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      July 18, 2018

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Blue Nile vs Sun Jewelry

Best Online Diamond Stores

To help you find the Best Diamonds, TopConsumerReviews.com provides you with an in-depth comparison of Blue Nile and Sun Jewelry.

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If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.

Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.

Continue reading below reviews

Best Reviews

2018

Diamonds Reviews

5 stars
Blue Nile

BLUE NILE Visit Site

Diamond Selection:

Over 146,000

TopConsumerReviews.com Best-In-Class Blue Ribbon Award Blue Nile leads the pack as the world's largest online retailer of certified diamonds. Shoppers love both the huge diamond selection and the customer friendliness of Blue Nile. The website is superb, the selection is gigantic and the prices are extremely competitive. If you're in the market for a diamond, Blue Nile is a great place to start.

Some of Blue Nile's features include:

  • Over 146,000 diamonds available for purchase
  • 30 day money back return policy
  • GIA certified diamonds
  • 200+ engagement settings
  • Simulated pictures
  • Online access to diamond certification
  • A+ BBB rating

The benefits of shopping at Blue Nile start with the professional website. When we first encountered the huge diamond selection at Blue Nile we were worried that the shopping experience would be lengthy and cumbersome. However, it's actually the most sophisticated website we visited. The options to narrow and tweak the selection of diamonds to exactly what you're looking for is impressive. You can choose the diamond color range, carat size, price, and clarity, as well as the polish, depth, length to width ratio, and more. Once you see the results, you can sort the diamonds, compare different stones, and view the diamond certification report online.

Whether you're looking for a loose diamond, an engagement ring, a new set of earrings, or a pendant, Blue Nile lets you quickly and easily build beautiful jewelry from the convenience of your own home.

Many online diamond customers are looking for the best diamond for an engagement ring. For these shoppers, Blue Nile provides more than 200 engagement settings to choose from. We really liked that this company offers diamonds ranging from very small to very large, so they offer diamonds that can meet any budget.

The diamonds sold at Blue Nile all include a GIA report which is the highest regarded diamond grading company in the world. That means that when you buy from Blue Nile, your diamond will be exactly what you expect. The GIA reports are visible online and help you determine where the inclusions sit on the diamond, the exact measurements of the diamond, and more.

Another feature we liked about Blue Nile is that they guarantee their work. If you're not satisfied with your diamond purchase for any reason, you can simply return your diamond within 30 days for a full refund or an exchange, minus the cost of shipping.

Blue Nile's excellent BBB rating of A+ is just one more reason you can feel comfortable shopping at this diamond retailer. Their huge diamond selection and affordable pricing mean you'll get more diamond for your money, and their guarantee backs that up. If you're in the market for a diamond, Blue Nile should be your first choice. They earn our highest rating.

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2 stars
Sun Jewelry

SUN JEWELRY Visit Site

Diamond Selection:

1,200

Sun Jewelry is a California based online jewelry business that claims to have 30 years’ experience but doesn't have any record with the Better Business Bureau that we could find. At first we thought Sun Jewelry’s diamond search engine was one of the worst on our list but we subsequently ran across this sort of odd place to click that did allow us to filter through their 1200 diamonds, to a certain extent. We also were unenthusiastic about Sun Jewelry’s requirement you choose a diamond setting upon check out.

Features:

  • 1,200 diamonds available for purchase
  • 30 day money back return policy
  • GIA, EGL, IGI, HRD, AGS certified diamonds
  • A handful of engagement settings – which are required at purchase of a diamond
  • Simulated or no pictures
  • Online access to diamond certification
  • No BBB rating

Shoppers have the option to click on the diamond shape to see a list of potential diamonds. Unfortunately there’s no means of sorting or refining your search. The customer literally has to manually go through a long list of diamonds to find what they are looking for. If you’re able to find the diamond navigation area, which took us some time to find, you'll be able to narrow your search by clarity, cut, color, and so on. This was helpful in pinpointing what we were looking for but frustrating that it wasn't an obvious choice, upfront. By shape there are no pictures but within the hidden navigation area a simulated picture will appear. Sun Jewelry didn't advertise they were simulated but when we looked across several we saw the pictures were the same.

At checkout we were further annoyed that we were required to choose a ring setting. Perhaps our purchase is for an existing ring, a pendant or some earrings? We felt many would turn away at this point, if not much sooner. Sun Jewelry does provide a standard 30 day return policy. We aren't sure if they consistently honor that policy without a presence on the Better Business Bureau website to confirm.

Sun Jewelry was ranked low due to the very frustration shopping experience we endured. Bad navigating, a strange checkout process and more were a turn off.

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Continued from above

While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.

Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:

  • Selection. How large is the diamond selection? Will there be a substantial selection of all diamond cuts in various grades and color?
  • BBB Rating. What kind of history does the company have with their customers?
  • Return Policy. If your diamond purchase shows up at your doorstep but doesn't dazzle you, will you be able to return it for a full refund?
  • Settings. Will you be able to set your diamond purchase in a beautiful mounting, if so desired?
  • Diamond Certification. What lab certification companies review the diamond selection? Will you be buying the best quality diamond for the money?

TopConsumerReviews.com has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!

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