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      July 15, 2020

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Helzberg Diamonds vs Diamonds International

Best Jewelry Stores

To help you find the Best Jewelry Stores, TopConsumerReviews.com provides you with an in-depth comparison of Helzberg Diamonds and Diamonds International.

To see ALL of our reviews for the Best Jewelry Stores, please Click Here

What's the best Jewelry Store? Every year, almost 40 million people shop online for jewelry - and with good reason! Why stand in line for over an hour during a peak season like Valentine's Day or Mother's Day, hoping that there might be something she'd like, when you can shop any time of day (or night) and get the world's best selection while sitting in your living room?

Today's best online jewelry stores make it almost unthinkable to shop at a local store. The lack of overhead with online jewelry means that they can bring you prices as much as 50% lower than what you'd find elsewhere. When you add in free shipping, extended return periods, and the same certifications and guarantees you get from a local jeweler, and it's easy to see why it makes sense to buy jewelry from an online store.

Continue reading below reviews

Best Reviews

2020

Jewelry Store Reviews

4.5 stars
Helzberg Diamonds

HELZBERG DIAMONDS

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100+ years. That's how long Helzberg Diamonds has been in the jewelry business, with the reputation to match as an accredited, A+ merchant with the Better Business Bureau. As you're probably aware, Helzberg has numerous retail locations throughout the United States - but for the widest selection, you'll want to visit their online storefront rather than heading to the mall.

Broad jewelry selection

That selection is very broad, ranging from traditional engagement and wedding options to earrings, necklaces, bracelets, watches, and much more. Helzberg also carries one of the widest inventories of today's most desired brands, such as watches by Movado and Tissot, EFFY diamonds, and even Disney Fine Jewelry. And, if you're looking for a deal, be sure to check out the Clearance tab at the top of the page.

Narrowing it down

Once you narrow down what type of jewelry you want, you'll be able to quickly narrow down the options according to price, metal, stone shape or type, or any other applicable criteria on the left side of the results. But, if you're the kind of shopper who just wants to get something tried, true, and trending, most categories have a "Top 25" section so that you can see what many other shoppers have liked. Or, look at the average customer rating on the items that catch your eye; because Helzberg is one of the larger jewelry stores in the nation, you'll likely find many more reviews on individual pieces than you might see in a more boutique-level business.

Best Jewelry Stores

Specialize in diamonds

As the name suggests, Helzberg does specialize in diamonds. Choosing an engagement ring can be as simple or as elaborate as you like, from shopping the Top 25 to designing your own one-of-a-kind, heirloom-quality piece. Helzberg has over 600 engagement rings to browse, ranging in price from $500 to $20,000, or click on the Create Your Own link to start by choosing the ideal diamond, gemstone, or setting. Be patient: Helzberg has over 30,000 certified diamonds, thousands of settings, 30 different colored gemstones that can be combined for your one perfect ring.

Discounts

When you sign up for the Helzberg email list, you'll get a coupon code for a savings of $25 off your first purchase of $99.99 or more. For additional savings, keep your eyes open as you browse the site; on the day we shopped, there was a promotional code at the top of the page for a savings of $100 off $399.99; that code alternated with a "buy one, get one free" promotion as well (this last one applied to "select styles only" - no two-for-one engagement rings here!).

Additional discounts are available to anyone who is active duty or retired military, or a registered dependent of an active/retired member of the military. Be sure to call the toll-free number before you make your purchase, and you'll get a code for a 10% discount (but it can't be combined with any other promotion; it's also not valid on loose diamonds or custom gemstone jewelry).

Free shipping - kind of

Helzberg is one of only a few higher-end jewelry stores that doesn't offer free shipping on every order: you'll have to spend at least $149.99 for that perk. Otherwise, expect to spend $9.95 for a delivery from 5-7 business days from the time your order ships. Or, if you happen to have a brick-and-mortar location close enough to drive, you may be able to select the free "Pick Up In-Store" option on some items.

On the other hand, Helzberg's return policy is more generous than many of their competitors': you have 60 days to return and/or exchange your purchase, rather than the standard 30 offered by most stores. This policy is shortened to 30 days for watches, which must be unworn and in like-new condition.

Stress-free shopping

Helzberg Diamonds takes the stress out of shopping for jewelry by giving customers the best possible selection at just the click of a mouse - with hundreds of retail locations for easy returns or questions if you should need it. Their selection, reputation, and pricing make them a top-rated jewelry store. Helzberg earns one of our highest rankings.

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2 stars
Diamonds International

DIAMONDS INTERNATIONAL

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Diamonds International carries watches, bracelets, diamond rings, necklaces, and much more. For more than 20 years, this New York company has been prominently featured by cruise ships, offering travelers a unique selection of jewelry at "affordable prices". Most of the items found at Diamonds International's 125 retail locations can be purchased through their website as well.

Website navigation is simple

The Diamonds International site is easy to use, with the traditional search features and drop-down boxes at the top of the screen. Filters are available on the side of the page to help you narrow down the results by price, item style, or gemstone.

Disappointing selection and prices

As we shopped the Diamonds International site, we were surprised that their selection wasn't as broad as many other jewelry stores. For example, there were no simple diamond stud earrings, and the wedding selection - engagement rings, bridal sets, engagement ring settings, wedding bands - had less than 160 total options. We also found that Diamonds International's prices were less than competitive with other retailers for diamonds of the same cut, size, and clarity.

Diamonds International does offer a 30-day money-back guarantee, but some customers report having difficulties getting the retailer to honor it. Unfortunately, as we dug deeper into customers' experiences with Diamonds International, we discovered that their rating with the Better Business Bureau at the time of our review was an unsatisfactory "D+".

Diamond quality suspect

The reason for that rating? According to the BBB, there is a pattern of complaints from customers - specifically those who purchased while on vacation - indicating that they were sold jewelry that appraised at much lower values with an independent jeweler, that diamonds fell out after a few wears, and that they couldn't reach a Diamonds International representative to make a claim on that 30-day guarantee. It's difficult to say if online shoppers would have that same experience, but the pattern shown with retail locations made it worth mentioning.

We appreciate that the BBB indicates that Diamonds International is taking steps to work on these issues - and that's the main reason we didn't give this retailer a lower rating. We hope to see Diamonds International make significant improvements that are reflected in customer reviews in the future.

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Continued from above

Of course, not every jewelry store is the same. Some specialize in "fashion" or "costume" jewelry; if you're looking for an inexpensive piece just to add some sparkle to a fun evening, or maybe an imitation item that won't break your heart if it gets lost, this type of jewelry might be perfect. Those stores are less likely to sell luxury, high-priced jewelry with precious metals and gemstones, however - so you may need to select a store that specializes in heirloom-quality craftsmanship and materials.

As you begin your search for the ideal online jewelry store, what should you keep in mind? Here are several criteria that can help you make your decision:

  • Selection. What does the store carry? Is it a limited range of rings, necklaces and earrings, or do they have options for men and children too?
  • Prices. How does the jewelry store measure up to the competition? Do they offer free shipping, pop-up discount offers, or any other promotions?
  • Quality. What do customers say about the jewelry they've purchased? Does it last, or have stones fallen out after a few wears? Are items marked as "diamond" authentic, or are they synthetic stones?
  • Return Policy. If you don't like the necklace, ring, or watch after you've received it, can it be returned? Will you have to pay a restocking fee?
  • Reputation. Are customers generally happy with their experience, both with the jewelry they received and with the customer service department if help was needed? Is the company easy to reach if there's a problem? Does the store have a rating with the BBB?

TopConsumerReviews.com has reviewed and ranked the best jewelry stores available today. Whether you're shopping for an engagement ring, a necklace for your significant other, or just a new bit of sparkle to add to your collection, we hope these reviews will help you find the right piece of jewelry at the right price!

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