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      August 22, 2019

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Zoara vs Sun Jewelry

Best Online Diamond Stores

To help you find the Best Diamonds, TopConsumerReviews.com provides you with an in-depth comparison of Zoara and Sun Jewelry.

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If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.

Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.

Continue reading below reviews

Best Reviews

2019

Diamonds Reviews

3.5 stars
Zoara

ZOARA Visit Site

Diamond Selection:

Over 200,000

Zoara's mission is to bring the buyer the ultimate online diamond and jewelry experience by offering the highest quality diamonds and jewelry at the best prices. Zoara buyers are thrilled by the competitive pricing, knowledgeable customer service team and the incredible selection. Don't find what you want online? No problem! Zoara prides itself on making custom jewelry for clients.

Some of Zoara's features include:

  • Over 200,000 diamonds available for purchase
  • 60-day money back return policy
  • GIA diamond grading reports with all diamonds
  • 200+ engagement settings
  • 360-degree images of most diamonds
  • A+ BBB rating
  • Special discounts to Military personnel
  • Free shipping

Zoara's online experience starts with the selection of the diamond shape. Following that you get to select your price range, cut, clarity, color and carat. The website offers a 360-degree view of the diamond with the full product description and GIA documents. You have the option of just purchasing the diamond or adding it into a setting. We must say this is fun to play around with! With over 200,000 diamonds to pick from it would be hard not to fall in love with something at Zoara.

If you aren't looking to purchase a loose diamond, Zoara still has many offerings to excite the buyer. Earrings, necklaces, pendants, bracelets, rings – so many choices! Aren't sure what you are looking for? Check out their education center to learn more about precious gems and metals.

Zoara stands behind all of their products. All diamonds have been certified by the GIA and come with a full report. Zoara offers a lifetime manufacturer warranty on all of their jewelry and gemstone products. If you need repairs, Zoara is there to help. If it's a manufacturing defect, the repair is free. Time to upgrade your diamond?? Zoara will take your current diamond and apply the credit to your upgrade.

Zoara encourages comments, questions and concerns. Online they offer numerous ways to speak with customer service. By phone, email, mail or live chat – they seem to be dedicated to offering their customers with the best experience.

We did come across a few negative comments when researching Zoara. Some customers complained of purchasing an item, only to be a told a few weeks later that it's no longer available. Their inventory is updated every hour but seems like there might be a lag somewhere in the system. A few customers have also complained that shipping has taken a long time, especially on custom orders. However, Zoara clearly makes a practice of satisfying customers and earning an A+ BBB rating.

We think Zoara is a well-rounded website with numerous options for buying the perfect diamond. Next time you are ready to purchase diamonds or jewelry, this is a company worth consideration.

Visit Site

2 stars
Sun Jewelry

SUN JEWELRY Visit Site

Diamond Selection:

1,200

Sun Jewelry is a California based online jewelry business that claims to have 30 years' experience but doesn't have any record with the Better Business Bureau that we could find. At first we thought Sun Jewelry's diamond search engine was one of the worst on our list but we subsequently ran across this sort of odd place to click that did allow us to filter through their 1200 diamonds, to a certain extent. We also were unenthusiastic about Sun Jewelry's requirement you choose a diamond setting upon check out.

Features:

  • 1,200 diamonds available for purchase
  • 30 day money back return policy
  • GIA, EGL, IGI, HRD, AGS certified diamonds
  • A handful of engagement settings – which are required at purchase of a diamond
  • Simulated or no pictures
  • Online access to diamond certification
  • No BBB rating

Shoppers have the option to click on the diamond shape to see a list of potential diamonds. Unfortunately there's no means of sorting or refining your search. The customer literally has to manually go through a long list of diamonds to find what they are looking for. If you're able to find the diamond navigation area, which took us some time to find, you'll be able to narrow your search by clarity, cut, color, and so on. This was helpful in pinpointing what we were looking for but frustrating that it wasn't an obvious choice, upfront. By shape there are no pictures but within the hidden navigation area a simulated picture will appear. Sun Jewelry didn't advertise they were simulated but when we looked across several we saw the pictures were the same.

At checkout we were further annoyed that we were required to choose a ring setting. Perhaps our purchase is for an existing ring, a pendant or some earrings? We felt many would turn away at this point, if not much sooner. Sun Jewelry does provide a standard 30 day return policy. We aren't sure if they consistently honor that policy without a presence on the Better Business Bureau website to confirm.

Sun Jewelry was ranked low due to the very frustration shopping experience we endured. Bad navigating, a strange checkout process and more were a turn off.

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Continued from above

While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.

Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:

  • Selection. How large is the diamond selection? Will there be a substantial selection of all diamond cuts in various grades and color?
  • BBB Rating. What kind of history does the company have with their customers?
  • Return Policy. If your diamond purchase shows up at your doorstep but doesn't dazzle you, will you be able to return it for a full refund?
  • Settings. Will you be able to set your diamond purchase in a beautiful mounting, if so desired?
  • Diamond Certification. What lab certification companies review the diamond selection? Will you be buying the best quality diamond for the money?

TopConsumerReviews.com has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!

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