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      January 21, 2020

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  1. James Allen
  2. Jared
  3. Ross & Simons
  4. Kay Jewelers
  5. Diamonds USA
  6. Diamond Princess
  7. Sun Jewelry
  8. Carats Direct 2 U

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Best Diamond Stores Better Business Bureau Reliability Seal

Best Online Diamond Stores

If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.

Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.

Continue reading below reviews

Best Reviews


2020

Diamonds Reviews

5 stars
Blue Nile

BLUE NILETopConsumerReviews.com Best-In-Class Blue Ribbon Award

Blue Nile offers the largest selection of diamonds that we could find. With over 140,000 diamonds to choose from, you're more likely to find exactly what you're looking for at Blue Nile. When you combine diamond selection, great pricing, a powerful website, and strong reputation, Blue Nile earns our highest rating.

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4.5 stars
James Allen

JAMES ALLEN

James Allen is a great choice for your diamond selection. Shoppers will not only love their huge selection of diamonds but their generous return policy. The company was also ranked high for their unique 360 degree picture technology. It felt like we were shopping in a local jewelry shop.

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4 stars
Jared

JARED

Jared's is a common name in the chain jewelry arena. The also offer a very sizeable selection of diamonds available online. We found their inventory was greatest in the 1 to 2 carat range and might run a little pricier than some of the other companies reviewed. Some shoppers will really appreciate their actual pictures with loop like technology that allows them to closely observe each diamond.

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4 stars
Ross & Simons

ROSS & SIMONS

This online jewelry store is lacking some of the good looks and professionalism that we saw with higher ranked stores. However, Ross & Simons has a long standing history and a superior BBB rating. Their selection of diamonds is impressive.

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3.5 stars
Kay Jewelers

KAY JEWELERS

Kay Jewelers is a common name in the chain jewelry store market. They offer over 3,000 diamonds online and provide a nice simulated loupe for up close viewing. We liked the strong BBB score but didn't find the bells as whistles of those stores ranked higher.

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3 star
Diamonds USA

DIAMONDS USA

Besides a long list of available diamonds for sale, Diamonds USA didn't rank high. Despite a strong BBB rating we didn't feel the website was created with the customer in mind. Also, buyers are unable to view the actual lab certification report - a big concern for us.

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2.5 star
Diamond Princess

DIAMOND PRINCESS

At Diamond Princess, shoppers will find a large selection of loose diamonds. However, copies of the lab certifications, options to set the diamonds and unfavorable pricing ranked this company lower on our list.

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2 stars
Sun Jewelry

SUN JEWELRY

Sun Jewelry is a California based jewelry company that offers a decent selection of diamonds from various diamond grading companies. The navigation and search tools dropped this company down in our rankings, which was unfortunate. We felt other shoppers would also leave Sun Jewelry exhausted and frustrated.

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1 star
Carats Direct 2 U

CARATS DIRECT 2 U

Shoppers will find clarity enhanced diamonds as well as non-treated white, green, yellow and blue diamonds. An unprofessional, poor website along with a small diamond selection was immediate turnoffs for us at Carats Direct 2 U. We recommend shopping at a much higher ranked online diamond store.

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Continued from above

While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.

Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:

  • Selection. How large is the diamond selection? Will there be a substantial selection of all diamond cuts in various grades and color?
  • BBB Rating. What kind of history does the company have with their customers?
  • Return Policy. If your diamond purchase shows up at your doorstep but doesn't dazzle you, will you be able to return it for a full refund?
  • Settings. Will you be able to set your diamond purchase in a beautiful mounting, if so desired?
  • Diamond Certification. What lab certification companies review the diamond selection? Will you be buying the best quality diamond for the money?

TopConsumerReviews.com has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!

Jennifer Lopez Is Well-Accessorized at SAG Awards with $9 Million in Diamonds and Dapper Fiance Alex Rodriguez

Lopez swept her hair back into a bun, leaving a few pieces out to frame her face, and accessorized with $9 million of Harry Winston diamonds (including a 73.55 carat necklace). Her proud fiance Alex ...

Published:  Sun, 19 Jan 2020 18:21:00 GMT



All the Details on Jennifer Aniston's 2020 SAG Awards Diamonds

Jennifer Aniston is having a night as big as the diamond ring on her finger. The Morning Show actress proved that less is more tonight at the 2020 SAG Awards red carpet, from her simple yet elegant ...

Published:  Sun, 19 Jan 2020 18:58:00 GMT



Jennifer Lopez Wears $9 Million Worth of Diamonds to the SAG Awards 2020 - See "Em Here!

Jennifer Lopez wears $9 million worth of Harry Winston diamonds to the SAG Awards 2020 on Sunday, January 19 - pics ...

Published:  Sun, 19 Jan 2020 18:03:00 GMT



Jennifer Lopez Stuns in $9 Million Worth of Diamonds (!!!) at the 2020 SAG Awards

Don't be fooled by the rocks that she got (on loan)! Jennifer Lopez arrived to the 2020 SAG Awards dripping in diamonds worth a whopping $9 million (yes, you read that correctly!). Dressed in a ...

Published:  Sun, 19 Jan 2020 17:11:00 GMT



Jennifer Lopez Rocks Over $9 Million Worth of Diamonds at 2020 SAG Awards -- See the Stunning Look!

Pulling out all the stops for the annual awards, J.Lo wore over $9 million worth of Harry Winston Diamonds. Her luxurious jewels consisted of a cascading diamond drop necklace, diamond drop earrings, ...

Published:  Sun, 19 Jan 2020 16:00:00 GMT



Charlize Theron Wore Diamonds In Her Hair For The Most Relatable Reason

© AFF-USA/Shutterstock The next time you don't have time to get to the salon to refresh your hair colour, you could reach for a temporary root fix - or you could raid your jewellery box like Charlize ...

Published:  Mon, 20 Jan 2020 04:30:47 GMT



Lupita Nyong'o Dazzles in $3.5 Million of Diamonds at SAG Awards 2020

Lupita Nyong'o sparkles in $3.5 million worth of diamonds at the 2020 Screen Actors Guild Awards! The 36-year-old Us actress stepped out for the event held on Sunday (January 19) at the Shrine ...

Published:  Sun, 19 Jan 2020 16:43:00 GMT



Jennifer Lopez wore $9 million in diamonds to SAG Awards

Awards look. The 50-year-old actress and singer stunned on the red carpet at the annual awards ceremony on Sunday (19.01.20), in a head-turning ensemble comprised of a whopping $9 million in Harry ...

Published:  Mon, 20 Jan 2020 02:15:00 GMT



Shareholder in Russia's Alrosa proposes selling up to $1 billion of diamonds to Gokhran: Ifax

The government of Russia's Yakutia region, which has a stake in diamond producer Alrosa, has proposed the company sell rough diamonds worth $0.5-$1 billion to the precious metals and gems repository ...

Published:  Tue, 21 Jan 2020 06:17:00 GMT



Charlize Theron Wears Diamonds In Her Hair For SAG Awards 2020

Charlize Theron added a unique accessory to her look at the 2020 Screen Actors Guild Awards on Sunday (January 19) at the Shrine Auditorium in Los Angeles. The 44-year-old Bombshell star stunned with ...

Published:  Sun, 19 Jan 2020 17:50:00 GMT



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