Best Reviews
Best Reviews
Best Reviews
      June 23, 2018

Home  >  Diamonds



  1. James Allen
  2. Jared
  3. Ross & Simons
  4. Kay Jewelers
  5. Diamond Wave
  6. Diamonds USA
  7. Diamond Princess
  8. Sun Jewelry
  9. Carats Direct 2 U

Compare Products

  • Select any 2 companies in our reviews to compare them head-to-head!
  • Compare

Your Information Is Secure
How to Buy Jewelry Online Newsletter

Latest Reviews

Business Cards

Company Incorporation

Credit Repair Companies

Fitness Clothing

Green Cards

Home Warranties

Meal Delivery

Medical Alert Systems


VPN Services


Individual Reviews

Blue Nile

James Allen


Ross & Simons

Kay Jewelers

Diamond Wave

Diamonds USA

Diamond Princess

Sun Jewelry

Carats Direct 2 U






Get Your Chef-Prepared Meals at Home Bistro Today!





Sky Blue Credit Repair





Send Flowers today with Send Flowers!





Get Your Next Set of Luggage at Luggage Pros!

Disclosure: We pay our reviewers for their reviews. We are not compensated by companies for their reviews, but we may be compensated for links and advertisements on our website. Click here for details.

Diamonds Better Business Bureau Reliability Seal

Best Online Diamond Stores

If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.

Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.

Continue reading below reviews

Best Reviews


Diamonds Reviews

5 stars
Blue Nile

BLUE Best-In-Class Blue Ribbon Award

Blue Nile offers the largest selection of diamonds that we could find. With over 140,000 diamonds to choose from, you're more likely to find exactly what you're looking for at Blue Nile. When you combine diamond selection, great pricing, a powerful website, and strong reputation, Blue Nile earns our highest rating.
Read More... Visit

4.5 stars
James Allen


James Allen is a great choice for your diamond selection. Shoppers will not only love their huge selection of diamonds but their generous return policy. The company was also ranked high for their unique 360 degree picture technology. It felt like we were shopping in a local jewelry shop.
Read More... Visit

4 stars


Jared's is a common name in the chain jewelry arena. The also offer a very sizeable selection of diamonds available online. We found their inventory was greatest in the 1 to 2 carat range and might run a little pricier than some of the other companies reviewed. Some shoppers will really appreciate their actual pictures with loop like technology that allows them to closely observe each diamond. Read More... Visit

4 stars
Ross & Simons


This online jewelry store is lacking some of the good looks and professionalism that we saw with higher ranked stores. However, Ross & Simons has a long standing history and a superior BBB rating. Their selection of diamonds is impressive. Read More... Visit

3.5 stars
Kay Jewelers


Kay Jewelers is a common name in the chain jewelry store market. They offer over 3,000 diamonds online and provide a nice simulated loupe for up close viewing. We liked the strong BBB score but didn't find the bells as whistles of those stores ranked higher. Read More... Visit

3.5 star
Diamond Wave


Diamond Wave is a family owned Internet jewelry store that comes with a strong BBB rating and a focus on customer service. However, we couldn't find anyway to choose a setting for our loose diamond selection - which may not meet the needs of many. Read More... Visit

3 star
Diamonds USA


Besides a long list of available diamonds for sale, Diamonds USA didn't rank high. Despite a strong BBB rating we didn't feel the website was created with the customer in mind. Also, buyers are unable to view the actual lab certification report - a big concern for us. Read More... Visit

2.5 star
Diamond Princess


At Diamond Princess, shoppers will find a large selection of loose diamonds. However, copies of the lab certifications, options to set the diamonds and unfavorable pricing ranked this company lower on our list.
Read More... Visit

2 stars
Sun Jewelry


Sun Jewelry is a California based jewelry company that offers a decent selection of diamonds from various diamond grading companies. The navigation and search tools dropped this company down in our rankings, which was unfortunate. We felt other shoppers would also leave Sun Jewelry exhausted and frustrated. Read More... Visit

1 star
Carats Direct 2 U


Shoppers will find clarity enhanced diamonds as well as non-treated white, green, yellow and blue diamonds. An unprofessional, poor website along with a small diamond selection was immediate turnoffs for us at Carats Direct 2 U. We recommend shopping at a much higher ranked online diamond store. Read More... Visit

Continued from above

While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.

Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:

  • Selection. How large is the diamond selection? Will there be a substantial selection of all diamond cuts in various grades and color?
  • BBB Rating. What kind of history does the company have with their customers?
  • Return Policy. If your diamond purchase shows up at your doorstep but doesn't dazzle you, will you be able to return it for a full refund?
  • Settings. Will you be able to set your diamond purchase in a beautiful mounting, if so desired?
  • Diamond Certification. What lab certification companies review the diamond selection? Will you be buying the best quality diamond for the money? has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!

Diamonds, caviar and the Instagram-famous: Inside America's most exclusive food festival

ASPEN, Colo. - Wandering the parties, tents and secret gatherings surrounding the nation's most exclusive food festival brings a question to many lips: "Can this be real" Look one direction and you might see Gwyneth Paltrow posing for photos with ...

Published:  Tue, 19 Jun 2018 08:38:00 GMT

'When diamonds shine, they steal hearts before eyes'

Provided by The Saudi Gazette © Provided by The Saudi Gazette Franí§ois Delage DE BEERS, the home of diamonds since 1888, that has created wondrous jewels with peerlessly beautiful diamonds to celebrate all of life's events. Over 130 years of diamond ...

Published:  Wed, 20 Jun 2018 17:00:00 GMT

Diamonds in the (Very) Rough: Rounds 4-7

Once you get to Round 4 or 5 of the draft, I think it's fair to assume most people are like, "honestly who cares" . But the truth of the matter is - as Hextall pointed out in his presser this past week - the later rounds are still vital to a team ...

Published:  Wed, 20 Jun 2018 07:14:00 GMT

Breaking the Rules of Engagement, Helzberg Diamonds Introduces The "Will You" Ring

KANSAS CITY, Mo., June 18, 2018 /PRNewswire/ -- Many couples dream of that moment when one partner gets on bended knee and asks the big question with a small box - but what if their partner doesn't love the ring inside Enter Helzberg Diamonds and The ...

Published:  Mon, 18 Jun 2018 06:26:00 GMT

Sports briefs: Pacifics fall to familiar foe on Diamonds

Former San Rafael Pacifics pitcher Dakota Freese struck out nine to lead the Pittsburg Diamonds to a 3-2 victory against his old club on Wednesday night at Albert Park. The hard-throwing right-hander tossed 7 1/3 innings, allowing two runs on eight hits ...

Published:  Thu, 21 Jun 2018 21:06:00 GMT

No Synthetic Diamonds On GLITZKOIN Blockchain

When diamond veteran Navneet Goenka heard about the GLITZKOIN diamond blockchain project, he was impressed by the possibilities. He was instrumental in working with the technical team on the project and identifying, areas in the diamond industry that would ...

Published:  Mon, 18 Jun 2018 13:03:00 GMT

Lucara Sells Two Huge Diamonds at $32M Tender

"Lucara is very pleased with the outcome of [the sale], which was comprised of diamonds produced during 2018, including several diamonds recovered from [a recently exposed part of Karowe] during February and April of this year," said Lucara CEO Eira Thoma

Published:  Wed, 20 Jun 2018 02:27:00 GMT

Modern brides are ditching diamonds in favor of sapphires, some as much as $79K

Diamonds may be a girl's best friend, but today's brides are looking for something unique and personal. To do that, a growing number are turning to colored gemstone engagement rings. The most popular Sapphires. "These days tradition has been thrown ...

Published:  Mon, 18 Jun 2018 16:01:00 GMT

Mountain Province Diamonds Announces Results of Annual General Meeting of Shareholders

At the Annual Meeting, KPMG LLP were re-appointed as auditor of the Company at remuneration to be fixed by the directors. Mountain Province Diamonds is a 49% participant with De Beers Canada in the Gahcho Kue diamond mine located in Canada'sNorthwest ...

Published:  Wed, 20 Jun 2018 10:56:00 GMT

Share Us!    Share on Twitter Share on LinkedIn Share on Google+ Share on Pinterest

Home      About Us      Terms & Conditions      Privacy Policy      Contact Us      Disclosure