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      December 18, 2018

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Blue Nile vs Diamond Delight

Best Jewelry Stores

To help you find the Best Jewelry Stores, TopConsumerReviews.com provides you with an in-depth comparison of Blue Nile and Diamond Delight.

To see ALL of our reviews for the Best Jewelry Stores, please Click Here

What's the best Jewelry Store? Every year, almost 40 million people shop online for jewelry - and with good reason! Why stand in line for over an hour during a peak season like Valentine's Day or Mother's Day, hoping that there might be something she'd like, when you can shop any time of day (or night) and get the world's best selection while sitting in your living room?

Today's best online jewelry stores make it almost unthinkable to shop at a local store. The lack of overhead with online jewelry means that they can bring you prices as much as 50% lower than what you'd find elsewhere. When you add in free shipping, extended return periods, and the same certifications and guarantees you get from a local jeweler, and it's easy to see why it makes sense to buy jewelry from an online store.

Continue reading below reviews

Best Reviews

2018

Jewelry Store Reviews

5 stars
Blue Nile

BLUE NILE Visit Site

TopConsumerReviews.com Best-In-Class Blue Ribbon Award As Forbes magazine's "Favorite Online Jeweler", it should come as no surprise that Blue Nile also continues to come in first place as the best jewelry store on the internet - particularly for shoppers looking for engagement rings, diamonds in general, and fine jewelry overall. Blue Nile has an unmatched reputation for quality, attention to detail, best-in-industry pricing, and an exceptional level of customer service to nearly two million customers since its start in 1999.

Compared with other jewelry stores - both online jewelry stores and traditional brick-and-mortar jewelers - Blue Nile's selection is mind-blowing. In their one Seattle-area warehouse, they carry as much inventory as you'd find in almost 200 individual stores combined. And, within that same location, world-class jewelers and gemologists also craft customer-designed pieces; you can even see some of the most recently-created jewelry featured on Blue Nile's main page.

Shopping Blue Nile's website couldn't be any easier. You can click directly to the pages that feature Diamonds, Engagement Rings, Wedding Rings and related gifts, Jewelry, or Gifts through the links at the top of the page. Within each of those categories, you'll also find dropdowns that include diamond shapes, types of jewelry (necklaces, bracelets, and so forth), and more specific examples of what Blue Nile has to offer. You can also have some fun with the Build Your Own Ring feature, where you have the option to start with a diamond or with a setting.

Across more than a dozen jewelry stores we surveyed, Blue Nile consistently had the lowest prices while still maintaining very high standards of quality:

  • Diamonds: every loose diamond comes with a grading report from the GIA, an independent diamond grading lab that is well-known for consistency and strict grading standards.
  • Diamond Jewelry: all diamonds set in Blue Nile pieces must be colorless to near colorless (D-I color grade) and have exceptional clarity (FL-I1 grade).
  • Pearl Jewelry: although there are no industry-standard grading scales for pearls, Blue Nile makes sure that each one is of excellent quality.
  • Platinum Jewelry: all platinum used by Blue Nile is 95% pure.

Blue Nile offers free shipping, free returns within 30 days of purchase, and a guarantee that they'll match the price of any comparable diamond you may find at another store.

Blue Nile also excels with respect to customer education about jewelry. You can easily learn about the 4 Cs of diamonds, how to choose a diamond, even how the stone's shape affects its price. You'll find those articles both in the dropdown boxes at the top of the page as well as on the site's homepage. Or, just click on the handy Education tab towards the upper right corner.

Not sure if your order went through? Have a middle-of-the-night question about what type of diamond would be best for your bride-to-be? Blue Nile may be the only jewelry store of this caliber to offer 24/7/365 live customer service. You can access live chat or their toll-free number at the top left corner of the site.

Blue Nile sets the bar very high, not just as the largest seller of engagement rings in America but across all types of fine jewelry. Along with their world-class selection of diamonds, and pricing that invariably beats the competition, Blue Nile continues to earn our highest rating as the best jewelry store.

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3.5 stars
Diamond Delight

DIAMOND DELIGHT Visit Site

Diamond Delight is an online-only jewelry store that specializes primarily in diamond rings, bracelets, earrings, and pendants. They only sell "conflict-free" diamonds, which can be a strong factor for people who feel passionately about buying their stones from legitimate sources.

To shop the website, you'll want to start out with a basic idea of what you want. For example, when you visit the Engagement Ring page, you'll need to choose from Side Stone, Three Stone, Promise and Solitaire styles in order to view your options.

Once you've selected the category, you can then sort by price. This wasn't as helpful as most jewelry stores, where you can easily narrow your options by color, size, stones, and so forth.

The selection at Diamond Delight was average. They don't carry watches at all, and even their product range within other categories felt skimpy compared with their competition. For example, in the engagement ring "Solitaire" category, Diamond Delight had fewer than 40 options, while some jewelry stores carry hundreds (if not more). Their jewelry also tends to stay on the lower end of the price range overall: great for shoppers on a budget, maybe not as terrific for someone looking to purchase an heirloom-quality piece.

How does Diamond Delight compare with other jewelry stores when it comes to customer satisfaction? That's a great question - because we found very few reviews of any kind. Diamond Delight does not have a rating or an accreditation with the BBB, and most of the usual services that online retailers use to show their reputation don't seem to be a part of this store's website or Internet presence. That seems strange for a jewelry store that's been in business since 2012. This may be due to the fact that Diamond Delight tends to sell through third-party websites more than via its own website. On a positive note, the reviews on those third-party sites were almost entirely positive, especially about item quality.

Some parts of the site left us wondering if Diamond Delight's attention to detail was up to par; things like offering free shipping to the "continent" US and the British spelling of "favourite" made us wonder what kind of service we'd get from this retailer. Unfortunately, their toll-free number is only serviced during M-F business hours and we shopped with them on a Saturday - one more drawback to shopping at this jewelry store.

Fortunately, the store's return policy is good: replacement, exchange, or refund within 30 days of receipt. Returns go to their offices in New York City. Diamond Delight also has free shipping within the lower 48 United States, regardless of the total price of the order.

Overall, Diamond Delight is average: nothing that overly impressed us, but nothing that put them at a distinct disadvantage compared with other jewelry stores. Should you happen to find something you like at this jewelry store, your shopping experience will likely be a positive one.

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Continued from above

Of course, not every jewelry store is the same. Some specialize in "fashion" or "costume" jewelry; if you're looking for an inexpensive piece just to add some sparkle to a fun evening, or maybe an imitation item that won't break your heart if it gets lost, this type of jewelry might be perfect. Those stores are less likely to sell luxury, high-priced jewelry with precious metals and gemstones, however - so you may need to select a store that specializes in heirloom-quality craftsmanship and materials.

As you begin your search for the ideal online jewelry store, what should you keep in mind? Here are several criteria that can help you make your decision:

  • Selection. What does the store carry? Is it a limited range of rings, necklaces and earrings, or do they have options for men and children too?
  • Prices. How does the jewelry store measure up to the competition? Do they offer free shipping, pop-up discount offers, or any other promotions?
  • Quality. What do customers say about the jewelry they've purchased? Does it last, or have stones fallen out after a few wears? Are items marked as "diamond" authentic, or are they synthetic stones?
  • Return Policy. If you don't like the necklace, ring, or watch after you've received it, can it be returned? Will you have to pay a restocking fee?
  • Reputation. Are customers generally happy with their experience, both with the jewelry they received and with the customer service department if help was needed? Is the company easy to reach if there's a problem? Does the store have a rating with the BBB?

TopConsumerReviews.com has reviewed and ranked the best jewelry stores available today. Whether you're shopping for an engagement ring, a necklace for your significant other, or just a new bit of sparkle to add to your collection, we hope these reviews will help you find the right piece of jewelry at the right price!

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