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      December 10, 2018

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  6. Jewelry
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Jared vs Szul

Best Jewelry Stores

To help you find the Best Jewelry Stores, TopConsumerReviews.com provides you with an in-depth comparison of Jared and Szul.

To see ALL of our reviews for the Best Jewelry Stores, please Click Here

What's the best Jewelry Store? Every year, almost 40 million people shop online for jewelry - and with good reason! Why stand in line for over an hour during a peak season like Valentine's Day or Mother's Day, hoping that there might be something she'd like, when you can shop any time of day (or night) and get the world's best selection while sitting in your living room?

Today's best online jewelry stores make it almost unthinkable to shop at a local store. The lack of overhead with online jewelry means that they can bring you prices as much as 50% lower than what you'd find elsewhere. When you add in free shipping, extended return periods, and the same certifications and guarantees you get from a local jeweler, and it's easy to see why it makes sense to buy jewelry from an online store.

Continue reading below reviews

Best Reviews

2018

Jewelry Store Reviews

4 stars
Jared

JARED Visit Site

"Did he go to Jared?" That's what the commercials ask. Maybe the better question is, should you? If you like shopping online at a jewelry store that is backed by numerous retail locations, has a parent company (Signet Jewelers Limited) with an A+ rating at the Better Business Bureau, and you want one of the widest selections of jewelry on the market, the answer is probably "yes, you should!"

Jared - "The Galleria of Jewelry" - has one of the widest range of jewelry items available online, from popular brands like Pandora and Vera Wang, to exclusive "only at Jared" items you won't see at other stores.

If you're shopping for a ring to pop the big question, we definitely suggest that you take a look at Jared's engagement guide. One particularly helpful section reminds you that knowing your intended's style is the key element to choosing the perfect ring - and they've got a guide to help you do just that. Jared has nearly 1,000 engagement rings to choose from, ranging in price from $479.99 to $20,000, and you can easily sort through your options according to your budget range, ring style, stone shape, metal type, and more - just click on the appropriate checkboxes on the left side of the page.

And, as we shopped for an engagement ring, we got a pop-up offering a 15% discount on our purchase if we entered our email address. On one of those higher-end designs, that could be a significant savings!

Alternately, you have three options for creating a one-of-a-kind engagement ring: Build Your Own, Design-a-Ring, and Custom Design. While they may sound the same, Jared uses each one slightly differently to help you come up with the perfect ring for the perfect proposal. The Design-a-Ring tool even lets you try your creation virtually using a mobile device and your hand!

Other categories were equally broad. Watches? Nearly 80. Earrings? Over 1,900 pairs. Bracelets? Just under 1,500. You'd have a hard time finding something on another site that Jared doesn't carry as well.

And, for shoppers on a budget, Jared has a hand "Sale" tab at the top of the page, including a few options for previously-owned, high-end watches and other jewelry pieces.

We were surprised that Jared didn't offer free shipping on all orders, like many higher-ranked jewelry stores tend to. You can get free shipping via 2nd Business Day Air if you would like to pick up your purchase at a Jared store, or if you spend at least $50. Otherwise, expect to spend at least $9.95 for shipping via UPS Ground.

Jared's return policy is also industry-standard: 30 days after purchase. But, Jared doesn't seem to require that you get a Return Merchandise Authorization first, so just follow the instructions on your packing slip if you should need to send your jewelry back.

Only one area surfaced where Jared was behind the competition: quality and pricing of diamonds. We found a number of diamond experts who compared what Jared offers (both in-store and online) with other retailers, including several in our review. Unfortunately, across the board, the stones sold by Jared tended to be of lower quality but at higher prices. This seemed to be the case for many online jewelry stores who also have the high overhead of brick-and-mortar locations and was not unique to Jared alone. If you do choose Jared for your diamond purchase, we suggest that you also have the stone appraised by the jeweler of your choice, just to make sure that you've gotten the value you've paid for.

But, on the whole, the Jared shopping experience is solid: their broad selection gives every customer many choices, no matter what type of jewelry they're seeking, and a strong brand reputation with numerous local stores makes it easy to make returns, ask questions, or get customized guidance during the buying process. Jared is a good option among jewelry stores online.

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3.5 stars
Szul

SZUL Visit Site

Szul is an online-only jewelry store with offices located in the heart of the Diamond District in New York City. This allows them to offer lower prices compared with traditional brick-and-mortar stores while still getting high-quality gemstones, rings, bracelets, and other jewelry for their customers.

This retailer has a decent selection ranging from earrings, necklaces and bracelets to engagement rings, wedding sets, and anniversary rings. Their inventory comes up a little short when it comes to men; there were no watches, cufflinks, or even bracelets/necklaces geared towards that market, only gold wedding bands and diamond rings.

If you are in search of the perfect engagement ring, Szul can help. You can start by browsing through nearly 1,000 designs - or, if you want something truly unique, you can create your own by choosing the exact diamond, ring setting and style. Szul has an inventory of thousands of GIA- and EGL-certified diamonds. Use the streamlined search tool to select the ideal diamond by shape, price range, size, even color/clarity/cut grades. Alternately, you can start by choosing the setting - yellow gold, white gold, or platinum, and classic, side stone or bridal set style - and then select a diamond to match.

Not looking for a wedding ring? No problem - Szul also offers traditional jewelry like gold hoop earrings and pearl pendants. Use the drop-down options at the top of the page to find the category you're thinking of, and then sort the available choices using the filtering tools on the side of the page. Overall, we found Szul's pricing to be competitive with other online jewelry stores'.

Would you like to save money? (Who wouldn't!) We got a pop-up offering a 10% discount if we entered our email address; this discount did not apply to any purchases of Certified Loose Diamonds. Szul also stays affordable by offering free ground shipping on every purchase, along with free gift packaging.

If, for any reason, you are unhappy with your Szul purchase, you can return your item within 30 days of purchase; be aware that unless you obtain a Return Merchandise Authorization number and write it on your return label, you may be subject to a restocking fee. Certified Loose Diamonds have to be returned within 15 days of delivery and with the original grading certificate as well; otherwise, you'll be on the hook for a certification replacement fee of up to $500.

Szul customers are usually happy with what they purchase and with the overall shopping experience. And, an "A+" rating with the Better Business Bureau shows that this jewelry store is doing an excellent job of meeting customer expectations and resolving any issues. But, we did find several reviews that complained that the items received weren't accurately represented by the photos on the Szul website, that packaging was sometimes subpar, and that some items lost stones within a few months of being worn. Considering that Szul's wear-and-tear repair guarantee only extends 60 days past the purchase date, that could be a problem for some shoppers.

One other slight issue we encountered that was also an issue mentioned in customer reviews came up during payment. When we created our new customer account, rather than signing in using our PayPal account, it seemed that we no longer had the option to pay using PayPal. We had to use a credit card instead. Because PayPal often offers incentives for paying using their service, those might be lost if you don't use your PayPal information to sign up for your Szul account.

Overall, however, Szul has a good reputation, an impressive supply of diamonds and ring settings, and enough other types of jewelry to keep the average shopper happy.

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Continued from above

Of course, not every jewelry store is the same. Some specialize in "fashion" or "costume" jewelry; if you're looking for an inexpensive piece just to add some sparkle to a fun evening, or maybe an imitation item that won't break your heart if it gets lost, this type of jewelry might be perfect. Those stores are less likely to sell luxury, high-priced jewelry with precious metals and gemstones, however - so you may need to select a store that specializes in heirloom-quality craftsmanship and materials.

As you begin your search for the ideal online jewelry store, what should you keep in mind? Here are several criteria that can help you make your decision:

  • Selection. What does the store carry? Is it a limited range of rings, necklaces and earrings, or do they have options for men and children too?
  • Prices. How does the jewelry store measure up to the competition? Do they offer free shipping, pop-up discount offers, or any other promotions?
  • Quality. What do customers say about the jewelry they've purchased? Does it last, or have stones fallen out after a few wears? Are items marked as "diamond" authentic, or are they synthetic stones?
  • Return Policy. If you don't like the necklace, ring, or watch after you've received it, can it be returned? Will you have to pay a restocking fee?
  • Reputation. Are customers generally happy with their experience, both with the jewelry they received and with the customer service department if help was needed? Is the company easy to reach if there's a problem? Does the store have a rating with the BBB?

TopConsumerReviews.com has reviewed and ranked the best jewelry stores available today. Whether you're shopping for an engagement ring, a necklace for your significant other, or just a new bit of sparkle to add to your collection, we hope these reviews will help you find the right piece of jewelry at the right price!

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