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James Allen vs Sun Jewelry
If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.
Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.
James Allen is an online jewelry retailer in business since 1999. This Maryland based company specializes in the ultimate diamond shopping experience. Unlike most diamond retailers, James Allen providers shoppers an actual 360 degree image of each of their diamonds available for sale. Shoppers will also like the extended return policy and A+ Better Business Bureau rating.
James Allen offers a well organized website and solid search engine but really stands out with their technology. Many people want to see the actual diamond they are purchasing before making the leap. James Allen puts the shopper at ease by providing a 360 degree image to get the best look and feel of the diamond before making the purchase. The accompanied diamond certifications also help in the process. For those that are "seeing is believing" folks, James Allen is a great place to shop.
The selection of diamonds is also impressive. For those that are new to the purchase process, they need to be aware of the diamond grading with the stone they choose. GIA is considered the elite certification company in diamond grading. A "G" colored stone by GIA standards will tend to be less colorful than those of the IGI and AGS companies. However, the actual pictures of stones will eliminate many of the customers questions and allows for a better side-by- side comparison.
We also liked the abundant selection of diamond settings. The pictures of the options are large and easy to see. We think this is very helpful for those that want to feel confident before making such an expensive purchase. James Allen allows customers to choose either the diamond or setting first and the process of putting the two together is simple.
However, if you aren't fully satisfied with your purchase, James Allen provides a generous, no-hassle 60 day return policy that customers can feel good about.
James Allen provides diamond shoppers a huge selection of diamonds to choose from. The generous, no-hassle return policy and amazing diamond pictures is very appealing. James Allen receives one of our highest rankings.
Sun Jewelry is a California based online jewelry business that claims to have 30 years' experience but doesn't have any record with the Better Business Bureau that we could find. At first we thought Sun Jewelry's diamond search engine was one of the worst on our list but we subsequently ran across this sort of odd place to click that did allow us to filter through their 1200 diamonds, to a certain extent. We also were unenthusiastic about Sun Jewelry's requirement you choose a diamond setting upon check out.
Shoppers have the option to click on the diamond shape to see a list of potential diamonds. Unfortunately there's no means of sorting or refining your search. The customer literally has to manually go through a long list of diamonds to find what they are looking for. If you're able to find the diamond navigation area, which took us some time to find, you'll be able to narrow your search by clarity, cut, color, and so on. This was helpful in pinpointing what we were looking for but frustrating that it wasn't an obvious choice, upfront. By shape there are no pictures but within the hidden navigation area a simulated picture will appear. Sun Jewelry didn't advertise they were simulated but when we looked across several we saw the pictures were the same.
At checkout we were further annoyed that we were required to choose a ring setting. Perhaps our purchase is for an existing ring, a pendant or some earrings? We felt many would turn away at this point, if not much sooner. Sun Jewelry does provide a standard 30 day return policy. We aren't sure if they consistently honor that policy without a presence on the Better Business Bureau website to confirm.
Sun Jewelry was ranked low due to the very frustration shopping experience we endured. Bad navigating, a strange checkout process and more were a turn off.
While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.
Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:
TopConsumerReviews.com has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!
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