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      August 22, 2019

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Blue Nile vs Carats Direct 2 U

Best Online Diamond Stores

To help you find the Best Diamonds, TopConsumerReviews.com provides you with an in-depth comparison of Blue Nile and Carats Direct 2 U.

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If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.

Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.

Continue reading below reviews

Best Reviews

2019

Diamonds Reviews

5 stars
Blue Nile

BLUE NILE Visit Site

Diamond Selection:

Over 146,000

TopConsumerReviews.com Best-In-Class Blue Ribbon Award Blue Nile leads the pack as the world's largest online retailer of certified diamonds. Shoppers love both the huge diamond selection and the customer friendliness of Blue Nile. The website is superb, the selection is gigantic and the prices are extremely competitive. If you're in the market for a diamond, Blue Nile is a great place to start.

Some of Blue Nile's features include:

  • Over 146,000 diamonds available for purchase
  • 30 day money back return policy
  • GIA certified diamonds
  • 200+ engagement settings
  • Simulated pictures
  • Online access to diamond certification
  • A+ BBB rating

The benefits of shopping at Blue Nile start with the professional website. When we first encountered the huge diamond selection at Blue Nile we were worried that the shopping experience would be lengthy and cumbersome. However, it's actually the most sophisticated website we visited. The options to narrow and tweak the selection of diamonds to exactly what you're looking for is impressive. You can choose the diamond color range, carat size, price, and clarity, as well as the polish, depth, length to width ratio, and more. Once you see the results, you can sort the diamonds, compare different stones, and view the diamond certification report online.

Whether you're looking for a loose diamond, an engagement ring, a new set of earrings, or a pendant, Blue Nile lets you quickly and easily build beautiful jewelry from the convenience of your own home.

Many online diamond customers are looking for the best diamond for an engagement ring. For these shoppers, Blue Nile provides more than 200 engagement settings to choose from. We really liked that this company offers diamonds ranging from very small to very large, so they offer diamonds that can meet any budget.

The diamonds sold at Blue Nile all include a GIA report which is the highest regarded diamond grading company in the world. That means that when you buy from Blue Nile, your diamond will be exactly what you expect. The GIA reports are visible online and help you determine where the inclusions sit on the diamond, the exact measurements of the diamond, and more.

Another feature we liked about Blue Nile is that they guarantee their work. If you're not satisfied with your diamond purchase for any reason, you can simply return your diamond within 30 days for a full refund or an exchange, minus the cost of shipping.

Blue Nile's excellent BBB rating of A+ is just one more reason you can feel comfortable shopping at this diamond retailer. Their huge diamond selection and affordable pricing mean you'll get more diamond for your money, and their guarantee backs that up. If you're in the market for a diamond, Blue Nile should be your first choice. They earn our highest rating.

Visit Site

1 star
Carats Direct 2 U

CARATS DIRECT 2 U Visit Site

Diamond Selection:

930

Carats Direct 2 U is a New York based company that both manufactures and sells diamonds, tennis bracelets, earrings and more. We identified that shoppers will find clarity and color enhanced diamonds, as well as none treated options, at this website which is one way to save money on buying a stone. However, the company leaves a lot to be desired in their effort.

Features:

  • 930 diamonds available for purchase
  • 30 day money back return policy
  • GIA, EGL certified diamonds
  • No engagement settings options
  • Various simulated and actual pictures
  • No actual diamond certification report
  • No BBB rating

While shopping at Carats Direct 2 U we instantly noticed the lack of professionalism. The website appeared “cheap” and not where someone would feel confident spending thousands of dollars. The layout and navigation tools were some of the weakest in the bunch. Carats Direct 2 U does allow for the shopper to narrow their search by a price range, carat weight, clarity, color, “treatment”, and shape. The diamond selection is much more limited at Carats Direct but when the results appeared we had no way of narrowing, sorting or doing anything but slowly going through each option. Shoppers should also be aware that this company offers white, blue, green, and yellow diamonds within the limited selection.

About a third of the diamonds sold at this website are treated. That may include clarity enhanced, irradiated, laser drilled treatment and more to improve the look and quality of the stone. The results in our search would combine the treated and non-treated stones but customers can find that information if they click on and scroll down the page. Unfortunately Carats Direct 2 U does not include the actual lab certification to confirm what the customer can expect. Some details are available online but without the actual lab report we were skeptical.

This website also doesn't allow the customer to set the stone in a setting which may not meet the needs of many shoppers. We also had concerns with the over the top expensive shipping charges and no Better Business Bureau rating. Overall, we identified Carats Direct 2 U as a website worth skipping for your diamond needs.

Visit Site

Continued from above

While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.

Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:

  • Selection. How large is the diamond selection? Will there be a substantial selection of all diamond cuts in various grades and color?
  • BBB Rating. What kind of history does the company have with their customers?
  • Return Policy. If your diamond purchase shows up at your doorstep but doesn't dazzle you, will you be able to return it for a full refund?
  • Settings. Will you be able to set your diamond purchase in a beautiful mounting, if so desired?
  • Diamond Certification. What lab certification companies review the diamond selection? Will you be buying the best quality diamond for the money?

TopConsumerReviews.com has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!

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