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Diamonds USA vs Sun Jewelry

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DIAMONDS USA

Diamonds USA is a New Jersey based company that has been in the online jewelry business since 2008. We found their list of available diamonds to be abundant but their website clunky and unfriendly. Without being able to look at an actual picture of the diamond or the actual lab certification we felt that shoppers would be selecting their diamond without confidence. Diamonds USA also lost points for inventory sorting issues that increased our search time.

Features:

  • 19,562 diamonds available for purchase
  • 30 day money back return policy
  • GIA, EGL, and their own certified diamonds
  • 150 engagement settings
  • Simulated pictures
  • Simulated diamond certification letters attached
  • A BBB rating

Diamonds USA provides shoppers the option to sort by shape, price range, carat size, lab certification, color, clarity and cut. Our first disappointment was when the long list of results appeared we were unable to sort or organize for a quick scan. Next, the provided pictures are simulated, which is acceptable but when we couldn't see an actual copy of the lab certification letter we lost interest in Diamonds USA. We're not sure who would want to pick a diamond based on such few details.

Purchases at Diamonds USA do come with a 30 day money back guarantee for non-custom, engraved or resized jewelry. This is a pretty typical return policy across the board of loose diamond retailers.

Diamonds USA also doesn't appear to sell any diamonds smaller than .82 carats at a starting price of $1,400.00 which will not meet the needs of many looking to purchase smaller diamonds for pendants, earrings, rings and the like. Similarly, we couldn't find any option to set the diamond.

Despite a strong BBB rating and a huge inventory of diamonds, Diamonds USA misses the mark in website functionality and more importantly, allowing the customer to see some evidence of the stone they are buying. We struggled to find any good reason to choose Diamonds USA over a top rated company.

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SUN JEWELRY

Sun Jewelry is a California based online jewelry business that claims to have 30 years' experience but doesn't have any record with the Better Business Bureau that we could find. At first we thought Sun Jewelry's diamond search engine was one of the worst on our list but we subsequently ran across this sort of odd place to click that did allow us to filter through their 1200 diamonds, to a certain extent. We also were unenthusiastic about Sun Jewelry's requirement you choose a diamond setting upon check out.

Features:

  • 1,200 diamonds available for purchase
  • 30 day money back return policy
  • GIA, EGL, IGI, HRD, AGS certified diamonds
  • A handful of engagement settings - which are required at purchase of a diamond
  • Simulated or no pictures
  • Online access to diamond certification
  • No BBB rating

Shoppers have the option to click on the diamond shape to see a list of potential diamonds. Unfortunately there's no means of sorting or refining your search. The customer literally has to manually go through a long list of diamonds to find what they are looking for. If you're able to find the diamond navigation area, which took us some time to find, you'll be able to narrow your search by clarity, cut, color, and so on. This was helpful in pinpointing what we were looking for but frustrating that it wasn't an obvious choice, upfront. By shape there are no pictures but within the hidden navigation area a simulated picture will appear. Sun Jewelry didn't advertise they were simulated but when we looked across several we saw the pictures were the same.

At checkout we were further annoyed that we were required to choose a ring setting. Perhaps our purchase is for an existing ring, a pendant or some earrings? We felt many would turn away at this point, if not much sooner. Sun Jewelry does provide a standard 30 day return policy. We aren't sure if they consistently honor that policy without a presence on the Better Business Bureau website to confirm.

Sun Jewelry was ranked low due to the very frustration shopping experience we endured. Bad navigating, a strange checkout process and more were a turn off.

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Diamonds

To help you find the Best Diamonds, TopConsumerReviews.com provides you with an in-depth comparison of Diamonds USA and Sun Jewelry.

If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.

Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.

While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.

Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:

  • Selection. How large is the diamond selection? Will there be a substantial selection of all diamond cuts in various grades and color?
  • BBB Rating. What kind of history does the company have with their customers?
  • Return Policy. If your diamond purchase shows up at your doorstep but doesn't dazzle you, will you be able to return it for a full refund?
  • Settings. Will you be able to set your diamond purchase in a beautiful mounting, if so desired?
  • Diamond Certification. What lab certification companies review the diamond selection? Will you be buying the best quality diamond for the money?

TopConsumerReviews.com has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!



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