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      June 25, 2018

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  7. Kay Jewelers
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Kay vs True Facet

Best Jewelry Stores

To help you find the Best Jewelry Stores, TopConsumerReviews.com provides you with an in-depth comparison of Kay and True Facet.

To see ALL of our reviews for the Best Jewelry Stores, please Click Here

What's the best Jewelry Store? Every year, almost 40 million people shop online for jewelry - and with good reason! Why stand in line for over an hour during a peak season like Valentine's Day or Mother's Day, hoping that there might be something she'd like, when you can shop any time of day (or night) and get the world's best selection while sitting in your living room?

Today's best online jewelry stores make it almost unthinkable to shop at a local store. The lack of overhead with online jewelry means that they can bring you prices as much as 50% lower than what you'd find elsewhere. When you add in free shipping, extended return periods, and the same certifications and guarantees you get from a local jeweler, and it's easy to see why it makes sense to buy jewelry from an online store.

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Best Reviews

2018

Jewelry Store Reviews

3.5 stars
Kay Jewelers

KAY JEWELERS Visit Site

"Every kiss begins with K(ay)". We've all heard the famous tagline, especially around any holiday that typically includes romantic gifts. Kay Jewelers is part of the Signet brand family, which also includes Jared, Zales, and several other well-known jewelry store brands. While Kay is probably best recognized for its retail locations in malls throughout the U.S., they offer their ample selection online for easy, no-lines shopping.

In the past, Kay's online selection was somewhat limited. But, they've done an excellent job of expanding their inventory, making an impressive array of products available to jewelry shoppers:

  • Engagement/Wedding Rings
  • Rings
  • Necklaces
  • Bracelets
  • Earrings
  • Charms
  • Watches
  • Gifts
  • Personalized
  • Collections
  • Clearance

As you browse each of those categories, you'll find the dropdown options to help you narrow down your search. Kay's selection is massive; just in the Earrings category alone, they had almost 2,000 options to choose from. Fortunately, the site is easy to navigate and even easier to sort through all those options; we were able to quickly filter our results by price, customer reviews, or even by designer or collection to see just those pieces of jewelry that met our criteria.

We love Kay's Lifetime Diamond & Color Gemstone guarantee: as long as you have your piece inspected by an authorized Kay representative every 6 months, they'll replace any diamond, emerald, ruby or sapphire that is chipped, broken, or lost during normal wear. And, you can get a free professional cleaning and inspection at a local Kay store as many times as you wish.

Kay Jewelers' return policy is industry-standard: 30 days. Their shipping prices are slightly less competitive with the highest-ranked jewelry stores we reviewed: you'll only get it for free if you spend more than $50, but most purchases from Kay are likely to be at least that amount.

The only jewelry category where Kay Jewelers might not measure up to expectations is when it comes to diamonds. Many diamond experts assert that the stones sold by Kay's tend to be overpriced when compared with competitor stones of the same quality. Also, there were concerns a few years ago as some customers alleged that when they brought their diamonds in for a cleaning or appraisal, they were replaced with lower-value stones.

But, we found no indication with the Better Business Bureau that the issue still needed to be resolved, and Kay's parent company Signet enjoys an A+ rating with the BBB.

Kay Jewelers will probably impress you with their extensive inventory across many different types of jewelry, and having the ability to get free cleanings and inspections at local stores might be a perk you could enjoy for years to come. Our only recommendation is that if you choose Kay for a purchase involving diamonds, especially high-end stones, you get an independent appraisal within the 30-day return period - just to ensure that there are no unpleasant surprises down the road.

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2.5 stars
True Facet

TRUE FACET Visit Site

Considering True Facet for your jewelry purchase? Right from the start, you're going to have an experience unlike any other jewelry store: True Facet is the only merchant in our review that offers pre-owned jewelry (either listed or on consignment), as well as a boutique for brand-new items directly from partner brands. This means that this jewelry store is strictly online; you won't find a showroom or other retail location, as they serve primarily as the broker between you and the individual seller and/or manufacturer.

Does the thought of buying used jewelry make you nervous? True Facet sets your mind at ease with an authenticity promise: the sellers send each item to True Facet, whose experts examine it and any accompanying documentation to make sure it's authentic. If you're not satisfied when you get it, you can return it and get a refund.

Of course, because the pre-owned items are coming from individuals, one customer complaint is that this jewelry store's inventory fluctuates. If you see something you love but take a day or two to think it over, it's possible that it'll be gone when you go back to the site. Naturally, this doesn't apply to the boutique jewelry items that are sold directly from the manufacturer.

When you create a True Facet account or subscribe to their email newsletter, you can get a credit of $50 towards your first purchase of $200+. True Facet also saves you money by offering free FedEx and UPS shipping within the US.

On the downside, this merchant's return policy is very restrictive: you only have 7 business days from the time you received your jewelry, but the good news is that True Facet covers the return shipping costs.

Does True Facet deliver? It depends on who you ask. If you look at their Google ratings on the website, it would seem that the answer is "yes": lots of 5-star reviews with no comments or complaints. But when you read the negative comments there or on the Better Business Bureau listing - where, disappointingly, True Facet has a less-than-inspiring "C+" grade - you'll find customers who received big-ticket items that proved not to be authentic, who had issues with their shipping process, and who had a hard time getting a satisfactory response from the business.

Perhaps True Facet is experiencing growing pains, only being in business for four years. In the world of Jewelry Stores, they're just starting out. And, the idea of being able to get a good price on an expensive piece of jewelry by buying from its previous owner has promise. But, True Facet will need to demonstrate some improvements in their process and in their customer service to improve in our rankings.

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Continued from above

Of course, not every jewelry store is the same. Some specialize in "fashion" or "costume" jewelry; if you're looking for an inexpensive piece just to add some sparkle to a fun evening, or maybe an imitation item that won't break your heart if it gets lost, this type of jewelry might be perfect. Those stores are less likely to sell luxury, high-priced jewelry with precious metals and gemstones, however - so you may need to select a store that specializes in heirloom-quality craftsmanship and materials.

As you begin your search for the ideal online jewelry store, what should you keep in mind? Here are several criteria that can help you make your decision:

  • Selection. What does the store carry? Is it a limited range of rings, necklaces and earrings, or do they have options for men and children too?
  • Prices. How does the jewelry store measure up to the competition? Do they offer free shipping, pop-up discount offers, or any other promotions?
  • Quality. What do customers say about the jewelry they've purchased? Does it last, or have stones fallen out after a few wears? Are items marked as "diamond" authentic, or are they synthetic stones?
  • Return Policy. If you don't like the necklace, ring, or watch after you've received it, can it be returned? Will you have to pay a restocking fee?
  • Reputation. Are customers generally happy with their experience, both with the jewelry they received and with the customer service department if help was needed? Is the company easy to reach if there's a problem? Does the store have a rating with the BBB?

TopConsumerReviews.com has reviewed and ranked the best jewelry stores available today. Whether you're shopping for an engagement ring, a necklace for your significant other, or just a new bit of sparkle to add to your collection, we hope these reviews will help you find the right piece of jewelry at the right price!

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