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      September 23, 2019

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  1. Helzberg Diamonds
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  5. Szul
  6. Jewelry
  7. Kay Jewelers
  8. Jewelry Television
  9. Diamond Delight
  10. Ice
  11. True Facet
  12. Netaya
  13. Diamonds International
  14. Palm Beach Jewelry
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Jewelry Television vs Ice

Best Jewelry Stores

To help you find the Best Jewelry Stores, TopConsumerReviews.com provides you with an in-depth comparison of Jewelry Television and Ice.

To see ALL of our reviews for the Best Jewelry Stores, please Click Here

What's the best Jewelry Store? Every year, almost 40 million people shop online for jewelry - and with good reason! Why stand in line for over an hour during a peak season like Valentine's Day or Mother's Day, hoping that there might be something she'd like, when you can shop any time of day (or night) and get the world's best selection while sitting in your living room?

Today's best online jewelry stores make it almost unthinkable to shop at a local store. The lack of overhead with online jewelry means that they can bring you prices as much as 50% lower than what you'd find elsewhere. When you add in free shipping, extended return periods, and the same certifications and guarantees you get from a local jeweler, and it's easy to see why it makes sense to buy jewelry from an online store.

Continue reading below reviews

Best Reviews

2019

Jewelry Store Reviews

3.5 stars
Jewelry Television

JEWELRY TELEVISION Visit Site

Whether you're looking for costume pieces or a high-quality diamond, you're likely to find it at Jewelry Television. For almost 25 years, JTV has been on the air, selling jewelry to eager customers around the clock. And yes, when you visit their website, you will see a scrolling ticker of their most recently-aired rings, watches, earrings, and more.

But, you can also shop JTV's user-friendly website to easily find what you're looking for, even if you didn't see it on their broadcast. Most items will be found in the drop-down under the Jewelry heading at the top of the page. Once you've narrowed down the category you want, use the left-hand options to narrow down your search by price, gemstone, metal type, and much more.

We were pleasantly surprised by JTV's selection. We expected the site to have nothing but inexpensive imitation gemstones, but we were able to find higher-end options. For example, there were 8 bridal sets with genuine diamonds (.50 ctw to 1.00 ctw); we also found a number of loose diamonds and other genuine stones under the Gemstones heading at the top of the site.

Prices at Jewelry Television are competitive with other stores. Most items ship for free or for a flat fee of $2.99, and each product is clearly marked with the shipping cost. Keep an eye out for extra savings: when we used the JTV site, we got a pop-up offer of a $10 discount on an order of $49+ if we signed up for their email newsletter.

JTV has a reasonable return policy: if you are not completely satisfied, you can return your jewelry in original condition within 30 days of delivery for an exchange or return. At the retailer's discretion, returns may be accepted within 31-90 days after delivery while being subject to a 25% restocking fee. We found several customer reviews that described the return process as easy.

Customers have great things to say about the shopping experience and the quality of the jewelry they purchased through JTV. Over more than 18,000 reviews, this jewelry store has an average of 4.7 out of 5 stars; this reputation is backed by an "A+" rating as an accredited merchant with the Better Business Bureau.

Jewelry Television, despite the slightly less-than-glamorous name, is a good choice for a variety of jewelry styles and price points. And, their customer service is reputable and responsive, should you have any reason to make a return.

Visit Site

3 stars
Ice

ICE Visit Site

Ice was founded in 1999 as the "online destination for premium fashion jewelry". After an extensive rebranding at the end of 2017, the Ice website is streamlined, attractive, and intriguing to shop.

Pay attention to Ice's description: as a retailer of costume jewelry, they don't tend to carry higher-end items. For example, even their highest-priced engagement sets are "diamond and moissanite" - that last one is a synthetic stone with similar color, clarity, and hardness to diamonds but that appraises for much less. But, Ice is very upfront with what their jewelry is made of; there's no trickery involved. You get what's advertised.

If you're looking to save a little cash and you don't mind giving out your email address, you can sign up for Ice's VIP newsletter and get 10% off your first purchase. Just look for a pop-up, or go to the bottom of the site where it says "Connect". We also spotted a discount code at the top of the engagement rings page on the day that we shopped at Ice; we could save 12% and get free shipping on orders over $150 with the provided coupon code. (Note: although it wasn't advertised, there was free shipping on every order regardless of price at the time of our review.)

Within certain categories, Ice has an excellent selection. In bracelets alone, they carry nearly 3,000 unique products. Earrings, necklaces, and rings have a similar range to choose from. However, you won't find watches, precious stones like genuine rubies (although they do have lab-created ones), and several other categories you might find at a traditional jewelry store.

Our search experience was a little strange. When we searched for rubies, the initial results were on point - although, again, the rubies were all synthetic. As we got deeper into the product list, however, we got a number of items that had nothing to do with rubies at all: solitaires, engagement rings, and so on, with not a speck of red stone in sight.

Ice's return policy was lackluster compared with many other jewelry stores': you can only get a full refund on unworn merchandise returned within 10 business days (approximately 2 weeks) from when the item was delivered. Ice will accept returns for exchange or store credit for up to 30 days after delivery, but not for a refund. Your return must include any gift boxes that were used in packaging. You'll be responsible for any shipping costs if your return is for any reason other than a defective product.

Ice's reviews are also mixed. An "A+" grade with the BBB as an accredited retailer is a definite plus, and some customers rave about the high-quality, affordable jewelry from this store. On the other hand, we also found complaints about less-than-responsive customer service representatives, stones falling out of ring settings, and incorrect sizing.

Our overall impression is that Ice is actively trying to create a new name for itself and win customers within the jewelry marketplace - but this store still has a few improvements it can make to be more competitive with other retailers.

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Continued from above

Of course, not every jewelry store is the same. Some specialize in "fashion" or "costume" jewelry; if you're looking for an inexpensive piece just to add some sparkle to a fun evening, or maybe an imitation item that won't break your heart if it gets lost, this type of jewelry might be perfect. Those stores are less likely to sell luxury, high-priced jewelry with precious metals and gemstones, however - so you may need to select a store that specializes in heirloom-quality craftsmanship and materials.

As you begin your search for the ideal online jewelry store, what should you keep in mind? Here are several criteria that can help you make your decision:

  • Selection. What does the store carry? Is it a limited range of rings, necklaces and earrings, or do they have options for men and children too?
  • Prices. How does the jewelry store measure up to the competition? Do they offer free shipping, pop-up discount offers, or any other promotions?
  • Quality. What do customers say about the jewelry they've purchased? Does it last, or have stones fallen out after a few wears? Are items marked as "diamond" authentic, or are they synthetic stones?
  • Return Policy. If you don't like the necklace, ring, or watch after you've received it, can it be returned? Will you have to pay a restocking fee?
  • Reputation. Are customers generally happy with their experience, both with the jewelry they received and with the customer service department if help was needed? Is the company easy to reach if there's a problem? Does the store have a rating with the BBB?

TopConsumerReviews.com has reviewed and ranked the best jewelry stores available today. Whether you're shopping for an engagement ring, a necklace for your significant other, or just a new bit of sparkle to add to your collection, we hope these reviews will help you find the right piece of jewelry at the right price!

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