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      February 20, 2019

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Diamond Delight vs Diamonds International

Best Jewelry Stores

To help you find the Best Jewelry Stores, TopConsumerReviews.com provides you with an in-depth comparison of Diamond Delight and Diamonds International.

To see ALL of our reviews for the Best Jewelry Stores, please Click Here

What's the best Jewelry Store? Every year, almost 40 million people shop online for jewelry - and with good reason! Why stand in line for over an hour during a peak season like Valentine's Day or Mother's Day, hoping that there might be something she'd like, when you can shop any time of day (or night) and get the world's best selection while sitting in your living room?

Today's best online jewelry stores make it almost unthinkable to shop at a local store. The lack of overhead with online jewelry means that they can bring you prices as much as 50% lower than what you'd find elsewhere. When you add in free shipping, extended return periods, and the same certifications and guarantees you get from a local jeweler, and it's easy to see why it makes sense to buy jewelry from an online store.

Continue reading below reviews

Best Reviews

2019

Jewelry Store Reviews

3.5 stars
Diamond Delight

DIAMOND DELIGHT Visit Site

Diamond Delight is an online-only jewelry store that specializes primarily in diamond rings, bracelets, earrings, and pendants. They only sell "conflict-free" diamonds, which can be a strong factor for people who feel passionately about buying their stones from legitimate sources.

To shop the website, you'll want to start out with a basic idea of what you want. For example, when you visit the Engagement Ring page, you'll need to choose from Side Stone, Three Stone, Promise and Solitaire styles in order to view your options.

Once you've selected the category, you can then sort by price. This wasn't as helpful as most jewelry stores, where you can easily narrow your options by color, size, stones, and so forth.

The selection at Diamond Delight was average. They don't carry watches at all, and even their product range within other categories felt skimpy compared with their competition. For example, in the engagement ring "Solitaire" category, Diamond Delight had fewer than 40 options, while some jewelry stores carry hundreds (if not more). Their jewelry also tends to stay on the lower end of the price range overall: great for shoppers on a budget, maybe not as terrific for someone looking to purchase an heirloom-quality piece.

How does Diamond Delight compare with other jewelry stores when it comes to customer satisfaction? That's a great question - because we found very few reviews of any kind. Diamond Delight does not have a rating or an accreditation with the BBB, and most of the usual services that online retailers use to show their reputation don't seem to be a part of this store's website or Internet presence. That seems strange for a jewelry store that's been in business since 2012. This may be due to the fact that Diamond Delight tends to sell through third-party websites more than via its own website. On a positive note, the reviews on those third-party sites were almost entirely positive, especially about item quality.

Some parts of the site left us wondering if Diamond Delight's attention to detail was up to par; things like offering free shipping to the "continent" US and the British spelling of "favourite" made us wonder what kind of service we'd get from this retailer. Unfortunately, their toll-free number is only serviced during M-F business hours and we shopped with them on a Saturday - one more drawback to shopping at this jewelry store.

Fortunately, the store's return policy is good: replacement, exchange, or refund within 30 days of receipt. Returns go to their offices in New York City. Diamond Delight also has free shipping within the lower 48 United States, regardless of the total price of the order.

Overall, Diamond Delight is average: nothing that overly impressed us, but nothing that put them at a distinct disadvantage compared with other jewelry stores. Should you happen to find something you like at this jewelry store, your shopping experience will likely be a positive one.

Visit Site

2 stars
Diamonds International

DIAMONDS INTERNATIONAL Visit Site

Diamonds International carries watches, bracelets, diamond rings, necklaces, and much more. For more than 20 years, this New York company has been prominently featured by cruise ships, offering travelers a unique selection of jewelry at "affordable prices". Most of the items found at Diamonds International's 125 retail locations can be purchased through their website as well.

The Diamonds International site is easy to use, with the traditional search features and drop-down boxes at the top of the screen, with available filters on the side of the page to help you narrow down the results by price, item style, or gemstone.

As we shopped the Diamonds International site, we were surprised that their selection wasn't as broad as many other jewelry stores'. For example, there were no simple diamond stud earrings, and the wedding selection - engagement rings, bridal sets, engagement ring settings, wedding bands - had less than 160 total options. We also found that Diamonds International's prices were less than competitive with other retailers for diamonds of the same cut, size, and clarity.

Diamonds International does offer a 30-day money-back guarantee, but some customers report having difficulties getting the retailer to honor it. Unfortunately, as we dug deeper into customers' experiences with Diamonds International, we discovered that their rating with the Better Business Bureau at the time of our review was an unsatisfactory "D+".

The reason for that rating? According to the BBB, there is a pattern of complaints from customers - specifically those who purchased while on vacation - indicating that they were sold jewelry that appraised at much lower values with an independent jeweler, that diamonds fell out after a few wears, and that they couldn't reach a Diamonds International representative to make a claim on that 30-day guarantee. It's difficult to say if online shoppers would have that same experience, but the pattern shown with retail locations made it worth mentioning.

We appreciate that the BBB indicates that Diamonds International is taking steps to work on these issues - and that's the main reason we didn't give this retailer a lower rating. We hope to see Diamonds International make significant improvements that are reflected in customer reviews in the future.

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Continued from above

Of course, not every jewelry store is the same. Some specialize in "fashion" or "costume" jewelry; if you're looking for an inexpensive piece just to add some sparkle to a fun evening, or maybe an imitation item that won't break your heart if it gets lost, this type of jewelry might be perfect. Those stores are less likely to sell luxury, high-priced jewelry with precious metals and gemstones, however - so you may need to select a store that specializes in heirloom-quality craftsmanship and materials.

As you begin your search for the ideal online jewelry store, what should you keep in mind? Here are several criteria that can help you make your decision:

  • Selection. What does the store carry? Is it a limited range of rings, necklaces and earrings, or do they have options for men and children too?
  • Prices. How does the jewelry store measure up to the competition? Do they offer free shipping, pop-up discount offers, or any other promotions?
  • Quality. What do customers say about the jewelry they've purchased? Does it last, or have stones fallen out after a few wears? Are items marked as "diamond" authentic, or are they synthetic stones?
  • Return Policy. If you don't like the necklace, ring, or watch after you've received it, can it be returned? Will you have to pay a restocking fee?
  • Reputation. Are customers generally happy with their experience, both with the jewelry they received and with the customer service department if help was needed? Is the company easy to reach if there's a problem? Does the store have a rating with the BBB?

TopConsumerReviews.com has reviewed and ranked the best jewelry stores available today. Whether you're shopping for an engagement ring, a necklace for your significant other, or just a new bit of sparkle to add to your collection, we hope these reviews will help you find the right piece of jewelry at the right price!

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