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      April 10, 2020

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Diamond Princess vs Sun Jewelry

Best Online Diamond Stores

To help you find the Best Diamonds, TopConsumerReviews.com provides you with an in-depth comparison of Diamond Princess and Sun Jewelry.

To see ALL of our reviews for the Best Diamonds, please Click Here

If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.

Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.

Continue reading below reviews

Best Reviews

2020

Diamonds Reviews

2.5 stars
Diamond Princess

DIAMOND PRINCESS

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Diamond Selection:

16,150

Diamond Princess is a New Jersey based online jewelry store that offers an over abundance of loose diamonds but misses the mark on a less professional website with some technical glitches. This company started in 2008 and currently holds an A Better Business Bureau rating.

Features:

  • 16,150 diamonds available for purchase
  • 30 day money back return policy
  • GIA, EGL, AGS certified diamonds
  • No engagement setting options
  • Simulated pictures
  • No certification letters attached
  • A BBB rating

Diamond Princess allows the shopper to choose from 9 different diamond shapes, the certification lab, carat size, color, cut, and clarity. Unfortunately we weren't able to further sort or refine our search. We also noticed that, from our sampling, the diamond prices were much higher than other companies reviewed and we couldn't locate an actual diamond certification for viewing. We also weren't able to set the diamond in an engagement ring which was unfortunate and wouldn't meet the needs of many diamond shoppers.

All purchases from Diamond Princess may be returned within 30 days for a full refund if not, altered, engraved or custom made.

While the selection size is huge at Diamond Princess, the search engine is lacking and the prices gave us sticker shock. We wanted to see the actual lab certification, and an option to set the diamond but couldn't find one despite our several attempts.

Diamond Princess offers one of the largest selections of diamonds but misses the mark in a few important ways. If you are in the market for a diamond we recommend you shop a higher ranked company at this time.

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2 stars
Sun Jewelry

SUN JEWELRY

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Diamond Selection:

1,200

Sun Jewelry is a California based online jewelry business that claims to have 30 years' experience but doesn't have any record with the Better Business Bureau that we could find. At first we thought Sun Jewelry's diamond search engine was one of the worst on our list but we subsequently ran across this sort of odd place to click that did allow us to filter through their 1200 diamonds, to a certain extent. We also were unenthusiastic about Sun Jewelry's requirement you choose a diamond setting upon check out.

Features:

  • 1,200 diamonds available for purchase
  • 30 day money back return policy
  • GIA, EGL, IGI, HRD, AGS certified diamonds
  • A handful of engagement settings which are required at purchase of a diamond
  • Simulated or no pictures
  • Online access to diamond certification
  • No BBB rating

Shoppers have the option to click on the diamond shape to see a list of potential diamonds. Unfortunately there's no means of sorting or refining your search. The customer literally has to manually go through a long list of diamonds to find what they are looking for. If you're able to find the diamond navigation area, which took us some time to find, you'll be able to narrow your search by clarity, cut, color, and so on. This was helpful in pinpointing what we were looking for but frustrating that it wasn't an obvious choice, upfront. By shape there are no pictures but within the hidden navigation area a simulated picture will appear. Sun Jewelry didn't advertise they were simulated but when we looked across several we saw the pictures were the same.

At checkout we were further annoyed that we were required to choose a ring setting. Perhaps our purchase is for an existing ring, a pendant or some earrings? We felt many would turn away at this point, if not much sooner. Sun Jewelry does provide a standard 30 day return policy. We aren't sure if they consistently honor that policy without a presence on the Better Business Bureau website to confirm.

Sun Jewelry was ranked low due to the very frustration shopping experience we endured. Bad navigating, a strange checkout process and more were a turn off.

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Continued from above

While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.

Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:

  • Selection. How large is the diamond selection? Will there be a substantial selection of all diamond cuts in various grades and color?
  • BBB Rating. What kind of history does the company have with their customers?
  • Return Policy. If your diamond purchase shows up at your doorstep but doesn't dazzle you, will you be able to return it for a full refund?
  • Settings. Will you be able to set your diamond purchase in a beautiful mounting, if so desired?
  • Diamond Certification. What lab certification companies review the diamond selection? Will you be buying the best quality diamond for the money?

TopConsumerReviews.com has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!

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