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      January 23, 2020

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Diamonds International vs Jeulia

Best Jewelry Stores

To help you find the Best Jewelry Stores, TopConsumerReviews.com provides you with an in-depth comparison of Diamonds International and Jeulia.

To see ALL of our reviews for the Best Jewelry Stores, please Click Here

What's the best Jewelry Store? Every year, almost 40 million people shop online for jewelry - and with good reason! Why stand in line for over an hour during a peak season like Valentine's Day or Mother's Day, hoping that there might be something she'd like, when you can shop any time of day (or night) and get the world's best selection while sitting in your living room?

Today's best online jewelry stores make it almost unthinkable to shop at a local store. The lack of overhead with online jewelry means that they can bring you prices as much as 50% lower than what you'd find elsewhere. When you add in free shipping, extended return periods, and the same certifications and guarantees you get from a local jeweler, and it's easy to see why it makes sense to buy jewelry from an online store.

Continue reading below reviews

Best Reviews

2020

Jewelry Store Reviews

2 stars
Diamonds International

DIAMONDS INTERNATIONAL

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Diamonds International carries watches, bracelets, diamond rings, necklaces, and much more. For more than 20 years, this New York company has been prominently featured by cruise ships, offering travelers a unique selection of jewelry at "affordable prices". Most of the items found at Diamonds International's 125 retail locations can be purchased through their website as well.

The Diamonds International site is easy to use, with the traditional search features and drop-down boxes at the top of the screen, with available filters on the side of the page to help you narrow down the results by price, item style, or gemstone.

As we shopped the Diamonds International site, we were surprised that their selection wasn't as broad as many other jewelry stores'. For example, there were no simple diamond stud earrings, and the wedding selection - engagement rings, bridal sets, engagement ring settings, wedding bands - had less than 160 total options. We also found that Diamonds International's prices were less than competitive with other retailers for diamonds of the same cut, size, and clarity.

Diamonds International does offer a 30-day money-back guarantee, but some customers report having difficulties getting the retailer to honor it. Unfortunately, as we dug deeper into customers' experiences with Diamonds International, we discovered that their rating with the Better Business Bureau at the time of our review was an unsatisfactory "D+".

The reason for that rating? According to the BBB, there is a pattern of complaints from customers - specifically those who purchased while on vacation - indicating that they were sold jewelry that appraised at much lower values with an independent jeweler, that diamonds fell out after a few wears, and that they couldn't reach a Diamonds International representative to make a claim on that 30-day guarantee. It's difficult to say if online shoppers would have that same experience, but the pattern shown with retail locations made it worth mentioning.

We appreciate that the BBB indicates that Diamonds International is taking steps to work on these issues - and that's the main reason we didn't give this retailer a lower rating. We hope to see Diamonds International make significant improvements that are reflected in customer reviews in the future.

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1 star
Jeulia

JEULIA

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When you first visit the Jeulia online store, you will probably be intrigued by the different types and styles of jewelry that they sell. Stackable bracelets, Pandora-style charms, and couple's rings are just a few examples of the attractive pieces offered by this retailer.

You may also be drawn in by Jeulia's promotions. At the time of our review, there were several discount offers at the top of the page (such as $30 off $180+ or $10 off $100+), and shipping is always free on every order.

But, a well-done website with photos of pretty pendants, elegant earrings, and charming charms means little when a company doesn't back what they sell. Here's where Jeulia's problems begin.

First, even though Jeulia used to have offices in California, they now operate from one location - in Hong Kong. Some customers said that their orders took weeks to deliver, and the tracking information provided by the seller was actually invalid.

We also would have liked to be reassured by Jeulia's one-year warranty and 30-day returns policies. But, when we tried to call the toll-free number on the Jeulia site, we weren't able to get a live representative; all of our menu selections took us to a recorded message. Given that you can only return your items if you can get in contact with a company representative - and that you'll be responsible for return shipping costs to Hong Kong if you do want a refund - this policy might not do you any good.

Finally, all of the gemstones on the Jeulia site are manufactured in a laboratory. The company has changed much of its wording on the site; they don't call the stones "diamonds" but now say that they are a "diamond white" color. That's more transparent than before.

Unfortunately, the biggest negative for Jeulia is their rating with the Better Business Bureau: a failing grade of "F". It is rare for a business to have that low of a grade, but Jeulia does. Why? According to the BBB, Jeulia was asked to respond to numerous customer complaints - not receiving purchases, not being able to get a response regarding orders or refunds - as well as to defend their site's advertising of lowest prices and money-back guarantee. Jeulia never responded to the BBB.

As the lowest-ranked jewelry store in our review, Jeulia is more likely to disappoint that delight. We recommend that you consider a jeweler with a much better reputation for your next purchase.

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Continued from above

Of course, not every jewelry store is the same. Some specialize in "fashion" or "costume" jewelry; if you're looking for an inexpensive piece just to add some sparkle to a fun evening, or maybe an imitation item that won't break your heart if it gets lost, this type of jewelry might be perfect. Those stores are less likely to sell luxury, high-priced jewelry with precious metals and gemstones, however - so you may need to select a store that specializes in heirloom-quality craftsmanship and materials.

As you begin your search for the ideal online jewelry store, what should you keep in mind? Here are several criteria that can help you make your decision:

  • Selection. What does the store carry? Is it a limited range of rings, necklaces and earrings, or do they have options for men and children too?
  • Prices. How does the jewelry store measure up to the competition? Do they offer free shipping, pop-up discount offers, or any other promotions?
  • Quality. What do customers say about the jewelry they've purchased? Does it last, or have stones fallen out after a few wears? Are items marked as "diamond" authentic, or are they synthetic stones?
  • Return Policy. If you don't like the necklace, ring, or watch after you've received it, can it be returned? Will you have to pay a restocking fee?
  • Reputation. Are customers generally happy with their experience, both with the jewelry they received and with the customer service department if help was needed? Is the company easy to reach if there's a problem? Does the store have a rating with the BBB?

TopConsumerReviews.com has reviewed and ranked the best jewelry stores available today. Whether you're shopping for an engagement ring, a necklace for your significant other, or just a new bit of sparkle to add to your collection, we hope these reviews will help you find the right piece of jewelry at the right price!

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