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      April 3, 2020

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Kay vs Diamonds International

Best Jewelry Stores

To help you find the Best Jewelry Stores, TopConsumerReviews.com provides you with an in-depth comparison of Kay and Diamonds International.

To see ALL of our reviews for the Best Jewelry Stores, please Click Here

What's the best Jewelry Store? Every year, almost 40 million people shop online for jewelry - and with good reason! Why stand in line for over an hour during a peak season like Valentine's Day or Mother's Day, hoping that there might be something she'd like, when you can shop any time of day (or night) and get the world's best selection while sitting in your living room?

Today's best online jewelry stores make it almost unthinkable to shop at a local store. The lack of overhead with online jewelry means that they can bring you prices as much as 50% lower than what you'd find elsewhere. When you add in free shipping, extended return periods, and the same certifications and guarantees you get from a local jeweler, and it's easy to see why it makes sense to buy jewelry from an online store.

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Best Reviews

2020

Jewelry Store Reviews

3.5 stars
Kay Jewelers

KAY JEWELERS

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"Every kiss begins with K(ay)". We've all heard the famous tagline, especially around any holiday that typically includes romantic gifts. Kay Jewelers is part of the Signet brand family, which also includes Jared, Zales, and several other well-known jewelry store brands. While Kay is probably best recognized for its retail locations in malls throughout the U.S., they offer their ample selection online for easy, no-lines shopping.

Wide selection of jewelry

In the past, Kay's online selection was somewhat limited. But, they've done an excellent job of expanding their inventory, making an impressive array of products available to jewelry shoppers:

  • Engagement/Wedding Rings
  • Rings
  • Necklaces
  • Bracelets
  • Earrings
  • Charms
  • Watches
  • Gifts
  • Personalized
  • Collections
  • Clearance

Easy to use

As you browse each of those categories, you'll find the dropdown options to help you narrow down your search. Kay's selection is massive; just in the Earrings category alone, they had almost 2,000 options to choose from. Fortunately, the site is easy to navigate and even easier to sort through all those options; we were able to quickly filter our results by price, customer reviews, or even by designer or collection to see just those pieces of jewelry that met our criteria.

Lifetime guarantee

We love Kay's Lifetime Diamond & Color Gemstone guarantee: as long as you have your piece inspected by an authorized Kay representative every 6 months, they'll replace any diamond, emerald, ruby or sapphire that is chipped, broken, or lost during normal wear. And, you can get a free professional cleaning and inspection at a local Kay store as many times as you wish.

Kay Jewelers' return policy is industry-standard: 30 days. Their shipping prices are slightly less competitive with the highest-ranked jewelry stores we reviewed: you'll only get it for free if you spend more than $50, but most purchases from Kay are likely to be at least that amount.

Better choices for diamonds

The only jewelry category where Kay Jewelers might not measure up to expectations is when it comes to diamonds. Many diamond experts assert that the stones sold by Kay's tend to be overpriced when compared with competitor stones of the same quality.

Kay Jewelers will probably impress you with their extensive inventory across many different types of jewelry, and having the ability to get free cleanings and inspections at local stores might be a perk you could enjoy for years to come. Our only recommendation is that if you choose Kay for a purchase involving diamonds, especially high-end stones, you get an independent appraisal within the 30-day return period - just to ensure that there are no unpleasant surprises down the road.

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2 stars
Diamonds International

DIAMONDS INTERNATIONAL

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Diamonds International carries watches, bracelets, diamond rings, necklaces, and much more. For more than 20 years, this New York company has been prominently featured by cruise ships, offering travelers a unique selection of jewelry at "affordable prices". Most of the items found at Diamonds International's 125 retail locations can be purchased through their website as well.

Website navigation is simple

The Diamonds International site is easy to use, with the traditional search features and drop-down boxes at the top of the screen. Filters are available on the side of the page to help you narrow down the results by price, item style, or gemstone.

Disappointing selection and prices

As we shopped the Diamonds International site, we were surprised that their selection wasn't as broad as many other jewelry stores. For example, there were no simple diamond stud earrings, and the wedding selection - engagement rings, bridal sets, engagement ring settings, wedding bands - had less than 160 total options. We also found that Diamonds International's prices were less than competitive with other retailers for diamonds of the same cut, size, and clarity.

Diamonds International does offer a 30-day money-back guarantee, but some customers report having difficulties getting the retailer to honor it. Unfortunately, as we dug deeper into customers' experiences with Diamonds International, we discovered that their rating with the Better Business Bureau at the time of our review was an unsatisfactory "D+".

Diamond quality suspect

The reason for that rating? According to the BBB, there is a pattern of complaints from customers - specifically those who purchased while on vacation - indicating that they were sold jewelry that appraised at much lower values with an independent jeweler, that diamonds fell out after a few wears, and that they couldn't reach a Diamonds International representative to make a claim on that 30-day guarantee. It's difficult to say if online shoppers would have that same experience, but the pattern shown with retail locations made it worth mentioning.

We appreciate that the BBB indicates that Diamonds International is taking steps to work on these issues - and that's the main reason we didn't give this retailer a lower rating. We hope to see Diamonds International make significant improvements that are reflected in customer reviews in the future.

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Continued from above

Of course, not every jewelry store is the same. Some specialize in "fashion" or "costume" jewelry; if you're looking for an inexpensive piece just to add some sparkle to a fun evening, or maybe an imitation item that won't break your heart if it gets lost, this type of jewelry might be perfect. Those stores are less likely to sell luxury, high-priced jewelry with precious metals and gemstones, however - so you may need to select a store that specializes in heirloom-quality craftsmanship and materials.

As you begin your search for the ideal online jewelry store, what should you keep in mind? Here are several criteria that can help you make your decision:

  • Selection. What does the store carry? Is it a limited range of rings, necklaces and earrings, or do they have options for men and children too?
  • Prices. How does the jewelry store measure up to the competition? Do they offer free shipping, pop-up discount offers, or any other promotions?
  • Quality. What do customers say about the jewelry they've purchased? Does it last, or have stones fallen out after a few wears? Are items marked as "diamond" authentic, or are they synthetic stones?
  • Return Policy. If you don't like the necklace, ring, or watch after you've received it, can it be returned? Will you have to pay a restocking fee?
  • Reputation. Are customers generally happy with their experience, both with the jewelry they received and with the customer service department if help was needed? Is the company easy to reach if there's a problem? Does the store have a rating with the BBB?

TopConsumerReviews.com has reviewed and ranked the best jewelry stores available today. Whether you're shopping for an engagement ring, a necklace for your significant other, or just a new bit of sparkle to add to your collection, we hope these reviews will help you find the right piece of jewelry at the right price!

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