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      January 17, 2020

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  1. James Allen
  2. Jared
  3. Ross & Simons
  4. Kay Jewelers
  5. Diamonds USA
  6. Diamond Princess
  7. Sun Jewelry
  8. Carats Direct 2 U

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Best Diamond Stores Better Business Bureau Reliability Seal

Best Online Diamond Stores

If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.

Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.

Continue reading below reviews

Best Reviews


2020

Diamonds Reviews

5 stars
Blue Nile

BLUE NILETopConsumerReviews.com Best-In-Class Blue Ribbon Award

Blue Nile offers the largest selection of diamonds that we could find. With over 140,000 diamonds to choose from, you're more likely to find exactly what you're looking for at Blue Nile. When you combine diamond selection, great pricing, a powerful website, and strong reputation, Blue Nile earns our highest rating.

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4.5 stars
James Allen

JAMES ALLEN

James Allen is a great choice for your diamond selection. Shoppers will not only love their huge selection of diamonds but their generous return policy. The company was also ranked high for their unique 360 degree picture technology. It felt like we were shopping in a local jewelry shop.

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4 stars
Jared

JARED

Jared's is a common name in the chain jewelry arena. The also offer a very sizeable selection of diamonds available online. We found their inventory was greatest in the 1 to 2 carat range and might run a little pricier than some of the other companies reviewed. Some shoppers will really appreciate their actual pictures with loop like technology that allows them to closely observe each diamond.

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4 stars
Ross & Simons

ROSS & SIMONS

This online jewelry store is lacking some of the good looks and professionalism that we saw with higher ranked stores. However, Ross & Simons has a long standing history and a superior BBB rating. Their selection of diamonds is impressive.

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3.5 stars
Kay Jewelers

KAY JEWELERS

Kay Jewelers is a common name in the chain jewelry store market. They offer over 3,000 diamonds online and provide a nice simulated loupe for up close viewing. We liked the strong BBB score but didn't find the bells as whistles of those stores ranked higher.

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3 star
Diamonds USA

DIAMONDS USA

Besides a long list of available diamonds for sale, Diamonds USA didn't rank high. Despite a strong BBB rating we didn't feel the website was created with the customer in mind. Also, buyers are unable to view the actual lab certification report - a big concern for us.

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2.5 star
Diamond Princess

DIAMOND PRINCESS

At Diamond Princess, shoppers will find a large selection of loose diamonds. However, copies of the lab certifications, options to set the diamonds and unfavorable pricing ranked this company lower on our list.

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2 stars
Sun Jewelry

SUN JEWELRY

Sun Jewelry is a California based jewelry company that offers a decent selection of diamonds from various diamond grading companies. The navigation and search tools dropped this company down in our rankings, which was unfortunate. We felt other shoppers would also leave Sun Jewelry exhausted and frustrated.

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1 star
Carats Direct 2 U

CARATS DIRECT 2 U

Shoppers will find clarity enhanced diamonds as well as non-treated white, green, yellow and blue diamonds. An unprofessional, poor website along with a small diamond selection was immediate turnoffs for us at Carats Direct 2 U. We recommend shopping at a much higher ranked online diamond store.

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Continued from above

While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.

Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:

  • Selection. How large is the diamond selection? Will there be a substantial selection of all diamond cuts in various grades and color?
  • BBB Rating. What kind of history does the company have with their customers?
  • Return Policy. If your diamond purchase shows up at your doorstep but doesn't dazzle you, will you be able to return it for a full refund?
  • Settings. Will you be able to set your diamond purchase in a beautiful mounting, if so desired?
  • Diamond Certification. What lab certification companies review the diamond selection? Will you be buying the best quality diamond for the money?

TopConsumerReviews.com has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!

Stotts, Trail Blazers prove that even in basketball, diamonds are forever

When the Trail Blazers broke out that diamond-and-one defense Wednesday night in Houston, it jogged my memory. And it took a while to remember where I'd last seen that defense, I had a nagging thought ...

Published:  Thu, 16 Jan 2020 10:35:00 GMT



Beyonce Shines in Gold Mesh Sleeves & Over 300 Carats of Diamonds at Golden Globes 2020

Lorraine Schwartz custom-crafted the star's earrings - which featured more than 250 carats of diamonds. The over-the-top sparklers weren't the only bling Bey wore: She also had on four rings weighing ...

Published:  Tue, 14 Jan 2020 04:06:00 GMT



Diamonds really are forever: Stories of rings that were lost then found

When you lose something precious - then spend hours or days fruitlessly looking for it - it can feel as if the universe swallowed it. But sometimes, the universe surprises you. After my columns last ...

Published:  Mon, 13 Jan 2020 13:54:00 GMT



How to Trade Equity ETFs, Diamonds, Spiders and QQQ as New Highs Continue

Diamonds set an all-time high of $290.04 on Jan. 10 with its annual risky level at $299.53. Spiders set a record $327.55 on Jan. 13 with its semiannual risky level at $329.37. QQQ is above its annual ...

Published:  Mon, 13 Jan 2020 10:12:00 GMT



Diamonds to play All Stars bushfire charity game

The Australian netball team and a Super Netball All Star selection will play a bushfire fund-raising match in Sydney in early March.

Published:  Mon, 13 Jan 2020 19:05:00 GMT



Are texts the new diamonds? Kanye West gifts Kim Kardashian a necklace engraved with iMessages

With Valentine's Day just over a month away, rapper Kanye West gifted his wife a fancy necklace engraved with a series of iMessages. Kim Kardashian-West tweeted a screenshot and photo on Sunday ...

Published:  Mon, 13 Jan 2020 06:27:00 GMT



Megan Thee Stallion and Normani channel their inner Harley Quinn on new song "Diamonds" : Stream

The post Megan Thee Stallion and Normani channel their inner Harley Quinn on new song "Diamonds" : Stream appeared first on Consequence of Sound. Megan Thee Stallion fans are hoping a new album is on ...

Published:  Sat, 11 Jan 2020 15:00:00 GMT



Chicago man charged with stealing $50k worth of diamonds in Gurnee

Demond Reid, 43, allegedly stole the merchandise during a consultation at a jewelry store, police said. A Chicago man is accused of stealing $50,000 worth of diamonds from a jewelry store in north ...

Published:  Fri, 10 Jan 2020 23:19:00 GMT



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