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      June 5, 2020

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Helzberg Diamonds vs Reeds Jewelers

Best Jewelry Stores

To help you find the Best Jewelry Stores, TopConsumerReviews.com provides you with an in-depth comparison of Helzberg Diamonds and Reeds Jewelers.

To see ALL of our reviews for the Best Jewelry Stores, please Click Here

What's the best Jewelry Store? Every year, almost 40 million people shop online for jewelry - and with good reason! Why stand in line for over an hour during a peak season like Valentine's Day or Mother's Day, hoping that there might be something she'd like, when you can shop any time of day (or night) and get the world's best selection while sitting in your living room?

Today's best online jewelry stores make it almost unthinkable to shop at a local store. The lack of overhead with online jewelry means that they can bring you prices as much as 50% lower than what you'd find elsewhere. When you add in free shipping, extended return periods, and the same certifications and guarantees you get from a local jeweler, and it's easy to see why it makes sense to buy jewelry from an online store.

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Best Reviews

2020

Jewelry Store Reviews

4.5 stars
Helzberg Diamonds

HELZBERG DIAMONDS

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100+ years. That's how long Helzberg Diamonds has been in the jewelry business, with the reputation to match as an accredited, A+ merchant with the Better Business Bureau. As you're probably aware, Helzberg has numerous retail locations throughout the United States - but for the widest selection, you'll want to visit their online storefront rather than heading to the mall.

Broad jewelry selection

That selection is very broad, ranging from traditional engagement and wedding options to earrings, necklaces, bracelets, watches, and much more. Helzberg also carries one of the widest inventories of today's most desired brands, such as watches by Movado and Tissot, EFFY diamonds, and even Disney Fine Jewelry. And, if you're looking for a deal, be sure to check out the Clearance tab at the top of the page.

Narrowing it down

Once you narrow down what type of jewelry you want, you'll be able to quickly narrow down the options according to price, metal, stone shape or type, or any other applicable criteria on the left side of the results. But, if you're the kind of shopper who just wants to get something tried, true, and trending, most categories have a "Top 25" section so that you can see what many other shoppers have liked. Or, look at the average customer rating on the items that catch your eye; because Helzberg is one of the larger jewelry stores in the nation, you'll likely find many more reviews on individual pieces than you might see in a more boutique-level business.

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Specialize in diamonds

As the name suggests, Helzberg does specialize in diamonds. Choosing an engagement ring can be as simple or as elaborate as you like, from shopping the Top 25 to designing your own one-of-a-kind, heirloom-quality piece. Helzberg has over 600 engagement rings to browse, ranging in price from $500 to $20,000, or click on the Create Your Own link to start by choosing the ideal diamond, gemstone, or setting. Be patient: Helzberg has over 30,000 certified diamonds, thousands of settings, 30 different colored gemstones that can be combined for your one perfect ring.

Discounts

When you sign up for the Helzberg email list, you'll get a coupon code for a savings of $25 off your first purchase of $99.99 or more. For additional savings, keep your eyes open as you browse the site; on the day we shopped, there was a promotional code at the top of the page for a savings of $100 off $399.99; that code alternated with a "buy one, get one free" promotion as well (this last one applied to "select styles only" - no two-for-one engagement rings here!).

Additional discounts are available to anyone who is active duty or retired military, or a registered dependent of an active/retired member of the military. Be sure to call the toll-free number before you make your purchase, and you'll get a code for a 10% discount (but it can't be combined with any other promotion; it's also not valid on loose diamonds or custom gemstone jewelry).

Free shipping - kind of

Helzberg is one of only a few higher-end jewelry stores that doesn't offer free shipping on every order: you'll have to spend at least $149.99 for that perk. Otherwise, expect to spend $9.95 for a delivery from 5-7 business days from the time your order ships. Or, if you happen to have a brick-and-mortar location close enough to drive, you may be able to select the free "Pick Up In-Store" option on some items.

On the other hand, Helzberg's return policy is more generous than many of their competitors': you have 60 days to return and/or exchange your purchase, rather than the standard 30 offered by most stores. This policy is shortened to 30 days for watches, which must be unworn and in like-new condition.

Stress-free shopping

Helzberg Diamonds takes the stress out of shopping for jewelry by giving customers the best possible selection at just the click of a mouse - with hundreds of retail locations for easy returns or questions if you should need it. Their selection, reputation, and pricing make them a top-rated jewelry store. Helzberg earns one of our highest rankings.

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4 stars
Reeds Jewelers

REEDS JEWELERS

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When you shop for jewelry, buying from an established business can lend a sense of familiarity and peace of mind to your purchase. Reeds Jewelers was founded in 1946 in North Carolina and is still a family-run business that seeks "to make every customer feel like family" whether they shop at one of their retail locations in 13 states or through their online storefront.

Great jewelry selection

Reeds has an excellent selection of jewelry across a broad variety of styles, designers and brands. You'll find an ample inventory of rings, earrings, necklaces, bracelets, and watches across every end of the price spectrum. In the Rings department alone, you can buy a $36,000 Forevermark diamond solitaire measuring 3ct, an Alex and Ani ring for under $20, or over 2,000 other ring designs.

The collections sold by this jewelry store intrigued us too. Alternative Metals, ASPCA Tender Voices, Disney, and TV& Movies were categories we didn't find with many other retailers. We also liked Reeds' selection of less-traditional jewelry pieces and accessories, like gifts for children, cufflinks and keychains, and even home accents.

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Diamonds are not their strength

On the other hand, Reeds may come up a little short if you're specifically looking for diamonds. Comparing their inventory with competitors', Reeds' stones tend to be lower quality for higher prices.

Discounts

If you'd like to save $25 on a purchase of $150+, look for the pop-up offering that discount for signing up for Reeds' email newsletter; it says, "join the Reeds Jewelers family", but don't worry. You're only signing up for emails, not for an account! We found several other discount offers by clicking on the Customer Care link and then on the Promotions subheading: $50 off $250+ and $100 off $700+. Finally, Reeds will save you extra money with free shipping on every order with no minimum purchase.

Standard return policy, strong customer reviews

Reeds' return policy is standard among most reputable jewelry stores: 30 days from the delivery date and in unused condition. Because they do have brick-and-mortar locations, many of their items can be returned to a local store if you happen to live nearby.

We were very pleased to see that Reeds' reviews as an online retailer were strong: not every jewelry store can maintain a positive retail and web presence, but this one seems to be doing it right. Although there were a few customer complaints, Reeds' customer service representatives took the time to respond to each one in a pleasant and helpful manner.

For all of these reasons, we recommend Reeds as a jewelry store that is worth your consideration for your next purchase.

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Continued from above

Of course, not every jewelry store is the same. Some specialize in "fashion" or "costume" jewelry; if you're looking for an inexpensive piece just to add some sparkle to a fun evening, or maybe an imitation item that won't break your heart if it gets lost, this type of jewelry might be perfect. Those stores are less likely to sell luxury, high-priced jewelry with precious metals and gemstones, however - so you may need to select a store that specializes in heirloom-quality craftsmanship and materials.

As you begin your search for the ideal online jewelry store, what should you keep in mind? Here are several criteria that can help you make your decision:

  • Selection. What does the store carry? Is it a limited range of rings, necklaces and earrings, or do they have options for men and children too?
  • Prices. How does the jewelry store measure up to the competition? Do they offer free shipping, pop-up discount offers, or any other promotions?
  • Quality. What do customers say about the jewelry they've purchased? Does it last, or have stones fallen out after a few wears? Are items marked as "diamond" authentic, or are they synthetic stones?
  • Return Policy. If you don't like the necklace, ring, or watch after you've received it, can it be returned? Will you have to pay a restocking fee?
  • Reputation. Are customers generally happy with their experience, both with the jewelry they received and with the customer service department if help was needed? Is the company easy to reach if there's a problem? Does the store have a rating with the BBB?

TopConsumerReviews.com has reviewed and ranked the best jewelry stores available today. Whether you're shopping for an engagement ring, a necklace for your significant other, or just a new bit of sparkle to add to your collection, we hope these reviews will help you find the right piece of jewelry at the right price!

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