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      September 15, 2019

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Ross & Simons vs Zoara

Best Online Diamond Stores

To help you find the Best Diamonds, provides you with an in-depth comparison of Ross & Simons and Zoara.

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If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.

Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.

Continue reading below reviews

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Diamonds Reviews

4 stars
Ross & Simons

ROSS & SIMONS Visit Site

Diamond Selection:


In the jewelry business for over 60 years, Ross & Simons has it down to a science. When it comes to diamond selection, the options are nearly endless at this website. The website is designed generally easy to navigate with some filtration functions to help narrow down the search. Customers will like the large diamond selection as well as the A+ Better Business Bureau rating at the time of review.


  • 44,724 diamonds available for purchase
  • 30 day money back return policy
  • GIA, IGI, AGS certified diamonds
  • 165 engagement settings
  • Simulated pictures
  • Diamond certification letters will not open for review
  • A+ BBB rating

The Ross & Simons online shopping experience is busy and a bit cluttered but the navigation options work. Shoppers may choose from 10 different shapes, a price range, carat size, clarity and color. Unfortunately there are not any additional options to drill down to an exact match. We did find a glitch in their website. Over the course of several days we were unable to view the diamond certificate on the website. We are not sure if this was subsequently fixed but was disappointing.

Ross & Simons also allows shoppers to find a setting for their diamond selection. Customers can choose from several categories including classic, solitaire, vintage, side stones, designer and halo. We found a few nice options within the selection.

If the customer is not satisfied with their purchase, Ross & Simons offers a 30 day money back return policy but provides some inclusions that should be reviewed first.

We rated Ross & Simons rather high for their largest selection and strong customer history. However, we were less excited about the look and functioning of the website. They are worth a look but the experience is more discount store shopping without the low prices.

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3.5 stars

ZOARA Visit Site

Diamond Selection:

Over 200,000

Zoara's mission is to bring the buyer the ultimate online diamond and jewelry experience by offering the highest quality diamonds and jewelry at the best prices. Zoara buyers are thrilled by the competitive pricing, knowledgeable customer service team and the incredible selection. Don't find what you want online? No problem! Zoara prides itself on making custom jewelry for clients.

Some of Zoara's features include:

  • Over 200,000 diamonds available for purchase
  • 60-day money back return policy
  • GIA diamond grading reports with all diamonds
  • 200+ engagement settings
  • 360-degree images of most diamonds
  • A+ BBB rating
  • Special discounts to Military personnel
  • Free shipping

Zoara's online experience starts with the selection of the diamond shape. Following that you get to select your price range, cut, clarity, color and carat. The website offers a 360-degree view of the diamond with the full product description and GIA documents. You have the option of just purchasing the diamond or adding it into a setting. We must say this is fun to play around with! With over 200,000 diamonds to pick from it would be hard not to fall in love with something at Zoara.

If you aren't looking to purchase a loose diamond, Zoara still has many offerings to excite the buyer. Earrings, necklaces, pendants, bracelets, rings – so many choices! Aren't sure what you are looking for? Check out their education center to learn more about precious gems and metals.

Zoara stands behind all of their products. All diamonds have been certified by the GIA and come with a full report. Zoara offers a lifetime manufacturer warranty on all of their jewelry and gemstone products. If you need repairs, Zoara is there to help. If it's a manufacturing defect, the repair is free. Time to upgrade your diamond?? Zoara will take your current diamond and apply the credit to your upgrade.

Zoara encourages comments, questions and concerns. Online they offer numerous ways to speak with customer service. By phone, email, mail or live chat – they seem to be dedicated to offering their customers with the best experience.

We did come across a few negative comments when researching Zoara. Some customers complained of purchasing an item, only to be a told a few weeks later that it's no longer available. Their inventory is updated every hour but seems like there might be a lag somewhere in the system. A few customers have also complained that shipping has taken a long time, especially on custom orders. However, Zoara clearly makes a practice of satisfying customers and earning an A+ BBB rating.

We think Zoara is a well-rounded website with numerous options for buying the perfect diamond. Next time you are ready to purchase diamonds or jewelry, this is a company worth consideration.

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Continued from above

While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.

Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:

  • Selection. How large is the diamond selection? Will there be a substantial selection of all diamond cuts in various grades and color?
  • BBB Rating. What kind of history does the company have with their customers?
  • Return Policy. If your diamond purchase shows up at your doorstep but doesn't dazzle you, will you be able to return it for a full refund?
  • Settings. Will you be able to set your diamond purchase in a beautiful mounting, if so desired?
  • Diamond Certification. What lab certification companies review the diamond selection? Will you be buying the best quality diamond for the money? has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!

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