Best Reviews
Best Reviews
Best Reviews
      April 26, 2018

Home  >  Diamonds



  1. James Allen
  2. Jared
  3. Ross & Simons
  4. Kay Jewelers
  5. Diamond Wave
  6. Diamonds USA
  7. Diamond Princess
  8. Sun Jewelry
  9. Carats Direct 2 U

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Diamonds Better Business Bureau Reliability Seal

Best Online Diamond Stores

If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.

Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.

Continue reading below reviews

Best Reviews


Diamonds Reviews

5 stars
Blue Nile

BLUE Best-In-Class Blue Ribbon Award

Blue Nile offers the largest selection of diamonds that we could find. With over 140,000 diamonds to choose from, you're more likely to find exactly what you're looking for at Blue Nile. When you combine diamond selection, great pricing, a powerful website, and strong reputation, Blue Nile earns our highest rating.
Read More... Visit

4.5 stars
James Allen


James Allen is a great choice for your diamond selection. Shoppers will not only love their huge selection of diamonds but their generous return policy. The company was also ranked high for their unique 360 degree picture technology. It felt like we were shopping in a local jewelry shop.
Read More... Visit

4 stars


Jared's is a common name in the chain jewelry arena. The also offer a very sizeable selection of diamonds available online. We found their inventory was greatest in the 1 to 2 carat range and might run a little pricier than some of the other companies reviewed. Some shoppers will really appreciate their actual pictures with loop like technology that allows them to closely observe each diamond. Read More... Visit

4 stars
Ross & Simons


This online jewelry store is lacking some of the good looks and professionalism that we saw with higher ranked stores. However, Ross & Simons has a long standing history and a superior BBB rating. Their selection of diamonds is impressive. Read More... Visit

3.5 stars
Kay Jewelers


Kay Jewelers is a common name in the chain jewelry store market. They offer over 3,000 diamonds online and provide a nice simulated loupe for up close viewing. We liked the strong BBB score but didn't find the bells as whistles of those stores ranked higher. Read More... Visit

3.5 star
Diamond Wave


Diamond Wave is a family owned Internet jewelry store that comes with a strong BBB rating and a focus on customer service. However, we couldn't find anyway to choose a setting for our loose diamond selection - which may not meet the needs of many. Read More... Visit

3 star
Diamonds USA


Besides a long list of available diamonds for sale, Diamonds USA didn't rank high. Despite a strong BBB rating we didn't feel the website was created with the customer in mind. Also, buyers are unable to view the actual lab certification report - a big concern for us. Read More... Visit

2.5 star
Diamond Princess


At Diamond Princess, shoppers will find a large selection of loose diamonds. However, copies of the lab certifications, options to set the diamonds and unfavorable pricing ranked this company lower on our list.
Read More... Visit

2 stars
Sun Jewelry


Sun Jewelry is a California based jewelry company that offers a decent selection of diamonds from various diamond grading companies. The navigation and search tools dropped this company down in our rankings, which was unfortunate. We felt other shoppers would also leave Sun Jewelry exhausted and frustrated. Read More... Visit

1 star
Carats Direct 2 U


Shoppers will find clarity enhanced diamonds as well as non-treated white, green, yellow and blue diamonds. An unprofessional, poor website along with a small diamond selection was immediate turnoffs for us at Carats Direct 2 U. We recommend shopping at a much higher ranked online diamond store. Read More... Visit

Continued from above

While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.

Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:

  • Selection. How large is the diamond selection? Will there be a substantial selection of all diamond cuts in various grades and color?
  • BBB Rating. What kind of history does the company have with their customers?
  • Return Policy. If your diamond purchase shows up at your doorstep but doesn't dazzle you, will you be able to return it for a full refund?
  • Settings. Will you be able to set your diamond purchase in a beautiful mounting, if so desired?
  • Diamond Certification. What lab certification companies review the diamond selection? Will you be buying the best quality diamond for the money? has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!

Automotive Minute: New Rolls-Royce Black Badge Adamas Collection dripping in diamonds

Each Rolls-Royce car is a bespoke, handcrafted display of wealth. Diamonds are a classic symbol of wealth so it's only natural that their paths would eventually cross. Enter the just-unveiled Black Badge Adamas Collection, a group of 40 Rolls-Royce ...

Published:  Tue, 24 Apr 2018 12:26:00 GMT

Petra Diamonds Reports Soaring Revenue and Production

(IDEX Online) - Petra Diamonds Limited reported that Q3 revenue jumped 44% to $172.0 million from 1,373,771 carats sold (Q3 FY 2017: $119.1 million from 1,069,886 carats sold). Revenue for nine months to 31 March 2018 was 14% to $397.3 million from ...

Published:  Tue, 24 Apr 2018 21:24:00 GMT

Ashes to ashes, dust to diamonds - a SLO High grad is turning cremains into jewelry

Death might mean the end of life, but that doesn't mean the end of choices: Will you be buried Cremated Donated to science How about having your ashes turned into a diamond San Luis Obispo's own Adelle Archer, 27, who was recently named part of Inc.'s ...

Published:  Tue, 24 Apr 2018 17:35:00 GMT

Scientists grow diamonds that can bend and stretch like rubber

Diamond is one of the hardest materials on the planet. Created under extreme pressure, the crystals are used in all manner of applications where rigidity is the top priority. You'd never think of a diamond as being pliable, but strange things happen to ...

Published:  Mon, 23 Apr 2018 10:39:00 GMT

Four held with stolen cash, diamonds

Ghaziabad: Four members of a gang were arrested late on Monday night from Kotwali area in connection with two robbery cases in recent months. The police recovered diamond, gold and silver jewellery from their possession, besides a car and a motorcycle ...

Published:  Tue, 24 Apr 2018 19:20:00 GMT

Diamonds in dirt: Arkansas program recommends hardy flowers grown in state

A cool spring and a freeze in April were setbacks for gardeners anxious to plant their summer gardens, but brighter days are coming. Time to shop for color. If you walk into a nursery, there are so many annual plants to choose. Deciding what to plant can ...

Published:  Sat, 21 Apr 2018 23:21:00 GMT

Mountain Province Diamonds Announces First Quarter 2018 Production Results

In the first quarter of 2018, the GK Mine plant recovered approximately 1,641,000 carats on a 100% basis for an average grade of approximately 2.09 carats per tonne, 89% and 18% higher than what was achieved during the same period last year respectively.

Published:  Tue, 24 Apr 2018 01:01:00 GMT

Diamonds and beer: Des Plaines brewery fuses unlikely combination

The first brewery to open in Des Plaines fuses two seemingly disparate industries: crafting beer and forging cremated remains into diamonds. Yes, the duo of Greg Herro and Dean VandenBiesen -- who invented the process for creating diamonds from ashes of ...

Published:  Mon, 23 Apr 2018 04:34:00 GMT

These diamonds from space formed inside a long-lost planet, scientists say

Ten years ago, an Arizona astronomer spotted an asteroid that was headed straight for Earth. Swiftly he summoned the help of colleagues and casual stargazers, who tracked the space rock as it exploded in the sky, raining shrapnel down on the Nubian desert ...

Published:  Sat, 21 Apr 2018 23:09:00 GMT

Turning cremated ashes into diamonds puts Austin entrepreneur in national spotlight

Adelle Archer is on the cover of the next issue of Inc. magazine for something she never expected - creating a business that turns the ashes of dead people into diamonds. She is the co-founder of Eterneva, an Austin-based startup. She is also a member of ...

Published:  Mon, 23 Apr 2018 04:54:00 GMT

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