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Diamond Wave vs Carats Direct 2 U
If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.
Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.
Diamond Wave is a little newer to the online diamond market than some of the other companies reviewed. They bring to the table an expansive diamond selection and a strong Better Business Bureau rating of A+. This is a family owned company that takes pride in customer service. The only down side is that we could find any method to select a setting for our diamond of choice.
Diamond Wave has a clean and clear website that is easy on the eyes and definitely appealing. Their diamond search engine is straightforward with the option to narrow your search by shape, cut, color, clarity, carat, size and price. Additional options include polish, symmetry, table and depth.
Diamond Wave only offers GIA certified diamonds so that shoppers can know they are buying with confidence. The company also offers a 45 day money back guarantee but, like many jewelers, excludes custom and engraved work.
With nearly 4,900 GIA certified diamonds we like Diamond Wave for the loose stone shopper. For those wanting to select a diamond and then a matching setting, we wished this company offered this option or at least made it a more straightforward obvious choice, if it does exist. We also didn't see, in our sampling, many affordable options. This may be attributed to the high quality certification that comes with these diamonds.
If you are in the market for a GIA certified loose diamond and like a family owned business, this company is worth closer look.
Carats Direct 2 U is a New York based company that both manufactures and sells diamonds, tennis bracelets, earrings and more. We identified that shoppers will find clarity and color enhanced diamonds, as well as none treated options, at this website which is one way to save money on buying a stone. However, the company leaves a lot to be desired in their effort.
While shopping at Carats Direct 2 U we instantly noticed the lack of professionalism. The website appeared "cheap" and not where someone would feel confident spending thousands of dollars. The layout and navigation tools were some of the weakest in the bunch. Carats Direct 2 U does allow for the shopper to narrow their search by a price range, carat weight, clarity, color, "treatment", and shape. The diamond selection is much more limited at Carats Direct but when the results appeared we had no way of narrowing, sorting or doing anything but slowly going through each option. Shoppers should also be aware that this company offers white, blue, green, and yellow diamonds within the limited selection.
About a third of the diamonds sold at this website are treated. That may include clarity enhanced, irradiated, laser drilled treatment and more to improve the look and quality of the stone. The results in our search would combine the treated and non-treated stones but customers can find that information if they click on and scroll down the page. Unfortunately Carats Direct 2 U does not include the actual lab certification to confirm what the customer can expect. Some details are available online but without the actual lab report we were skeptical.
This website also doesn't allow the customer to set the stone in a setting which may not meet the needs of many shoppers. We also had concerns with the over the top expensive shipping charges and no Better Business Bureau rating. Overall, we identified Carats Direct 2 U as a website worth skipping for your diamond needs.
While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.
Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:
TopConsumerReviews.com has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!
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