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      November 19, 2019

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  1. James Allen
  2. Jared
  3. Ross & Simons
  4. Kay Jewelers
  5. Diamond Wave
  6. Zoara
  7. Diamonds USA
  8. Diamond Princess
  9. Sun Jewelry
  10. Carats Direct 2 U

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Blue Nile

James Allen

Jared

Ross & Simons

Kay Jewelers

Diamond Wave

Zoara

Diamonds USA

Diamond Princess

Sun Jewelry

Carats Direct 2 U

 

 

 

 

 

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Best Diamond Stores Better Business Bureau Reliability Seal

Best Online Diamond Stores

If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.

Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.

Continue reading below reviews

Best Reviews

2019

Diamonds Reviews

5 stars
Blue Nile

BLUE NILETopConsumerReviews.com Best-In-Class Blue Ribbon Award

Blue Nile offers the largest selection of diamonds that we could find. With over 140,000 diamonds to choose from, you're more likely to find exactly what you're looking for at Blue Nile. When you combine diamond selection, great pricing, a powerful website, and strong reputation, Blue Nile earns our highest rating.
Read More... Visit
Site

4.5 stars
James Allen

JAMES ALLEN

James Allen is a great choice for your diamond selection. Shoppers will not only love their huge selection of diamonds but their generous return policy. The company was also ranked high for their unique 360 degree picture technology. It felt like we were shopping in a local jewelry shop.
Read More... Visit
Site

4 stars
Jared

JARED

Jared's is a common name in the chain jewelry arena. The also offer a very sizeable selection of diamonds available online. We found their inventory was greatest in the 1 to 2 carat range and might run a little pricier than some of the other companies reviewed. Some shoppers will really appreciate their actual pictures with loop like technology that allows them to closely observe each diamond. Read More... Visit
Site

4 stars
Ross & Simons

ROSS & SIMONS

This online jewelry store is lacking some of the good looks and professionalism that we saw with higher ranked stores. However, Ross & Simons has a long standing history and a superior BBB rating. Their selection of diamonds is impressive. Read More... Visit
Site

3.5 stars
Kay Jewelers

KAY JEWELERS

Kay Jewelers is a common name in the chain jewelry store market. They offer over 3,000 diamonds online and provide a nice simulated loupe for up close viewing. We liked the strong BBB score but didn't find the bells as whistles of those stores ranked higher. Read More... Visit
Site

3.5 star
Diamond Wave

DIAMOND WAVE

Diamond Wave is a family owned Internet jewelry store that comes with a strong BBB rating and a focus on customer service. However, we couldn't find anyway to choose a setting for our loose diamond selection - which may not meet the needs of many. Read More... Visit
Site

3.5 star
Zoara

ZOARA

Zoara is an online diamond and jewelry retailer whose owners combined have over 50 years of experience in the industry. With over 200,000 diamonds to choose from, Zoara intends to provide all buyers with an exceptional experience focusing on education, quality, value and customer service. Shoppers looking for the best diamond at the best price should consider Zoara. Read More... Visit
Site

3 star
Diamonds USA

DIAMONDS USA

Besides a long list of available diamonds for sale, Diamonds USA didn't rank high. Despite a strong BBB rating we didn't feel the website was created with the customer in mind. Also, buyers are unable to view the actual lab certification report - a big concern for us. Read More... Visit
Site

2.5 star
Diamond Princess

DIAMOND PRINCESS

At Diamond Princess, shoppers will find a large selection of loose diamonds. However, copies of the lab certifications, options to set the diamonds and unfavorable pricing ranked this company lower on our list.
Read More... Visit
Site

2 stars
Sun Jewelry

SUN JEWELRY

Sun Jewelry is a California based jewelry company that offers a decent selection of diamonds from various diamond grading companies. The navigation and search tools dropped this company down in our rankings, which was unfortunate. We felt other shoppers would also leave Sun Jewelry exhausted and frustrated. Read More... Visit
Site

1 star
Carats Direct 2 U

CARATS DIRECT 2 U

Shoppers will find clarity enhanced diamonds as well as non-treated white, green, yellow and blue diamonds. An unprofessional, poor website along with a small diamond selection was immediate turnoffs for us at Carats Direct 2 U. We recommend shopping at a much higher ranked online diamond store. Read More... Visit
Site

Continued from above

While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.

Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:

  • Selection. How large is the diamond selection? Will there be a substantial selection of all diamond cuts in various grades and color?
  • BBB Rating. What kind of history does the company have with their customers?
  • Return Policy. If your diamond purchase shows up at your doorstep but doesn't dazzle you, will you be able to return it for a full refund?
  • Settings. Will you be able to set your diamond purchase in a beautiful mounting, if so desired?
  • Diamond Certification. What lab certification companies review the diamond selection? Will you be buying the best quality diamond for the money?

TopConsumerReviews.com has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!

Tiffany CEO says millennials are buying diamonds - just not the way their parents did

He talked about what the 182-year-old luxury jewelry retailer is doing to attract a new generation of shoppers, why he thinks millennials aren't abandoning diamonds and why you won't see lab-grown ...

Published:  Mon, 18 Nov 2019 04:28:00 GMT



Equity ETFs Diamonds, Spiders, QQQs Ended Last Week At All-Time Intraday Highs

The Diamonds ETF set its all-time intraday high of $279.95 on Nov. 15 with its quarterly risky level at $285.57. The Spiders ETF set its all-time intraday high of $311.84 on Nov.15, well above its ...

Published:  Sun, 17 Nov 2019 11:42:00 GMT



7 Disney+ Movies That Are Diamonds In The Rough

A bright light during a dark time for Disney Animation The origin of the oft repeated "Keep Moving Forward" motto provides a lovely grace note, one that is oddly fitting for the time in which it was ...

Published:  Sun, 17 Nov 2019 06:33:00 GMT



The Problem With Diamonds Is They Keep Getting Cheaper

The concern turned out to be mostly unfounded, but the reality is almost worse. While Americans are buying more diamond jewelry than ever before, most polished diamonds are getting steadily cheaper.

Published:  Wed, 13 Nov 2019 07:00:00 GMT



How 65 diamonds and a shady chauffeur spawned the Trump-Biden impeachment fight

A cache of diamonds and a shady chauffeur underpin the investigation that doomed a ex-Ukrainian prosecutor and became an impeachment probe of Trump.

Published:  Thu, 14 Nov 2019 11:10:00 GMT



Russia wants end to embargo on C.Africa diamonds

Next year Moscow will be chair of the Kimberley Process, a global scheme established in 2003 to eliminate the so-called "blood diamonds" produced in rebel-controlled areas. It currently upholds an ...

Published:  Tue, 12 Nov 2019 06:56:50 GMT



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