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      November 18, 2019

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Kay Jewelers vs Zoara

Best Online Diamond Stores

To help you find the Best Diamonds, TopConsumerReviews.com provides you with an in-depth comparison of Kay Jewelers and Zoara.

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If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.

Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.

Continue reading below reviews

Best Reviews

2019

Diamonds Reviews

3.5 stars
Kay Jewelers

KAY JEWELERS Visit Site

Diamond Selection:

3,836

Kay Jewelers is another chain store that offers a decent selection of diamonds for purchase over the Internet. While chain jewelry stores aren't our favorite choice, we know that many people like them for their good service. When purchasing an item from Kay Jewelers, online, you may take it in for service and repair at a local store. Kay Jewelers also comes with a strong Better Business Bureau A+ rating.

Features:

  • 3,836 diamonds available for purchase
  • 60 days return, 90 day exchange
  • GIA, IGI, AGS certified diamonds
  • 55 engagement settings
  • Actual pictures
  • Diamond certification letters attached
  • A+ BBB rating

The online shopping experience at Kay Jewelers is functional. Shoppers will find the option to sort by diamond shape, color, clarity, carat size, and price. Additional options include narrowing by certification lab, polish, symmetry and more. Customers will appreciate the real pictures of the actual diamonds sold at Kay, along with the option to drag their simulated loupe over the stone to look for inclusions. This is a nice feature that one of the other companies also offers. Many people want to see an actual picture of the diamond and this is a great way to feel like you know what you're buying.

Once you've chosen a diamond the website allows the option to choose a matching setting. Unfortunately there's only a limited selection compared to many other companies reviewed.

Kay offers a nice 60 day return and 90 day exchange policy if you're not satisfied with your purchase. Please see the specific policy online to identify any exclusions.

Overall, Kay Jewelers has serviced millions of happy customers and will continue to do so with their online options. We were less excited about the diamond and setting selections at Kay but appreciate the perfect BBB score and customer policies.

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3.5 stars
Zoara

ZOARA Visit Site

Diamond Selection:

Over 200,000

Zoara's mission is to bring the buyer the ultimate online diamond and jewelry experience by offering the highest quality diamonds and jewelry at the best prices. Zoara buyers are thrilled by the competitive pricing, knowledgeable customer service team and the incredible selection. Don't find what you want online? No problem! Zoara prides itself on making custom jewelry for clients.

Some of Zoara's features include:

  • Over 200,000 diamonds available for purchase
  • 60-day money back return policy
  • GIA diamond grading reports with all diamonds
  • 200+ engagement settings
  • 360-degree images of most diamonds
  • A+ BBB rating
  • Special discounts to Military personnel
  • Free shipping

Zoara's online experience starts with the selection of the diamond shape. Following that you get to select your price range, cut, clarity, color and carat. The website offers a 360-degree view of the diamond with the full product description and GIA documents. You have the option of just purchasing the diamond or adding it into a setting. We must say this is fun to play around with! With over 200,000 diamonds to pick from it would be hard not to fall in love with something at Zoara.

If you aren't looking to purchase a loose diamond, Zoara still has many offerings to excite the buyer. Earrings, necklaces, pendants, bracelets, rings so many choices! Aren't sure what you are looking for? Check out their education center to learn more about precious gems and metals.

Zoara stands behind all of their products. All diamonds have been certified by the GIA and come with a full report. Zoara offers a lifetime manufacturer warranty on all of their jewelry and gemstone products. If you need repairs, Zoara is there to help. If it's a manufacturing defect, the repair is free. Time to upgrade your diamond?? Zoara will take your current diamond and apply the credit to your upgrade.

Zoara encourages comments, questions and concerns. Online they offer numerous ways to speak with customer service. By phone, email, mail or live chat they seem to be dedicated to offering their customers with the best experience.

We did come across a few negative comments when researching Zoara. Some customers complained of purchasing an item, only to be a told a few weeks later that it's no longer available. Their inventory is updated every hour but seems like there might be a lag somewhere in the system. A few customers have also complained that shipping has taken a long time, especially on custom orders. However, Zoara clearly makes a practice of satisfying customers and earning an A+ BBB rating.

We think Zoara is a well-rounded website with numerous options for buying the perfect diamond. Next time you are ready to purchase diamonds or jewelry, this is a company worth consideration.

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Continued from above

While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.

Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:

  • Selection. How large is the diamond selection? Will there be a substantial selection of all diamond cuts in various grades and color?
  • BBB Rating. What kind of history does the company have with their customers?
  • Return Policy. If your diamond purchase shows up at your doorstep but doesn't dazzle you, will you be able to return it for a full refund?
  • Settings. Will you be able to set your diamond purchase in a beautiful mounting, if so desired?
  • Diamond Certification. What lab certification companies review the diamond selection? Will you be buying the best quality diamond for the money?

TopConsumerReviews.com has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!

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