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      October 20, 2020

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Diamonds

  1. James Allen
  2. Jared
  3. Ross & Simons
  4. Kay Jewelers
  5. Diamonds USA
  6. Diamond Princess
  7. Sun Jewelry
  8. Carats Direct 2 U

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Best Diamond Stores Better Business Bureau Reliability Seal

Best Online Diamond Stores

If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.

Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.

Continue reading below reviews

Best Reviews


2020

Diamonds Reviews

5 stars
Blue Nile

BLUE NILETopConsumerReviews.com Best-In-Class Blue Ribbon Award

Blue Nile offers the largest selection of diamonds that we could find. With over 140,000 diamonds to choose from, you're more likely to find exactly what you're looking for at Blue Nile. When you combine diamond selection, great pricing, a powerful website, and strong reputation, Blue Nile earns our highest rating.

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4.5 stars
James Allen

JAMES ALLEN

James Allen is a great choice for your diamond selection. Shoppers will not only love their huge selection of diamonds but their generous return policy. The company was also ranked high for their unique 360 degree picture technology. It felt like we were shopping in a local jewelry shop.

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4 stars
Jared

JARED

Jared's is a common name in the chain jewelry arena. The also offer a very sizeable selection of diamonds available online. We found their inventory was greatest in the 1 to 2 carat range and might run a little pricier than some of the other companies reviewed. Some shoppers will really appreciate their actual pictures with loop like technology that allows them to closely observe each diamond.

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4 stars
Ross & Simons

ROSS & SIMONS

This online jewelry store is lacking some of the good looks and professionalism that we saw with higher ranked stores. However, Ross & Simons has a long standing history and a superior BBB rating. Their selection of diamonds is impressive.

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3.5 stars
Kay Jewelers

KAY JEWELERS

Kay Jewelers is a common name in the chain jewelry store market. They offer over 3,000 diamonds online and provide a nice simulated loupe for up close viewing. We liked the strong BBB score but didn't find the bells as whistles of those stores ranked higher.

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3 star
Diamonds USA

DIAMONDS USA

Besides a long list of available diamonds for sale, Diamonds USA didn't rank high. Despite a strong BBB rating we didn't feel the website was created with the customer in mind. Also, buyers are unable to view the actual lab certification report - a big concern for us.

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2.5 star
Diamond Princess

DIAMOND PRINCESS

At Diamond Princess, shoppers will find a large selection of loose diamonds. However, copies of the lab certifications, options to set the diamonds and unfavorable pricing ranked this company lower on our list.

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2 stars
Sun Jewelry

SUN JEWELRY

Sun Jewelry is a California based jewelry company that offers a decent selection of diamonds from various diamond grading companies. The navigation and search tools dropped this company down in our rankings, which was unfortunate. We felt other shoppers would also leave Sun Jewelry exhausted and frustrated.

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1 star
Carats Direct 2 U

CARATS DIRECT 2 U

Shoppers will find clarity enhanced diamonds as well as non-treated white, green, yellow and blue diamonds. An unprofessional, poor website along with a small diamond selection was immediate turnoffs for us at Carats Direct 2 U. We recommend shopping at a much higher ranked online diamond store.

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Continued from above

While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.

Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:

  • Selection. How large is the diamond selection? Will there be a substantial selection of all diamond cuts in various grades and color?
  • BBB Rating. What kind of history does the company have with their customers?
  • Return Policy. If your diamond purchase shows up at your doorstep but doesn't dazzle you, will you be able to return it for a full refund?
  • Settings. Will you be able to set your diamond purchase in a beautiful mounting, if so desired?
  • Diamond Certification. What lab certification companies review the diamond selection? Will you be buying the best quality diamond for the money?

TopConsumerReviews.com has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!

Now Casting: Model Diamonds in a Jewelry Line Shoot + 3 more Gigs

Diamonds are your best friend in today's casting roundup! A modern jewelry brand is seeking several cis and trans models for an upcoming shoot. Plus, a new Everlast fitness app is seeking on-camera ...

Published:  Thu, 15 Oct 2020 11:30:00 GMT



Diamonds in the Rough: This DIA Trade Is a Steal

Amid Wednesday's broader market decline, look for a nice rally in the Diamonds as we close out the week.

Published:  Wed, 14 Oct 2020 11:36:00 GMT



Desmond's mining firm Mountain Province Diamonds is sparkling

A Canadian diamond mining company, in which Irish businessman Dermot Desmond is the biggest shareholder, has seen production jump in the last three months.

Published:  Mon, 19 Oct 2020 00:44:00 GMT



Amazon Orders Italian Heist Series "Everybody Loves Diamonds'

Amazon has announced a new Italian original series titled "Everybody Loves Diamonds" during Rome's MIA market.  The heist series with comedic overtones is inspired by the 2003 "Heist of ...

Published:  Fri, 16 Oct 2020 09:02:00 GMT



De Beers Sells Most Diamonds Since Virus Paralyzed Industry

De Beers sold the most diamonds since the coronavirus crisis brought the industry to a halt, after price cuts and recovering demand lured buyers back.

Published:  Wed, 14 Oct 2020 03:44:53 GMT



Miami-Dade was supposed to fix the ball fields. Six years later, a jungle covers the diamonds

A field of greens is all that remains of baseball and softball diamonds at Chapman Field Park that were temporarily closed to replace contaminated soil.

Published:  Thu, 15 Oct 2020 05:03:47 GMT



Amazon Greenlights Italian Heist Series "Everybody Loves Diamonds' From "The New Pope' Outfit Wildside

Amazon has ordered a series of Italian original Everybody Loves Diamonds from Fremantle-owned outfit Wildside, which has credits including The New Pope. The heist series with a comedic twist is ...

Published:  Fri, 16 Oct 2020 10:23:00 GMT



WD Lab Grown Diamonds Expands Senior Leadership Team, Prepares for Growth

PRNewswire/ -- M7D Corporation d/b/a WD Lab Grown Diamonds ("WD"), a leading producer of laboratory grown diamonds for the gemstone, scientific and industrial markets, is announcing key additions to ...

Published:  Thu, 15 Oct 2020 14:22:00 GMT



Hublot's New Watch Collection Brings More Than 300 Baguette-Cut Diamonds to Each Piece

Diamond -encrusted timepieces are nothing new, but Hublot has taken the practice to another level with its newest watch series. The High Jewellery Collection comprises three watches, and each ...

Published:  Wed, 14 Oct 2020 15:19:00 GMT



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