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What is a Gift Basket?

According to the publication Supermarket News, gift baskets are steadily growing in popularity. Originally, baskets typically included mostly food, drink or toiletries. Today, the market has expanded such that entire baskets can be made up of butter, coffee, baby goods or even items related to sports and hobbies, such as golf and tennis.

The question remains, then, “What is a gift basket?” The gift basket is a concept that may be traced back to antiquity. The idea of giving not just a single gift but a selection or collection of items centered around a theme, brand or category carries great power. It also speaks to versatility. Gift baskets are often good choices for acquaintances you do not know well, business associates, and groups of people.

Theme
Gift baskets are typically built around a theme. For example, an online bakery offers breakfast gift baskets that feature its specialty English muffins. Baskets abound that speak to personal interests, hobbies, or that reflect the recipient’s affection for a certain industry. Golf, tennis and even bowling gift baskets are available at online and traditional retailers. A scent or color story can also provide a theme for a bath and body or stationery (paper) gift basket.

Product Type
In days past, the question, “What is a gift basket?” could typically be answered by this reply: It is a collection or selection of products of a certain types. Today, product-type gift baskets prevail. You can find varied types of candy, such as chocolates, toffees and brittles in a single basket, or a basket of different types of forms of chocolates, for example, chocolate bars, filled chocolates and chocolate chips. Wines, beers, cheeses and sausages are common product type choices. More esoteric selections such as caviar, pates and olive oils are also available.

Brand
Brand-focused gift baskets have been a part of the U.S. retail landscape for decades. Harry & David and Hickory Farms are two of the best-known of retailers that include only their own brand of goods in each basket. Newer or trendier establishments have jumped on the bandwagon: Starbucks, Jelly Belly and Ghirardelli are among them.

Trend
As with any other area of retail, the gift basket market is influenced by trends. As of 2013, healthy food gifts – such as nuts and low-fat, low-sugar snacks – were popular. As might be expected, the opposite trend, that of the junk-food basket, to include fried chips and high-fat, high-cholesterol selections, is a frequent order. When items such as artisan beers, handmade chocolates or homemade scones become all the rage, gift baskets that include them boast increased sales numbers.

Personalization/Customization
During the materialistic 1990s, when extravagant spending was at a high, personalization in gift-giving was also in demand. Gift baskets lend themselves well to the concept of personalization. Some retailers allow you to choose the items in a basket. Others interview you about the recipient’s preferences in the interest of creating a gift that is memorable, tasteful and unique.

So, what is a gift basket? It might be made up of just about any item or item grouping. The key to success in giving is understanding and accommodating the tastes or interests of the recipient.

Prince Harry, Duchess Meghan got some wild wedding gifts

Prince Harry, Duchess Meghan got some wild wedding gifts The Duke and Duchess of Sussex got some interesting gifts to celebrate their wedding. Keri Lumm shares some of the honors given to Prince Harry and Meghan Markle. Check out this story on USATODAY.com ...

Published:  Wed, 23 May 2018 06:26:00 GMT



4 financial gifts for graduates

Money is a popular graduation gift - and with good reason. College grads in particular will likely be leaving school with overwhelming amounts of student debt and not much knowledge of how to pay it off. Sure, you can simply hand them a wad of cash; that ...

Published:  Wed, 23 May 2018 07:01:00 GMT



22 Terrific Teacher Presents That Aren't Gift Cards and Are Under $24

And at less than $24 each - with many coming in at around $10 - these gifts won't break your Summer budget. The only question left: which one will they like best! Related: This Is How Much the Average Teacher Spends on School Supplies - From Their ...

Published:  Wed, 23 May 2018 11:40:00 GMT



The Best Beer Gifts for Father's Day

If you're trying to find a Father's Day gift for a dad who loves beer, you could do worse than giving him a six-pack of his favorite brew. But chances are good that it'll be gone before the week's over, and sometimes, you want to give a present ...

Published:  Tue, 22 May 2018 13:33:00 GMT



In lieu of gifts: Pelham 9-year-old ask for animal shelter donations instead of birthday presents

PELHAM - A Pelham Elementary third-grader is excited for her birthday this week, but not for the typical reasons. Camryn Celata, 9, has collected half a dump trailer full of towels, sheets, blankets, beds, food, toys and litter for local animals in need.

Published:  Wed, 23 May 2018 11:54:00 GMT



Prince Harry & Duchess Meghan's quirky wedding gifts include a bull, koalas, plus charity donations

Your Royal Highnesses, meet Harry and Meghan, two baby koalas - still in their mothers' pouches - named for you at the Taronga Zoo in Sydney, a gift from the people of New South Wales, Australia, in honor of your wedding. In keeping with Prince ...

Published:  Tue, 22 May 2018 15:16:00 GMT



Prince Harry and Meghan Markle's wedding gifts revealed, from baby koalas to an Indian bull

Luckily though, the Duke and Duchess of Sussex - who married at the weekend at St George's Chapel in Windsor - made it easier for anyone wanting to mark their nuptials by requesting just one thing - a donation to charity. Crisis; the Myna Mahila ...

Published:  Tue, 22 May 2018 07:27:00 GMT



Father's Day Gifts that Don't Suck-A List By a Guitar Dad

Perfect Father's Day gifts for the guitar dad in your life. Enough with the novelty beer bottle openers, fart joke t-shirts and fishing hats! I'm a dad who plays guitar. If you're gonna buy us stuff, my fellow guitar dads and I would really enjoy ...

Published:  Wed, 23 May 2018 09:39:00 GMT



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