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      August 12, 2020

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Kay Jewelers vs Diamond Princess

Best Online Diamond Stores

To help you find the Best Diamonds, TopConsumerReviews.com provides you with an in-depth comparison of Kay Jewelers and Diamond Princess.

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If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.

Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.

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2020

Diamonds Reviews

3.5 stars
Kay Jewelers

KAY JEWELERS

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Diamond Selection:

3,836

Kay Jewelers is another chain store that offers a decent selection of diamonds for purchase over the Internet. While chain jewelry stores aren't our favorite choice, we know that many people like them for their good service. When purchasing an item from Kay Jewelers, online, you may take it in for service and repair at a local store. Kay Jewelers also comes with a strong Better Business Bureau A+ rating.

Features:

  • 3,836 diamonds available for purchase
  • 60 days return, 90 day exchange
  • GIA, IGI, AGS certified diamonds
  • 55 engagement settings
  • Actual pictures
  • Diamond certification letters attached
  • A+ BBB rating

The online shopping experience at Kay Jewelers is functional. Shoppers will find the option to sort by diamond shape, color, clarity, carat size, and price. Additional options include narrowing by certification lab, polish, symmetry and more. Customers will appreciate the real pictures of the actual diamonds sold at Kay, along with the option to drag their simulated loupe over the stone to look for inclusions. This is a nice feature that one of the other companies also offers. Many people want to see an actual picture of the diamond and this is a great way to feel like you know what you're buying.

Once you've chosen a diamond the website allows the option to choose a matching setting. Unfortunately there's only a limited selection compared to many other companies reviewed.

Kay offers a nice 60 day return and 90 day exchange policy if you're not satisfied with your purchase. Please see the specific policy online to identify any exclusions.

Overall, Kay Jewelers has serviced millions of happy customers and will continue to do so with their online options. We were less excited about the diamond and setting selections at Kay but appreciate the perfect BBB score and customer policies.

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2.5 stars
Diamond Princess

DIAMOND PRINCESS

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Diamond Selection:

16,150

Diamond Princess is a New Jersey based online jewelry store that offers an over abundance of loose diamonds but misses the mark on a less professional website with some technical glitches. This company started in 2008 and currently holds an A Better Business Bureau rating.

Features:

  • 16,150 diamonds available for purchase
  • 30 day money back return policy
  • GIA, EGL, AGS certified diamonds
  • No engagement setting options
  • Simulated pictures
  • No certification letters attached
  • A BBB rating

Diamond Princess allows the shopper to choose from 9 different diamond shapes, the certification lab, carat size, color, cut, and clarity. Unfortunately we weren't able to further sort or refine our search. We also noticed that, from our sampling, the diamond prices were much higher than other companies reviewed and we couldn't locate an actual diamond certification for viewing. We also weren't able to set the diamond in an engagement ring which was unfortunate and wouldn't meet the needs of many diamond shoppers.

All purchases from Diamond Princess may be returned within 30 days for a full refund if not, altered, engraved or custom made.

While the selection size is huge at Diamond Princess, the search engine is lacking and the prices gave us sticker shock. We wanted to see the actual lab certification, and an option to set the diamond but couldn't find one despite our several attempts.

Diamond Princess offers one of the largest selections of diamonds but misses the mark in a few important ways. If you are in the market for a diamond we recommend you shop a higher ranked company at this time.

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Continued from above

While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.

Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:

  • Selection. How large is the diamond selection? Will there be a substantial selection of all diamond cuts in various grades and color?
  • BBB Rating. What kind of history does the company have with their customers?
  • Return Policy. If your diamond purchase shows up at your doorstep but doesn't dazzle you, will you be able to return it for a full refund?
  • Settings. Will you be able to set your diamond purchase in a beautiful mounting, if so desired?
  • Diamond Certification. What lab certification companies review the diamond selection? Will you be buying the best quality diamond for the money?

TopConsumerReviews.com has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!

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