the other companies reviewed. Some shoppers will really appreciate their actual pictures with loop like technology that allows them to closely observe each diamond. Read More... Visit

4 stars
Ross & Simons


This online jewelry store is lacking some of the good looks and professionalism that we saw with higher ranked stores. However, Ross & Simons has a long standing history and a superior BBB rating. Their selection of diamonds is impressive. Read More... Visit

3.5 stars
Kay Jewelers


Kay Jewelers is a common name in the chain jewelry store market. They offer over 3,000 diamonds online and provide a nice simulated loupe for up close viewing. We liked the strong BBB score but didn't find the bells as whistles of those stores ranked higher. Read More... Visit

3.5 star
Diamond Wave


Diamond Wave is a family owned Internet jewelry store that comes with a strong BBB rating and a focus on customer service. However, we couldn't find anyway to choose a setting for our loose diamond selection - which may not meet the needs of many. Read More... Visit

3.5 star


Zoara is an online diamond and jewelry retailer whose owners combined have over 50 years of experience in the industry. With over 200,000 diamonds to choose from, Zoara intends to provide all buyers with an exceptional experience focusing on education, quality, value and customer service. Shoppers looking for the best diamond at the best price should consider Zoara. Read More... Visit

3 star
Diamonds USA


Besides a long list of available diamonds for sale, Diamonds USA didn't rank high. Despite a strong BBB rating we didn't feel the website was created with the customer in mind. Also, buyers are unable to view the actual lab certification report - a big concern for us. Read More... Visit

2.5 star
Diamond Princess


At Diamond Princess, shoppers will find a large selection of loose diamonds. However, copies of the lab certifications, options to set the diamonds and unfavorable pricing ranked this company lower on our list.
Read More... Visit

2 stars
Sun Jewelry


Sun Jewelry is a California based jewelry company that offers a decent selection of diamonds from various diamond grading companies. The navigation and search tools dropped this company down in our rankings, which was unfortunate. We felt other shoppers would also leave Sun Jewelry exhausted and frustrated. Read More... Visit

1 star
Carats Direct 2 U


Shoppers will find clarity enhanced diamonds as well as non-treated white, green, yellow and blue diamonds. An unprofessional, poor website along with a small diamond selection was immediate turnoffs for us at Carats Direct 2 U. We recommend shopping at a much higher ranked online diamond store. Read More... Visit

Continued from above

While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.

Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:

  • Selection. How large is the diamond selection? Will there be a substantial selection of all diamond cuts in various grades and color?
  • BBB Rating. What kind of history does the company have with their customers?
  • Return Policy. If your diamond purchase shows up at your doorstep but doesn't dazzle you, will you be able to return it for a full refund?
  • Settings. Will you be able to set your diamond purchase in a beautiful mounting, if so desired?
  • Diamond Certification. What lab certification companies review the diamond selection? Will you be buying the best quality diamond for the money? has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!

Diamonds are Reps. Linda Sanchez and Nanette Barragan's best friend

Even though Reps. Linda Sanchez and Nanette Barragan will be the lone female lawmakers at Nationals Park, surrounded by more than 70 male colleagues and coaches, the only thing that might give it away ...

Published:  Wed, 26 Jun 2019 07:00:00 GMT

Opportunities In The Other Responsible Natural Stone: Recycled Diamonds

"Nobody trashes diamonds," says Ben Janowski, jewelry industry expert. "That makes the American jewelry box the greatest untapped diamond "mine' on the planet." Getty The world's diamond mines are ...

Published:  Tue, 25 Jun 2019 08:59:00 GMT

Kate Middleton Removed Diamonds From Princess Diana's Earrings, Meghan Did The Opposite

Kate Middleton and Meghan Markle modified Princess Diana's jewel differently. The Duchess of Cambridge and Duchess of Sussex both modified an item that features Princess Diana' piece. According to The ...

Published:  Tue, 25 Jun 2019 21:59:00 GMT

How Much Are Petra Diamonds Limited (LON:PDL) Insiders Spending On Buying Shares?

Want to participate in a short research study? Help shape the future of investing tools and you could win a $250 gift card! It is not uncommon to see companies perform well in the years after ...

Published:  Tue, 25 Jun 2019 06:58:00 GMT

Meghan Markle seemingly upgrades engagement ring with more diamonds

They say diamonds are a girl's best friend - and Duchess Meghan evidently agrees. After making her post-baby debut at the Trooping of the Colour parade two weeks ago, eagle-eyed style watchers fawned ...

Published:  Tue, 25 Jun 2019 10:23:00 GMT

Adley Rutschman hits the mother lode, and we say goodbye (at least for now): Diamonds & Dust

Oregon and Oregon State have new coaches, and Mitch Canham and Mark Wasikowski are in the saddle. OSU's all-everything catcher Adley Rutschman has signed with the Baltimore Orioles for what is said to ...

Published:  Tue, 25 Jun 2019 10:40:00 GMT

In the money June 24: More than $39M raised for diamonds, car repair & software

In the past week, five companies announced they had raised $39.4 million in funding deals. Click on the links below for more details about the transactions, which often precede hiring and other ...

Published:  Mon, 24 Jun 2019 05:59:00 GMT

Diamonds score World Cup warm-up victory

Australia have beaten a Super Netball composite team 99-76 in a six quarter practice match in Sydney. Diamonds coach Lisa Alexander rotated her 12 squad members in one of two hitouts before the team ...

Published:  Tue, 25 Jun 2019 20:53:00 GMT

Oman's Most Trusted Brands: Interview with Najeeb K, regional head, Malabar Gold & Diamonds

Malabar Gold & Dimonds was named 'Oman's Most Trusted Brand' of 2018 in the Jewellery Category. In a recent interview with Muscat Daily, Najeeb K, regional head of Malabar Gold & Diamonds ...

Published:  Wed, 26 Jun 2019 03:01:00 GMT

Share Us!    Share on Twitter Share on LinkedIn Share on Google+ Share on Pinterest

Home      About Us      Terms & Conditions      Privacy Policy      Contact Us      Disclosure