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Diamond Wave vs Sun Jewelry
If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.
Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.
Diamond Wave is a little newer to the online diamond market than some of the other companies reviewed. They bring to the table an expansive diamond selection and a strong Better Business Bureau rating of A+. This is a family owned company that takes pride in customer service. The only down side is that we could find any method to select a setting for our diamond of choice.
Diamond Wave has a clean and clear website that is easy on the eyes and definitely appealing. Their diamond search engine is straightforward with the option to narrow your search by shape, cut, color, clarity, carat, size and price. Additional options include polish, symmetry, table and depth.
Diamond Wave only offers GIA certified diamonds so that shoppers can know they are buying with confidence. The company also offers a 45 day money back guarantee but, like many jewelers, excludes custom and engraved work.
With nearly 4,900 GIA certified diamonds we like Diamond Wave for the loose stone shopper. For those wanting to select a diamond and then a matching setting, we wished this company offered this option or at least made it a more straightforward obvious choice, if it does exist. We also didn't see, in our sampling, many affordable options. This may be attributed to the high quality certification that comes with these diamonds.
If you are in the market for a GIA certified loose diamond and like a family owned business, this company is worth closer look.
Sun Jewelry is a California based online jewelry business that claims to have 30 years' experience but doesn't have any record with the Better Business Bureau that we could find. At first we thought Sun Jewelry's diamond search engine was one of the worst on our list but we subsequently ran across this sort of odd place to click that did allow us to filter through their 1200 diamonds, to a certain extent. We also were unenthusiastic about Sun Jewelry's requirement you choose a diamond setting upon check out.
Shoppers have the option to click on the diamond shape to see a list of potential diamonds. Unfortunately there's no means of sorting or refining your search. The customer literally has to manually go through a long list of diamonds to find what they are looking for. If you're able to find the diamond navigation area, which took us some time to find, you'll be able to narrow your search by clarity, cut, color, and so on. This was helpful in pinpointing what we were looking for but frustrating that it wasn't an obvious choice, upfront. By shape there are no pictures but within the hidden navigation area a simulated picture will appear. Sun Jewelry didn't advertise they were simulated but when we looked across several we saw the pictures were the same.
At checkout we were further annoyed that we were required to choose a ring setting. Perhaps our purchase is for an existing ring, a pendant or some earrings? We felt many would turn away at this point, if not much sooner. Sun Jewelry does provide a standard 30 day return policy. We aren't sure if they consistently honor that policy without a presence on the Better Business Bureau website to confirm.
Sun Jewelry was ranked low due to the very frustration shopping experience we endured. Bad navigating, a strange checkout process and more were a turn off.
While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.
Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:
TopConsumerReviews.com has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!
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