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      August 3, 2020

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  3. Ross & Simons
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Jared vs Kay Jewelers

Best Online Diamond Stores

To help you find the Best Diamonds, TopConsumerReviews.com provides you with an in-depth comparison of Jared and Kay Jewelers.

To see ALL of our reviews for the Best Diamonds, please Click Here

If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.

Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.

Continue reading below reviews

Best Reviews

2020

Diamonds Reviews

4 stars
Jared

JARED

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Diamond Selection:

14,524

Jared, founded in 1993, is a popular jewelry store chain that runs many commercials with catchy jingles. They also offer an abundant selection of diamonds via their online store. We think shoppers will like their loop technology that allows the customer to look closely at each actual diamond picture to observe the presence of flaws to the visible eye. We thought this was a great option and it seemed to work pretty well. Many say that the trick to finding a good value on a diamond is choosing one that has inclusions but that are not visible on the surface of the diamond - Jared's technology does a good job of allowing shoppers to feel comfortable with their purchase.

Features:

  • 14,524 diamonds available for purchase
  • 30 day money back return policy on non-custom jewelry
  • GIA, IGI, AGS certified diamonds
  • 250 engagement settings
  • Actual pictures
  • Diamond certification letters attached
  • A+ BBB rating

Navigating Jared's website is pretty straightforward. Shoppers may choose from 10 different stone shapes, the carat size, price, color and clarity. Additional options including narrowing the selection by polish symmetry and lab certification. The search results may be further organized in ascending or descending order based on size, price and more. Overall, the website does the trick of allowing shoppers to find what their looking for.

In our sample efforts we noticed that many of Jared's diamonds are in the 1 to 2 karat range so for those looking for something larger they may need to shopper a higher ranked company for better selection. The prices also seemed a bit heftier than some of the higher ranked companies.

However, if you're not satisfied with your purchase, Jared's offers a 30 day return option on non-custom jewelry. Please read the fine print before making a purchase.

If you love the idea of using a loop to look for noticeable inclusions than you'll love the online technology that Jared's brings to the diamond market.

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3.5 stars
Kay Jewelers

KAY JEWELERS

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Diamond Selection:

3,836

Kay Jewelers is another chain store that offers a decent selection of diamonds for purchase over the Internet. While chain jewelry stores aren't our favorite choice, we know that many people like them for their good service. When purchasing an item from Kay Jewelers, online, you may take it in for service and repair at a local store. Kay Jewelers also comes with a strong Better Business Bureau A+ rating.

Features:

  • 3,836 diamonds available for purchase
  • 60 days return, 90 day exchange
  • GIA, IGI, AGS certified diamonds
  • 55 engagement settings
  • Actual pictures
  • Diamond certification letters attached
  • A+ BBB rating

The online shopping experience at Kay Jewelers is functional. Shoppers will find the option to sort by diamond shape, color, clarity, carat size, and price. Additional options include narrowing by certification lab, polish, symmetry and more. Customers will appreciate the real pictures of the actual diamonds sold at Kay, along with the option to drag their simulated loupe over the stone to look for inclusions. This is a nice feature that one of the other companies also offers. Many people want to see an actual picture of the diamond and this is a great way to feel like you know what you're buying.

Once you've chosen a diamond the website allows the option to choose a matching setting. Unfortunately there's only a limited selection compared to many other companies reviewed.

Kay offers a nice 60 day return and 90 day exchange policy if you're not satisfied with your purchase. Please see the specific policy online to identify any exclusions.

Overall, Kay Jewelers has serviced millions of happy customers and will continue to do so with their online options. We were less excited about the diamond and setting selections at Kay but appreciate the perfect BBB score and customer policies.

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Continued from above

While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.

Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:

  • Selection. How large is the diamond selection? Will there be a substantial selection of all diamond cuts in various grades and color?
  • BBB Rating. What kind of history does the company have with their customers?
  • Return Policy. If your diamond purchase shows up at your doorstep but doesn't dazzle you, will you be able to return it for a full refund?
  • Settings. Will you be able to set your diamond purchase in a beautiful mounting, if so desired?
  • Diamond Certification. What lab certification companies review the diamond selection? Will you be buying the best quality diamond for the money?

TopConsumerReviews.com has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!

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