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      June 4, 2020

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Diamonds

  1. James Allen
  2. Jared
  3. Ross & Simons
  4. Kay Jewelers
  5. Diamonds USA
  6. Diamond Princess
  7. Sun Jewelry
  8. Carats Direct 2 U

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Best Diamond Stores Better Business Bureau Reliability Seal

Best Online Diamond Stores

If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.

Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.

Continue reading below reviews

Best Reviews


2020

Diamonds Reviews

5 stars
Blue Nile

BLUE NILETopConsumerReviews.com Best-In-Class Blue Ribbon Award

Blue Nile offers the largest selection of diamonds that we could find. With over 140,000 diamonds to choose from, you're more likely to find exactly what you're looking for at Blue Nile. When you combine diamond selection, great pricing, a powerful website, and strong reputation, Blue Nile earns our highest rating.

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4.5 stars
James Allen

JAMES ALLEN

James Allen is a great choice for your diamond selection. Shoppers will not only love their huge selection of diamonds but their generous return policy. The company was also ranked high for their unique 360 degree picture technology. It felt like we were shopping in a local jewelry shop.

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4 stars
Jared

JARED

Jared's is a common name in the chain jewelry arena. The also offer a very sizeable selection of diamonds available online. We found their inventory was greatest in the 1 to 2 carat range and might run a little pricier than some of the other companies reviewed. Some shoppers will really appreciate their actual pictures with loop like technology that allows them to closely observe each diamond.

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4 stars
Ross & Simons

ROSS & SIMONS

This online jewelry store is lacking some of the good looks and professionalism that we saw with higher ranked stores. However, Ross & Simons has a long standing history and a superior BBB rating. Their selection of diamonds is impressive.

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3.5 stars
Kay Jewelers

KAY JEWELERS

Kay Jewelers is a common name in the chain jewelry store market. They offer over 3,000 diamonds online and provide a nice simulated loupe for up close viewing. We liked the strong BBB score but didn't find the bells as whistles of those stores ranked higher.

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3 star
Diamonds USA

DIAMONDS USA

Besides a long list of available diamonds for sale, Diamonds USA didn't rank high. Despite a strong BBB rating we didn't feel the website was created with the customer in mind. Also, buyers are unable to view the actual lab certification report - a big concern for us.

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2.5 star
Diamond Princess

DIAMOND PRINCESS

At Diamond Princess, shoppers will find a large selection of loose diamonds. However, copies of the lab certifications, options to set the diamonds and unfavorable pricing ranked this company lower on our list.

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2 stars
Sun Jewelry

SUN JEWELRY

Sun Jewelry is a California based jewelry company that offers a decent selection of diamonds from various diamond grading companies. The navigation and search tools dropped this company down in our rankings, which was unfortunate. We felt other shoppers would also leave Sun Jewelry exhausted and frustrated.

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1 star
Carats Direct 2 U

CARATS DIRECT 2 U

Shoppers will find clarity enhanced diamonds as well as non-treated white, green, yellow and blue diamonds. An unprofessional, poor website along with a small diamond selection was immediate turnoffs for us at Carats Direct 2 U. We recommend shopping at a much higher ranked online diamond store.

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Continued from above

While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.

Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:

  • Selection. How large is the diamond selection? Will there be a substantial selection of all diamond cuts in various grades and color?
  • BBB Rating. What kind of history does the company have with their customers?
  • Return Policy. If your diamond purchase shows up at your doorstep but doesn't dazzle you, will you be able to return it for a full refund?
  • Settings. Will you be able to set your diamond purchase in a beautiful mounting, if so desired?
  • Diamond Certification. What lab certification companies review the diamond selection? Will you be buying the best quality diamond for the money?

TopConsumerReviews.com has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!

Five Star Diamonds Announces Increase to Previously Announced Private Placement

Five Star Diamonds Ltd. (TSXV: STAR) (the "Company" or "Five Star Diamonds") is pleased to announce that due to interest from potential investors its previously announced non-brokered private ...

Published:  Wed, 03 Jun 2020 13:34:00 GMT



The Market for Crystals Is Outshining Diamonds in the Covid Era

The market for minerals grows beyond hippie healing centers. I did not intend to become interested in crystals. It happened, as these things often do, during a long drive through the desert. A chance ...

Published:  Thu, 28 May 2020 10:07:12 GMT



Washington Nationals unveil 2019 World Series rings, which feature 170 diamonds, Baby Shark

World Series championship rings, which include a ruby-encrusted W on the front and an etched Baby Shark inside.

Published:  Mon, 25 May 2020 10:19:00 GMT



Sun King Diamonds Partners With Tecknomonster to Create Exclusive Diamond-coated Watch Case for COVID-19 Charity Auction

The two luxury brands will auction the diamond-coated case online on June 1, 2020 , and donate proceeds to the CESVI Corona Virus Emergency Fund ...

Published:  Mon, 01 Jun 2020 12:25:00 GMT



TMZ: Rams' Aaron Donald's No. 99 Pendant with 85 Carats of Diamonds Worth $135k

In honor of his 29th birthday last week, Los Angeles Rams  defensive tackle Aaron Donald treated himself to a very expensive piece of ...

Published:  Sat, 30 May 2020 05:32:00 GMT



Why Are Diamonds So Expensive?

How did the diamond acquire its sky high value? The story has to do with market control and some successful promotional advertising.

Published:  Sun, 24 May 2020 04:41:00 GMT



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