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      January 29, 2020

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  1. James Allen
  2. Jared
  3. Ross & Simons
  4. Kay Jewelers
  5. Diamonds USA
  6. Diamond Princess
  7. Sun Jewelry
  8. Carats Direct 2 U

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Best Diamond Stores Better Business Bureau Reliability Seal

Best Online Diamond Stores

If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.

Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.

Continue reading below reviews

Best Reviews


2020

Diamonds Reviews

5 stars
Blue Nile

BLUE NILETopConsumerReviews.com Best-In-Class Blue Ribbon Award

Blue Nile offers the largest selection of diamonds that we could find. With over 140,000 diamonds to choose from, you're more likely to find exactly what you're looking for at Blue Nile. When you combine diamond selection, great pricing, a powerful website, and strong reputation, Blue Nile earns our highest rating.

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4.5 stars
James Allen

JAMES ALLEN

James Allen is a great choice for your diamond selection. Shoppers will not only love their huge selection of diamonds but their generous return policy. The company was also ranked high for their unique 360 degree picture technology. It felt like we were shopping in a local jewelry shop.

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4 stars
Jared

JARED

Jared's is a common name in the chain jewelry arena. The also offer a very sizeable selection of diamonds available online. We found their inventory was greatest in the 1 to 2 carat range and might run a little pricier than some of the other companies reviewed. Some shoppers will really appreciate their actual pictures with loop like technology that allows them to closely observe each diamond.

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4 stars
Ross & Simons

ROSS & SIMONS

This online jewelry store is lacking some of the good looks and professionalism that we saw with higher ranked stores. However, Ross & Simons has a long standing history and a superior BBB rating. Their selection of diamonds is impressive.

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3.5 stars
Kay Jewelers

KAY JEWELERS

Kay Jewelers is a common name in the chain jewelry store market. They offer over 3,000 diamonds online and provide a nice simulated loupe for up close viewing. We liked the strong BBB score but didn't find the bells as whistles of those stores ranked higher.

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3 star
Diamonds USA

DIAMONDS USA

Besides a long list of available diamonds for sale, Diamonds USA didn't rank high. Despite a strong BBB rating we didn't feel the website was created with the customer in mind. Also, buyers are unable to view the actual lab certification report - a big concern for us.

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2.5 star
Diamond Princess

DIAMOND PRINCESS

At Diamond Princess, shoppers will find a large selection of loose diamonds. However, copies of the lab certifications, options to set the diamonds and unfavorable pricing ranked this company lower on our list.

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2 stars
Sun Jewelry

SUN JEWELRY

Sun Jewelry is a California based jewelry company that offers a decent selection of diamonds from various diamond grading companies. The navigation and search tools dropped this company down in our rankings, which was unfortunate. We felt other shoppers would also leave Sun Jewelry exhausted and frustrated.

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1 star
Carats Direct 2 U

CARATS DIRECT 2 U

Shoppers will find clarity enhanced diamonds as well as non-treated white, green, yellow and blue diamonds. An unprofessional, poor website along with a small diamond selection was immediate turnoffs for us at Carats Direct 2 U. We recommend shopping at a much higher ranked online diamond store.

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Continued from above

While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.

Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:

  • Selection. How large is the diamond selection? Will there be a substantial selection of all diamond cuts in various grades and color?
  • BBB Rating. What kind of history does the company have with their customers?
  • Return Policy. If your diamond purchase shows up at your doorstep but doesn't dazzle you, will you be able to return it for a full refund?
  • Settings. Will you be able to set your diamond purchase in a beautiful mounting, if so desired?
  • Diamond Certification. What lab certification companies review the diamond selection? Will you be buying the best quality diamond for the money?

TopConsumerReviews.com has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!

Diamonds, Spiders and QQQ ETFs Have Risk to Quarterly Value Levels

Over the weekend we learned that number of cases was accelerating. This will affect the global economy and hence put downward pressure on the stock market. The Dow ETF is known as Diamonds; the S&P ...

Published:  Mon, 27 Jan 2020 10:19:00 GMT



Lower prices take shine off Petra Diamonds revenue

Shares in Petra Diamonds PDL, -9.16%  tumbled more than 13% on Monday after the miner revealed a 6% decline in revenues in the first half, hit by lower prices, the U.S.-China trade war and ongoing ...

Published:  Mon, 27 Jan 2020 06:43:00 GMT



16 pcs Diamonds - 1.03 ct - Round - Mix Colors - I1, I2, I3 (pique), ***No Reserve Price***

The seller will ship the item(s) within 3 working days after receiving confirmation of payment. Shipping costs are for mainland destinations only.

Published:  Tue, 28 Jan 2020 05:19:00 GMT



10 pcs Diamonds - 1.00 ct - Princess - Mix Colors - SI1, SI2, VS2, ***No Reserve Price***

The seller will ship the item(s) within 3 working days after receiving confirmation of payment. Shipping costs are for mainland destinations only.

Published:  Tue, 28 Jan 2020 05:19:00 GMT



Two Perfect Valentine's Day Watches Set With A Combined Total Of 2,300 Diamonds: Parmigiani Fleurier And Backes & Strauss

If a diamond says I love you, then these two watches get the message across 2,300 times. As we approach Valentine's Day, these high jewelry watches, one from Backes & Strauss and the other from ...

Published:  Mon, 27 Jan 2020 06:16:00 GMT



Kat Florence drops 2019 collection due to shortage of D Flawless Diamonds

Due to more than a 50% supply drop in D Flawless Diamonds luxury designer Kat Florence has announced she will discontinue her very popular 2019 collections as well her previous diamond collections. It ...

Published:  Tue, 28 Jan 2020 08:36:00 GMT



Lizzo wears Lorraine Schwartz diamonds to the Grammys

Lizzo wore a Lorraine Schwartz-designed diamond necklace, custom diamond earrings and diamond rings to the Grammy Awards on Sunday (01.26.20). The 31-year-old singer - whose real name is Melissa ...

Published:  Mon, 27 Jan 2020 02:15:00 GMT



Cardi B Is Fashionably Late to Grammy Awards in Mugler and $5.5M of Diamonds

Cardi B didn't disappoint at the Grammy Awards when she arrived in custom Thierry Mugler, the same label as her seashell Venus look from last year's Grammys.

Published:  Mon, 27 Jan 2020 05:15:00 GMT



Pangolin Diamonds Provides Exploration Update; New Targets Identified

TORONTO, Jan. 28, 2020 (GLOBE NEWSWIRE) -- Pangolin Diamonds Corp. (TSX-V: PAN) ("the Company" or "Pangolin" ) wishes to update shareholders on recent activities at its exploration projects in the ...

Published:  Tue, 28 Jan 2020 06:00:00 GMT



Cardi B Drips in Diamonds at Grammys 2020 with Offset

Cardi B is slaying the 2020 Grammys! The 27-year-old rapper was joined by husband Offset as she attended the music awards show on Sunday (January 26) at the Staples Center in Los Angeles.

Published:  Sun, 26 Jan 2020 21:59:00 GMT



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