Rankings ⇾

Best Diamonds

  1. Blue Nile
  2. James Allen
  3. Jared
  4. Ross & Simons
  5. Kay Jewelers
  6. Diamond Wave
  7. Zoara
  8. Diamonds Usa
  9. Diamond Princess
  10. Sun Jewelry
  11. Carats Direct 2 U

Click on any of these items to see their review

Best Diamond Stores for May 2019

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Jared vs Sun Jewelry

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If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.

Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.

JARED

Jared, founded in 1993, is a popular jewelry store chain that runs many commercials with catchy jingles. They also offer an abundant selection of diamonds via their online store. We think shoppers will like their loop technology that allows the customer to look closely at each actual diamond picture to observe the presence of flaws to the visible eye. We thought this was a great option and it seemed to work pretty well. Many say that the trick to finding a good value on a diamond is choosing one that has inclusions but that are not visible on the surface of the diamond - Jared's technology does a good job of allowing shoppers to feel comfortable with their purchase.

Features:

  • 14,524 diamonds available for purchase
  • 30 day money back return policy on non-custom jewelry
  • GIA, IGI, AGS certified diamonds
  • 250 engagement settings
  • Actual pictures
  • Diamond certification letters attached
  • A+ BBB rating

Navigating Jared's website is pretty straightforward. Shoppers may choose from 10 different stone shapes, the carat size, price, color and clarity. Additional options including narrowing the selection by polish symmetry and lab certification. The search results may be further organized in ascending or descending order based on size, price and more. Overall, the website does the trick of allowing shoppers to find what their looking for.

In our sample efforts we noticed that many of Jared's diamonds are in the 1 to 2 karat range so for those looking for something larger they may need to shopper a higher ranked company for better selection. The prices also seemed a bit heftier than some of the higher ranked companies.

However, if you're not satisfied with your purchase, Jared's offers a 30 day return option on non-custom jewelry. Please read the fine print before making a purchase.

If you love the idea of using a loop to look for noticeable inclusions than you'll love the online technology that Jared's brings to the diamond market.

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SUN JEWELRY

Sun Jewelry is a California based online jewelry business that claims to have 30 years' experience but doesn't have any record with the Better Business Bureau that we could find. At first we thought Sun Jewelry's diamond search engine was one of the worst on our list but we subsequently ran across this sort of odd place to click that did allow us to filter through their 1200 diamonds, to a certain extent. We also were unenthusiastic about Sun Jewelry's requirement you choose a diamond setting upon check out.

Features:

  • 1,200 diamonds available for purchase
  • 30 day money back return policy
  • GIA, EGL, IGI, HRD, AGS certified diamonds
  • A handful of engagement settings - which are required at purchase of a diamond
  • Simulated or no pictures
  • Online access to diamond certification
  • No BBB rating

Shoppers have the option to click on the diamond shape to see a list of potential diamonds. Unfortunately there's no means of sorting or refining your search. The customer literally has to manually go through a long list of diamonds to find what they are looking for. If you're able to find the diamond navigation area, which took us some time to find, you'll be able to narrow your search by clarity, cut, color, and so on. This was helpful in pinpointing what we were looking for but frustrating that it wasn't an obvious choice, upfront. By shape there are no pictures but within the hidden navigation area a simulated picture will appear. Sun Jewelry didn't advertise they were simulated but when we looked across several we saw the pictures were the same.

At checkout we were further annoyed that we were required to choose a ring setting. Perhaps our purchase is for an existing ring, a pendant or some earrings? We felt many would turn away at this point, if not much sooner. Sun Jewelry does provide a standard 30 day return policy. We aren't sure if they consistently honor that policy without a presence on the Better Business Bureau website to confirm.

Sun Jewelry was ranked low due to the very frustration shopping experience we endured. Bad navigating, a strange checkout process and more were a turn off.

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While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.

Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:

  • Selection. How large is the diamond selection? Will there be a substantial selection of all diamond cuts in various grades and color?
  • BBB Rating. What kind of history does the company have with their customers?
  • Return Policy. If your diamond purchase shows up at your doorstep but doesn't dazzle you, will you be able to return it for a full refund?
  • Settings. Will you be able to set your diamond purchase in a beautiful mounting, if so desired?
  • Diamond Certification. What lab certification companies review the diamond selection? Will you be buying the best quality diamond for the money?

TopConsumerReviews.com has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!



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