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      July 10, 2020

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Jewelry Television vs Diamonds International

Best Jewelry Stores

To help you find the Best Jewelry Stores, TopConsumerReviews.com provides you with an in-depth comparison of Jewelry Television and Diamonds International.

To see ALL of our reviews for the Best Jewelry Stores, please Click Here

What's the best Jewelry Store? Every year, almost 40 million people shop online for jewelry - and with good reason! Why stand in line for over an hour during a peak season like Valentine's Day or Mother's Day, hoping that there might be something she'd like, when you can shop any time of day (or night) and get the world's best selection while sitting in your living room?

Today's best online jewelry stores make it almost unthinkable to shop at a local store. The lack of overhead with online jewelry means that they can bring you prices as much as 50% lower than what you'd find elsewhere. When you add in free shipping, extended return periods, and the same certifications and guarantees you get from a local jeweler, and it's easy to see why it makes sense to buy jewelry from an online store.

Continue reading below reviews

Best Reviews

2020

Jewelry Store Reviews

3.5 stars
Jewelry Television

JEWELRY TELEVISION

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Whether you're looking for costume pieces or a high-quality diamond, you're likely to find it at Jewelry Television. For almost 25 years, JTV has been on the air, selling jewelry to eager customers around the clock. And yes, when you visit their website, you will see a scrolling ticker of their most recently-aired rings, watches, earrings, and more.

User-friendly website

You can also shop JTV's user-friendly website to easily find what you're looking for, even if you didn't see it on their broadcast. Most items will be found in the drop-down under the Jewelry heading at the top of the page. Once you've narrowed down the category you want, use the left-hand options to narrow down your search by price, gemstone, metal type, and much more.

Pleasantly surprised

We were pleasantly surprised by JTV's selection. We expected the site to have nothing but inexpensive imitation gemstones, but we were able to find higher-end options. For example, there were 8 bridal sets with genuine diamonds (.50 ctw to 1.00 ctw); we also found a number of loose diamonds and other genuine stones under the Gemstones heading at the top of the site.

Prices at Jewelry Television are competitive with other stores. Most items ship for free or for a flat fee of $2.99, and each product is clearly marked with the shipping cost. Keep an eye out for extra savings: when we used the JTV site, we got a pop-up offer of a $10 discount on an order of $49+ if we signed up for their email newsletter.

Reasonable return policy

JTV has a reasonable return policy: if you are not completely satisfied, you can return your jewelry in original condition within 30 days of delivery for an exchange or return. At the retailer's discretion, returns may be accepted within 31-90 days after delivery while being subject to a 25% restocking fee. We found several customer reviews that described the return process as easy.

Customers satisfied

Customers have great things to say about the shopping experience and the quality of the jewelry they purchased through JTV. With more than 18,000 reviews, this jewelry store has an average of 4.7 out of 5 stars; this reputation is backed by an "A+" rating as an accredited merchant with the Better Business Bureau.

Jewelry Television, despite the slightly less-than-glamorous name, is a good choice for a variety of jewelry styles and price points. And, their customer service is reputable and responsive, should you have any reason to make a return.

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2 stars
Diamonds International

DIAMONDS INTERNATIONAL

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Diamonds International carries watches, bracelets, diamond rings, necklaces, and much more. For more than 20 years, this New York company has been prominently featured by cruise ships, offering travelers a unique selection of jewelry at "affordable prices". Most of the items found at Diamonds International's 125 retail locations can be purchased through their website as well.

Website navigation is simple

The Diamonds International site is easy to use, with the traditional search features and drop-down boxes at the top of the screen. Filters are available on the side of the page to help you narrow down the results by price, item style, or gemstone.

Disappointing selection and prices

As we shopped the Diamonds International site, we were surprised that their selection wasn't as broad as many other jewelry stores. For example, there were no simple diamond stud earrings, and the wedding selection - engagement rings, bridal sets, engagement ring settings, wedding bands - had less than 160 total options. We also found that Diamonds International's prices were less than competitive with other retailers for diamonds of the same cut, size, and clarity.

Diamonds International does offer a 30-day money-back guarantee, but some customers report having difficulties getting the retailer to honor it. Unfortunately, as we dug deeper into customers' experiences with Diamonds International, we discovered that their rating with the Better Business Bureau at the time of our review was an unsatisfactory "D+".

Diamond quality suspect

The reason for that rating? According to the BBB, there is a pattern of complaints from customers - specifically those who purchased while on vacation - indicating that they were sold jewelry that appraised at much lower values with an independent jeweler, that diamonds fell out after a few wears, and that they couldn't reach a Diamonds International representative to make a claim on that 30-day guarantee. It's difficult to say if online shoppers would have that same experience, but the pattern shown with retail locations made it worth mentioning.

We appreciate that the BBB indicates that Diamonds International is taking steps to work on these issues - and that's the main reason we didn't give this retailer a lower rating. We hope to see Diamonds International make significant improvements that are reflected in customer reviews in the future.

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Continued from above

Of course, not every jewelry store is the same. Some specialize in "fashion" or "costume" jewelry; if you're looking for an inexpensive piece just to add some sparkle to a fun evening, or maybe an imitation item that won't break your heart if it gets lost, this type of jewelry might be perfect. Those stores are less likely to sell luxury, high-priced jewelry with precious metals and gemstones, however - so you may need to select a store that specializes in heirloom-quality craftsmanship and materials.

As you begin your search for the ideal online jewelry store, what should you keep in mind? Here are several criteria that can help you make your decision:

  • Selection. What does the store carry? Is it a limited range of rings, necklaces and earrings, or do they have options for men and children too?
  • Prices. How does the jewelry store measure up to the competition? Do they offer free shipping, pop-up discount offers, or any other promotions?
  • Quality. What do customers say about the jewelry they've purchased? Does it last, or have stones fallen out after a few wears? Are items marked as "diamond" authentic, or are they synthetic stones?
  • Return Policy. If you don't like the necklace, ring, or watch after you've received it, can it be returned? Will you have to pay a restocking fee?
  • Reputation. Are customers generally happy with their experience, both with the jewelry they received and with the customer service department if help was needed? Is the company easy to reach if there's a problem? Does the store have a rating with the BBB?

TopConsumerReviews.com has reviewed and ranked the best jewelry stores available today. Whether you're shopping for an engagement ring, a necklace for your significant other, or just a new bit of sparkle to add to your collection, we hope these reviews will help you find the right piece of jewelry at the right price!

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