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      November 18, 2019

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Blue Nile vs Kay Jewelers

Best Online Diamond Stores

To help you find the Best Diamonds, TopConsumerReviews.com provides you with an in-depth comparison of Blue Nile and Kay Jewelers.

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If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.

Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.

Continue reading below reviews

Best Reviews

2019

Diamonds Reviews

5 stars
Blue Nile

BLUE NILE Visit Site

Diamond Selection:

Over 146,000

TopConsumerReviews.com Best-In-Class Blue Ribbon Award Blue Nile leads the pack as the world's largest online retailer of certified diamonds. Shoppers love both the huge diamond selection and the customer friendliness of Blue Nile. The website is superb, the selection is gigantic and the prices are extremely competitive. If you're in the market for a diamond, Blue Nile is a great place to start.

Some of Blue Nile's features include:

  • Over 146,000 diamonds available for purchase
  • 30 day money back return policy
  • GIA certified diamonds
  • 200+ engagement settings
  • Simulated pictures
  • Online access to diamond certification
  • A+ BBB rating

The benefits of shopping at Blue Nile start with the professional website. When we first encountered the huge diamond selection at Blue Nile we were worried that the shopping experience would be lengthy and cumbersome. However, it's actually the most sophisticated website we visited. The options to narrow and tweak the selection of diamonds to exactly what you're looking for is impressive. You can choose the diamond color range, carat size, price, and clarity, as well as the polish, depth, length to width ratio, and more. Once you see the results, you can sort the diamonds, compare different stones, and view the diamond certification report online.

Whether you're looking for a loose diamond, an engagement ring, a new set of earrings, or a pendant, Blue Nile lets you quickly and easily build beautiful jewelry from the convenience of your own home.

Many online diamond customers are looking for the best diamond for an engagement ring. For these shoppers, Blue Nile provides more than 200 engagement settings to choose from. We really liked that this company offers diamonds ranging from very small to very large, so they offer diamonds that can meet any budget.

The diamonds sold at Blue Nile all include a GIA report which is the highest regarded diamond grading company in the world. That means that when you buy from Blue Nile, your diamond will be exactly what you expect. The GIA reports are visible online and help you determine where the inclusions sit on the diamond, the exact measurements of the diamond, and more.

Another feature we liked about Blue Nile is that they guarantee their work. If you're not satisfied with your diamond purchase for any reason, you can simply return your diamond within 30 days for a full refund or an exchange, minus the cost of shipping.

Blue Nile's excellent BBB rating of A+ is just one more reason you can feel comfortable shopping at this diamond retailer. Their huge diamond selection and affordable pricing mean you'll get more diamond for your money, and their guarantee backs that up. If you're in the market for a diamond, Blue Nile should be your first choice. They earn our highest rating.

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3.5 stars
Kay Jewelers

KAY JEWELERS Visit Site

Diamond Selection:

3,836

Kay Jewelers is another chain store that offers a decent selection of diamonds for purchase over the Internet. While chain jewelry stores aren't our favorite choice, we know that many people like them for their good service. When purchasing an item from Kay Jewelers, online, you may take it in for service and repair at a local store. Kay Jewelers also comes with a strong Better Business Bureau A+ rating.

Features:

  • 3,836 diamonds available for purchase
  • 60 days return, 90 day exchange
  • GIA, IGI, AGS certified diamonds
  • 55 engagement settings
  • Actual pictures
  • Diamond certification letters attached
  • A+ BBB rating

The online shopping experience at Kay Jewelers is functional. Shoppers will find the option to sort by diamond shape, color, clarity, carat size, and price. Additional options include narrowing by certification lab, polish, symmetry and more. Customers will appreciate the real pictures of the actual diamonds sold at Kay, along with the option to drag their simulated loupe over the stone to look for inclusions. This is a nice feature that one of the other companies also offers. Many people want to see an actual picture of the diamond and this is a great way to feel like you know what you're buying.

Once you've chosen a diamond the website allows the option to choose a matching setting. Unfortunately there's only a limited selection compared to many other companies reviewed.

Kay offers a nice 60 day return and 90 day exchange policy if you're not satisfied with your purchase. Please see the specific policy online to identify any exclusions.

Overall, Kay Jewelers has serviced millions of happy customers and will continue to do so with their online options. We were less excited about the diamond and setting selections at Kay but appreciate the perfect BBB score and customer policies.

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Continued from above

While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.

Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:

  • Selection. How large is the diamond selection? Will there be a substantial selection of all diamond cuts in various grades and color?
  • BBB Rating. What kind of history does the company have with their customers?
  • Return Policy. If your diamond purchase shows up at your doorstep but doesn't dazzle you, will you be able to return it for a full refund?
  • Settings. Will you be able to set your diamond purchase in a beautiful mounting, if so desired?
  • Diamond Certification. What lab certification companies review the diamond selection? Will you be buying the best quality diamond for the money?

TopConsumerReviews.com has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!

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