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      December 11, 2018

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Ice vs True Facet

Best Jewelry Stores

To help you find the Best Jewelry Stores, TopConsumerReviews.com provides you with an in-depth comparison of Ice and True Facet.

To see ALL of our reviews for the Best Jewelry Stores, please Click Here

What's the best Jewelry Store? Every year, almost 40 million people shop online for jewelry - and with good reason! Why stand in line for over an hour during a peak season like Valentine's Day or Mother's Day, hoping that there might be something she'd like, when you can shop any time of day (or night) and get the world's best selection while sitting in your living room?

Today's best online jewelry stores make it almost unthinkable to shop at a local store. The lack of overhead with online jewelry means that they can bring you prices as much as 50% lower than what you'd find elsewhere. When you add in free shipping, extended return periods, and the same certifications and guarantees you get from a local jeweler, and it's easy to see why it makes sense to buy jewelry from an online store.

Continue reading below reviews

Best Reviews

2018

Jewelry Store Reviews

3 stars
Ice

ICE Visit Site

Ice was founded in 1999 as the "online destination for premium fashion jewelry". After an extensive rebranding at the end of 2017, the Ice website is streamlined, attractive, and intriguing to shop.

Pay attention to Ice's description: as a retailer of costume jewelry, they don't tend to carry higher-end items. For example, even their highest-priced engagement sets are "diamond and moissanite" - that last one is a synthetic stone with similar color, clarity, and hardness to diamonds but that appraises for much less. But, Ice is very upfront with what their jewelry is made of; there's no trickery involved. You get what's advertised.

If you're looking to save a little cash and you don't mind giving out your email address, you can sign up for Ice's VIP newsletter and get 10% off your first purchase. Just look for a pop-up, or go to the bottom of the site where it says "Connect". We also spotted a discount code at the top of the engagement rings page on the day that we shopped at Ice; we could save 12% and get free shipping on orders over $150 with the provided coupon code. (Note: although it wasn't advertised, there was free shipping on every order regardless of price at the time of our review.)

Within certain categories, Ice has an excellent selection. In bracelets alone, they carry nearly 3,000 unique products. Earrings, necklaces, and rings have a similar range to choose from. However, you won't find watches, precious stones like genuine rubies (although they do have lab-created ones), and several other categories you might find at a traditional jewelry store.

Our search experience was a little strange. When we searched for rubies, the initial results were on point - although, again, the rubies were all synthetic. As we got deeper into the product list, however, we got a number of items that had nothing to do with rubies at all: solitaires, engagement rings, and so on, with not a speck of red stone in sight.

Ice's return policy was lackluster compared with many other jewelry stores': you can only get a full refund on unworn merchandise returned within 10 business days (approximately 2 weeks) from when the item was delivered. Ice will accept returns for exchange or store credit for up to 30 days after delivery, but not for a refund. Your return must include any gift boxes that were used in packaging. You'll be responsible for any shipping costs if your return is for any reason other than a defective product.

Ice's reviews are also mixed. An "A+" grade with the BBB as an accredited retailer is a definite plus, and some customers rave about the high-quality, affordable jewelry from this store. On the other hand, we also found complaints about less-than-responsive customer service representatives, stones falling out of ring settings, and incorrect sizing.

Our overall impression is that Ice is actively trying to create a new name for itself and win customers within the jewelry marketplace - but this store still has a few improvements it can make to be more competitive with other retailers.

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2.5 stars
True Facet

TRUE FACET Visit Site

Considering True Facet for your jewelry purchase? Right from the start, you're going to have an experience unlike any other jewelry store: True Facet is the only merchant in our review that offers pre-owned jewelry (either listed or on consignment), as well as a boutique for brand-new items directly from partner brands. This means that this jewelry store is strictly online; you won't find a showroom or other retail location, as they serve primarily as the broker between you and the individual seller and/or manufacturer.

Does the thought of buying used jewelry make you nervous? True Facet sets your mind at ease with an authenticity promise: the sellers send each item to True Facet, whose experts examine it and any accompanying documentation to make sure it's authentic. If you're not satisfied when you get it, you can return it and get a refund.

Of course, because the pre-owned items are coming from individuals, one customer complaint is that this jewelry store's inventory fluctuates. If you see something you love but take a day or two to think it over, it's possible that it'll be gone when you go back to the site. Naturally, this doesn't apply to the boutique jewelry items that are sold directly from the manufacturer.

When you create a True Facet account or subscribe to their email newsletter, you can get a credit of $50 towards your first purchase of $200+. True Facet also saves you money by offering free FedEx and UPS shipping within the US.

On the downside, this merchant's return policy is very restrictive: you only have 7 business days from the time you received your jewelry, but the good news is that True Facet covers the return shipping costs.

Does True Facet deliver? It depends on who you ask. If you look at their Google ratings on the website, it would seem that the answer is "yes": lots of 5-star reviews with no comments or complaints. But when you read the negative comments there or on the Better Business Bureau listing - where, disappointingly, True Facet has a less-than-inspiring "C+" grade - you'll find customers who received big-ticket items that proved not to be authentic, who had issues with their shipping process, and who had a hard time getting a satisfactory response from the business.

Perhaps True Facet is experiencing growing pains, only being in business for four years. In the world of Jewelry Stores, they're just starting out. And, the idea of being able to get a good price on an expensive piece of jewelry by buying from its previous owner has promise. But, True Facet will need to demonstrate some improvements in their process and in their customer service to improve in our rankings.

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Continued from above

Of course, not every jewelry store is the same. Some specialize in "fashion" or "costume" jewelry; if you're looking for an inexpensive piece just to add some sparkle to a fun evening, or maybe an imitation item that won't break your heart if it gets lost, this type of jewelry might be perfect. Those stores are less likely to sell luxury, high-priced jewelry with precious metals and gemstones, however - so you may need to select a store that specializes in heirloom-quality craftsmanship and materials.

As you begin your search for the ideal online jewelry store, what should you keep in mind? Here are several criteria that can help you make your decision:

  • Selection. What does the store carry? Is it a limited range of rings, necklaces and earrings, or do they have options for men and children too?
  • Prices. How does the jewelry store measure up to the competition? Do they offer free shipping, pop-up discount offers, or any other promotions?
  • Quality. What do customers say about the jewelry they've purchased? Does it last, or have stones fallen out after a few wears? Are items marked as "diamond" authentic, or are they synthetic stones?
  • Return Policy. If you don't like the necklace, ring, or watch after you've received it, can it be returned? Will you have to pay a restocking fee?
  • Reputation. Are customers generally happy with their experience, both with the jewelry they received and with the customer service department if help was needed? Is the company easy to reach if there's a problem? Does the store have a rating with the BBB?

TopConsumerReviews.com has reviewed and ranked the best jewelry stores available today. Whether you're shopping for an engagement ring, a necklace for your significant other, or just a new bit of sparkle to add to your collection, we hope these reviews will help you find the right piece of jewelry at the right price!

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