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      November 21, 2018

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Ross & Simons vs Carats Direct 2 U

Best Online Diamond Stores

To help you find the Best Diamonds, TopConsumerReviews.com provides you with an in-depth comparison of Ross & Simons and Carats Direct 2 U.

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If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.

Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.

Continue reading below reviews

Best Reviews

2018

Diamonds Reviews

4 stars
Ross & Simons

ROSS & SIMONS Visit Site

Diamond Selection:

44,724

In the jewelry business for over 60 years, Ross & Simons has it down to a science. When it comes to diamond selection, the options are nearly endless at this website. The website is designed generally easy to navigate with some filtration functions to help narrow down the search. Customers will like the large diamond selection as well as the A+ Better Business Bureau rating at the time of review.

Features:

  • 44,724 diamonds available for purchase
  • 30 day money back return policy
  • GIA, IGI, AGS certified diamonds
  • 165 engagement settings
  • Simulated pictures
  • Diamond certification letters will not open for review
  • A+ BBB rating

The Ross & Simons online shopping experience is busy and a bit cluttered but the navigation options work. Shoppers may choose from 10 different shapes, a price range, carat size, clarity and color. Unfortunately there are not any additional options to drill down to an exact match. We did find a glitch in their website. Over the course of several days we were unable to view the diamond certificate on the website. We are not sure if this was subsequently fixed but was disappointing.

Ross & Simons also allows shoppers to find a setting for their diamond selection. Customers can choose from several categories including classic, solitaire, vintage, side stones, designer and halo. We found a few nice options within the selection.

If the customer is not satisfied with their purchase, Ross & Simons offers a 30 day money back return policy but provides some inclusions that should be reviewed first.

We rated Ross & Simons rather high for their largest selection and strong customer history. However, we were less excited about the look and functioning of the website. They are worth a look but the experience is more discount store shopping without the low prices.

Visit Site

1 star
Carats Direct 2 U

CARATS DIRECT 2 U Visit Site

Diamond Selection:

930

Carats Direct 2 U is a New York based company that both manufactures and sells diamonds, tennis bracelets, earrings and more. We identified that shoppers will find clarity and color enhanced diamonds, as well as none treated options, at this website which is one way to save money on buying a stone. However, the company leaves a lot to be desired in their effort.

Features:

  • 930 diamonds available for purchase
  • 30 day money back return policy
  • GIA, EGL certified diamonds
  • No engagement settings options
  • Various simulated and actual pictures
  • No actual diamond certification report
  • No BBB rating

While shopping at Carats Direct 2 U we instantly noticed the lack of professionalism. The website appeared “cheap” and not where someone would feel confident spending thousands of dollars. The layout and navigation tools were some of the weakest in the bunch. Carats Direct 2 U does allow for the shopper to narrow their search by a price range, carat weight, clarity, color, “treatment”, and shape. The diamond selection is much more limited at Carats Direct but when the results appeared we had no way of narrowing, sorting or doing anything but slowly going through each option. Shoppers should also be aware that this company offers white, blue, green, and yellow diamonds within the limited selection.

About a third of the diamonds sold at this website are treated. That may include clarity enhanced, irradiated, laser drilled treatment and more to improve the look and quality of the stone. The results in our search would combine the treated and non-treated stones but customers can find that information if they click on and scroll down the page. Unfortunately Carats Direct 2 U does not include the actual lab certification to confirm what the customer can expect. Some details are available online but without the actual lab report we were skeptical.

This website also doesn't allow the customer to set the stone in a setting which may not meet the needs of many shoppers. We also had concerns with the over the top expensive shipping charges and no Better Business Bureau rating. Overall, we identified Carats Direct 2 U as a website worth skipping for your diamond needs.

Visit Site

Continued from above

While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.

Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:

  • Selection. How large is the diamond selection? Will there be a substantial selection of all diamond cuts in various grades and color?
  • BBB Rating. What kind of history does the company have with their customers?
  • Return Policy. If your diamond purchase shows up at your doorstep but doesn't dazzle you, will you be able to return it for a full refund?
  • Settings. Will you be able to set your diamond purchase in a beautiful mounting, if so desired?
  • Diamond Certification. What lab certification companies review the diamond selection? Will you be buying the best quality diamond for the money?

TopConsumerReviews.com has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!

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