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      April 3, 2020

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Reeds Jewelers vs Diamonds International

Best Jewelry Stores

To help you find the Best Jewelry Stores, TopConsumerReviews.com provides you with an in-depth comparison of Reeds Jewelers and Diamonds International.

To see ALL of our reviews for the Best Jewelry Stores, please Click Here

What's the best Jewelry Store? Every year, almost 40 million people shop online for jewelry - and with good reason! Why stand in line for over an hour during a peak season like Valentine's Day or Mother's Day, hoping that there might be something she'd like, when you can shop any time of day (or night) and get the world's best selection while sitting in your living room?

Today's best online jewelry stores make it almost unthinkable to shop at a local store. The lack of overhead with online jewelry means that they can bring you prices as much as 50% lower than what you'd find elsewhere. When you add in free shipping, extended return periods, and the same certifications and guarantees you get from a local jeweler, and it's easy to see why it makes sense to buy jewelry from an online store.

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Best Reviews

2020

Jewelry Store Reviews

4 stars
Reeds Jewelers

REEDS JEWELERS

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When you shop for jewelry, buying from an established business can lend a sense of familiarity and peace of mind to your purchase. Reeds Jewelers was founded in 1946 in North Carolina and is still a family-run business that seeks "to make every customer feel like family" whether they shop at one of their retail locations in 13 states or through their online storefront.

Great jewelry selection

Reeds has an excellent selection of jewelry across a broad variety of styles, designers and brands. You'll find an ample inventory of rings, earrings, necklaces, bracelets, and watches across every end of the price spectrum. In the Rings department alone, you can buy a $36,000 Forevermark diamond solitaire measuring 3ct, an Alex and Ani ring for under $20, or over 2,000 other ring designs.

The collections sold by this jewelry store intrigued us too. Alternative Metals, ASPCA Tender Voices, Disney, and TV& Movies were categories we didn't find with many other retailers. We also liked Reeds' selection of less-traditional jewelry pieces and accessories, like gifts for children, cufflinks and keychains, and even home accents.

Best Jewelry Stores

Diamonds are not their strength

On the other hand, Reeds may come up a little short if you're specifically looking for diamonds. Comparing their inventory with competitors', Reeds' stones tend to be lower quality for higher prices.

Discounts

If you'd like to save $25 on a purchase of $150+, look for the pop-up offering that discount for signing up for Reeds' email newsletter; it says, "join the Reeds Jewelers family", but don't worry. You're only signing up for emails, not for an account! We found several other discount offers by clicking on the Customer Care link and then on the Promotions subheading: $50 off $250+ and $100 off $700+. Finally, Reeds will save you extra money with free shipping on every order with no minimum purchase.

Standard return policy, strong customer reviews

Reeds' return policy is standard among most reputable jewelry stores: 30 days from the delivery date and in unused condition. Because they do have brick-and-mortar locations, many of their items can be returned to a local store if you happen to live nearby.

We were very pleased to see that Reeds' reviews as an online retailer were strong: not every jewelry store can maintain a positive retail and web presence, but this one seems to be doing it right. Although there were a few customer complaints, Reeds' customer service representatives took the time to respond to each one in a pleasant and helpful manner.

For all of these reasons, we recommend Reeds as a jewelry store that is worth your consideration for your next purchase.

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2 stars
Diamonds International

DIAMONDS INTERNATIONAL

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Diamonds International carries watches, bracelets, diamond rings, necklaces, and much more. For more than 20 years, this New York company has been prominently featured by cruise ships, offering travelers a unique selection of jewelry at "affordable prices". Most of the items found at Diamonds International's 125 retail locations can be purchased through their website as well.

Website navigation is simple

The Diamonds International site is easy to use, with the traditional search features and drop-down boxes at the top of the screen. Filters are available on the side of the page to help you narrow down the results by price, item style, or gemstone.

Disappointing selection and prices

As we shopped the Diamonds International site, we were surprised that their selection wasn't as broad as many other jewelry stores. For example, there were no simple diamond stud earrings, and the wedding selection - engagement rings, bridal sets, engagement ring settings, wedding bands - had less than 160 total options. We also found that Diamonds International's prices were less than competitive with other retailers for diamonds of the same cut, size, and clarity.

Diamonds International does offer a 30-day money-back guarantee, but some customers report having difficulties getting the retailer to honor it. Unfortunately, as we dug deeper into customers' experiences with Diamonds International, we discovered that their rating with the Better Business Bureau at the time of our review was an unsatisfactory "D+".

Diamond quality suspect

The reason for that rating? According to the BBB, there is a pattern of complaints from customers - specifically those who purchased while on vacation - indicating that they were sold jewelry that appraised at much lower values with an independent jeweler, that diamonds fell out after a few wears, and that they couldn't reach a Diamonds International representative to make a claim on that 30-day guarantee. It's difficult to say if online shoppers would have that same experience, but the pattern shown with retail locations made it worth mentioning.

We appreciate that the BBB indicates that Diamonds International is taking steps to work on these issues - and that's the main reason we didn't give this retailer a lower rating. We hope to see Diamonds International make significant improvements that are reflected in customer reviews in the future.

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Continued from above

Of course, not every jewelry store is the same. Some specialize in "fashion" or "costume" jewelry; if you're looking for an inexpensive piece just to add some sparkle to a fun evening, or maybe an imitation item that won't break your heart if it gets lost, this type of jewelry might be perfect. Those stores are less likely to sell luxury, high-priced jewelry with precious metals and gemstones, however - so you may need to select a store that specializes in heirloom-quality craftsmanship and materials.

As you begin your search for the ideal online jewelry store, what should you keep in mind? Here are several criteria that can help you make your decision:

  • Selection. What does the store carry? Is it a limited range of rings, necklaces and earrings, or do they have options for men and children too?
  • Prices. How does the jewelry store measure up to the competition? Do they offer free shipping, pop-up discount offers, or any other promotions?
  • Quality. What do customers say about the jewelry they've purchased? Does it last, or have stones fallen out after a few wears? Are items marked as "diamond" authentic, or are they synthetic stones?
  • Return Policy. If you don't like the necklace, ring, or watch after you've received it, can it be returned? Will you have to pay a restocking fee?
  • Reputation. Are customers generally happy with their experience, both with the jewelry they received and with the customer service department if help was needed? Is the company easy to reach if there's a problem? Does the store have a rating with the BBB?

TopConsumerReviews.com has reviewed and ranked the best jewelry stores available today. Whether you're shopping for an engagement ring, a necklace for your significant other, or just a new bit of sparkle to add to your collection, we hope these reviews will help you find the right piece of jewelry at the right price!

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