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      July 19, 2018

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Ross & Simons vs Kay Jewelers

Best Online Diamond Stores

To help you find the Best Diamonds, TopConsumerReviews.com provides you with an in-depth comparison of Ross & Simons and Kay Jewelers.

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If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.

Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.

Continue reading below reviews

Best Reviews

2018

Diamonds Reviews

4 stars
Ross & Simons

ROSS & SIMONS Visit Site

Diamond Selection:

44,724

In the jewelry business for over 60 years, Ross & Simons has it down to a science. When it comes to diamond selection, the options are nearly endless at this website. The website is designed generally easy to navigate with some filtration functions to help narrow down the search. Customers will like the large diamond selection as well as the A+ Better Business Bureau rating at the time of review.

Features:

  • 44,724 diamonds available for purchase
  • 30 day money back return policy
  • GIA, IGI, AGS certified diamonds
  • 165 engagement settings
  • Simulated pictures
  • Diamond certification letters will not open for review
  • A+ BBB rating

The Ross & Simons online shopping experience is busy and a bit cluttered but the navigation options work. Shoppers may choose from 10 different shapes, a price range, carat size, clarity and color. Unfortunately there are not any additional options to drill down to an exact match. We did find a glitch in their website. Over the course of several days we were unable to view the diamond certificate on the website. We are not sure if this was subsequently fixed but was disappointing.

Ross & Simons also allows shoppers to find a setting for their diamond selection. Customers can choose from several categories including classic, solitaire, vintage, side stones, designer and halo. We found a few nice options within the selection.

If the customer is not satisfied with their purchase, Ross & Simons offers a 30 day money back return policy but provides some inclusions that should be reviewed first.

We rated Ross & Simons rather high for their largest selection and strong customer history. However, we were less excited about the look and functioning of the website. They are worth a look but the experience is more discount store shopping without the low prices.

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3.5 stars
Kay Jewelers

KAY JEWELERS Visit Site

Diamond Selection:

3,836

Kay Jewelers is another chain store that offers a decent selection of diamonds for purchase over the Internet. While chain jewelry stores aren't our favorite choice, we know that many people like them for their good service. When purchasing an item from Kay Jewelers, online, you may take it in for service and repair at a local store. Kay Jewelers also comes with a strong Better Business Bureau A+ rating.

Features:

  • 3,836 diamonds available for purchase
  • 60 days return, 90 day exchange
  • GIA, IGI, AGS certified diamonds
  • 55 engagement settings
  • Actual pictures
  • Diamond certification letters attached
  • A+ BBB rating

The online shopping experience at Kay Jewelers is functional. Shoppers will find the option to sort by diamond shape, color, clarity, carat size, and price. Additional options include narrowing by certification lab, polish, symmetry and more. Customers will appreciate the real pictures of the actual diamonds sold at Kay, along with the option to drag their simulated loupe over the stone to look for inclusions. This is a nice feature that one of the other companies also offers. Many people want to see an actual picture of the diamond and this is a great way to feel like you know what you're buying.

Once you've chosen a diamond the website allows the option to choose a matching setting. Unfortunately there's only a limited selection compared to many other companies reviewed.

Kay offers a nice 60 day return and 90 day exchange policy if you're not satisfied with your purchase. Please see the specific policy online to identify any exclusions.

Overall, Kay Jewelers has serviced millions of happy customers and will continue to do so with their online options. We were less excited about the diamond and setting selections at Kay but appreciate the perfect BBB score and customer policies.

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Continued from above

While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.

Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:

  • Selection. How large is the diamond selection? Will there be a substantial selection of all diamond cuts in various grades and color?
  • BBB Rating. What kind of history does the company have with their customers?
  • Return Policy. If your diamond purchase shows up at your doorstep but doesn't dazzle you, will you be able to return it for a full refund?
  • Settings. Will you be able to set your diamond purchase in a beautiful mounting, if so desired?
  • Diamond Certification. What lab certification companies review the diamond selection? Will you be buying the best quality diamond for the money?

TopConsumerReviews.com has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!

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