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      October 21, 2019

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  1. James Allen
  2. Jared
  3. Ross & Simons
  4. Kay Jewelers
  5. Diamond Wave
  6. Zoara
  7. Diamonds USA
  8. Diamond Princess
  9. Sun Jewelry
  10. Carats Direct 2 U

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Best Diamond Stores Better Business Bureau Reliability Seal

Best Online Diamond Stores

If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.

Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.

Continue reading below reviews

Best Reviews

2019

Diamonds Reviews

5 stars
Blue Nile

BLUE NILETopConsumerReviews.com Best-In-Class Blue Ribbon Award

Blue Nile offers the largest selection of diamonds that we could find. With over 140,000 diamonds to choose from, you're more likely to find exactly what you're looking for at Blue Nile. When you combine diamond selection, great pricing, a powerful website, and strong reputation, Blue Nile earns our highest rating.
Read More... Visit
Site

4.5 stars
James Allen

JAMES ALLEN

James Allen is a great choice for your diamond selection. Shoppers will not only love their huge selection of diamonds but their generous return policy. The company was also ranked high for their unique 360 degree picture technology. It felt like we were shopping in a local jewelry shop.
Read More... Visit
Site

4 stars
Jared

JARED

Jared's is a common name in the chain jewelry arena. The also offer a very sizeable selection of diamonds available online. We found their inventory was greatest in the 1 to 2 carat range and might run a little pricier than some of the other companies reviewed. Some shoppers will really appreciate their actual pictures with loop like technology that allows them to closely observe each diamond. Read More... Visit
Site

4 stars
Ross & Simons

ROSS & SIMONS

This online jewelry store is lacking some of the good looks and professionalism that we saw with higher ranked stores. However, Ross & Simons has a long standing history and a superior BBB rating. Their selection of diamonds is impressive. Read More... Visit
Site

3.5 stars
Kay Jewelers

KAY JEWELERS

Kay Jewelers is a common name in the chain jewelry store market. They offer over 3,000 diamonds online and provide a nice simulated loupe for up close viewing. We liked the strong BBB score but didn't find the bells as whistles of those stores ranked higher. Read More... Visit
Site

3.5 star
Diamond Wave

DIAMOND WAVE

Diamond Wave is a family owned Internet jewelry store that comes with a strong BBB rating and a focus on customer service. However, we couldn't find anyway to choose a setting for our loose diamond selection - which may not meet the needs of many. Read More... Visit
Site

3.5 star
Zoara

ZOARA

Zoara is an online diamond and jewelry retailer whose owners combined have over 50 years of experience in the industry. With over 200,000 diamonds to choose from, Zoara intends to provide all buyers with an exceptional experience focusing on education, quality, value and customer service. Shoppers looking for the best diamond at the best price should consider Zoara. Read More... Visit
Site

3 star
Diamonds USA

DIAMONDS USA

Besides a long list of available diamonds for sale, Diamonds USA didn't rank high. Despite a strong BBB rating we didn't feel the website was created with the customer in mind. Also, buyers are unable to view the actual lab certification report - a big concern for us. Read More... Visit
Site

2.5 star
Diamond Princess

DIAMOND PRINCESS

At Diamond Princess, shoppers will find a large selection of loose diamonds. However, copies of the lab certifications, options to set the diamonds and unfavorable pricing ranked this company lower on our list.
Read More... Visit
Site

2 stars
Sun Jewelry

SUN JEWELRY

Sun Jewelry is a California based jewelry company that offers a decent selection of diamonds from various diamond grading companies. The navigation and search tools dropped this company down in our rankings, which was unfortunate. We felt other shoppers would also leave Sun Jewelry exhausted and frustrated. Read More... Visit
Site

1 star
Carats Direct 2 U

CARATS DIRECT 2 U

Shoppers will find clarity enhanced diamonds as well as non-treated white, green, yellow and blue diamonds. An unprofessional, poor website along with a small diamond selection was immediate turnoffs for us at Carats Direct 2 U. We recommend shopping at a much higher ranked online diamond store. Read More... Visit
Site

Continued from above

While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.

Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:

  • Selection. How large is the diamond selection? Will there be a substantial selection of all diamond cuts in various grades and color?
  • BBB Rating. What kind of history does the company have with their customers?
  • Return Policy. If your diamond purchase shows up at your doorstep but doesn't dazzle you, will you be able to return it for a full refund?
  • Settings. Will you be able to set your diamond purchase in a beautiful mounting, if so desired?
  • Diamond Certification. What lab certification companies review the diamond selection? Will you be buying the best quality diamond for the money?

TopConsumerReviews.com has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!

Are Zimbabwe's diamonds mined using forced labour?

The US government banned imports of rough diamonds from Zimbabwe earlier this month over concerns that forced labour was being used in the African nation's mines. Zimbabwe has dismissed the ...

Published:  Sun, 20 Oct 2019 19:05:00 GMT



Petra Diamonds revenue falls on lower prices and sales volume

Petra Diamonds (OTC:PDMDF) Q1 revenue sank sharply as sales and prices fell, despite production edging higher. Diamond production rose 0.9% to 1.08M, however sales fell 3.7% to 603,626 carats, and ...

Published:  Mon, 21 Oct 2019 07:50:00 GMT



Is Gem Diamonds Limited's (LON:GEMD) CEO Salary Justified?

The CEO of Gem Diamonds Limited (LON:GEMD) is Clifford Elphick. First, this article will compare CEO compensation with compensation at similar sized companies. Next, we'll consider growth that the ...

Published:  Fri, 18 Oct 2019 19:59:00 GMT



NZ shade Diamonds in Constellation Cup

The Silver Ferns overcame a six-goal deficit to snatch a 54-53 win over the Diamonds in Sydney on Sunday, taking a 2-1 lead in the four-match Constellation Cup series. Sparked by veterans Laura ...

Published:  Sat, 19 Oct 2019 22:38:00 GMT



How to find Diamonds in Minecraft Earth

Adventures are currently exclusive to Seattle (WA), New Zealand, and Iceland. Expect wider availability as the Early Access rollout continues. Diamonds are exclusive to Adventures at launch, Minecraft ...

Published:  Fri, 18 Oct 2019 07:02:00 GMT



As Lab-Grown Diamonds Near Mainstream Acceptance, the Entire Industry Is Changing

Long before streetwear brands like Supreme popularized a business model built on limited-edition drops, the diamond industry used scarcity to drive up the desirability and perceived value of diamonds.

Published:  Thu, 17 Oct 2019 17:23:00 GMT



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