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LifeLock vs Identity Guard

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LIFELOCK

LifeLock offers Identity Theft protection programs for both individuals and businesses. LifeLock is one of the pioneers in Identity Theft protection and consistently works to stay ahead of the ever-changing world of identity theft. Here's a summary of the Identify Theft protection services they currently offer:

  • LifeLock Standard. LifeLock utilizes a system that monitors whether your personal information is used to apply for credit cards, check orders, mortgage loans, payday loans, auto loans, and many other forms of credit. If a breach of your identity is detected, you are alerted via email or phone. You also benefit from a Lost Wallet Protection service, the monitoring of any false address changes, and detection of whether your personal data appears on the black market. All of these options work to proactively monitor and mitigate the effects of fraudulent activity. Further, LifeLock also works to remove their customers from pre-approved credit card lists to minimize the potential risk of theft.
  • LifeLock Advantage. This option provides all of the protection of the Standard Plan, plus the monitoring of checking and savings account activity. Customers are able to sign on to a single website to review activity across several credit card and bank accounts. Alerts occur for cash withdrawals, large purchases and cash transfers. This service also provides notifications of reported data breaches at your favorite local retailers you may have visited. In addition, you benefit from Fictitious Identity Monitoring, which includes detecting whether your social security number becomes linked to other names and addresses. LifeLock also scans court files for activity involving your name and other information, which may indicate an identity breach. Advantage members further benefit from an annual online credit report and credit score, which is included with membership.
  • LifeLock Ultimate Plus. This is LifeLock's all-encompassing option that provides the highest level of Identity Theft protection. With this plan, you receive all of the protections in the Standard and Advantage plans, plus the monitoring of new account activity at banks across the country in order to catch thieve's efforts to steal your identity. Bank withdrawals and activity within investment accounts also create alerts. In addition, you'll receive an annual credit report and score from all three bureaus, along with an online tracker for credit score changes. This service continues with the monitoring of your name, birthdate, email and social security number at photo, music and data sharing networks. Finally, LifeLock Ultimate Plus protects you and your family by alerting you if a sex offender moves into your neighborhood and whether they've used your address.

In addition to credit monitoring, detecting fraudulent activity, and alerting you of identity threats, LifeLock also provides assistance if an identity theft does take place - backed with an impressive $1,000,000 guarantee. If your identity is stolen, LifeLock's remediation team immediately takes action to restore your credit. The company will hire all the necessary lawyers, investigators, accountants - whatever assistance you may need. If any error or defect occurs in the services offered, LifeLock will pay up to $1,000,000 to correct the failure. The benefits under this Service Guarantee are provided under a Master Insurance Policy underwritten by State National Insurance Company. Under the Service Guarantee, LifeLock will spend up to $1 million to hire experts to help your recovery. As this is only a summary please see the actual policy for applicable terms and restrictions.

As a customer of LifeLock, you receive additional perks, such as annual credit reports and access to LifeLock Junior. This is an add-on service that serves to protect your children's identity. As strange as it may sound, many children have their identity stolen, which can go undetected for years. Thieves target kids because they know that typically no one is watching their credit until they become older. Monitoring credit applications and other services for your child's personal information minimizes their exposure to thieves and reduces the potential of a major credit and identity theft disaster.

LifeLock's services start at a very affordable $9.99 per month. If you're concerned about identity theft, LifeLock's comprehensive program should put your mind at ease. By taking the steps necessary to protect your identity, LifeLock provides a strong defense against identity thieves. And their $1,000,000 guarantee puts their money where their mouth is. LifeLock earns our highest rating.

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IDENTITY GUARD

Identity Guard is one of the longest-established businesses in the Identity Theft Protection industry. For over 20 years, their services have sought to protect the average consumer from any security breaches, preventing loss and restoring positive credit ratings.

Their protection plans have changed over the years, so if it's been awhile since you've taken a look at what Identity Guard has to offer, consider this basic overview of their three current plans:

  • Identity Guard with Watson: for $19.99/month, you get a very comprehensive set of features, including personal risk assessment, $1 million in identity theft insurance, 3-bureau credit monitoring, and a safe browsing extension for subscribers' computers. This plan is recommended for people who use social media at least once a week.
  • Total Protection: also for $19.99/month, this plan seems to focus more on getting quarterly updates on subscribers' credit reports, but includes many of the same features as the previous plan, minus the Watson Artificial Intelligence component
  • Platinum: for $24.99/month, customers get all of the benefits of the Total Protection plan, with the addition of monthly credit report updates and scores from all three credit bureaus

Their most recent addition is the artificial intelligence feature known as Watson, IBM's cognitive computing that allows Identity Guard to "personalize and customize" their protection for each customer. This AI is used to analyze users' digital habits to look for areas of potential risk, as well as to scan news articles, social media comments, posts, and blogs in order to find any emerging threats that are pertinent to each individual customer.

We found it challenging to understand the differences between IG's three plans. It would have been very helpful to see a chart that allows prospective clients to compare the plans at a glance, to determine which features are included. Instead, visitors to the IG site have to click back and forth among several screens, looking for which features may be different across the plans. Especially given that Identity Guard's plans are, across the board, more expensive than most of their competitors', we were left wondering what exactly we'd be getting when choosing among the three options.

Our biggest concern with Identity Guard is the quality of the service. We found more than a few reviews that described IG's failure to alert users of security breaches in a timely fashion. For example, several people said they were notified of a problem either by their credit card company or by another Identity Theft company days in advance of any communication received from Identity Guard. Also, a number of customers said that it was difficult to get through to anyone at customer service when they had a problem and wanted to make sure that their information was secure.

On the other hand, Identity Guard's Total Protection service was chosen by well-known authority Kiplinger Finance as the 2015 winner for the "Best ID Protection Service". That kind of endorsement merits consideration.

In order to give Identity Guard a more ringing endorsement, we'd like to see more clarity in what each plan offers to their customers. We'd also like to see an upward trend in customer satisfaction, especially with respect to timely notification of any security threats. With such an extensive history within the identity theft protection field, Identity Guard should be able to make those changes and once again establish themselves as a top authority.

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Identity Theft

To help you find the Best Identity Theft Protection, TopConsumerReviews.com provides you with an in-depth comparison of LifeLock and Identity Guard.

A $50 Billion industry is big business. Unfortunately, that's how much fraudulent activity is charged each year stemming from identity theft. It's a big business alright; and one in which you are a potential victim.

There are a variety of ways in which data thieves can steal your personal information. They can sift through trash to find bills and credit statements; they can steal credit and debit card numbers when your card is used; they can "phish" your email and retrieve your data while posing as legitimate businesses. The list goes on and on.

Once they have your data, it doesn't take long for them to wreak havoc. For example, they can drain your bank and checking accounts. Or, they can open new loans for cars and other big ticket items. They can even charge your accounts for vacations, home furnishings, and surgical procedures such as Liposuction and plastic surgery.

And after you realize you're a victim, it can take months or even years to straighten out the mess.

While no one can guarantee that your personal information will never be stolen, Identity Theft Protection services work to make sure that this information can not be used to bring you harm.

There are a number of features you'll want to consider when looking for an Identity Theft Protection service. Some of these include:

  • Services offered.  Some companies provide extensive protection and monitoring services; others provide just basic reporting.
  • Cost.  The cost for these services can vary widely. You want to be sure you're getting good value for your dollar.
  • Guarantee.  Some services provide no guarantee of protection; others provide up to $1 million worth of coverage.

TopConsumerReviews.com has reviewed and ranked the best Identity Theft programs available today. We hope this information helps you protect your identity and credit files right away!



Identity Theft In The News

Lansing man convicted in identity theft, tax refund fraud scheme

GRAND RAPIDS, Mich. - A Lansing man is facing up to 20 years in prison for his role in an international identity theft and tax refund fraud scheme. On Monday, a jury convicted Oghevwakpo Igboba of one ...

Published:  Thu, 20 Sep 2018 18:57:00 GMT



New Federal Law Offers Parents Protections From Child Identity Theft

PITTSBURGH (KDKA) - Starting Sept. 21, 2018, a new federal law will offer you and your children more protection from identity theft. You will be able to place a security freeze on your credit ...

Published:  Thu, 20 Sep 2018 14:54:00 GMT



Identity Theft Service Captures Top Rating from TopConsumerReviews.com

LifeLock, a leading Identity Theft protection service, receives the highest ranking available from TopConsumerReviews.com. We're pleased to give LifeLock a first-place ranking as our top pick for Iden...

Published:  Wed, 19 Sep 2018 10:41:00 GMT



To Prevent Identity Theft, Set Up Web Access for Banking, Phone & Other Accounts

Staying offline doesn't keep you safe from online threats. That's bad news for many older Americans. According to a 2017 study by the Pew Research Center, 34 percent of senior citizens in the U.S. don ...

Published:  Wed, 19 Sep 2018 07:17:00 GMT



Fake ID Docs Sold On Websites Targeted By Feds

Discussions about ID theft often involve hackers and cyberattacks gaining access to consumer and payment data. But action from the U.S. Federal Trade Commission (FTC) on Tuesday (Sept. 18) showed how ...

Published:  Tue, 18 Sep 2018 19:17:00 GMT



Crime Report: iPhone theft victim gets call made on it by woman who says it was given to her

Identity theft: 700 block of Foothill Boulevard. After hiring a forensic accountant to secure documents of what she believes to be fraudulent activity on her bank account, a woman reported to the sher...

Published:  Wed, 19 Sep 2018 20:50:00 GMT




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